Dezeen has teamed up with ASUS Zenbook to curate a major exhibition during London Design Festival exploring materiality, craftsmanship and artificial intelligence.
Titled Design You Can Feel, the exhibition will showcase how material qualities such as form, colour and texture can be combined to create objects or moments that awaken the senses.
Featured designers include Fernando Laposse, Giles Miller, Natural Material Studio, Niceworkshop and Studio Furthermore.
The exhibition will also include a specially commissioned piece by Future Facility, the design and research studio led by distinguished designers Kim Colin, Sam Hecht and Leo Leitner.
Exhibition to tell the story of Ceraluminum
At the heart of the exhibition will be an exploration of Ceraluminum, an innovative new material that’s used to create the distinct visual identity of the ASUS Zenbook series of laptops.
Ceraluminum combines the lightness of metal with the resilience of ceramics through an aluminium ceramisation process, resulting in a new proprietary material with distinctive nature-inspired hues that make each object unique.
Unlike traditional aluminium anodisation, the process eliminates volatile organic compounds (VOCs) and heavy metals and results in a 100-per-cent recyclable material.
This will be presented alongside work by other leading designers and curated around themes that speak to the qualities of Ceraluminum and showcase ASUS’s approach to design.
A celebration of ASUS Zenbook
The Design You Can Feel exhibition will celebrate Zenbook, the new range of laptops from ASUS.
These thin and light ultra-portable premium laptops have been crafted with the user in mind. The design features have been dictated by their use with the aim of seamlessly integrating beauty and function.
The laptops feature advanced (artificial intelligence) AI tools and are clad in the proprietary Ceraluminum material.
This light and durable material can be used to create unique, everlasting designs. Each of the pieces in the exhibition – which span furniture, lighting and installation design – will speak to these qualities in different ways, while Niceworkshop has produced a piece of furniture directly using the material.
The special commission by Future Facility will also be crafted from Ceraluminum.
Through this conceptual design, the studio will explore the relationship between the digital and physical worlds and ask how AI and materiality can change our relationship with technology.
Visitors to the exhibition will also be able to learn about the design story behind ASUS Zenbook and try out the AI tools it features for themselves.
Design You Can Feel takes place during LDF
Design You Can Feel will run from 17 to 22 September at Protein Studios in Shoreditch during London Design Festival.
More details of the exhibition, including details of the work on display, will be announced in the coming weeks at: dezeen.com/designyoucanfeel.
The exhibition graphic at the top of this post is by My Beautiful City, which used the generative AI tool Midjourney to create the imagery. You can see Dezeen’s policy on AI here.
London Design Festival 2024
London Design Festival 2024 takes place from 16-22 September 2024. See our London Design Festival 2024 guide on Dezeen Events Guide for information about the many other exhibitions, installations and talks taking place throughout the week.
Partnership content
The Design You Can Feel exhibition is a partnership between Dezeen and ASUS Zenbook. Find out more about Dezeen partnership content here.
Source: Rooms - dezeen.com
