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    OMA designs Tiffany & Co pop-up in Paris to take visitors on a “journey across time”

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    Architecture studio OMA has created a pop-up shop for Tiffany & Co in Paris that showcases an assortment of pieces from the jeweller’s 185-year history.

    The pop-up is located in the eighth arrondissement and functions as a cross between a boutique and an exhibition, spotlighting Tiffany pieces from both past and present.
    Visitors enter the Tiffany & Co pop-up in Paris through a blue rotunda”Tiffany & Co has a rich history both in making jewellery and in product design,” said OMA partner Ellen van Loon. “For us, it was important to showcase that history.”
    “More than an occasion to discover Tiffany’s latest collection, a visit to the store also becomes a journey across time.”
    The room displays archival jewellery piecesUpon entering the store, visitors walk into a deep-blue rotunda where Tiffany & Co is showcasing some of its archival jewellery designs.

    The pieces are presented within wall niches or inside pyramidal glass cases that sit on chunky plinths. Tall screens display blown-up imagery of the designs so visitors can take a look at their finer details.
    A gold-toned room showcases Tiffany’s current jewellery collectionA short corridor takes visitors through to a gold-toned room, where Tiffany & Co’s current collection is put on show. At the periphery of the space, a small seating nook provides a place to rest alongside a couple of pale-pink armchairs and poufs.
    The room is anchored by an antique stained-glass pendant light that echoes the lamps designed by Tiffany & Co’s first design director Louis Comfort Tiffany in the early 1900s.
    In keeping with this theme, faux stained-glass panelling was also added to the pop-up’s facade.
    Stained-glass lamps and pink soft furnishings decorate the spaceA velvet-lined archway looks through to the shop’s final room, where high-jewellery appointments are held.
    This smaller, more intimate space features faceted metallic walls and powder-blue carpet that, in an ombre effect, gradually deepens to a darker blue as visitors make their way back to the front of the store.
    A consultation room lies at the rear of the pop-up shopTiffany & Co’s Paris pop-up will be open until May 2023 and will be subtly updated throughout the year to reflect the brand’s new collections as they are put on display.
    OMA is also currently working on a major renovation of the jewellery brand’s flagship store on New York’s Fifth Avenue. The project will see a three-storey glass volume added to the building’s roof, providing space for exhibitions and events.
    The photography is by Benoit Florençon, courtesy of OMA.
    Project credits:
    Design: OMAPartner: Ellen van LoonProject architect: Giulio MargheriTeam: Jacopo Bellina, Sebastian Bernardy, Miguel Herreras San José, Mateusz Kiercz, Philippe Le Quellec, Mingda Zhang

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      OMA designs glass volume to top Tiffany & Co's New York flagship store

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      OMA New York, led by Shohei Shigematsu, has unveiled its design for a glass addition to top the historic Tiffany & Co store on Fifth Avenue in New York City.The project involves the preservation of the jewellery brand’s 80-year old flagship location, a renovation of its ground floor and the construction of a rectangular glass volume that will span three storeys, adding space for hosting exhibitions and events.
      Built in 1940 by Cross & Cross, the existing limestone facade of the Tiffany & Co building is marked by its grid of windows and scalloped edges. In 1980 an upper volume was added to the building to house offices, which will be demolished and replaced by the new glass structure as part of this latest renovation by OMA.

      “Tiffany’s Fifth Avenue Flagship is more than a retail space, it is a destination with a public dimension,” said OMA Partner Shohei Shigematsu. “The new addition is informed by programmatic needs of the evolving brand – a gathering place that acts as a contemporary counterpart to the iconic ground level space and its activities.”

      “The floating volume over an existing terrace provides a clear visual cue to a vertical journey of diverse experiences throughout the building,” he added.
      OMA’s design plans to form the new volume using two stacked glass structures. The lower one will comprise a recessed box covered with glass windows, while the upper portion will be wrapped with slumped glass walls modelled after the building’s decorative parapet.

      OMA adds iridescent glass escalator to New York’s Saks Fifth Avenue

      The ridged glass requires minimal vertical support and has a reflective surface designed for viewing the city from the interiors while offering privacy looking in from the exterior.
      An outdoor patio for hosting events surrounds the lower, two-storey volume. The existing space is furnished with tables and plants that overlook Fifth Avenue and on to Central Park. Its double height walls are wrapped with smooth glass panes and vertical silver frames to tie the two volumes together.
      “The two spaces of the upper volume that make up the new addition is a moment of clear but complementary contrast to the original flagship,” the studio added. “It is a symbolic ending to the building that reflects an evolved luxury experience that is more a journey than a destination.”

      The project is currently under construction and is expected to complete in Spring 2022.
      Shigematsu leads OMA New York with fellow partner Jason Long. The outpost is intended to function independently from the studio’s international offices, including Rotterdam, Beijing, Hong Kong, Doha and Australia, as part of an initiative of founder Rem Koolhaas.
      Last year the studio installed a multicoloured escalator inside the renovated Saks Fifth Avenue department store.
      Other recent projects by the New York office include a plan for the 11th Street Bridge Park in Washington DC and a series of galleries inside Gio Ponti’s Denver Art Museum.

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