Alexander May, the founder of creative advisory Sized, has opened a flexible studio space in a former industrial building in Hollywood that will host photoshoots, events, exhibitions and more.
Sized Studio was designed over 5,000 square feet (465 square metres) in a former industrial space. The space will host commercial projects, events, dinners, performances and other experiential marketing, as well as public-facing programming.
“Sized Studio is an exciting step in the development of the Sized brand,” said May. “It’s designed to create strong collaborations with designers, brands, and creatives. Sized Studio gives another layer of access to the environments that Sized creates.”
A variety of spaces in the former industrial building can be booked for photographers to shoot campaigns, galleries to put on exhibitions and brands to host activations.
Ceiling heights in the different rooms range from 10 to 30 feet (three to nine metres), and the majority of spaces are white-washed to provide a blank canvas.
Of the larger spaces is a 1,612-square-foot (150-square-metre) loading bay, which features exposed beams and built-in lounge seating with black cushions.
Anyone who rents a space will have the opportunity to enlist Sized’s advisory services, which encompass creative direction, set design, site activation and curatorial consultation.
“There’s no limit to what kind of activations can be realized within Sized Studio,” May said. “What’s unique about Sized Studio is that it’s adjacent to Sized, which allows the people who use it to become closer to the larger culturally conscious community that Sized embodies.”
Although the studios officially open on 17 October 2022, Kim Kardashian’s underwear brand Skims has already utilised the studio, while upcoming public progamming includes a planned showcase of Andy Warhol photography.
May founded Sized in 2021, following a career in creative direction across a wide variety of locations and industries.
His collaborators have ranged from interior designer Kelly Wearstler to fashion house Rick Owens.
Prior to this venture, May founded and provided creative direction for art non-profit Fondazione Converso in Milan from 2017 to 2020.
Similar creative hubs to Sized Studio elsewhere include Spring Studios in New York, located in a Tribeca telephone exchange building converted by AA Studio.
Brooklyn venue A/D/O by MINI hosted multiple creative events and installations before it was shuttered due to the economic fallout of the Covid-19 pandemic.
Source: Rooms - dezeen.com
