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    EBBA Architects transforms former jellied-eel restaurant into eyewear store

    Local studio EBBA Architects has designed a store for eyewear brand Cubitts that preserves and draws on the original 1930s interior of the traditional F Cooke restaurant on London’s Broadway Market.

    The restaurant, which sold cockney dishes such as jellied eel and pie and mash, had been located on the east London street since 1900 but was given a modernist update in the 1930s.
    The Cubitts store on Broadway Market is located inside a former restaurantEBBA Architects turned the space into a 145-square-metre Cubitts store but kept almost all the original interiors of the Grade II-listed restaurant, which had been unoccupied since 2019.
    F Cooke’s marble tables were given new legs made from stained birch plywood and now hold eyewear display cases in a sunny hue that matches the original wall tiles.
    Pale yellow tiles clad the walls”The tables are original but we designed the legs to kind of make it feel like a new feature,” EBBA Architects founder Benni Allan told Dezeen.

    “The table has just been scrubbed up,” he said. “Imagine how many nice pies have been eaten on that table.”
    “I think what’s nice is that everything below [the tables] has had this quite warm treatment to bring in a nice texture and tone, and then everything above is much lighter.”
    Different coloured material samples are displayed on wooden shelvesThe studio also kept the original stained-glass windows and the counter that used to serve food, turning it into a point of sale, while a repair station for glasses fills the window facing the street.
    Pale yellow tiles bordered by bands of contrasting blue and turquoise tiles decorate the walls. These are the original interior from 1930 and were cleaned using “loads of elbow grease”, Allan said.
    The former food counter was turned into a point of saleIn the main showroom of the two-storey store, the studio also kept the restaurant’s mirrors, only removing one to create a display case and sales point.
    “All the additions are kind of appendages or accoutrements on the base of the original structure,” Cubitts founder Tom Broughton told Dezeen.
    An orange staircase leads to the lower floorDownstairs, EBBA Architects made more interventions, as the space was dark and hadn’t been furnished to the same level as the main upstairs space.
    “It was really quite dark and dingy down there, so the colours from upstairs informed this really bright orange in the staircase,” Allan said.

    Cubitts eyewear store in Leeds taps into seminal design movements throughout history

    The studio used stained plywood to create a sliding wood screen with a square pattern based on the tiles in the main store, as well as creating a bright-coloured staff room with a “secret door”.
    It also added tiled floors with a decorative pattern in a colour palette that references that of the restaurant.
    “There’s that really beautiful intricate detailing upstairs, so we wanted to sort of mirror that down here with these different patterns in the floor,” Allan said.
    EBBA Architects designed a sliding door for the eye-test roomDownstairs also holds the eyewear testing centre, which is located underneath the street above.
    Broughton and Allan tried to keep as many of the original details from the restaurant as possible. The tank where the live eels were once kept before being boiled is left standing in an outdoor space downstairs and the restaurant’s sign remains above the front door.
    The store has retained its original signage and one of the benchesOne of the benches, on which people used to sit and eat, has been placed outside the store. And the Cooke family behind the restaurant chain – which still has two outposts – has lent Cubitts some of its original pie tins alongside the bowls used to serve jellied eels and a picture of founder Bob Cooke.
    The Cubitts Broadway Market store is located in an area that has become increasingly gentrified over the past decade, with many local shops being taken over by chains.
    Original stained-glass windows decorate the interiorThough some people have been nostalgic about the time when the store was a pie-and-mash shop, Allan and Broughton said there have also been positive reactions to the refurbishment
    “People have actually been really chuffed that it stayed the same,” Allan said.
    “Someone could come in here in a decade or two and actually put it back into a pie and mash shop. Even though [the changes] feel purposeful, it’s quite a light touch. If anything, we’ve kind of given it a new lease of life, because it was actually pretty grimy.”
    A repair station sits in the windowThis is also the general tactic for Cubitts, Broughton said. When looking for new stores, the brand focuses on finding spaces that have existing interiors, with other outposts set in a 19th-century townhouse in Belgravia and a Victorian arcade in Leeds.
    “Ideally, [the store] already has this existing structure and framework that you can clean up and add a bit of product and a few fittings to,” he said.
    “And that’s the really nice thing, right? If you can take something that’s already beautiful, give it a new lease of life and make it relevant to someone today, that’s really cool.”

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    Ringo Studio positions sex toys in athletic-themed room at Contact Sports

    Brooklyn-based Ringo Studio has reimagined the experience of shopping for sex toys, creating a store in New York modelled on a collegiate locker room.

    The Contact Sports shop on Mercer Street in Soho is designed to feel very different to the typical spaces in which products for sex are purchased.
    The store interior features walnut panelling and mosaic flooring”In a survey conducted before launch, the majority of people reported feeling uncomfortable walking into a sex store,” said the studio. “Uninviting exteriors felt intimidating, the aisles were hard to navigate, and the shelves stocked hundreds of products that were hard to decipher.”
    Working with Ringo Studio founder Madelynn Ringo – who has designed retail spaces for Glossier, Bala and Our Place – the brand devised a shopping experience based around sport, and used cues from this world to inform the interiors.
    Merchandise is displayed on brass rails and shelvingThe retail space includes an area at the front that sells long-stem roses in singles or bundles, including a 15-foot (4.5 metre) wall on which the fresh-cut red flowers are stored.

    Beyond, dark walnut panelling, brass rails and shelves, and green cushions give the store a collegiate atmosphere, while mosaic floor tiles and baskets of towels evoke a locker room.
    Walnut panelling forms locker-like cubby holes for displaying productsVintage sporting ephemera like tennis rackets, boxing gloves and American football helmets are displayed on higher shelves.
    Below, the selection of “entry-level gear and sensual gifts” from brands such as Kiki de Montparnasse, Lelo, Dame, Maude, Future Method and more are merchandised in locker-style cubbyholes.

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    “Contact Sports flips the traditional model on its head and takes a more curated approach, stocking only 70 products at launch,” the studio said.
    “Their team spent more than a year vetting a category that includes tens of thousands to offer only the best of the best, with unexpected touches that enhance the full experience around the sport.”
    The store features a Joe Chair shaped like a baseball gloveThe space is illuminated from above by a light box behind a wooden lattice, while softer lighting is installed in the cubbies.
    An iconic chair shaped like a giant baseball mitt by designers Jonathan de Pas, Donato D’urbino and Paolo Lomazzi sits next to the white counter, above which the brand’s cursive logo glows in neon.
    Long-stem red roses are sold at the front of the storeThe sex toy industry has grown significantly in recent years, as taboos have broken and social acceptance has widened. See some of the most unusual sex toys featured on Dezeen.
    However, “the retail experience itself had yet to evolve,” said the Contacts Sports team, which hopes the store will change how shopping for sex gear should look and feel.
    The photography is by Anna Morgowicz.

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    Boyy flagship in Milan reveals layers of the store’s history

    Danish artist Thomas Poulsen, also known as FOS, has revamped the flagship store of accessories brand Boyy in Milan, keeping time-worn surfaces left over from the site’s former fit-outs.

    This marks the third time that FOS has refreshed the space on Via Bagutta since 2021, as part of the artist’s plan to create a dynamic “evolving” store.
    FOS has redesigned Boyy’s flagship in MilanIn its first incarnation, the Boyy flagship had funhouse-style mirrors, walls draped in faded pink fabric and cobalt-blue carpets emblazoned with everyday objects.
    This colour scheme was inverted for the second iteration of the store featuring blue walls and bubblegum-pink carpet. Elements of both of these schemes now remain in the store’s third and final form, which was left purposefully unfinished.
    Unpanelled sections of the wall reveal the store’s past fit-outs”This space was an experiment in formulating a shared language for how Boyy could develop as a brand,” FOS explained.

    “We started by creating an installation – the first rendition – then used that experience to create a second installation, and finally built upon the combined experience to create this final permanent space that we have now arrived at.”
    “We always envisioned the third rendition as the final act,” added Boyy co-founder Jesse Dorsey.
    Accessories are displayed inside illuminated glass vitrinesThe Boyy flagship now has walls panelled with the same grey ceppo stone that clads the store’s facade.
    Some areas were left without panelling, revealing the aged, fabric-lined walls left behind by a previous occupant – a 50-year-old antique shop that sold quaint Americana-style objects for the home.
    Blue fabric can also be seen hanging in the rear corner, saved from FOS’s second overhaul of the space.

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    These swathes of time-worn fabric were enclosed inside aluminium window frames, as were some of the store’s display units.
    Elsewhere, Boyy’s selection of shoes and handbags can be showcased in several illuminated glass vitrines or on the ledge that runs around the periphery of the store.
    The store has been finished with terrazzo flooringFOS also created a display shelf around a crumbling structural column that sits in the middle of the floor plan.
    A couple of tiered, sea-green bench seats were dotted throughout the store as decoration, complementing the flecks of greens stone that are found in the terrazzo floor.
    Curved benches provide seating throughout the storeMilan is home to an abundance of visually striking retail spaces.
    Others include the Moschino flagship, which was designed to reference the history of ancient Italy, and the Off-White store, which is decked out with natural materials like Patagonia granite.

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    Anne Holtrop organises Parisian jewellery boutique around wavy acrylic wall

    Dutch architect Anne Holtrop has used rippled sheets of acrylic to create a water-like partition inside this Parisian boutique by jewellery designer Charlotte Chesnais.

    The store is set along Boulevard Saint Germain and is the second retail location that Anne Holtrop has devised for the brand.
    Anne Holtrop has designed a boutique for Charlotte ChesnaisLike the inaugural branch – which features a striking acrylic display table – Chesnais wanted this space to present her jewellery in a way that fosters a “unique spatial experience”.
    Holtrop’s answer was to use acrylic again – but this time to construct a towering partition wall.
    A wavy acrylic wall runs through the middle of the boutique”In the first store, we included a very large table that is almost the full size of the space,” he told Dezeen. “In the second store, we flipped this concept as the existing space has a great height and small floor area.”

    The translucent partition runs across the middle of the store and was CNC milled to have a rippled, almost watery surface texture. The divider is also inbuilt with tiered shelves and drawers, meaning any rings, necklaces or bracelets showcased inside seem to float.
    An infinity mirror is one of the few other decorative items in the storeThe rest of the store’s interior was largely kept simple. Walls surrounding the partition were washed with beige marmorino plaster and decoration was restricted to a curvaceous gold sculpture that mimics the form of Chesnais’ designs.
    There is also a trompe l’oeil infinity mirror and a small wooden stool.

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    A doorway in the acrylic partition guides customers to a curved flight of stairs at the rear of the store.
    These lead up to a mezzanine-level room that’s dedicated to showcasing the brand’s fine jewellery collection.
    A curved staircase leads up to a room where fine jewellery is displayedAcrylic was used here again to make an expansive wall-mounted display unit. Other surfaces were coated with glossy forest-green epoxy paint.
    A plump sofa was set into the room’s back wall and a thick jade-coloured carpet was been laid across the floor.
    “We wanted to give it a different, more intimate atmosphere, in which you sit and relax like in a little cocktail bar,” Holtrop said.
    The second room is covered with glossy green paintThis isn’t the first time that Anne Holstrop has designed a space for a fashion brand.
    In 2021, the architect remodelled Maison Margiela’s London store, where he inserted a series of gypsum walls that resemble fabric cuttings.
    The photography is by James Nelson. 

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    JUJU Studio creates “poetic and romantic” flagship for Miss Circle in New York

    Pools of red carpet spill across the floor of this women’s fashion boutique designed by JUJU Studio in New York City.

    For fashion brand Miss Circle, New York-based JUJU Studio created the interiors of its 2,600-square-foot (242-square-metre) store on West Broadway in SoHo.
    The Miss Circle flagship in occupies a long, narrow space designed by JUJU StudioThe space has a long, narrow footprint, so studio founder Jing Ju devised a variety of display techniques for the brand’s womenswear garments.
    “Unlike typical fashion retail spaces, the Sensorial Flagship Store is inviting and relatable, encouraging customers to engage with the brand in a fully stimulating way,” said the studio.
    At the front of the store, a sliding counter can be used for multiple purposesThe majority of surfaces are finished in beige plaster, providing a neutral backdrop for more dramatic moments.

    These include areas where red carpet appears from the walls in fluid forms and spreads across the floor to look like pools of liquid.
    Red carpet extends from the floor to the ceiling beside the entrance”The smooth yet durable surfaces add texture and visual interest to the space, while the beige hue creates a sense of lightness and spaciousness,” the studio said.
    “This helps to create an accommodating atmosphere in the closed retail environment, where customers are likely to take their time browsing through the store’s selection of clothing and accessories.”
    Matching the carpet is a curvaceous red sofaAt the front of the store, the same also extends up the wall behind a curvaceous sofa of the same colour and seeps onto the ceiling.
    A sliding counter can be used for checking in guests during events, or for displaying accessories at other times.
    Garments are displayed in niches formed by arched colonnades on either side of the store”The sleek and minimalistic design of the counter complements the overall aesthetic of the store and demonstrates a thoughtful and efficient use of space,” said the studio.
    Along both sides of the store are arched colonnades, with cove-lit niches that each display a selection of clothing designs.

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    More outfits are presented on chrome railings and mannequins in the centre of this double-height space, above which a long skylight is positioned.
    Towards the back of the boutique is a carpeted staircase that leads up to a mezzanine level, where the fitting rooms are located.
    Fitting rooms and a lounge area for customers is located upstairsRed satin furniture, designed by Thehighkey, forms a seating area for customers to relax beneath another skylight, while plenty of mirrors are provided for those trying on garments.
    “The warm lighting adds to the overall golden atmosphere, and the use of red provides a poetic and romantic sensation, making for a truly captivating experience,” the studio said.
    The Miss Circle store is on West Broadway in SoHoSoHo is renowned as a shopping destination for both fashion and furniture, and new stores are always appearing in the neighbourhood.
    Recent openings include a Khaite flagship with a tree planted in the centre, an outpost for Road to Awe that includes red fitting rooms and a lofty Moroso showroom.
    The photography is by David Luo and Justin Missner.

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    Vives St-Laurent creates theatrical children’s boutique in Mont-Tremblant ski resort

    Harnessing soft colours and gentle curves, interior design studio Vives St-Laurent has completed a shop for children’s boutique Billie Le Kid in Mont-Tremblant – a Canadian ski resort known for its colourful architecture.

    Following on from Billie Le Kid’s first store in Montreal, the brand brought in Vives St-Laurent to create a new outpost that captured the spirit of the brand while reflecting its location.
    Vives St-Laurent designed the interiors for Billie Le Kid’s Mont-Tremblant boutiqueIts storefront was designed to resemble a theatre, showcasing the brand’s wholesome edit of children’s clothes, toys and books.
    Custom-made awnings recall the idea of a general store, while the front was repainted in a vibrant blue-on-blue palette to reflect Mont-Tremblant’s colourful charter.
    Painted tongue-and-groove panelling adds a touch of nostalgiaReferencing the facade, arched openings throughout the boutique bring a whimsical touch to the transitions between different sections.

    Rounded corners were used to soften the edges of the display cabinets, adding character and creating a playful and welcoming atmosphere.
    Integrated display cabinets provide plenty of storageBianco Carrara marble was used on top of the checkout counter to convey a sense of timeless luxury, while moss-coloured velvet changing room curtains reference the theatre concept and bring softness and tactility to the space.
    The polished concrete floor was a practical choice, as the low-maintenance material allows skiers to visit the store in their ski boots.
    Bianco Carrara marble covers the store’s counterPainted tongue-and-groove panelling was added to give the boutique a touch of nostalgia.
    “We combined classic and contemporary materials to create a harmonious yet unique ambience,” Vives St-Laurent’s interior designer Léa Courtadon told Dezeen.
    Courtadon said she chose the store’s calming colour palette of stone beige and sage green to create “a whimsical mood that recalls the playful world of childhood while maintaining sophistication and ensuring the products stand out”.

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    Sturdy vintage Canadian furniture was chosen to draw on the idea of the general store and family home. Long wooden refectory tables were repurposed as displays for toys and clothing, adding visual interest while paying homage to the brand’s Canadian heritage.
    A row of vintage frilled-glass pendant lights creates a feature above the counter.
    “The lamps’ rippled globes resemble ballerina tutus, adding a delicate touch to the overall design,” Courtadon said.
    Rounded corners give the storage units a playful edgeIn contrast, the main lighting system with its matt white finish was chosen to blend seamlessly with the store’s high ceiling. The railing system allows for precise positioning to highlight different items within the display cabinets.
    Vives St-Laurent used baskets for storage to contribute to the nostalgic, homespun aesthetic as well as offering a practical way to store and display plush toys.
    Changing rooms are hidden behind velvet curtains”They create an impression of abundance and allow children to interact with the toys, promoting a sense of independence and autonomy,” said Courtadon. “It all contributes to a playful and engaging atmosphere that’s ideal for a kids’ store.”
    Since its founding in 2018, Vives St-Laurent has completed a range of projects across Canada. Among them is a tactile home in Montreal with a grey-heavy colour scheme.
    The photography is by Alex Lesage.

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    Halleroed mixes French and Japandi influences inside L/Uniform’s Paris boutique

    In the arty Paris district of Saint-Germain-des-Prés, Stockholm design studio Halleroed has designed a new boutique for French bag and luggage brand L/Uniform.

    Taking cues from the brand’s simple, rational approach to design, Halleroed design lead Ruxandra Halleröd created a series of backdrops that allow the products to “pop out in a beautiful way”.
    Halleroed has designed a boutique for L/Uniform in ParisThe boutique is comprised of two rooms that drawing on L/Uniform’s French heritage alongside a mixture of Japanese and Scandinavian design traditions – also known as Japandi.
    The first room was designed to nod to the vernacular of the traditional French marketplace, with stepped display furniture and rustic materials, such as walls papered in woven raffia.
    In the first room, bags are hung from integrated wooden hooks”It reminds us of L/Uniform’s use of French canvas on its more functional bags, but on a bigger scale,” Halleröd told Dezeen.

    “We used a Shaker-inspired approach where bags are hung from hooks. There’s an association with everyday market life because some of these bags are specifically made for bringing to the market.”
    To create a striking visual contrast with the natural textures of this space, Halleroed added a monolithic display table in deep burgundy with a high-gloss finish.
    Glossy red details feature throughout the store in finishes and furnishingsThe second room is more “elegant and eclectic”, according to Halleröd. Here, L/Uniform’s leather handbags are displayed against a palette of soft pink and green, featuring an olive-coloured velvet sofa and pistachio display cabinet alongside tactile elements like the handwoven jute-and-wool carpet.
    The same glossy red finish from the first room is also reprised – in this case applied to two exposed pipes, around which Halleroed has constructed a low timber cabinet.
    Pistachio display cabinets provide additional storage”We worked with colour, texture and material as one entity, creating contrast and also unity,” said Halleröd.
    Around the counter, Halleroed added cedar cladding “for a Japanese look and feel”.

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    This is mirrored across the shop with details such as a rice-paper pendant light by Isamu Noguchi and chairs by George Nakashima, as well as cedar table lamps with rice-paper shades created by a Japanese cabinetmaker.
    Gallic influences are reflected in the lighting by Pierre Chareau and Charlotte Perriand and the bush-hammered limestone floor, which according to Halleröd has a “calm, vintage touch that for us is very French”.
    Travertine floors and stone counters bring a sense of refinement to the spaceHalleroed also brought Swedish elements into the mix, reflecting the studio’s own approach.
    “With our minimalist Scandinavian mindset, we prefer to work with fewer elements and materials but in a conscious and precise way,” said Halleröd.
    “Working with wood and craft is something that I think is common for both Japan and Sweden, while we think of the warm tones here as being both French and Japanese.”
    Timber joinery nods to Japanese and Scandinavian craft traditions”Many of the items in the store were handmade specifically for the space, which was important for us since we believe that this reflects the L/Uniform mentality and approach,” she added.
    Since it was founded in 1998, Halleroed has completed a number of high-end boutiques around the world.
    Among them are an Acne Studios store in Chengdu and various outposts for Swedish streetwear brand Axel Arigato in Berlin, Paris, Copenhagen and London.
    The photography is by Ludovic Balay

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    MRDK creates a “journey through nature” at Attitude boutique in Montreal

    Blocks of granite among planted beds are used to display plastic-free beauty products at this Montreal store, designed by local architecture firm MRDK.

    MRDK, also known as Ménard Dworkind, designed the interiors of the Attitude boutique to reflect the sustainable focus of the cosmetics for sale.
    Planted beds are surrounded by a raised ceramic floor at the Attitude store”From the moment you step inside, the design of the space reflects their commitment to sustainability and a connection to nature,” said the studio.
    Located on Saint Denis Street in the Plateau Mont-Royal neighbourhood, the 1,000-square-foot (93-square-metre) shop is laid out to evoke a “journey through nature” according to MRDK.
    A large granite block at the centre has two sinks carved into its topPlanted beds in the store window and around the space overspill with greenery, and a raised ceramic floor creates the impression of traversing a boardwalk between them.

    “This subtle elevation change immediately transports you into a new space, a forest floor full of life and colour,” MRDK said.
    The brand’s plastic-free beauty products are display on oak shelves that emerge from the greeneryChunks of granite are used as pedestals for displaying products in the window, while a much larger block in the centre has a pair of sinks carved into its flat top.
    “The boulder-like shape and texture of the island suggest a natural element, as if it has been carved by the forces of nature over time,” said MRDK.

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    “This centerpiece perfectly complements the natural theme of the space, giving customers the sense of being in a nature surrounded by rock formations.”
    The majority of Attitude’s products are presented on white oak shelves that emerge from the plant beds on both sides of the store.
    The raised floor is designed to create a boardwalk between the planted bedsSuspended on white poles and backed by fritted glass, these shelves match the rectangular cashier’s desk at the back, into which the brand’s name is hewn.
    There’s also a refill station that customers can use to replenish the aluminium bottles, further promoting sustainability.
    Smaller blocks of granite are used as plinths to showcase the products in the storefrontMRDK was founded by partners Guillaume Ménard and David Dworkind in 2010, and has completed a wide variety of projects in and around Montreal.
    These include a 1970s-themes pizza restaurant, a colossal Chinese brasserie and a wine bar that takes cues from bottle labels, as well as a renovated 1980s home and a cedar-clad hideaway.
    The photography is by David Dworkind.
    Project credits:
    Architecture: MRDKTeam: David Dworkind, Benjamin Lavoie LarocheContractor: Groupe STLC

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