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    Printed textiles are “not just an accessory but something that can create a space” says Marimekko creative director

    Bold colours and prints can enhance interiors in the same way as architectural details, argues Rebekka Bay of lifestyle brand Marimekko in this interview.

    Bay was appointed creative director of the Finnish design firm in 2020 having previously held top roles at fashion brands including Everlane, Cos and Uniqlo.
    Founded in 1951, Marimekko is known for its bright and bold prints that are applied to clothing, ceramics and homeware.
    Bay talked to Dezeen about how printed textiles can add spatial design to interiors. Photo courtesy of MarimekkoMore than just decorative pieces, Bay believes Marimekko’s patterned surfaces can be used as features to define and create interior spaces.
    “Often printed textiles are confused with this idea of just being like a drape or a tablecloth, but really when we develop printed textiles at Marimekko we see them as architectural elements, something that can also add spatial design or architectural elements to your home,” she told Dezeen.

    “They are not just an accessory, but actually something that can create a space.”
    Marimekko collaborated with IKEA on a homeware collection informed by wellbeingIn the wake of coronavirus lockdowns, the ability of colourful prints to improve wellbeing and happiness in the home has become increasingly valuable, Bay added.
    “The role of the home is increasingly important because we have all been forced to relate to what our home environment is and how it supports our wellbeing,” she said.
    “There is a renewed understanding of the importance of creating a home environment that will allow you to both rest and re-energise.”
    “Being surrounded by bold beauty is something that evokes happiness or optimism,” Bay continued.
    References to Marimekko’s and IKEA’s Nordic heritage are seen throughout their collaborationPicking up on this trend, Marimekko recently collaborated with Swedish furniture retailer IKEA to create a homeware collection named Bastua, which includes furniture, glassware and textiles informed by nature and the self-care rituals of the Nordic sauna.
    Drawing on the brands’ Nordic heritage, the Bastua collection features practical home objects made from wood and glass.
    Bay said the collaboration aimed to focus on circularity and longevity.

    “I don’t end up with beautiful objects right away” says Jorge Penadés

    “What we share both at Marimekko and IKEA is that in the design process, we are concerned with how to design for circularity, how to design for longevity, how to design objects of timeless value and also multi-use objects,” she said.
    “Our intent in this collaboration was to design objects that will have this timeless value, both in terms of the design but also in terms of material.”
    “We have worked in very honest natural materials with glass and wood and other materials that improve over time and also focused on how the materials can be either recycled or upcycled.”
    The rhubarb leaf is a repeated motif in the Bastua collectionMarimekko developed brand new prints for the Bastua collection, including a large rhubarb-leaf design that references the plants often found growing beside sauna buildings in Finland.
    This print was applied to bath robes, seat cushions, shower curtains, trays and the iconic IKEA carrier bag.
    “Functionalism and pragmatism joins this idea of celebrating everyday objects, which is very much a product of Marimekko’s mission – to bring joy to people’s everyday lives,” said Bay.
    “I think for Nordic designers, we have strong design traditions in creating very beautiful but very functional, democratic design.”
    Bay believes bold, colourful prints can add happiness to the homeIn addition, she emphasised a desire to inject an element of humour into the designs.
    “At times it’s very subtle and very serious, but I think what is unique to both Marimekko and IKEA is this intent also to bring a smile or a wink,” she continued.
    “There’s something outside of the seriousness, wanting to develop truly high-quality, timeless design but also wanting to bring this little wink.”
    Bay enjoys creating collections that “bring a smile or a wink”Marimekko has accrued a large portfolio of prints over its seven decades of production and still reproduces archive designs.
    The brand’s historic prints are used to inform new print designs that it hopes will resonate with modern consumers.
    “I think there’s always this danger if you only look back that you end up being self-referential, or you end up being an archive or a museum piece,” said Bay.

    Sabine Marcelis and Marimekko product launches and talks feature today at IKEA Festival

    “I would hate to create something of only museum value and not create a proposal for the future,” she added.
    “There is this always looking back in order to look forward, always understanding what has resonated, what has broad relevance and then see if we can reposition or refocus that.”
    Other projects recognisable for their bold textile designs that have been featured on Dezeen include a collection of upholstery fabrics informed by Iranian culture and an exhibition that celebrates a 1940s print by using it to cover walls and seating.
    The photography is courtesy of Inter IKEA Systems BV unless otherwise stated.

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    Ten maximalist interiors that are saturated with colours and patterns

    Clashing colours, statement furnishings and mismatched patterns feature in this lookbook, which rounds up ten flamboyant interiors that embody the maximalist aesthetic.

    Maximalism is a style of art and design that rejects the rules of minimalism. Instead, exuberance is celebrated and anarchic use of pattern, colour and texture are encouraged.
    According to Claire Bingham, author of the book More is More, the style can be attributed to the Memphis Group – the 1980s design and architecture collective known for their bold postmodern creations.
    However, as demonstrated by this roundup, maximalism continues to make its mark today, as designers apply the aesthetic to the interiors of our homes as well as to public spaces.
    This is the latest in our lookbooks series, which provides visual inspiration from Dezeen’s archive. For more inspiration see previous lookbooks showcasing brutalist interiors, walk-in wardrobes and colourful living rooms.

    Photo is by Benoit LineroHotel Les Deux Gares, France, by Luke Edward Hall
    Contemporary pea-green walls stand in stark contrast to chintzy wallpaper and soft velvet sofas in the rooms of the Hotel Les Deux Gares in Paris.
    According to its designer Luke Edward Hall, the aesthetic is intended to be “anti-modern” – harking back to a Paris of the past.
    Find out more about Hotel Les Deux Gares ›
    Photo is by Adrián LlagunoCasa TEC 205, Mexico, by Moneo Brock
    The bright-coloured works of Mexican architect Luis Barragán informed the look of this maximalist-style home in Monterrey, designed by architecture studio Moneo Brock.
    Inside, striking wallpaper prints are juxtaposed with geometric tiling and colour-blocked walls, such as in the kitchen and dining room where a large floral mural takes centre stage.
    Find out more about Casa TEC 205 ›
    Photo is by Günther EggerRookies, Germany, by Stephanie Thatenhorst
    Designer Stephanie Thatenhorst challenged the conventional look of healthcare facilities when designing this kid-friendly optician in Munich.
    Intended as a “noisy, wild and unique paradise for children”, it marries a bright blue carpet with geometric wall tiles, U-shaped neon lights and display areas covered in apricot-coloured fabric.
    Find out more about Rookies ›

    Schiphol airport lounge, Netherlands, by Marcel Wanders
    The flamboyant rooms of the Schiphol airport lounge were all given a distinct look when renovated by Marcel Wanders, a creative best known for his uninhibited maximalist style.
    Among them is an animated seating area that references canal houses in Amsterdam. Its finishes include wall panels resembling giant stained-glass windows and a cartoonish lamp that mimics a street light.
    Find out more about Schiphol airport lounge ›
    Photo is by The IngallsAustin Proper Hotel and Residences, USA, by Kelly Wearstler
    Interior designer Kelly Wearstler teamed local art and textiles with one-off vintage details when creating the eclectic interior for Austin Proper Hotel and Residences.
    This includes the hotel’s drinking establishment, which occupies a room with high ceilings covered in decorative wallpaper. Below, a cobalt blue-painted bar sits against low stuffed armchairs, chunky wooden tables and stone plinths.
    Find out more about Austin Proper Hotel and Residences ›

    Annabel’s, UK, by Martin Brudnizki Design Studio
    This dim hallway features in London members’ club Annabel’s, which was recently overhauled by Martin Brudnizki Design Studio to make visitors feel as though they have been “transported somewhere else”.
    Similarly to the rest of the building, the corridor features clashing animal prints across all its surfaces and is overlooked by a sculpture of a gorilla on a seat – just one of the fanciful features hidden inside.
    Find out more about Annabel’s ›

    Mondrian hotel, Qatar, by Marcel Wanders
    Marcel Wanders also applied his signature maximalist style to the interior of the Mondrian hotel in Doha, which is filled with mismatched patterns and oversized furnishings.
    Among its standout spaces is the swimming pool on the 27th floor. Crowned by a floral-patterned stained-glass dome, it features bulbous white seating, a tactile grass-like bridge and monochrome tiling.
    Find out more about Mondrian hotel ›

    Studio Job office, Belgium, by Studio Job
    Studio Jobs’ founder Job Smeet describes his maximal self-designed home and office in Antwerp as being “like a visual assault”.
    Encased by an exposed concrete shell, it comprises a central gallery space, kitchens, bathrooms and bedrooms – one of which clashes paint-splattered walls with shark-patterned wallpaper, a maze-like rug and spaghetti-print bed sheets.
    Find out more about Studio Job office ›
    Photo is by Christian HarderEsme Hotel, USA, by Jessica Schuster Design
    In an overhaul of the boutique Esme Hotel in Miami, New York studio Jessica Schuster Design opted for saturated tones and sculptural furnishings to “create an artful collage of bohemian grandeur”.
    Among its decadent spaces is a mahogany cocktail bar that is encircled by fringed stools and sculptural pendant lighting, set against a checkered floor and a wooden ceiling.
    Find out more about Esme Hotel ›
    Photo is by Prue Ruscoe with styling by Alicia SciberrasPolychrome House, Australia, by Amber Road and Lymesmith
    Pops of bright primary colours feature in every room of this 1960s house in Sydney, which was recently renovated by studio Amber Road and colour consultant Lymesmith.
    When extending the ground floor, the team introduced an open-plan living space with graphic paved floors modelled on aerial photographs of the surrounding terrain, which contrasts with white-painted brick walls that are partly covered by an abstract mural.
    Find out more about Polychrome House ›
    This is the latest in our lookbooks series, which provides visual inspiration from Dezeen’s archive. For more inspiration see previous lookbooks showcasing brutalist interiors, walk-in wardrobes and colourful living rooms.

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