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A pared-back concrete showroom with an arched glass-brick ceiling sits next to a historic salon filled with collectible design at fashion brand Acne Studios’ latest headquarters, designed together with Stockholm-based Halleroed. Located in an up-and-coming area of Paris’ 10th arrondissement, the Acne Studios headquarters is in a historic 18th-century hôtel particulier – a type of […] More
Fashion brand Acne Studios has opened its latest store in China, which was designed by Stockholm studio Halleroed and is located in the submerged SKP department store designed by Sybarite in Chengdu, China.
The 338-square-metre store has a discrete sandstone exterior marked by a red LED sign displaying the brand’s logo.
Inside, grey sandstone walls contrast against sculptural tie-dye furniture in earthy tan hues by British designer Max Lamb.
The store is located inside Chengdu’s SKP department store”Our inspiration was aesthetically playing with design from the 1980s and 90s, and how that period looked at the future,” Halleroed founder Christian Halleroed told Dezeen.
“The inclined stone clad walls, the futuristic lighting together with the Daniel Silver mannequins – we thought of a futuristic space/computer age feel, but in a contemporary way of putting it together,” he added.
“We clashed this with the Max Lamb sculpture-like furniture that has a more primitive, earthy feeling.”
It features tactile, soft seating by Max LambAs well as the furniture, Lamb designed four fabric-clad touchscreens that are mounted on slim poles throughout the store and provide an overview of the brand’s current collection and stock availability.
Expressive mannequins by artist Daniel Silver and a light installation by designer Benoit Lalloz help to add a futuristic feel to the space.
Lighting was designed to feel “like a spaceship”Halleored, which has designed a number of Acne Studios’ stores, normally works with Lalloz on the lighting but said the Chengdu store lights have a different feel to those in other stores.
“These were done a bit differently than previous since they are recessed in the ceiling, but still has the typical look of Benoit Lalloz,” Halleroed said.
Concrete infrastructure informs Acne Studios’ limestone-clad Rue Saint Honoré store
“We wanted the lighting to feel like a spaceship,” he added.
A large mirrored column in the middle of the store reflects its pared-down interior, which features a colour palette informed by the grey hues used for early computer designs.
A large mirrored column sits in the centre of the sandstone room”We used a very restrained palette with the grey, monochrome sandstone on the floor and angled walls, high gloss white walls and ceiling, the black coves in the ceiling, and for the fixtures brushed stainless steel,” Halleroed said.
“The Max Lamb and Daniel Silver pieces contrast this, with their brown batik fabric and the white with patina and silver mannequins.”
Previous Acne Studios store designs featured on Dezeen include a “monolithic” store in Paris and a pink-ceiling flagship store in Milan’s Brera district.
The photography is courtesy of Acne Studios.
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Fashion brand Acne Studios has opened a “monolithic” store on Paris’ Rue Saint Honoré, designed in collaboration with architecture studio Arquitectura-G, that references a Stockholm skatepark and its Parisian setting.
Located on Rue Saint Honoré, a historic street and renowned shopping destination in the 1st arrondissement of Paris, the store was created by Acne Studios founder Jonny Johansson in collaboration with architecture studio Arquitectura-G.
Acne Studios Rue Saint Honoré store was created in collaboration with Arquitectura-GJohansson explained that after spending time in a skate park situated beneath a concrete bridge in Stockholm, he wanted to replicate the look and feel of sitting under a piece of concrete infrastructure within its Paris store.
“It’s finding these poetic spots – under a bridge, where you have sort of like a beautiful concrete wave motion, and this whole idea of being under a bridge where nobody wants to be, where it’s beautiful, I thought was quite a beautiful idea,” he said.
“I want it to feel like you’re sitting under the bridge. So that’s when the whole idea – because I like that, sort of like a secret society – I thought it was good for us as a brand on the big fashion street.”
The design was informed by skateparks and concrete infrastructureThe interior of the store can be characterised by Arquitectura-G’s use of Saint Maximin stone, a French limestone sourced from a nearby quarry that is synonymous with Parisian buildings as a result of Napoleon III and Baron Haussmann’s radical reimagining of Paris, which was built from the stone.
Rectangular slabs of the golden-hued stone cover the walls, floors and ceiling of the store blending the 19th-century, Saint Maximin stone-clad exterior with the now similarly clad interior.
Acne Studios taps into fashion-school cool for interiors of Stockholm HQ
Arquitectura-G opened up the ground floor of the store incorporating a double-height space that is connected to its first floor through glass balustrades lined between stone columns.
Black, amorphous-shaped furniture and dyed-fabric display units by long-time collaborator Max Lamb were positioned throughout the store like soft, quarry boulders.
It used Saint Maximin stone throughout”If you look at [Paris] as a whole, it’s beige. If you squint you see this stone, this pale colour,” Johansson said.
“Then you have these dots of black which are like cars. And they’re moving fast, and sort of shiny and black, quite scary in one way. That’s Max’s work.”
Furniture and display units were designed by Max LambLighting by designer Benoit Lalloz was organised throughout the store and placed across its stone-lined ceilings to mimic the effect of daylight.
Acne’s West Hollywood store, which was opened in 2018, features a bright yellow interior that was designed by London-based firm Geoff Crowther Architects.
In 2019, the fashion brand relocated its headquarters to a 1970s brutalist-style building, that belonged to the former Czechoslovakian embassy, in Stockholm.
Photography is courtesy of Acne Studios.
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