- According to new Zillow research, olive green kitchens can significantly boost a home’s sale price.
- Potential buyers look for navy blue walls in the bedroom and dark grays in the living room.
- Zillow’s home trends expert explains the popularity of these colors in 2025.
By now, it’s no surprise that all-white walls are on the outs and bolder, more nature-inspired neutrals are comfortably settling into homes everywhere. As a result, more and more homeowners and potential buyers are beginning to view those more lively yet natural colors as the new “modern” look.
According to Zillow’s latest research, there are a few colors that can boost a home’s resale value, and they all play into the organic modernism trend that’s taking over interior design.
In the kitchen, prospective home buyers are willing to offer over $1,500 more for olive green cabinets. In the bedroom, buyers are after navy blue walls, which can increase a home’s sale price by around $1,800.
“Buyers view olive green and navy blue as contemporary colors, and that can have a halo effect on their perception of the entire home,” says Amanda Pendleton, Zillow’s home trends expert. “These shades of blue and green are associated with organic modernism, a value-driving aesthetic that incorporates sustainable materials like wood and stone. These nature-inspired colors evoke the same feelings of serenity and tranquility.”
In the bathroom, browns like Pantone’s 2025 Color of the Year, Mocha Mousse, are gaining popularity for their warmer tone. Sophisticated and lush yet still familiar, browns are becoming a go-to neutral for homeowners looking to get a bit more creative without going too colorful.
And while whites may be less popular these days, dark grays are still in, especially in the living room. These stone-inspired tones remain a go-to living room shade, boosting home value by nearly $2,600.
Now that you know what colors do sell, beware of which do not. As much as you should always embrace your personality through your home decor, Zillow’s study suggests playful, trendy colors might not be the way to go if you’re prepping to put your house on the market any time soon. Bright yellow kitchens and bright red bedrooms actually have the potential to shrink resale value by $3,915 and $1,987, respectively. With that in mind, paint accordingly!
Laura Millar (she/her) is the assistant lifestyle editor for Good Housekeeping, where she covers home design. Prior to joining Good Housekeeping in 2024, she wrote for NBC’s TODAY.com, where she covered everything from entertainment news to pop culture updates.
