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    Aesop store interior references Louisiana Museum of Modern Art

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    The Danish bricks and narrow floor plan of this Aesop store in Copenhagen nod to the “humble” design of the nearby Louisiana Museum of Modern Art.

    Located on Kronprinsensgade in Copenhagen’s old town, the neutral-hued store was created by skincare brand Aesop’s in-house design team to complement its setting without “unnecessary flourishes”.
    The Aesop store is on Kronprinsensgade in CopenhagenThe interior takes cues from the architecture of the famed Louisiana Museum of Modern Art, completed in 1958 in Humlebæk, 35 kilometres north of Denmark’s capital.
    A long and low-ceilinged rectangular room makes up the store, which features a circular space at the back with a curved brick-clad basin.
    Danish red bricks feature throughout the interiorThis floor plan mirrors the museum’s “understated horizontal building” with its thin glass corridors, according to Aesop’s head of store design Marianne Lardilleux.

    “We were drawn to the Louisiana Museum because it was designed as a home for Danish, rather than international, modern art,” she told Dezeen.
    A backlit circular opening illuminates the curved basinDanish red brick tiles were laid across the floor by local stonemasons, arranged in a “radiating” pattern that recalls several Copenhagen landmarks, according to Lardilleux. These bricks replaced the store’s original painted concrete screed flooring.
    Stained oak timber was used to create sleek geometric shelving, which spans the length of one of the walls and provides a gallery-style display unit for neat rows of Aesop products.
    This material was also applied to the ceiling, characterised by slatted wood interrupted only by an oversized and backlit circular opening above the brick-clad basin with aged brass elements.

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    A smooth timber door leads to the back-of-house area, concealed behind a sandy-coloured curtain.
    “The focus is on the warmth of the materials,” explained Lardilleux.
    “At the museum, the humble materials used – bricks, wood, white paint – come together in a way that is simple yet striking. At Aesop, we hope to design spaces that are similarly direct in their approach.”
    Stained oak was used to create the slatted ceiling”Just as every work of architecture relates to its site and context, every Aesop store is sensitive to its environment,” added the designer.
    “We are not interested in rolling out identical interiors – our surroundings have always inspired us.”
    Since the first Aesop outlet was designed in St Kilda, Melbourne, in 2003, the brand has opened hundreds of global stores that respond to their settings.
    Recently, architect Jakob Sprenger installed 1920s plaster medallions above a sculptural sink as the centre of a Paris store while design studio Odami chose minty green interiors for a location in Los Angeles.
    The images are courtesy of Brian Buchard.

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      Eligo Studio creates homely Milan showroom for winemaker Masciarelli

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      A display unit wrapped in burgundy-coloured leather forms the centrepiece of this apartment-style showroom in Milan, designed by local firm Eligo Studio for Italian winemaker Masciarelli Tenute Agricole.

      The showroom on Corso Magenta was conceived by Eligo Studio as a warm and welcoming space, where visiting clients and members of the press can sample Masciarelli’s wines and experience the brand’s culture in an informal yet professional setting.
      Masciarelli has opened a showroom in Milan”We strongly believe that retail spaces should have a domestic, experiential and welcoming atmosphere,” Eligo Studio founder Alberto Nespoli told Dezeen.
      “We look to avoid cliches and fashions and instead create a timeless aesthetic.”
      A display unit wrapped in burgundy-coloured leather forms its centrepieceThe studio worked together with Masciarelli to define a brief for the project that reflects the winemaker’s passion for art, as well as ideas around local culture and tradition.

      The interior comprises different functional areas including a kitchen, dining and living room, connected by passages and unified by a consistent, tannin-rich colour palette.
      The showroom was designed to resemble an apartmentThe domestic feel results from the size of the spaces and the treatment of elements such as the exposed ceiling beams, which were sandblasted and carefully restored.
      The rooms feature rich tones and tactile materials such as the lime plaster on the walls and lacquered woods in burgundy, chocolate and cream that are complemented by furniture upholstered in soft leather.

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      At the centre of the 120-square-metre floor plan is a display unit wrapped in burgundy-coloured leather that provides functional storage as well as displaying a collection of Masciarelli bottles in backlit niches.
      Flooring throughout the showroom is made from resin, which provides a practical and neutral backdrop for the more colourful and textural surfaces.
      The kitchen features an island that functions as a chef’s table for tastings, cooking displays and presentations. Its tapered outline was designed to reference the iconic Pirelli Building designed by Milanese architect Gio Ponti.
      The kitchen features an island informed by Gio Ponti’s Pirelli BuildingIn the dining room, a large oval table and leather chairs by Mario Bellini provide a relaxed setting for hosting press events, tastings and meetings.
      The showroom also features an informal living room with a sofa, armchairs and a large artwork by painter Nicola Troilo. Eligo Studio and Masciarelli worked together to select the art in the showroom, with a focus on artists from the Abruzzo region where the winery is based.
      To maintain a minimal aesthetic throughout the spaces, bespoke joinery was crafted to conceal functional areas including workstations hidden within cabinets in the entrance hall.
      Art by Nicola Troilo hangs in the living roomA mirrored door slides open to reveal the WC, where walls are painted in a colour chosen to evoke wines from the famous Montepulciano region in Tuscany.
      Nespoli founded Eligo Studio with Domenico Rocca to offer clients an “Italian interior design couture approach”.
      Similar shop interiors that have recently been featured on Dezeen include a wine cave in Valldolid, Spain, and a Williamsburg wine bar with “soothing” interiors.

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      Halleroed contrasts colour and texture inside Boygar’s Tbilisi store

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      Design studio Halleroed has combined rustic, earthy tones with bold colours and glossy finishes for online retailer Boygar’s first store in Tbilisi, Georgia.

      Set across three floors in a historic building on Tbilisi’s Rustaveli Avenue, Halleroed worked within the framework of the building’s existing features when designing the store.
      Halleroed has designed a three-storey retail space for Boygar’s in TbilisiCharacterised by a series of tall arched doorways and openings, the ground floor space features circular bronze-toned chandeliers, decorative wall and ceiling elements and Versailles parquet flooring.
      To preserve the existing ceiling details, chandeliers designed by Cristian Miola were hung with minimal intervention.
      Bronze ring-shaped chandeliers hang from the ceiling on the ground floor”The inspiration for the chandeliers was from the Greek Orthodox Georgian churches that we visited during our stay in Tbilisi,” Halleroed told Dezeen.

      To create a striking visual contrast against the more neutral tones and materials, Halleroed added a velvet green sofa and a matching curved green screen with a high-gloss finish.
      “For the ground floor and first floor, we had a decorative, old, existing environment which we wanted to be the backdrop to the new additions,” Halleroed explained.
      A high-gloss green screen divides the ground floor spaceHalleroed also incorporated half-height curved partition walls that weave through the ground floor space. These have integrated mirrors, as well as floating shelves to display Boygar’s products.
      “The walls and ceiling of the existing building have a darker beige tone while the new, lower, curved walls are in a textured bright wallpaper to create a contrast between old and new,” said Halleroed.
      Burgandy, ochre, green and black contribute to the colour palette on the first floorA marble staircase leads up to the first floor, where the material and colour palette echo that of the ground floor.
      “The colours and fixtures are from a more earthy, in our eyes, Georgian palette with burgundy, ochre, green and black accents,” said Halleroed.
      Halleroed juxtaposed elements including oak window and door frames with a burgundy lacquered side table and a curved glossy black screen.
      Seating units by Gaetano Pesco add colour to the lower-ground floor spaceThe store’s lower level is a “more contemporary area”, according to Halleroed.
      Here, modular seating by Italian designer Gaetano Pesce stands out in bright pops of solid colour against the neutral palette used for the walls and carpet.

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      “Downstairs we used a more modern approach since the space didn’t contain any decorative elements,” Halleroed explained.
      Work by contemporary Georgian artists including Ketuta Alexi-Meskhishvili and Shota Aptsiauri line the walls.
      Tubular lighting contained inside circular niches illuminates the spaceGarments presented on mannequins and minimal clothes rails are illuminated by tubular lighting contained in circular niches in the ceiling.
      “Tubular lighting is very typical for art galleries and we wanted that feeling downstairs but in a more interesting, spatial way,” said Halleroed.
      A coral-coloured shoe display area takes cues from paintings by Georgian artist PirosmaniA bright red archway frames a women’s shoe display area, with the same gloss finish used elsewhere.
      “The strong coral red colour was inspired by the famous Georgian artist Pirosmani’s paintings,” Halleroed explained.
      A local Georgian marble features in the bathroomsIn the bathrooms, a green-hued local Georgian marble was used, which matches the building’s facade.
      “We always try to work with local materials where possible,” Halleroed said. “We played with the stone and illuminated ceiling to create a visually intense, almost scenographical effect.”
      Other store interior projects recently published on Dezeen include a flagship store for fashion brand Totome in London and a boutique in Paris for French bag brand L/Unifirm.
      Photography is by Ludovic Balay.

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      Mexico City boutique by MYT+GLVDK features double-conical staircase

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      Mexico City studio MYT+GLVDK has designed a concept store in the south of the Mexican capital, featuring a staircase with both concave and convex portions beneath a vaulted ceiling.

      Uncommon Ground is a high-end fashion and accessories boutique situated in the Artz Pedregal shopping mall, close to the city’s southern periphery.
      The Uncommon Ground boutique is divided into a main floor and a mezzanine level at the backMYT+GLVDK, led by Andrés Mier y Terán and Regina Galvanduque, was commissioned to design the architecture, furnishings and interiors for the store that carries brands including Courrèges, Maison Kitsuné, Ami Paris, Officine Générale and Moscot.
      “The hallmark of Uncommon Ground is to display the latest tendencies in clothing and accessories based on a dedicated edition of trends and themes that capture the air du temps of the season,” said Mier y Terán and Galvanduque.
      The two levels are connected by a double-conical staircaseThe duo decided to create multiple display areas across the 246-square-metre main floor and a 40-square-metre mezzanine at the back.

      These two levels are connected by a circular staircase with concentric treads that splay outward in a semi-circle on its lower half and are set inward like an amphitheatre on the top half.
      A vaulted ceiling comprising tubes wrapped in recycled cowhide arches over the spaceBeneath the mezzanine, the conical form of the upper steps is expressed as bands of brushed brass, which are reflected in golden mirrored panels across the adjoining wall and low ceiling.
      More semi-circular steps below form a display for shoes within this back room, where other garments are hung in niches on either side.
      Beneath the mezzanine, the staircase is expressed as a series of brushed-brass bands above a stepped shoe displayThe main floor, where the ceiling is double-height, is covered by a vaulted ceiling made up of ribbed elements wrapped in recycled cowhide.
      In the centre of the space, a structural column and diagonal beam are incorporated “a focal point that continues with the rhythm of geometric shapes and lends character to the overall concept” according to the designers.

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      A colour scheme of yellow, beige and terracotta is applied across the architectural elements and the furniture, which is also designed in cylindrical and arc shapes.
      “The use of clean lines, tubular segments and curves can be seen in every direction as an organic sequence of impressive visual strength,” said MYT+GLVDK.
      Furniture throughout the store is designed in cylindrical and arc shapesThe lighting scheme includes a series of light boxes placed within display niches on both levels, to highlight the products, as well as track and spotlights that give the entire store a warm glow.
      The Uncommon Ground logo is illuminated vertically on the central column and horizontally above the fully glazed storefront.
      The boutique is located inside the Artz Pedregal shopping mall in the south of Mexico CityAlso in Artz Pedregal, MYT+GLVDK previously designed the Cocina Abierta food court that takes cues from Japanese and Mexican design traditions.
      Elsewhere in the city, the studio recently completed the interiors of fast-casual restaurant Órale Milanga, where exposed concrete walls are covered in wavy green metal mesh.
      The photography is by Alfonso de Béjar.

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      Red staircase anchors Diesel store in Miami Design District

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      Fashion brand Diesel has debuted a retail design concept at its store in the Miami Design District, featuring raw metal surfaces and a red lacquered spiral staircase.

      Designed under the creative direction of Glenn Martens, who joined the brand in 2020, the industrial-style store is intended to reflect “the brand’s signature bold attitude”.
      Diesel’s new store in Miami Design District debuts an industrial-style retail concept”Envisioned as a fresh, powerful expression of Diesel’s design edge and identity, the store is anchored by a glass facade framed in signature Diesel red with the brand’s red-and-white Biscotto logo,” said the design team.
      Red was also applied selectively to interior elements, including a statement spiral staircase and a wall behind at the back of the store.
      The store’s focal point is a red lacquered-metal spiral staircaseThe helical lacquered-metal form has solid balustrades and steps with a diamond-plate texture for added grip.

      It leads up to a second level where another red wall with floating shelves is used for product displays.
      The staircase has solid balustrades and steps with diamond-plate texture for added gripAcross the two floors, the 1,900-square-foot (177-square-metre) store presents the full Diesel collection.
      Bags, shoes, accessories and fragrances are presented on the lower level, while areas dedicated to denim, ready-to-wear apparel and footwear can be found upstairs.
      The upper level also has a red display wall that stands out against the concrete and metallic surfacesExposed concrete floors and ceilings, and walls covered in riveted raw metal panels and mirrors create a monochromatic backdrop that allows the red elements to stand out.
      “Throughout the space, minimalist red leather couches and streamlined silver fixtures create a strong sense of structure with a touch of softness,” said the team.

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      Vitrines for displaying accessories on the ground floor sit atop crinkled metal bases, though the sales counter opposite is flat and sleek.
      Both levels have floor-to-ceiling glass across the street facade, and at night, fluorescent lighting throughout the store gives off a harsh white glow.
      The ground floor features vitrines atop crinkled metal basesFollowing the Miami store unveiling, the interior concept will be rolled out to global Diesel locations.
      The brand was founded in 1978 by Italian entrepreneur Renzo Rosso, who still serves as its president.
      The Diesel store joins many luxury fashion brands in Miami Design DistrictMiami Design District is home to the stores of many luxury fashion labels, each of which has exterior and interior treatments designed to reflect its distinct brand identity.
      Other examples include Louis Vuitton’s menswear space, which Dutch studio Marcel Wanders wrapped in a patterned facade informed by the brand’s monogram, and a Christian Louboutin boutique that’s covered in tree bark.
      The photography is courtesy of Diesel.

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      Neri&Hu creates “wooden hut” and “cave-dwelling” interiors for Shanghai stores

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      Chinese studio Neri&Hu has completed two retail spaces for Shanghai fashion company Jisifang, using wood and concrete to evoke “a more primitive state of being”.

      The two adjacent stores are located at Panlong Tiandi development in Shanghai. One was designed for Jisifang Boutique and the other for its sister brand Woven Moonlight, also owned by Jisifang.
      Neri&Hu has designed two adjacent stores in ShanghaiAccording to the Shanghai-based studio, each store was tailored to its distinct brand identities and varying spatial requirements.
      A wooden house was inserted into the 110-square-metre Jisifang Boutique, the sloping roof of which takes advantage of the full height space to create a “spacious sanctuary”, the studio said.
      A wooden house structure was inserted into Jisifang Boutique”The design concept is inspired by French architecture theorist Marc-Antoine Laugier’s Primitive Hut, said to be the fundamental prototype of all architecture,” explained Neri&Hu.

      “Stripped of decoration and style, the primitive hut establishes a relationship between humans and the natural world, providing both shelter and a connection to nature,” it added.
      White oak furniture creates a warm interiorA long table and benches made of white oak are placed at the centre of the space, with fashion garments displayed at the lower end of both sides of the roof.
      Handmade ceramic floor tiles with muted colours were used throughout the space, referencing the warm and natural textures of the linen products that the brand is known for.
      Glass bricks with rustic metal lining are featured on the facadeThe facade features glass bricks lined with rustic metal elements, inviting natural light and framing views of the bustling retail street outside into the shop.
      In contrast, Neri&Hu created a cave-like shelter made of concrete for the 200-square-metre Woven Moonlight.

      Neri&Hu divides Shanghai fashion boutique with fabrics and marble screens

      Concrete walls enclose the main display area, which features carved-out display niches. These have been lined with translucent linen curtains and fitted with custom-built walnut cabinetry, contrasting the roughness of the concrete.
      A double-pitch sloped ceiling was clad with the same concrete as the walls. Skylights on the ceiling, as well as full-height glass windows on one side, fill the space with plenty of natural light.
      Linen and walnut wood contrast the concrete in Woven Moonlight”In the case of both the wooden hut and the cave-dwelling, we are exploring the original space of our humanity, harkening a return to a more primitive state of being,” said Neri&Hu.
      “We hope that when people touch the linen fabric of Jisifang, their mood and spirit may transcend the urban environment, back to nature,” it continued.
      The Wooven Moonlight store features a double-pitch sloped ceiling clad with concreteNeri&Hu was founded by architects Lyndon Neri and Rosanna Hu in 2004 in Shanghai.
      The studio also recently completed a simplicity contemporary art gallery, and a fashion boutique with fabrics and marble screens, both in Shanghai.
      The photography is by Pedro Pegenaute.
      Project credits:
      Partners-in-charge: Lyndon Neri, Rossana HuAssociate-in-charge: Siyu ChenDesign team: Greg Wu, Jinghan Li, Nicolas Fardet, Saint Xu, Shuan Wu, Yinan Zhu, Yoki YuFF&E design and procurement: Design RepublicLighting Consultant: DLX Lighting DesignContractor: Nantong Huaqiang Construction

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      EBBA references modernist architecture at WatchHouse coffee shop

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      Architecture studio EBBA has completed a store for coffee brand WatchHouse that draws on modernist design to provide a calming environment in the heart of the City of London.

      Situated in the 30 Fenchurch Street building of the Square Mile financial district, the store was designed by EBBA for coffee company WatchHouse, which has several cafes around London and also sells its own roasts.
      The store interior references modernist architectureHaving previously completed several other stores for the brand, EBBA was tasked with transforming an empty unit in the landmark office development into an inviting space aimed at attracting visitors from the adjacent lobby.
      “This store offered the opportunity to think carefully about how to make a high quality and calming retail environment that also caters to the flexible operation of the visitors and the building in which it sits,” EBBA founder Benni Allan told Dezeen.
      The space aims to offer a calming environmentThe project brief called for a space focused on retail that also integrates a bar for serving customers. The interior has a more open and relaxed feel than the brand’s other locations, which operate more like typical coffee shops.

      With ample comfortable seating available in the adjacent atrium, EBBA chose to incorporate different settings where customers can rest while waiting for their coffee.
      Furniture including lounge chairs arranged around a coffee table and bar stools at the counter allow the space to be used in a variety of ways.
      Wooden seating is provided in an adjacent atriumElements of the shop’s design are informed by European modernist architecture. In particular, Allan drew on the large lobbies of banks and civic buildings such as libraries, which he said seem to “carry a particular feeling of calmness”.
      Referencing the work of architect Ludwig Mies van der Rohe, EBBA used grid patterns and clean lines to bring order to the interior, while sculptural objects help to partition the space.
      “The overall concept was to create the sense of a box within a box,” Allan added. “The reference to Miesian buildings can be understood in wanting to establish a clear logic to the space through its grid and making objects that help to demarcate space.”

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      EBBA designed and built all of the furniture for the store, including the eight-metre-long stainless steel counter that forms the centrepiece of the space. This monolithic element is used for coffeemaking as well as providing a communal workspace.
      The large coffee table made from blocks of solid oak is intended to resemble stacked timber. Its construction echoes the grid of slatted timber panels cladding the ceiling.
      EBBA chose a material palette that reflects WatchHouse’s goal to create places people want to spend time in. Warm and natural tones and textures offer a respite from the busy urban setting.
      An eight-metre stainless steel counter centres the space”We opted for warm oak panelling, which gracefully cocoons the space, and a unique Ceppo stone floor, which enhances the store’s gridded pattern whilst complementing the feeling of civic grandeur,” said the architects.
      The rear wall is lined with full-height cabinets that conceal the necessary utility spaces, adding to the store’s sense of cohesion and simplicity.
      Minimalist shelving used to display WatchHouse’s simply packaged produce blend in with the relaxed setting.
      All of the furniture was designed and built by EBBAEBBA has worked with WatchHouse on several of its venues, including another site within the 30 Fenchurch Street building that also looks to balance contemporary aesthetics with nods to the City of London’s heritage.
      The studio, founded in 2017 by Spanish architect Benni Allan, has completed a number of projects in London including a temporary education centre built using only reusable components and a residential extension that combines brutalist-style materials with details inspired by a Roman villa.
      The photography is courtesy of EBBA. 

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      Partisans sculpts limestone facade for Rolex boutique in Toronto

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      Toronto architecture studio Partisans has used parametric modelling to create an undulating stone storefront for luxury watch brand Rolex.

      Partisans’ latest application of its digital modelling and fabrication technique resulted in a sculptural facade that wraps the ground floor of a high-rise on Bloor Street in Downtown Toronto.
      The flowing lines of the Rolex store’s limestone facade emanate from the building’s existing architectural featuresThe studio worked with Italian architect Arturo Tedeschi on the project, which is intended to give the store presence and allow it to stand out from others in the busy shopping district, as well as reflect the high-precision of Rolex timepieces.
      Limestone panels affixed to the building’s exterior are shaped to echo the forms and textures of the brand’s watches.
      The stone panels are shaped to curve around windows and emulate the brand’s watch designsThe material was chosen for its luxurious appearance and longevity, according to Partisans founder Josephson, who said: “Stone is future heritage, it’s having a renaissance.”

      The panels continue the geometry of the existing building features, such as the rigid vertical mullions, but flow into softer shapes that curve around large windows and over the entrance awning.
      More stone appears in the boutique’s interior. Photo by Robert Lowdon Photography”Each stone bay was cut according to measurements found through 3D scans of the existing building,” said Partisans designer Ian Pica-Limbaseanu.
      Niches are integrated into the stonework to house cove lighting that washes over the curvaceous forms at night, yet the junctions between the stone and the glass were trickiest to detail, according to Pica-Limbaseanu.
      Dark green seating matches a glass artwork, while walnut panelling and furniture contrast the paler stone. Photo by Robert Lowdon Photography”The window detailing, specifically, had a tall order of requirements to satisfy,” he said.
      “Not only did it need to meet the exterior stonework at exact locations accurate to within a quarter of an inch, but it also needed to allow for easy maintenance and proper energy performance for what was otherwise an utterly unprecedented look to glazing on Bloor Street.”

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      Tedeschi applied his computational design skills to create an algorithm for the parametric compositions etched into the limestone across the east facade.
      These forms follow the geometries of engravings seen on watch-face dials while also responding to the unique qualities of the structure’s elevation.
      Niches in the limestone facade house cove lights that wash over the facade at nightThe store interiors feature plenty more stone, whose creamy tone is contrasted with dark walnut panelling and furniture.
      Dark green seating matches a glass wall artwork that bears the Rolex logo, which separates the main shop floor with a more intimate lounge area tucked behind.
      The facade was designed to reflect the high-precision of Rolex timepieces and to stand out on Toronto’s high-end Bloor StreetPartisans has previously used parametric design tools to create a rolling, pixellated brick facade for a single-family home, and a high-rise informed by architectural “revision clouds” – both in Toronto.
      The firm was founded by Josephson in 2012, and has since completed a pool house in Ontario with an undulating timber roof and a lakeside sauna designed as a cavernous wooden grotto.
      The photography is by Doublespace Photography, unless stated otherwise.

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      Tutto Bene references Streamline Moderne in tiny New York eyewear store

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      Curved metallic surfaces influenced by early 20th century American industrial design form displays at this compact store in New York City, designed by London studio Tutto Bene for eyewear brand Cubitts.

      Tutto Bene was briefed to create an elegant and meticulously crafted space for Cubitts’ first store outside of the UK that evokes the past century of New York’s history.
      Cubitts has opened a store in New York CityThe store at 103 Mercer Street has a total floor area of just 25 square metres, which the designers claimed makes it possibly the smallest retail site in all of SoHo.
      Felizia Berchtold and Oskar Kohnen of Tutto Bene told Dezeen that they set out to create an experiential and intriguing interior with “the ornate precision of a jewellery box”.
      The interior was designed by London studio Tutto Bene”Within the retail landscape of SoHo there is a pop-up feeling and one sees a lot of set-design quality fit-outs,” the designers said.

      “We wanted to counterbalance this trend by creating a space made to last for a decade and to communicate the value that is put into the product inside it.”
      Charlotte Perriand’s LC8 stool is among the vintage furnishingsThe functional and precisely detailed design of Cubitts’ spectacles provided the main inspiration for the store, which also references the streamlined forms of Streamline Moderne – an aerodynamic offshoot of art deco that emerged in the 1930s.
      “We took that engineering aspect of spectacle-making and interpreted it in kinetic elements throughout the store, like the rotary mirrors and the sculptural steel curve, reflecting hues of light like the sparkling towers we know New York for,” the duo said.
      The dominant colour is a brick-red hue borrowed from New York’s streetscapeAn S-shaped metal display at the centre of the space helps to define the flow of movement whilst echoing the smooth silhouettes of the brand’s eyewear.
      Walls clad in black ebonised ash create a dark backdrop, against which soft lighting and pops of colour create a theatrical effect reminiscent of the paintings of American artist Edward Hopper.

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      “Areas of glamorous darkness are peppered with light,” said Tutto Bene. “Shimmering reflections, reminiscent of city lights, emphasise the store’s meticulous detailing and represent the care and attention put into the products it encloses.”
      The main colour used is a brick-red hue borrowed from the New York streetscape, which according to the studio adds “some playfulness and art deco glamour, contrasting the muted black with dramatic warmth and texture”.
      Tutto Bene also created custom hand-shaped mirrors for the storeThe geometric forms used throughout the store recall the works of artist Donald Judd, who once lived and worked across the street. The artistic tributes continue in the restroom, which is papered with aluminium foil as an homage to Andy Warhol’s Silver Factory.
      Carefully chosen vintage pieces including wall lights from Austrian brand Kalmar, Charlotte Perriand’s LC8 stool and an Opalino vase by Tommaso Buzzi complement the store’s colour and material palette.
      The bathroom was papered with aluminium foil Tutto Bene also created bespoke mirrors, which customers can use when trying out different frames. The marble objects were hand-crafted at a stone workshop in Florence, Italy.
      “In the pared-back store, these hand-carved glove-like marble sculptures draw attention through their surrealist appearance,” the designers added.
      “When you pick them up, they lie heavy in the hand. The weight sharpens one’s consciousness and gives the gesture of looking in the mirror a considered quality.”
      The wallpaper is an homage to Andy Warhol’s Silver FactoryTo celebrate the store’s launch, Cubitts released a collection of seven frames inspired by New York landmarks including the Flatiron Building and Radio City Music Hall.
      The opening follows a series of new Cubitts stores in the UK including one in a former jellied-eel restaurant and another in a 19th-century London townhouse.

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