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      The Rebello Hotel occupies former factory along Porto’s riverside

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      This hotel by architecture studio Metro Urbe occupies a series of former industrial buildings on the banks of the River Douro in Porto, Portugal, and features interiors by Quiet Studios.

      The Rebello Hotel is spread across several 19th-century buildings, which have been overhauled and adapted with new additions by Metro Urbe, in Vila Nova de Gaia – across the river from the city proper.
      At The Rebello Hotel, nods to the site’s industrial past and Porto’s nautical history can be found in artworks and decor choicesOperated by Bomporto Hotels, which has two properties in Lisbon, the new addition to its portfolio was designed with a local approach and to take full advantage of its prime riverside location.
      The Rebello is named after Porto’s famous rabelos – wooden boats that used to transport barrels of port wine down the river – and located beside the city’s only remaining boatyard.
      The lobby bar and cafe was designed for digital nomads to work and relaxThe collection of buildings was once a kitchen utensil factory and had been unoccupied for some time before work began to reconfigure the site.

      The team restored two long buildings that face onto the river, preserving their historic stone facades, and constructed two new volumes in the centre of the site that incorporate smaller original structures and resolve the sloping topography.
      A variety of soft seating options enliven the industrial-style interiors of the hotel’s communal spacesPresented with a blank canvas, Spanish interior designer Daniela Franceschini – founder of Lisbon-based Quiet Studios – worked with local artists and creatives to transform the industrial spaces into warm and comfortable guest facilities.
      Using vintage and contemporary objects, she based the interiors around four key elements: water, wine, wood and industry.
      Bedrooms are bright and neutral, with splashes of colour introduced through contemporary furniture”There’s a nautical feel to the colours, materials and textures,” said Franceschini. “That also comes through in the lighting, which is suggestive of floating and sailboats, and in the lamps with chains, the wooden shelves by Tomaz Viana, the ceramic nets by Fig Studio and the undulating mirrors that evoke the movement of the sea.”
      Above the retro-style reception counter, fronted by a metal lattice, is an artwork crafted using reclaimed materials from the rabelos, which was designed by Studio Ther in collaboration with a local artisan.
      Guest room types vary from studios to three-bedroom penthouse apartmentsThe lobby lounge and bar was designed for digital nomads to work or relax on a variety of comfortable soft seats, within a bright space that features polished concrete floors and exposed ceiling ductwork.
      As a nod to the site’s history, the ground-floor Pot&Pan restaurant serves family-style dishes in large pots and pans within a space decorated with dark-toned walls and plants to create a casual atmosphere.

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      There’s also a cafe and store selling local produce and crafts, and meeting rooms that can be hired separately or combined for private events.
      The Rebello Hotel’s 103 guest rooms and apartments are split into 11 different types, ranging from studios to three-bedroom penthouses that span 37 to 195 square metres.
      The hotel’s spa is modelled on ancient Roman bathsThe interiors of its light-filled suites have been decorated with walnut, steel, concrete and tiles, along with contemporary furniture that introduces splashes of bright colour to the otherwise neutral palette.
      The bedrooms also include “tailor-made pieces influenced by nautical and industrial design, such as the sinks inspired by old water tanks and the organically styled bed headboards that resemble the rippling waters of the Douro”, according to the design team.
      The fourth-floor rooftop bar offers views across the Douro River to the Porto skylineThe Rebello Hotel guests can enjoy a spa, modelled on ancient Roman baths and encompassing a heated pool, sauna, fitness centre and treatment rooms.
      Finally, the Rooftop Bello bar on the fourth floor offers a spot for al fresco cocktails overlooking the river, with a view of the city’s terracotta-tiled skyline beyond.
      The riverside site, a former kitchen utensil factory, was converted and extended by architects Metro UrbeOther interior design projects in Porto include a rustic restaurant interior designed by Space Copenhagen, which features a ceramic mural by Álvaro Siza, and a sushi bar by Paulo Merlini where 8,000 wooden chopsticks hang above diners.
      The photography is by Francisco Nogueira.

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      Italian modernist architecture informs Bottega Veneta store in historic Milan galleria

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      Fashion house Bottega Veneta has opened a boutique designed by its creative director Matthieu Blazy inside the Galleria Vittorio Emanuele II shopping arcade in Milan.

      Bottega Veneta’s two-storey store is distinguished by three primary materials: glass, Italian walnut and green Verde Saint Denis marble.
      A spiral staircase greets shoppers at the Bottega Veneta store in MilanThis trifecta is applied in strict grids to evoke Italian modernism and provide an organising principle in the various rooms.
      “There are different experiences of space in the store,” said Blazy. “I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship and to capture the intimacy and the imagination of getting dressed.”
      Grids are used throughout the store to organise materialsFrom the galleria, shoppers are greeted by a dramatic spiral staircase made entirely from Italian walnut – a material used throughout the interior as panelling, modular shelving and furniture.

      Green marble is laid in squares across the floors, separated by strips of walnut and occasionally swapped for larger patches of dark green wool carpet.
      Glass blocks are integrated into the walls and ceilingsSquare glass blocks are similarly arranged into grids across walls and ceilings, illuminated from behind to produce a soft warm glow throughout the store.
      Green leather chairs and benches are accompanied by custom rounded wood tables and stools to form lounge areas.
      “Throughout the space, soft textures are found in leather seating and wool carpets, while modular shelving units build a sense of discovery and play,” Bottega Veneta said.
      The fitting rooms feature leather niches that provide a place to sitFitting rooms are fully lined in walnut, except for leather-wrapped niches that provide a small seat, giant mirrors with built-in lighting and more green carpet.
      Sculptural polished metal elements form the door pulls and clothes hooks, their smooth surfaces contrasting with the more textured golden planters and entrance handles.

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      On the upper level, recesses formed by the Galleria’s arched windows provide nooks for seating and plants, as places to look out onto the highly decorative arcade.
      Designed in 1861 by architect Giuseppe Mengoni, the neo-classical Galleria Vittorio Emanuele II is one of Milan’s most desirable shopping destinations.
      Polished metal sculptures form door pulls and clothing hooks in the fitting roomsThe four-storey, glass-vaulted double arcade is located in the city centre, close to other landmarks like the Duomo and the Teatro alla Scala.
      The new Bottega store is the latest to open under Blazy since he took the reigns of the luxury brand in 2021, following locations on London’s Sloane Street and the Avenue Montaigne in Paris.
      The new store is located in the historic Galleria Vittorio Emanuele II shopping arcadeFor the brand’s Spring Summer 2023 runway show, Bottega Veneta collaborated with Italian designer Gaetano Pesce, who envisioned a colourful resin-covered floor and 400 bespoke cotton-and-resin chairs for the set.
      Pesce later went on to create a pair of handbags for the brand, which were designed to suggest different bucolic landscapes.
      The photography is courtesy of Bottega Veneta.

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      Karimoku Case lines minimalist Tokyo apartment with local wood

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      Japanese brand Karimoku Case has redesigned an apartment on a hilltop in Tokyo, using wood and a neutral colour palette to create a “calm and serene atmosphere”.

      Named Azabu Hills Residence, the project was designed by Karimoku Case – a studio developed by Karimoku Furniture in collaboration with design studios Keiji Ashizawa and Norm Architects.
      The studio used the project as an opportunity to optimise the use of local zelkova wood which is increasingly underutilised.
      The apartment features furniture made from zelkova wood”We sympathized with the story of how zelkova used to be a common material in Japan, but is now being chipped and discarded, and wished to explore the possibilities of zelkova through this project,” lead designer Keiji Ashizawa told Dezeen.
      “When I first saw the sample of it, I felt that its gentle reddish hue, along with its story, was a good match for the project,” he continued.

      “We decided to create the interior using zelkova that would come in harmony with the gentle light from the north side.”
      A neutral material palette creates a “calm and serene atmosphere”The 226-metre-square apartment was centred around a spacious, open-plan living area and dining room illuminated by floor-to-ceiling windows.
      A small workspace nestled behind a wall in the living space makes use of the spacious interior, and is furnished with a desk, chair and shelving made from zelkova wood.
      White plaster walls and wooden floors define the living spacesThe minimalist interior is defined by textured white walls and wood used for flooring, window frames and fittings, which are tied together by cream furnishings, paper lighting fixtures and decorative artwork.
      In the living space, lattice wooden screens were used to separate programmes as well as provide cross ventilation through the space to create airy interiors.

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      “With the residence being located in the middle of a large city like Tokyo, it was important to have a home-like atmosphere that makes you feel at ease,” Ashizawa said.
      “We were conscious of the calmness and tranquility needed to achieve this, and designed the interior with well-curated furniture, lighting, and art to create an environment for this purpose.”
      Wooden, lattice screens allow ventilation through the homeA counter made from zelkova wood divides the living space and adjacent kitchen, while also serving as an additional seating and dining space.
      Within the kitchen, cabinets built from gridded wooden frames were finished with concrete countertops, complemented by tiled terrazzo flooring that also features in the home’s entryway.
      Furnishings, paper lighting fixtures and pieces of artwork tie the interior togetherGridded wooden frames are repeated for both storage in the living area and a wall in the main bedroom where the home transitions into a cosy-feel with carpet flooring.
      A circular chair and marbled table sit in front of the bedroom’s floor-to-ceiling windows, with a study desk nestled into the corner.
      Gridded wooden frames feature in the kitchen, living space and bedroomOther recently completed projects with minimalist interiors include a dental clinic in Montreal designed to feel like “someone’s home” and a London pub converted into a pared-back jewellery showroom.
      The photography is by Tomooki Kengaku. 
      Project credits:
      Architect: Keiji Ashizawa DesignProject architect: Keiji Ashizawa / Ryota MaruyamaClient: reBITA / NTT Urban Development Coperation TokyoConstruction: TamarixFurniture collaboration: Norm ArchitectsFurniture: Karimoku CaseLighting: Kojima Shoten / Saito ShomeiLighting plan: AURORA / Yoshiki IchikawaInterior styling: Yumi Nakata

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      Zooco Estudio resurrects “vestige of the past” for brutalist restaurant

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      Madrid-based Zooco Estudio has created a striking restaurant within the Cantabrian Maritime Museum in Santander, Spain, that celebrates the building’s brutalist architecture.

      The restaurant is set within a dramatic vault of concrete paraboloids that were unearthed during the renovation, while a slatted timber ceiling pays homage to the area’s shipbuilding legacy.
      Zooco Estudio added a restaurant to the second floor of the Cantabrian Maritime MuseumOverlooking the tranquil waters of Santander Bay, the restaurant is located on the second floor of the landmark Cantabrian Maritime Museum, which was designed in the mid-1970s by architects Vicente Roig Forner and Ángel Hernández Morales.
      The paraboloids were an original fixture of the structure and supported the roof of what was once the museum’s patio.
      Oak details were designed to contrast the restaurant’s concrete archesThe studio focused on restoring the historic fabric of the space and reviving the paraboloids, which had been concealed for around 20 years, as “a vestige of the past”.

      “In 2003, the building was renovated and as part of this intervention, the paraboloids were covered with a new roof and the space between them and the perimeter of the building was closed with glass, generating a covered space where there was previously a terrace,” Zooco Estudio co-founder Javier Guzmán told Dezeen.
      “We wanted the concrete paraboloids to be the absolute protagonists of the space and by removing the paint and the coating, the paraboloids are visible again and regain their full prominence.”
      The renovation exposed the raw concrete surface of the paraboloidsThe previous renovation also altered the dimensions of the space and reconfigured the volume as a square.
      To promote symmetry, four additional concrete triangles were added to balance out the original paraboloids in the brutalist restaurant.
      Slatted wooden ceiling panels bridge the gaps between the archesOverhead, a false ceiling of slatted timber panels frames the concrete arches.
      The studio designed theses triangular boards to reference the arrangement of timber across the hull of a boat, a nod to the museum and the area’s nautical past.

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      The panels also serve the purpose of concealing the restaurant’s mechanical systems.
      “The wooden slats bring warmth and friendliness to the space while allowing us to solve all the technical needs for air conditioning, heating and lighting, leaving them hidden,” Guzmán said.
      “In this way, we ensure that all these elements do not interfere with the dialogue of concrete and wood, which are presented as continuous and clean elements.”
      Walls of floor-to-ceiling glazing offer views across the bayThe interior layout was largely dictated by the low arches of the elliptic paraboloids that dominate the brutalist restaurant.
      “The geometry of the existing structure conditions the space, because its height in its lower part is impractical, so a large bench is arranged around the entire contour that allows us to take advantage of that space and organise the distribution of the rest of the floor plan,” added Guzmán.
      Grey porcelain floors mirror the concrete paraboloidsLike the ceiling panels, the interior finishes and furnishings allude to the maritime history that the building commemorates.
      “The use of wood and steel for all the furniture is reminiscent of the materials used in shipbuilding – the furniture has slight curvatures that are reminiscent of the aerodynamic shapes of boats,” explained Guzmán.
      “Likewise, the lamps are inspired by the masts for ship sails.”
      Zooco Estudio also designed the restaurant’s curved timber furnitureAnother key change was the replacement of the perimeter glass wall.
      The inclined glazing was swapped for vertical glass, a decision that reclaimed external space for the patio, which stretches the length of the restaurant and overlooks the harbour below.
      “When we are inside, the feeling is the same as when we are inside a boat, there is only water around, and that is why we used clean glass from floor to ceiling, generating a perimeter terrace as happens on boats,” said Guzmán.
      The terrace features green curvilinear outdoor furnitureOther projects by Zooco Estudio include a renovated house in Madrid and a co-working space with a kids’ play area in California.
      The photography is by David Zarzoso.
      Project credits:
      Architect: Zooco EstudioConstruction: Rotedama Constructora SLLighting: Zooco EstudioFurniture: Zooco Estudio

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      Soba restaurant Kawamichiya takes over century-old townhouse in Kyoto

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      Japanese studios Td-Atelier and Endo Shorijo Design have transformed a townhouse in Kyoto into a noodle restaurant that combines traditional residential details with modern geometric interventions.

      Kawamichiya Kosho-An is an outpost of soba restaurant Kawamichiya, which can trace its history of creating dishes using buckwheat noodles back more than 300 years.
      Diners enter Kawamichiya Kosho-An via a small gardenIt occupies a 110-year-old property in the downtown Nakagyo Ward that retained several features typical of traditional Japanese houses, including a lattice-screened facade and an alcove known as a tokonoma.
      Architect Masaharu Tada and designer Shorijo Endo collaborated on the townhouse’s conversion into a 143-square-metre restaurant, restoring some of the original elements while adapting others to suit its new purpose.
      Changes in floor height delineate different dining areas”Originally it looked like a townhouse with an elaborate design, but various modifications were made for living and those designs were hidden or destroyed,” said Tada.

      “Therefore, we tried to restore the elements of the townhouse such as hidden or lost design windows and alcoves and add new geometry to them to revive them as a new store.”
      Guests can sit on floor cushions in the traditional Japanese parlourA lattice screen at the front of the building was restored to help preserve its residential aesthetic, while renovations were carried out on walls, pillars and eaves within the open-air entrance passage.
      The entryway leads to a small genkan-niwa garden, where paving stones are laid to create a path using a traditional technique known as shiki-ishi.

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      Customers enter Kawamichiya Kosho-An through a small retail area containing freestanding partitions that allow the original wooden ceiling structure to remain visible.
      Built-in bench seating is positioned along one wall and a window seat offers a view of the street outside. Customers here can eat with their shoes on, while beyond this space they are required to remove footwear as is customary when entering a Japanese house.
      Many of the building’s traditional lattice screens were retainedThe use of different materials and changes in floor height help to delineate areas within the restaurant and create a range of experiences. Guests can choose to sit on chairs in a porch-like space known as a doma or on floor cushions in the traditional Japanese parlour.
      The kitchen is positioned at the centre of the building and is set slightly lower than the surrounding floors, allowing staff working behind the counter to have a clear view of each diner.
      “We control the line of sight to the audience, the garden and the street by the height of each floor,” Tada said. “As a result, it is an original townhouse element […] and a new design that fuses old and new.”
      One of the upstairs rooms features a curved funazoko-tenjo ceilingSome of the existing features that help to preserve the building’s character include the tokonoma alcove in a room on the first floor, which also has a curved wooden ceiling known as a funazoko-tenjo.
      In Kawamichiya Kosho-An’s main dining area, a tokonoma was replaced with a low decorative shelf while the original screened window in this space was retained. Traditional wooden doors and paper shoji screens were also adapted and used to partition the space.
      The restaurant is set in a converted townhouse in KyotoTada studied at Osaka University before founding his studio in 2006. He has collaborated on several projects with Endo, who completed a master’s in plastic engineering at the Kyoto Institute of Technology before establishing his studio in 2009.
      The pair’s previous work includes the renovation of a typical machiya townhouse in Kyoto, which they modernised to better suit the living requirements of its occupants.

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      ALA draws on West Village history for Talea taproom interiors

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      New York studio Alda Ly Architecture has designed a taproom for female- and veteran-owned brewery Talea in the city’s West Village neighbourhood, which includes a place for groups to “scheme”.

      Talea West Village is the beer company’s third outpost and its first Manhattan location, following two established in Brooklyn.
      The main dining and drinking area at the Talea West Village taproom is anchored by a colourful barThe space is located in a 1920s building on Christopher Street, an iconic thoroughfare that’s home to several landmarks, businesses and historic spaces associated with the LGBTQ+ rights movement.
      “This new taproom on Christopher Street reclaims the masculine identity of a West Village saloon to celebrate voices of women and LGBTQ+ communities in the Village, all while serving Talea’s popular sour brews in an elevated, vibrant space,” said Alda Ly Architecture (ALA).
      Bright hues chosen by ALA for the space include yellow for tiles, green seat backs and red dining chairsFlooded with natural light thanks to large windows along the street facade, the main space is anchored by a purple-fronted bar with a curved white quartz countertop in one corner.

      Behind, numerous beer taps are mounted onto a yellow-tiled partition, while glassware and cans are displayed on shelves above.
      Exposed brick and stone floors allude to a saloon-style aestheticThe bar is lit by Junit oak pendants from Schneid Studio and brass Dottie sconces by Visual Comfort are mounted around the perimeter.
      “We opened up the space to provide as much open area for the front dining room, and brought the bar front and centre to highlight the taps with their extensive selection of beers,” said ALA founder Alda Ly.
      The taproom was designed to celebrate its location in the West Village, which has played an important role in LGBTQ+ history”We wanted the bar to be a welcoming beacon for all people in the neighborhood,” she added.
      The other side features built-in, stained-oak seating and small circular tables against an exposed brick wall.
      Behind the bar is The Revolution Room, intended for larger groups to gatherPale green backrests and muted red Scroll dining chairs from Industry West continue the interior’s bright colour palette, which is also echoed in the works by local artists displayed on the walls.
      “It was important to us to capture the spirit of Talea in a space that felt elevated but also very warm and welcoming,” said ALA project director Marissa Feddema.

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      Past the bar is a more intimate space called The Revolution Room, designed for groups of eight to 10 people to “scheme, hang and gather” according to the team.
      A large table sits below a Nuura Miira 8 Oval chandelier that’s suspended from a skylight, and more brickwork is exposed to add to the saloon-like vibe.
      At the back is the Snug, a cosy space furnished with jewel-tone piecesFurther back still, patrons will find the Snug – a much darker and cosier room decorated with jewel-toned furniture, navy limewash painted walls and a vintage fireplace mantle.
      The moody bathrooms are adorned with images of prominent local residents and gender activists through the years, further emphasising the neighbourhood’s importance to the LGBTQ+ community.
      Images of prominent local residents and gender activists are displayed in the moody bathroomsThe West Village is packed with bars and restaurants, from upscale dining spots like Cecchi’s to casual cocktail places like Donna.
      Close by, in the Union Square area, ALA has previously designed the interior for a doctor’s office and clinic with earthy and homey details.
      The photography is by Brooke Holm.
      Project credits:
      Architect and interior designer: ALA (Alda Ly, Marissa Feddema, Sheridan Treadwell, Marlee Anderson)MEP engineer: Tan EngineeringGeneral contractor: Aerial Design & Build

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      Tactile materials “accentuate the value of shadows” in Bolívar House

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      Spanish architect Juan Gurrea Rumeu used a palette of warm, textural materials and carefully positioned voids to create atmospheric living spaces inside this house he designed for himself and his wife in Barcelona.

      Rumeu and his wife, the Madrid-born artist Beatriz Dubois, decided to move to the architect’s home city for work after living for several years in Paris.
      Bolívar House takes up a narrow site on Barcelona’s Carrer de BolívarThey purchased a site occupied by a derelict storage building in the Vallcarca district that was affordable due to its northern aspect, narrow proportions and busy urban context.
      Bolívar House is located on the Carrer de Bolívar and is surrounded by buildings from various eras, ranging from early 20th-century art nouveau houses to industrial workshops and 1970s apartment blocks.
      Three square openings animate its street-facing facadeIn this chaotic and energetic environment, Gurrea Rumeu’s practice Gr-os – working with local architects Mercè Badal and Teresa Rumeu – sought to create a restful retreat defined by its considered use of space and light.

      “Despite its complicated urban setting, surrounded by taller buildings and heavy traffic, the interior atmosphere is surprisingly peaceful,” Gurrea Rumeu told Dezeen.
      “The position and scale of openings frames views and curates intimacy and light.”
      Dark wood was used throughout to create a sense of calmThe building itself comprises a monolithic grey box punctured by three square openings, which animate its street-facing elevation while defining views from within.
      A concrete plinth becomes a column that supports a visible steel lintel, which also acts as a recessed channel to hold utility cables as they pass across the simple frontage.
      One of the building’s structural steel columns is left exposed on each levelThe exposed beam provides a subtle ornamental detail that references the facade composition and, in particular, the decorative frieze found on a traditional residence across the street.
      The house’s exterior is rendered using a textured stucco that evokes rustic Catalan properties called masias. According to the architect, this finish adds a textural element to the otherwise minimal elevation that recalls an artist’s brushstrokes.
      The dwelling shares its long and narrow site with a multi-storey apartment building, in which Gurrea Rumeu and Dubois were able to add a studio on the basement level.

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      The studio is visible across a central courtyard separating it from the home’s kitchen and dining area, which also looks onto the lush tropical planting through a full-height opening.
      At the front of the property, a double-height concrete volume containing the garage and a stairwell provides an acoustic barrier between the living areas and the street.
      Three bedrooms and the main living room are accommodated on the first and second floors, with the bedrooms at the rear overlooking the tranquil courtyard.
      The kitchen opens onto a small courtyardDespite being a north-facing house, the design is not focused on capturing as much natural light as possible, Gurrea Rumeu explained, but rather on emphasising the moody atmosphere through careful material choices.
      “We decided to use honest and expressive materials which are pleasant for the senses and accentuate the value of shadows,” the architect pointed out.
      “In-situ concrete walls, dark walnut floors, white marble and glazed tiles create a rich atmosphere in which subtle changes of light become apparent throughout the day and the seasons.”
      Monolithic wooden staircases feature in the living room and the foyerGurrea Rumeu also used simple architectural interventions to amplify the sensorial experience within the home, with voids and openings allowing sunlight to illuminate the spaces in intriguing ways.
      Monolithic wooden staircases located in the entrance lobby and living room follow the home’s two main axes and add complexity to the circulation. Their bold presence helps to emphasise the volume of these double-height spaces.
      The majority of the building’s structure is left exposed, with services and false ceilings concentrated towards the centre of the plan.
      Concrete ceilings add a brutalist touchA central concrete core conceals the upper flights of stairs and supports the floor slabs, while one of the structural steel columns is left exposed on each level as a nod to the building’s construction.
      The columns become a feature in their respective rooms, becoming thinner higher up in the building as the load reduces.
      The property contains a limited and carefully curated selection of furniture including vintage pieces, bespoke elements and classic designs chosen for their special significance to the owners.
      Tiles complete the home’s tactile material paletteGurrea Rumeu received his master’s from the Royal College of Art in London before completing his Professional Practice diploma at the AA School of Architecture. He worked for firms in Beijing, Paris and Barcelona before establishing his own studio in 2020.
      Other recently completed homes in Barcelona include La Clara by CRÜ, which is set inside a former public laundry, and a brick extension to a 19th-century terrace house by H Arquitectes.
      The photography is by Max Hart Nibbrig.

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      Standard Architecture refreshes interiors of pink Paul Smith store in LA

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      British fashion label Paul Smith’s iconic pink store in Los Angeles has received an interior makeover from Standard Architecture.

      Standard Architecture collaborated with the Paul Smith design team to reimagine the 4,740-square-foot (440 square metres) store on Melrose Avenue, West Hollywood.
      Standard Architecture and the Paul Smith team reorganised the LA store to better define the brand’s different collectionsThe studios also created a new VIP entrance patio for the building, which is notorious for its bright pink exterior that has become a pilgrimage spot for amateur photoshoots.
      “The primary goal was to enhance the overall customer experience within the store, which was achieved by creating a more cohesive and immersive shopping environment across the different brand departments,” said Standard Architecture.
      Stone-clad partitions help to define areas, but don’t reach the exposed timber ceilingThe entrance to the store – the only opening in the giant pink wall that faces the parking lot – leads shoppers through a glossy red metal vestibule into the main retail space.

      Clearly defined yet interconnected areas for the menswear, womenswear and homeware collections help with navigation around the store.
      Long brass rails are used to present tailoringPartitions clad in dappled beige stone frame these zones, but don’t reach the exposed timber ceiling, to retain the sense of openness.
      In places, the stone walls are inlaid with mosaic-style artworks depicting abstract flora, which add splashes of colour to the warm-toned surfaces.
      Paul Smith’s collaborations with Gufram and Anglepoise are among the pieces on showBlack track lighting is suspended from the rafters, spotlighting the various clothing displays and lounge areas furnished with midcentury-style sofas and armchairs that are dotted around the store.
      Long brass rails that appear to be suspended in midair are used to display suit jackets, which are carefully arranged by colour.
      Shoes are presented on stepped white ledges that resemble bleacher seatingIn an area dedicated to accessories, the shoes and bags are lined up on stepped white ledges that resemble bleacher seating.
      Walnut is used for accents including shelving, door frames, and podiums, as well as for a large open storage system with compartments for presenting individual products and a row of sculptures by Alexander Calder.

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      Founded by fashion designer Paul Smith in 1970, his eponymous brand is synonymous with the brightly coloured stripes applied to many of its apparel products and other collaborations.
      Many of these appear throughout the store, including a colour-tinted Anglepoise desk lamp and a striped version of Gufram’s cactus-shaped coat stand.
      Entry to the store is via a vestibule wrapped in glossy red metal”Overall, the design reflects a deep understanding of the brand’s identity, which places a strong emphasis on the use of colour and attention to detail,” Standard Architecture said.
      Paul Smith retail spaces around the world are equally playful. On London’s Albemarle Street, its boutique has a patterned cast-iron facade by 6a Architects, while the shop in Seoul is encased in a curving concrete shell by System Lab.
      The store on Melrose Avenue is an icon in Los Angeles thanks to its bright pink facadesStandard Architecture was founded by Silvia Kuhle and Jeffrey Allsbrook, who discussed their work with Dezeen during our Virtual Design Festival in 2020.
      Past projects by the firm include a Hollywood Hills residence with a cantilevered swimming pool and a minimal showroom for fashion brand Helmut Lang – which was located just a few blocks from the Paul Smith store before it shuttered.
      The photography is by Genevieve Garruppo.

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