The Messy Girl Aesthetic Is the Carefree Design Trend All Over TikTok
Interior designers have been saying it for a while: Minimalism is out and colorful, lived-in interiors are taking over. That’s why lately creators on TikTok are embracing the “Messy Girl” aesthetic, a home style that prioritizes personal expression, imperfections and curated clutter. The trend contrasts the ultra-polished “Clean Girl” aesthetic, where minimalist and uncluttered interiors reign superior. The “more is more” philosophy is all about intentionally layering colors, patterns and textures. The rise of messy girl aesthetic follows the resurgence of ’90s fashion and home trends, with many comparing the chaotic home style to iconic characters like Friends’ Phoebe Buffay and Sex and the City’s Carrie Bradshaw.”The messy girl aesthetic—it’s effortlessly stylish, a little disheveled, and completely captivating,” says Carla Royder, an interior designer. “It’s the vibe that says you’ve got better things to do than obsessively fluff pillows. It’s about harnessing the allure of lived-in spaces without teetering over into full-on chaos.”To learn more about the messy girl aesthetic, I tapped content creators who have gone viral for embodying the trend, plus interior designers to get their advice for pulling off the look. What is Messy Girl Aesthetic? The messy girl aesthetic is a viral trend that romanticizes an imperfect, carefree lifestyle. The popular design style is similar to maximalism, where individuality is expressed through layering bold colors, patterns and textures. “I’d describe it as a collection of memories, passions, and personal interests, like a living museum of yourself,” says Melody Verkerk, the content creator behind @SaltyyMelody. “It’s less about following trends and more about surrounding yourself with things that tell your story.” Think curated clutter, like eclectic trinkets scattered around a room, a colorful gallery wall or one too many crochet pillows on the bed. “It’s a junk journal come to life,” says content creator Susie, whose most viral videos are showing her “messy” bedroom. “Everything has been collected or created over time and every item has a memory attached — from a market stall on holiday, foraged from a flea market, handmade long into the night, handed down from beloved grandparents, or picked up on a beach.” @sus.ie@sus.ieWhy Are People Embracing Mess?People (and design experts) are ditching minimalist interiors and leaning into personalized spaces. A curated collection of home decor items—what some may call “clutter”—makes a space feel inviting and cozy. “People want to express individuality more than ever,” says Verkerk. “The messy girl vibe offers warmth and personality. For me, it brings joy. I love admiring my things—rearranging them, flipping through books, picking up a perfume bottle just to smell it. Everything has a story, and that creates such a sense of home.” “There is joy in individualism,” agrees Susie. “We are bombarded with posts on the value of being ‘your authentic self’ in terms of looks and self-expression—and it’s extended into our homes. We are no longer made to feel that minimalism is the gold standard, but that creating a home that reflects our personalities and captures the stories of our lives is important.” @ saltyymelodyHow to Pull Off the Messy Girl AestheticThe golden rule of the messy girl aesthetic in one word: Intentionality. “This look may be carefree, but it’s not careless,” says Royder. “If your space is drowning in last night’s takeout containers, streaked with abandoned coffee mugs, or has tissues scattered like fallen leaves, that’s not messy girl chic—that’s just messy.” Follow this expert advice to craft a messy girl space that is perfectly imperfect: Rely on stylish trinket dishes and trays. “It’s about making clusters of clutter around your room,” says Susie. There’s a difference between untidy mess and aesthetic mess—and you should be able to find things when you need them.Make the bed. “Your bed can be slightly undone, but you still need to set the scene,” says Royder. “Toss a lovely throw blanket over it and fluff the pillows just enough.”Try linen bedding. “Linen is the queen of the casually luxurious look,” says Royder. “Its naturally wrinkled texture is more charming than a perfectly pressed sheet set.”Hang oversized art. “One large, dramatic piece of art can anchor your room and draw the eye, especially if it features bold, surprising colors. Prop it against the wall rather than mounting it—effortless, remember?” says Royder. Mix patterns with purpose. “Combine stripes, florals, and geometrics, vary the scale and keep one shared color running through,” says Lauren Saab, founder of Saab Studios. Don’t overthink it. “Whatever you’re drawn to, whether or not it matches, will naturally come together because it reflects you,” says Verkerk.What’s Trending in Home DesignAlyssa Gautieri (she/her) is the associate lifestyle editor for Good Housekeeping, where she covers all things home and interior design. Prior to joining GH in 2022, she wrote for publications including ELLE Decor, Chairish, BobVila.com, Unique Homes Magazine and LODGING Magazine, in addition to crafting product copy for home brands like BrylaneHome and VIGO Industries. More