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    Japanese food replicas “trigger your memory and stimulate your appetite”

    Gleaming sushi and an “earthquake-proof burger” are among the hyperrealistic food models on display at Japan House London as part of the exhibition Looks Delicious! Exploring Japan’s Food Replica Culture.

    Opening today, the show documents Japan’s history of food replicas, known as food samples or shokuhin sampuru in Japanese, which dates back to 1923 and continues as a contemporary trend.
    Looks Delicious! Exploring Japan’s Food Replica Culture opens today at Japan House LondonThe bespoke replicas are scale models of dishes from the country’s 1.4 million restaurants, produced by craftspeople for eateries wishing to advertise hyperrealistic versions of their menu items to prospective diners.
    Simon Wright, director of programming at Japan House London, explained that the meticulous detailing and bright colours synonymous with the world-famous replicas intend to “stimulate how delicious the food actually is”.
    The exhibition explores the country’s many food replicas”There’s a slight exaggeration to trigger your memory and stimulate your appetite,” he told Dezeen at the gallery.

    Among the works is a dedicated section revealing how the replicas are made, including moulds and stencils such as a screenprint stencil used to create fish scales, arranged in a factory-style layout atop colourful crates.
    Early replicas were cast from coloured candle waxThe display examines the shift from early replicas cast from coloured candle wax, which was historically poured into a box of agar jelly, to the polyvinyl chloride (PVC) replicas cast in silicon moulds that emerged in the 1970s and continue to be used today.
    “Even though the materials are different, ultimately, it hasn’t really changed,” said Wright.
    A contemporary “earthquake-proof burger” is included in the show”The process is exactly the same,” he continued, explaining that real food has always been used to create the moulds. “It’s quite analogue. It’s all handcrafted – there are no conveyor belts and automation.”
    “That means that there’s a versatility to making food replicas,” he continued. “Any restaurant or food establishment can have what it wants. So maybe your hamburger is just a little bit fatter than the one next door – you can give the craftspeople your fat hamburger, and they will make an exact replica of that.”
    Each of Japan’s 47 prefectures is represented by a replica of a local dish”Colours are also made according to actual food substances,” acknowledged Wright, referring to the selection of paints on display that are used to finish each replica, featuring names including pumpkin peel and croissant.
    Another section explores the evolution of food displays, highlighting how the introduction of heat-resistant materials allowed for more dynamic compositions – such as noodles being lifted from a handless fork or cheese oozing from a piece of airborne toast.
    The exhibition features a range of replicas displayed in myriad waysA playful, “earthquake-proof burger” formed from towering piles of artificial meat, relish and onions stands tall on one of the plinths.
    “When you display wax, it has to be flat, because it either melts in the heat or fades in the sunlight, which isn’t very effective as a marketing tool,” said Wright.
    “When PVC was introduced, you were able to tilt the dish by 45 to 60 degrees, therefore giving more exposure and more visibility to the outside of the model.”
    Applications of replicas beyond restaurant settings are also included in the exhibitionIn the centre of the gallery, a banquette-style table presents 47 models commissioned for the exhibition, created by leading food replica manufacturer Iwasaki.
    Arranged like a map, each model represents a dish from one of Japan’s 47 prefectures. There is zuwai-gani, shimmering orange snow crab served in the winter in Tottori, and “scattered sushi” from Okayama known as bara-zushi, arranged in a circular timber box.
    “We chose them for their variety, size, colour and shape,” said Wright, who explained that they consulted people across Japan when selecting the delicacies.

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    Elsewhere, the first known food replica created for commercial purposes is on display. Completed in 1931 by Iwasaki Group founder Iwasaki Takizō, the model is a wrinkly yellow omelette topped with a dollop of red sauce and a replica of a dish that Iwasaki’s wife had just prepared in the kitchen at home.
    Applications of replicas beyond restaurant settings are also included in the exhibition, highlighting the expanding ways that people are using food models.
    Looks Delicious! Exploring Japan’s Food Replica Culture runs until 16 February 2025Mounted to one wall is a 3D chart produced for the Japan Diabetes Society classifying food groups according to their primary nutrients, while a “carrot preparation guide” for family caregivers and nursing home staff features a gradient of consistency – from finely cut vegetable rounds to a smooth paste.
    Visitors can also create their own bento box of replica food on a dedicated food assembly table covered with a red and white gingham tablecloth.
    Wright explained that wax food models were originally created in the early 20th century to introduce Japanese diners to less familiar cuisines imported from China and Europe, before restaurants began to commission replicas of local dishes.
    Today, the Looks Delicious! Exploring Japan’s Food Replica Culture is the first UK exhibition of its kind, and offers London audiences the chance to see handcrafted Japanese models up close.
    “In Japan, you’ll see exhibitions of competition pieces, but they only exist within a context of what people understand food replicates to be,” said Wright. “Whereas this kind of thing doesn’t really exist, and has never been shown before.”
    Elsewhere in London, social enterprise POOR Collective exhibited a collection of work by emerging local designers. Design studio Wax Atelier also presented an exhibition revealing how living trees can provide materials for design objects.
    The photography is courtesy of Japan House London.
    Looks Delicious! Exploring Japan’s Food Replica Culture takes place from 2 October 2024 to 16 February 2025 at Japan House London, 101-111 Kensington High Street, London W8 5SA.Visit Dezeen Events Guide for a guide to the festival and other architecture and design events taking place around the world.

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    Schemata Architects transforms 145-year-old townhouse into Le Labo flagship

    Tokyo studio Schemata Architects has combined Japanese and Western designs inside a traditional wooden townhouse in Kyoto to create a store for perfumery brand Le Labo.

    The building, otherwise known as a machiya, is located in the Kiyamachi area and has been revamped to incorporate Le Labo’s typical finishes while respecting its 145-year-old architecture.
    The flagship store is located in an old Kyoto townhouse”How can a brand born and loved in the USA, a country with a culture of shoes-on, be in step with the values of traditional Japanese architecture, a culture of shoes-off, and blend in with Japanese culture?” Schemata Architects founder Jo Nagasaka told Dezeen.
    “The project was a struggle between the two.”
    Schemata Architects’ design respects the original interiorLe Labo stores are normally located in pared-back modern concrete buildings, but here, Schemata Architects kept the feel of the old townhouse, while making concessions for Western customs.

    “We were discussing all the time how much of the existing weathered textures should be retained,” Nagasaka said.
    A craftsman room is located on the second floorThe first floor, which showcases the brand’s products, feels more like other Le Labo stores, while the second, which houses offices, a craftsman room and a “fragrance organ”, has a more traditional feel.
    “The first floor was furnished as a place to spend time standing up with shoes on, and products were displayed,” Nagasaka said.
    “The second floor, on the other hand, was designed as a place to go up without shoes due to the height of the floor and the structure of the floor, so it consists mainly of low furniture.”
    Antique and vintage furniture is used throughoutAs the store is located in an ancient city – Kyoto has been a city since 794 – Schemata Architects wanted the interior fittings to adhere to the traditional style of a machiya.
    “The countertops, wall shelves, staircase, and other architectural elements are composed using the language of the machiya, and the paint scheme is consistent with the existing one, using antique colours of bengara, red earth pigment, and shown, pine soot,” the studio said.
    Schemata Architects designed a pine staircase for the interiorThe studio has used mostly antique Japanese furniture pieces for the display cases and vintage Western metal lamps for the lighting design.
    Schemata Architects also designed a staircase and shelving in pine wood for the interior, dying them to match the building’s existing structures.

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    “We wanted the staircase and shelves to be as close to the existing structure as possible, so we applied an ‘old colour paint’ over the common type of wood, the same as is applied to the existing structure,” Nagasaka said.
    “Old colour paint is a colour-controlled mixture of persimmon tannin and soot of burnt pine.”
    Walls are left bare with products displayed on pine shelvesThe store, which also has a cafe in an adjacent building across a small courtyard, now embodies the “spirit of Le Labo,” according to Schemata Architects.
    “By carefully connecting and blending the machiya building with new fixtures, furniture, and products, it embodies the spirit of Le Labo, which treats time, age, craftsmanship, handiwork, and textures with great care,” the studio concluded.
    Other recent projects by Schemata Architects include a concrete-and-brick gallery in Seoul and a public bathhouse clad in turquoise tiles.
    The photography is courtesy of Le Labo.

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    Sabine Marcelis and Ini Archibong among designers to collaborate with Japanese artisans

    A sound-emitting egg sculpture and a samurai chest of drawers feature in a series of objects made by designers in collaboration with master artisans from Japan’s Tohoku region, on show for London Design Festival.

    Designers Sabine Marcelis, Ini Archibong, Studio Swine, Yoichi Ochiai, Michael Young and Hideki Yoshimoto all participated in the Craft x Tech initiative, with the results now on show at the V&A.
    Azusa Murakami and Alexander Groves of Studio Swine created a contemporary Sendai-Tansu chest (main image)Each designer was paired with a different artisan and asked to apply their expertise to a contemporary work.
    “Craft x Tech is more than an exhibition; it’s a celebration of cultural collaboration and innovation,” said designer and engineer Hideki Yoshimoto, who initiated the project.
    Sabine Marcelis produced tables with a high-gloss finish”By showcasing these exceptional works, we hope to inspire new dialogues and creative expressions within the design community and beyond,” said Yoshimoto.

    Marcelis’ contribution saw her work with artisans from Akita, who specialise in the Kawatsura Shikki style of lacquerware, to create high-gloss finishes.
    Marcelis collaborated with a lacquerware artisan from AkitaRenowned for her colourful Candy Cube furniture, the Dutch designer explored a similarly minimal aesthetic. The use of lacquer gives these pieces their distinctly shiny finish.
    Also working with lacquer, American designer Archibong collaborated with Tsugaru-Nuri specialists from Aomori. The result is a sculpture that emits sounds in response to movement.
    Ini Archibong created a sound-emitting egg sculptureAzusa Murakami and Alexander Groves of Studio Swine created a contemporary version of the Sendai-Tansu chest of drawers, specific to the city of Sendai, which traditionally would be crafted for samurai warriors and merchants.
    The British-Japanese duo created a geometric design that takes cues from Japanese block prints and metabolist architecture.

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    Just like with the traditional chests, the drawers are completely airtight, so closing one drawer causes another to open.
    Hong Kong-based designer Michael Young used the ironware techniques of Iwate’s Nambu-Tekki artisans to create tables with intricate legs, decorated with patterns based on cherry blossoms.
    Michael Young created tables using Iwate’s Nambu-Tekki ironware techniquesThe traditional Japanese tea room was the starting point for Japanese artist Yoichi Ochiai, who was invited to work with Oitama Tsumugi silk.
    The textile forms a red see-through cube with tree branches suspended at its centre.
    Yoichi Ochiai used Oitama Tsumugi silk to create a contemporary teahouseThe final addition comes from Yoshimoto himself, who created a floor lamp utilising Tohoku’s oldest pottery traditions.
    The design combines distinctive glazed elements with precisely cut resin and metal.
    Hideki Yoshimoto created a floor lamp utilising Tohoku’s oldest pottery traditionsMaria Cristina Didero curated the exhibition, which was presented in Tokyo and Basel before coming to the UK for London Design Festival.
    “This project is a testament to the limitless possibilities that arise when traditional craftsmanship meets modern technology,” said Didero.
    Craft x Tech is on show at the V&A from 14 September to 13 October 2024 as part of London Design Festival. Visit Dezeen Events Guide for a guide to the festival and other architecture and design events taking place around the world.

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    Teki Design creates Kyoto cafe as hub to “learn about the future of coffee”

    2050 Coffee is a minimalist self-service coffee shop in Kyoto designed to raise awareness about sustainability issues surrounding the future of the drink.

    According to architecture and interiors firm Teki Design, the coffee shop aims to interrogate “the 2050 coffee problem” – the fact that there could be a global scarcity of coffee the year 2050.
    Teki Design created the interiors for 2050 Coffee in Kyoto”Climate change might lead to a decrease in areas suitable for coffee cultivation,” Teki Design founder Tatsuya Nishinaga told Dezeen.
    “The current practice of enjoying the drink at coffee shops may become more of a luxury,” added the designer.
    The cafe features self-service machinesIn response, Teki Design wanted to create a stripped-back interior for the cafe, where customers come and “learn about the future of coffee”.

    2050 Coffee is spread over two open-plan levels and features large rectilinear windows on its facade, which reveal a monochrome interior.
    Polycarbonate counters display the machinesInside, smooth grey walls create a backdrop for curved and illuminated counters made from corrugated polycarbonate sheets, chosen for their “inexpensive and familiar” qualities.
    “While this material is often used for shed roofs due to its low cost and accessibility, it reflects light beautifully,” said Tatsuya.
    A small seating area features at one end of the ground floorThe counters display brightly lit self-service screens connected to sleek silver taps that produce five types of “sustainable” drip coffee in around 10 seconds.
    Polycarbonate was also applied to the cafe entrance to create a large, rounded sign emblazoned with the 2050 Coffee logo, which acts as a beacon when seen from afar.
    Upstairs, shelves display various coffee paraphernaliaA small seating area at one end of the ground floor was formed from understated black benches.
    Upstairs, more dark-hued seating was arranged next to a series of low-lit, chunky frame-shaped shelves displaying various coffee paraphernalia.
    The shelves are reflected in floor-to-ceiling mirrors, selected to add to the coffee shop’s futuristic feel.

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    As well as a cafe, 2050 Coffee is used as a space for various pop-up events that investigate coffee and sustainability.
    Tatsuya warned that despite these issues, drinking coffee is becoming more popular worldwide, adding to the problem.
    “As coffee consumption increases, particularly in Asian countries where tea has been the traditional choice, the balance between demand and supply may become disrupted,” he explained.
    “Creating a place where people can first learn and then think together is what we consider our approach to problem-solving.”
    2050 Coffee is positioned on a Kyoto street cornerPreviously completed coffee shops in Japan include a Tokyo cafe in a former warehouse and another in Kyoto clad in rapidly oxidised copper.
    The photography is by Kenta Hasegawa. 

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    Locally produced tiles clad walls and table in Blue Bottle Coffee shop in Nagoya

    Japanese studio Keiji Ashizawa Design sourced local materials for the design of Blue Bottle Coffee cafe in Nagoya, Japan, which features tiles across its surfaces and lamps made from pottery plates.

    The studio used tiles across the walls, floors and tables of the cafe, which were all produced by local manufacturer Ceramic Olive Bricks.
    “This cafe is located in the Chukyo area of central Japan, an area that excels in manufacturing, so we decided to make the most of it,” Keiji Ashizawa Design’s founder Keiji Ashizawa told Dezeen.
    Tiles cover the walls in this Blue Bottle Coffee cafe in Nagoya”We used a lot of tiles on the walls this time,” Ashizawa added.
    “Inspired by Blue Bottle Coffee’s philosophy of valuing the local, we decided to use tiles that are produced in the Chukyo area,” he continued.

    “These tiles are used to cover the structural walls of the building that exist as pillars to create three frames.”
    A table at the centre of the space is also tiledAs well as cladding the walls in tiles, the studio used them to demarcate seating areas and created a tile-clad table as a centrepiece of the 311-square-metre space.
    “We designed the table specifically for the space,” Ashizawa explained. “The tiles used are different from the wall tiles but are from the same tile manufacturer, glazed for easy cleaning.”
    Wooden furniture is used throughout the space”We thought that the cafe, which often serves as a lounge in a large building, needs to have a central space where everyone can remember,” Ashizawa added.
    “When deciding to create a large centre table, we thought a tiled table would be both iconic and appropriate for this space.”
    Tiling also lines parts of the floor of the cafeThe cafe features wooden furniture throughout and is decorated with rounded wall sconces and pendant lamps made from pottery plates.
    “The pendant and wall lamps are made of pottery plates from the same region as the tiles, and are also used as tableware in the store,” Ashizawa said.
    “The surface gives a soft, diffused light, where the light hitting the slightly uneven edges of the plate adds a touch of craft.”
    Above the counter is a brass lamp that references Nagoya CastleIn addition, the studio drew on a local monument for the interior design. Above the main tiled table, a mobile adds an extra decorative touch.
    “The lighting on the counter finished in brass colour was created in homage to the famous ornaments on the top of Nagoya Castle,” the designer said.

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    “The mobile that looks like a tree branch was designed by an architect friend who also designed the Blue Bottle Coffee Fukuoka cafe,” continued Ashizawa.
    “Depending on how the light hits, it appears as if it is a lighting fixture. The delicate mobile, named In the Sky, made of brass subtly defines the place and creates a charming atmosphere.”
    A slim mobile hangs above the main tableThe interior has an earthy colour palette with pink-coloured tiles.
    “The elegant pink color of the tiles, the gray floor and walls, added with the natural wood and textiles of the furniture were chosen to work in harmony with one another,” Ashizawa said.
    The cafe is located in Nagoya’s Chunichi BuildingThe Chunichi Building, in which the cafe is located, is a well-known Nagoya landmark that was formerly a theatre and now houses a hotel. This also influenced how Ashozawa thought about the design of the space.
    “The cafe was conditioned to be on the ground floor of the building that is familiar to the locals with its historical existence and the newly constructed hotel floors,” he said.
    “I had the inspiration to somehow add value to the place by making it not just a cafe, but more of a lounge space in a hotel that provides a sense of comfort.”
    The Blue Bottle Coffee shop is the seventh designed by Keiji AshizawaThis is the seventh Blue Bottle Coffee cafe designed by Keiji Ashizawa Design, with others including a shop in Shanghai’s Qiantan area with a glazed facade and another in Kobe’s Hankyu department store that takes advantage of its display windows.
    According to Ashizawa, the studio aims to tailor the different designs to suit their surroundings.
    “For all of them, it is always a pleasure to have discussions about local, landscape, and the culture of the place and country to be utilized in designing the store,” he concluded.
    “Indeed, this is what makes them a challenging project as every store has its own character and constraints.”
    The photography is by Tomooki Kengaku.
    Project credits:
    Architect: Keiji Ashizawa DesignProject architect: Keiji Ashizawa and Chaoyen WuConstruction: TANKTiles: Ceramic Olive IncFurniture: Karimoku and Karimoku CaseLighting design: Aurora and Yoshiki IchikawaPendant, wall lamp shade and logo plate: Juzan

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    Karimoku Case lines minimalist Tokyo apartment with local wood

    Japanese brand Karimoku Case has redesigned an apartment on a hilltop in Tokyo, using wood and a neutral colour palette to create a “calm and serene atmosphere”.

    Named Azabu Hills Residence, the project was designed by Karimoku Case – a studio developed by Karimoku Furniture in collaboration with design studios Keiji Ashizawa and Norm Architects.
    The studio used the project as an opportunity to optimise the use of local zelkova wood which is increasingly underutilised.
    The apartment features furniture made from zelkova wood”We sympathized with the story of how zelkova used to be a common material in Japan, but is now being chipped and discarded, and wished to explore the possibilities of zelkova through this project,” lead designer Keiji Ashizawa told Dezeen.
    “When I first saw the sample of it, I felt that its gentle reddish hue, along with its story, was a good match for the project,” he continued.

    “We decided to create the interior using zelkova that would come in harmony with the gentle light from the north side.”
    A neutral material palette creates a “calm and serene atmosphere”The 226-metre-square apartment was centred around a spacious, open-plan living area and dining room illuminated by floor-to-ceiling windows.
    A small workspace nestled behind a wall in the living space makes use of the spacious interior, and is furnished with a desk, chair and shelving made from zelkova wood.
    White plaster walls and wooden floors define the living spacesThe minimalist interior is defined by textured white walls and wood used for flooring, window frames and fittings, which are tied together by cream furnishings, paper lighting fixtures and decorative artwork.
    In the living space, lattice wooden screens were used to separate programmes as well as provide cross ventilation through the space to create airy interiors.

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    “With the residence being located in the middle of a large city like Tokyo, it was important to have a home-like atmosphere that makes you feel at ease,” Ashizawa said.
    “We were conscious of the calmness and tranquility needed to achieve this, and designed the interior with well-curated furniture, lighting, and art to create an environment for this purpose.”
    Wooden, lattice screens allow ventilation through the homeA counter made from zelkova wood divides the living space and adjacent kitchen, while also serving as an additional seating and dining space.
    Within the kitchen, cabinets built from gridded wooden frames were finished with concrete countertops, complemented by tiled terrazzo flooring that also features in the home’s entryway.
    Furnishings, paper lighting fixtures and pieces of artwork tie the interior togetherGridded wooden frames are repeated for both storage in the living area and a wall in the main bedroom where the home transitions into a cosy-feel with carpet flooring.
    A circular chair and marbled table sit in front of the bedroom’s floor-to-ceiling windows, with a study desk nestled into the corner.
    Gridded wooden frames feature in the kitchen, living space and bedroomOther recently completed projects with minimalist interiors include a dental clinic in Montreal designed to feel like “someone’s home” and a London pub converted into a pared-back jewellery showroom.
    The photography is by Tomooki Kengaku. 
    Project credits:
    Architect: Keiji Ashizawa DesignProject architect: Keiji Ashizawa / Ryota MaruyamaClient: reBITA / NTT Urban Development Coperation TokyoConstruction: TamarixFurniture collaboration: Norm ArchitectsFurniture: Karimoku CaseLighting: Kojima Shoten / Saito ShomeiLighting plan: AURORA / Yoshiki IchikawaInterior styling: Yumi Nakata

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    Soba restaurant Kawamichiya takes over century-old townhouse in Kyoto

    Japanese studios Td-Atelier and Endo Shorijo Design have transformed a townhouse in Kyoto into a noodle restaurant that combines traditional residential details with modern geometric interventions.

    Kawamichiya Kosho-An is an outpost of soba restaurant Kawamichiya, which can trace its history of creating dishes using buckwheat noodles back more than 300 years.
    Diners enter Kawamichiya Kosho-An via a small gardenIt occupies a 110-year-old property in the downtown Nakagyo Ward that retained several features typical of traditional Japanese houses, including a lattice-screened facade and an alcove known as a tokonoma.
    Architect Masaharu Tada and designer Shorijo Endo collaborated on the townhouse’s conversion into a 143-square-metre restaurant, restoring some of the original elements while adapting others to suit its new purpose.
    Changes in floor height delineate different dining areas”Originally it looked like a townhouse with an elaborate design, but various modifications were made for living and those designs were hidden or destroyed,” said Tada.

    “Therefore, we tried to restore the elements of the townhouse such as hidden or lost design windows and alcoves and add new geometry to them to revive them as a new store.”
    Guests can sit on floor cushions in the traditional Japanese parlourA lattice screen at the front of the building was restored to help preserve its residential aesthetic, while renovations were carried out on walls, pillars and eaves within the open-air entrance passage.
    The entryway leads to a small genkan-niwa garden, where paving stones are laid to create a path using a traditional technique known as shiki-ishi.

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    Customers enter Kawamichiya Kosho-An through a small retail area containing freestanding partitions that allow the original wooden ceiling structure to remain visible.
    Built-in bench seating is positioned along one wall and a window seat offers a view of the street outside. Customers here can eat with their shoes on, while beyond this space they are required to remove footwear as is customary when entering a Japanese house.
    Many of the building’s traditional lattice screens were retainedThe use of different materials and changes in floor height help to delineate areas within the restaurant and create a range of experiences. Guests can choose to sit on chairs in a porch-like space known as a doma or on floor cushions in the traditional Japanese parlour.
    The kitchen is positioned at the centre of the building and is set slightly lower than the surrounding floors, allowing staff working behind the counter to have a clear view of each diner.
    “We control the line of sight to the audience, the garden and the street by the height of each floor,” Tada said. “As a result, it is an original townhouse element […] and a new design that fuses old and new.”
    One of the upstairs rooms features a curved funazoko-tenjo ceilingSome of the existing features that help to preserve the building’s character include the tokonoma alcove in a room on the first floor, which also has a curved wooden ceiling known as a funazoko-tenjo.
    In Kawamichiya Kosho-An’s main dining area, a tokonoma was replaced with a low decorative shelf while the original screened window in this space was retained. Traditional wooden doors and paper shoji screens were also adapted and used to partition the space.
    The restaurant is set in a converted townhouse in KyotoTada studied at Osaka University before founding his studio in 2006. He has collaborated on several projects with Endo, who completed a master’s in plastic engineering at the Kyoto Institute of Technology before establishing his studio in 2009.
    The pair’s previous work includes the renovation of a typical machiya townhouse in Kyoto, which they modernised to better suit the living requirements of its occupants.

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    Keiji Ashizawa adds “residential calm” to Aloop clinic in Ginza

    Japanese architect Keiji Ashizawa has created the interior for a skincare clinic in Tokyo, using textiles and custom-made furniture to make it feel more residential than medical.

    The Aloop Clinic & Lab, which provides “skin cure and care”, is located in the city’s upscale Ginza area and run by Japanese beauty company POLA. Ashizawa wanted to give it an interior that would feel peaceful, while also representing the brand.
    The Aloop clinic has a calm minimalist interior”As a clinic that uses medical technology to deal with beauty, we thought that the space should have sincerity, calmness, and beauty in order to create a comfortable time for customers to feel at ease,” Ashizawa told Dezeen.
    “In addition, considering that this is a completely new business for the POLA beauty brand, we felt that it was necessary to create a space that would enhance the brand.”
    Wood was used throughout the spaceTo do so, Ashizawa looked at the design of the 210-square-metre clinic like he would if he were designing a residential space, giving it a calm, minimalist interior.

    “Although it is a clinic, I considered the space to be similar to a hotel or a living space,” he said. “Therefore, I used materials that I use in designing living spaces and hotels.”
    “The walls are plaster and the floor is a wool rug from Hotta Carpet,” he added. “The sofa and furniture at the characteristic entrance are made of Kvadrat wool textile to create a pleasant texture.”
    Treatment rooms were designed to have a residential feelThe architect used a clean, simple colour palette throughout the space, with white-painted walls contrasting against wooden panelling and wooden doors.
    “Wood was used for doors, furniture and details because we wanted to create a residential calm rather than a clinic,” Ashizawa said. “We felt that a bright and healthy atmosphere was necessary.”
    “The extensive use of wood was to create a residential atmosphere, and we wanted the space to be as far away from a typical clinic as possible,” he added.
    Keiji Ashizawa created custom-made sofas with furniture brand KarimokuHis studio worked together with wooden furniture brand Karimoku to design the custom-made sofas for the space, which welcome customers as they enter the clinic.
    “Of particular importance to this project were the custom sofas,” Ashizawa said.
    “We asked Karimoku, with whom we communicate on a daily basis for furniture development and wood projects, to work with us on the development of the furniture.”

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    He compared his collaboration with the brand to that of mid-century modern Finnish architect Alvar Aalto and furniture brand Artek.
    “For me, Karimoku has become an indispensable partner in thinking about space, just as Aalto is for Artek,” he explained.
    Neutral colours contrast against pale woodBy creating the sofas with rounded edges, Ashizawa aimed for them to “gently envelop” customers after their treatments.
    “The mere fact that something looks hard or painful makes the body tense, so we thought it would be desirable to eliminate such things,” he said.
    “However, in order to maintain a comfortable sense of tension in the room, delicate details of metal and wood were used to achieve a balance.”
    Small sculptures decorate the spaceSmall sculptures were dotted throughout the Aloop clinic, including in the treatment rooms.
    Ashizawa has previously designed an interior with a similar colour palette for the Hiroo Residence in Tokyo, and also used plenty of wood for his and Norm Architects minimalist Trunk Hotel design.
    The photography is by Tomooki Kengaku.

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