A roof’s main job is to keep things out: rain, snow, falling debris, marauding squirrels. But in addition to protecting your home and the loved ones inside it, a high-performing roof can also protect your investment, as a desirable, high-value construction element that elevates curb appeal. “Certainly, performance is key,” says Dan DiClerico, home improvement and outdoor director at the Good Housekeeping Institute. “But what we see in the industry data is that more often than not, when homeowners replace their roof, it’s for aesthetics more than failure — the roof is a really critical visual focal point.”
That’s why there’s an array of factors, both aesthetic and performance-based, to take into consideration when selecting roofing materials — factors that DiClerico and the other experts at the institute rigorously investigated and tested before awarding CertainTeed the prestigious Good Housekeeping Seal. Here’s what impressed them:
Superior Reliability
“Something like the roof over your head — obviously, it’s an important investment,” DiClerico says. “You want to make sure you’re working with a reputable brand, first and foremost. CertainTeed has been around for more than a century, with a reliable, innovative, diverse portfolio of products and good customer service and support.”
The company backs up the quality of its offerings with lifetime limited warranties that cover 100 percent of the cost to repair or replace defective shingles. These warranties are also transferable from an original property owner to a subsequent buyer, a significant inducement should you decide to sell your home.
A Shingle for Every Situation…
CertainTeed’s breadth of options means there’s a product to suit any architectural aesthetic and fit any construction budget, as well as solve an array of potential issues. There are shingles that provide algae resistance in damp climates; “cool roof” technology for hot parts of the country; proven impact resistance — a necessity in hailstorm-prone areas; and fire protection that meets the highest industry standards.
The company’s style portfolio encompasses more than 50 colors, from Cinder Black to Coastal Blue to Colonial Slate, allowing homeowners the freedom to achieve a virtually custom look. The institute’s design arbiters particularly liked CertainTeed’s multilayered architectural shingles, which add dimension and shadow that echo the look of traditional wood shakes, but with the durability and cost-effectiveness of asphalt.
…And at Any Price Point
“They really have something for every budget, from entry level all the way up to top of the line,” DiClerico notes. For starter homes, for example, the company offers basic three-tab shingles, like its XT25 line, and the products grow in sophistication and technological enhancements from there. Dimensional shingles, represented by the brand’s Landmark PRO option, are manufactured with multiple layers to provide a thicker, richer appearance and superior protection — attributes that helped them win a 2025 Good Housekeeping Home Reno Award for reliable roofing. At the luxury end of the spectrum, the company offers premium Grand Manor laminated shingles that mimic “old world” roofing like slate or wood shakes. “They look beautiful, and they deliver excellent performance up on the roof, so they’ll give you decades of protection,” DiClerico says.
Innovative Technology
Though CertainTeed has been in business for more than 120 years, the company prefers to look forward, not back, especially when it comes to technological advances. One example: the aforementioned “cool roof” technology. Landmark Solaris Shingles use special granules to reflect UV rays, potentially making a roof’s surface up to 30 degrees cooler. The result: more comfortable living conditions and lower energy bills.
Another Certainteed innovation is ClimateFlex polymer-modified asphalt, which strengthens shingles against impact damage from extreme weather like hail. It also helps them resist weathering and cracking, adding to their longevity—all without sacrificing aesthetic appeal: ClimateFlex shingles come in the same size, shape, and color options as the company’s traditional asphalt shingles.
All of CertainTeed’s shingles also come in algae-resistant versions. This StreakFighter protection employs copper-containing granules to prevent the black streaking and blotching caused by algae spores, which is difficult and expensive to remove. “Algae is a real pain point for consumers,” according to DiClerico. “Five years into a new roof, you don’t want to be staring up at unsightly stains, and CertainTeed provides a guarantee that you won’t have to.”
With shingles that run the gamut in terms of performance, price, and appearance, CertainTeed is ready to roll on virtually any roofing project. As DiClerico says: “Some companies only cater to one segment of the market, whereas CertainTeed has the whole portfolio. It’s a brand that you can grow up with.”
