Since its inception in 2012, actress Jessica Alba has been building her consumer products business, The Honest Company, on one simple mission: to offer items for babies and homes that aren’t loaded with harmful chemicals. But that’s not the only selling point that’s resonated with consumers, especially busy moms, over the years.
As a mother of three, touting the convenience of shopping at Honest.com has been key to the brand’s success. Instead of scrambling to restock essentials like diapers and wipes at the last minute, Honest offers subscriptions, where shoppers can select the delivery frequency and shipping date of their choice.
Now, Alba is bringing this same level of attention to Honest’s new Conscious Cleaning Collection, designed to reduce your carbon footprint and single-use plastic. The line includes a multisurface cleaner, a glass cleaner, as well as a bathroom cleaner that retail for $14.99 each and come with an empty spray bottle and two refill pods. There’s also a Clean Vibes kit, including all three products, as well as a Palo Santo Stick and a reusable microfiber cloth for just under $40.
“When I founded the company, it was definitely around putting people’s health and wellness first, and then, of course, thinking about everything that goes down the drain and making sure that wouldn’t poison our waterways and ocean,” Alba tells Good Housekeeping, noting that millions of plastic bottles go to our landfills every year. “But then the last big piece of the puzzle is finding a packaging solution that’s more sustainable, and I’m really proud that we’ve been able to do that.”
Alba acknowledged that her two daughters and son played a small part in the development of the cleaning line. “My kids helped pick out the scent profile (a blend of citrus, mint and sweet notes),” she said. “We were mindful that — even when it comes to things that need to really clean on that next level — to not put in harsh fragrances or perfumes. That’s really important to us.”
As for how to get your kids to help with cleaning around the house? “A timer!,” Alba says, crediting her husband, Cash Warren, for coming up with the idea. Making a routine chore a playful competition among kids works, according to the star.
We’ll definitely be giving that idea a try!
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