Inspired by the allure of outer space, Benjamin Moore just announced Blue Nova as its 2024 Color of the Year. The mid-tone shade feels bright and energetic, intended to spark adventure, expand horizons and drive creativity. With a nod to the night sky, the dreamy blue is eye-catching and full of personality — yet still versatile enough to elevate any room.
Today in a live-streamed event, Benjamin Moore announced this year’s galactic-inspired color at an orbital launch site in Cape Canaveral, Florida, for Blue Origin, an American aerospace manufacturer founded by Jeff Bezos. Before settling on the space-inspired hue, the popular paint brand considered a number of color options, but the team kept coming back to Blue Nova.
“Blue Nova 825 is an alluring mid-tone that balances depth and intrigue with classic appeal and reassurance,” said Andrea Magno, color marketing and development director at Benjamin Moore.
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Not only did Benjamin Moore reveal Blue Nova as a trending hue for 2024, it introduced its Color Trends Palette for 2024 — a total of 10 shades that blend traditional and modern design styles. There are soothing neutrals like Pristine, an off-white with dusty pink undertones; Honeybee, a soft yellow; and White Dove, a clean, classic white. For a surge of warmth, there’s Teacup Rose, a vibrant mixture of pink and coral, and Topaz, a deep orange with brown and red undertones.
To complement Blue Nova, there are a number of other cool tones — Regent Green, a deep pine green that’s nearly black; Antique Pewter, a green-gray hue; Polar Sky, a pale, crisp blue; and Hazy Lilac, a moody violet with gray undertones.
“The Color Trends 2024 palette tells a story of duality – juxtaposing light against dark, warm and cool, showcasing complementary and contrasting color pairings,” says Magno. “These contrasts invite us to break away from the ordinary to explore new places and collect color memories that shape the hues used in our homes.”
That’s your cue to experiment with Benjamin Moore’s Blue Nova or any of the top paint colors for 2023.
Associate Lifestyle Editor
Alyssa Gautieri (she/her) is the associate lifestyle editor for Good Housekeeping, where she covers all things home and interior design. Prior to joining GH in 2022, she wrote for publications including ELLE Decor, Chairish, BobVila.com, Unique Homes Magazine and LODGING Magazine, in addition to crafting product copy for home brands like BrylaneHome and VIGO Industries.
