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    22RE takes “deconstructivist” approach to menswear store in LA

    Los Angeles-based studio 22RE has combined metal grids, black and mirrored surfaces, and bold splashes of colour inside this men’s multi-brand boutique in the city’s Arts District.

    The second Departamento location is situated in the Signal retail enclave, which occupies a series of warehouses southeast of Downtown LA.
    The Departamento store features custom elements like a green fibreglass and resin jewellery displayUsing the building’s industrial bones to inform design decisions, 22RE took styling sensibilities of 20th-century modernists like Rudolph Schindler and Richard Neutra.
    “Inside, 22RE leans into the original architecture’s industrial elements through a deconstructivist lens,” said the studio.
    From inside a coffee shop, visitors pass through a concealed entrance and a mirrored portal to access the storeThe store’s entrance is concealed inside a Concierge Coffee, leading to a mirrored portal that opens onto the shop floor.

    While the layout follows a typical grid, the designers have inserted a variety of partitions, volumes and displays that “disrupt” the flow and encourage shoppers to explore.
    A triangular niche with mirrored walls creates infinite reflections”This non-linear layout challenges the traditional browsing experience and provides an unconventional yet effective approach to shopping,” said 22RE.
    A pair of curved metal-clad walls that evoke a Richard Serra sculpture form a narrow corridor from one area to another, while also displaying garments on their concave sides.
    Partitions and volumes are strategically placed to frame views and encourage explorationBlackened wood panels form an enclosed space, inside which bright white walls and repurposed wooden framing contrast dramatically with the rest of the store interior.
    “The space, entered via a slatted, sliding door, invites guests to experience the collection in a ryokan-inspired setting, evoking the traditional Japanese inn,” said 22RE.
    A red cylindrical element acts a fitting roomThis shop-in-shop was designed in collaboration with fashion brand Taiga Takahashi, and also features shelving made from tatami mats and flooring intended to resemble pebble stones.
    Another triangular niche features mirrored walls that create infinite reflections of the apparel and the aubergine-coloured carpet on the floor.

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    “Collections are hung and displayed via monolithic and sculpturesque forms that divide up the space, creating a fluid but juxtaposing dichotomy between the heavier wood forms and the lighter metallic elements,” 22RE said.
    A red cylindrical volume is used as a fitting room, while further dressing areas are tucked away behind silver curtains.
    22RE collaborated with Taiga Takahashi on a blackened wood shop-in-shop spaceCustom elements include a green fibreglass resin-and-foam jewellery case and a chiselled aluminium side table.
    A white aluminium ceiling grid stretches across the entire store, extending over all of the freestanding elements, with lighting embedded behind creating futuristic glowing patches.
    Influenced by Japanese ryokan inns, the space features white walls and repurposed timber framing22RE was founded by principal Dean Levin in 2021, and has since completed a range of interior design projects across the US.
    The studio recently wrapped up the offices for a creative music agency in LA that include a 1970s-style sunken meeting room and a golf clothing boutique in Miami lined with pale-green stucco.
    The photography is by Erik Stackpole Undehn.

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    Rotate opens first physical store with interior by Thibaut Allgayer

    Shiny silver curtains and a lacquered burgundy stage feature inside the flagship store for Danish womenswear label Rotate, which opened in Copenhagen during fashion week.

    Locally based French designer Thibaut Allgayer designed the two-level store on Kristen Bernikows Gade.
    Rotate’s flagship store features a mirrored counter and a lacquered burgundy stageIt is the first physical location for Rotate, which was launched by stylist influencers Thora Valdimars and Jeanette Friis Madsen in 2018 and is part of the Birger Christensen Collective.
    Allgayer’s design concept was to create a series of freestanding architectural elements that divide the space into different zones and allow it to function in different ways.
    The counter is formed of three stacked semi-circles”We were thinking about what a flagship store for a brand is today,” explained Allgayer during a preview tour.

    “It’s not only about selling clothes; it’s a destination,” he told Dezeen. “It should also be welcoming for parties and events, creating different experiences.”
    Burgundy wall units organise the ground-floor spaceA mirrored counter, formed of three stacked semi-circles, is the first thing customers see as they arrive.
    This polished stainless-steel element rotates around an existing column, allowing it to function as a checkout desk, a bar or a display unit.

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    Also in this room, a triangular set of steps can serve as a seating area or a stage. With its high-shine burgundy lacquer finish, it provides a focal point in the corner of the space.
    Wall units with the same burgundy lacquer finish divide the front of the store from the rear, creating a narrow central corridor with video screens integrated into the walls.
    Silver curtains frame an oval roomThis leads through to an oval room framed by silver curtains, slender graphic display rails and a curvy white sofa.
    A custom-built brushed-steel staircase connects the ground floor with the basement, a carpeted space with a dressing-room feel. Details include silk curtains, a daybed and a vertical lighting fixture.
    Fitting rooms offer a kaleidoscopic effectChanging rooms are slotted in behind the new fixture, with mirrors creating a kaleidoscopic effect.
    “The brand plays with this contrast between raw and sleek, fun and serious, soft and strict, colourful and neutral,” said Allgayer.
    “I was trying to translate that into the architecture.”
    A custom-built brushed-steel staircase leads downstairsCombined with the silver and burgundy elements, a muted green shade brings an edgy feel to the colour palette.
    Allgayer also played with transparency, texture and reflection, with materials including granite and glass.
    The basement is a carpeted space with a dressing-room feel”I was trying to find materials that reflect the brand’s values,” said Allgayer.
    “The space needs to be neutral because the collection is going to change season to season. But neutrals for me are not necessarily about being grey.”
    The design plays with transparency, texture and reflectionRotate opened its doors for the first time on 5 August, coinciding with the start of Copenhagen Fashion Week.
    It is an important milestone for the fast-growing label, described by Vogue as “a go-to partywear brand”. The ambition is for Rotate to become a major Scandinavian export, following in the footsteps of Ganni.
    “Rotate is a brand with a beating heart and unique DNA,” said Madsen and Validmars, who serve as the label’s creative directors.
    The store is located on Kristen Bernikows Gade in Copenhagen”We have had a strong sense of the world that our brand has existed in for so many years, that the opening of the store is an organic progression,” the duo continued.
    “We are thrilled to host our loyal community, and offer a space where they can feel at home, engaged and excited in our hometown of Copenhagen.”
    The photography is courtesy of Rotate.

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    BoND’s PatBo Miami boutique features soft curves and floral touches

    New York studio BoND has created a “feminine, organic” interior for Brazilian brand PatBo’s store in Miami Design District, complete with a dramatic sweeping staircase.

    The two-level retail space was designed by BoND following the studio’s work on the PatBo headquarters in Manhattan, which opened last year.
    The ground floor space at PatBo’s Miami store features tall ceilings, terrazzo flooring and sculptural displaysThe team took a similarly soft, feminine approach in the Miami flagship, pairing white and pale pink with rich woods and brass accents.
    “The new store is an artful and site-specific reinterpretation of the feminine, organic aesthetic that is synonymous with the brand’s stores in Brazil,” said BoND.
    A ribbon-like balustrade follows the staircase up through the store, circling oversized silk flowers by Hana FormEntering under a dramatic arched canopy, customers find themselves within a tall, bright space featuring terrazzo flooring, geometric wooden display plinths and brass rails.

    Hints of green marble can be spied in custom furniture pieces, as well as the stair treads and risers hidden behind a solid, ribbon-like guardrail.
    An arched opening leads through to bright coral-coloured fitting roomsAn arched opening beside the register leads into a bright, coral-coloured changing area, where terracotta tiles cover the floor.
    The staircase glides up the curved back wall of the store, and rises through a gap in the upper floor plate, around which the balustrade circles back on itself.
    Darker woods and carpet create a more intimate atmosphere on the upper level”A winding white and green marble staircase serves as a focal point of the space connecting visitors to the second-floor salon and dressing area,” said the studio.
    Curved wood panels and caramel-coloured carpet provide a more intimate atmosphere upstairs, exaggerated by the lower ceiling height.
    The warmly lit fitting rooms on the upper level are lined with curved wood panelsThe brass railings continue, whereas the coral fitting rooms are swapped for wood-lined chambers with curved corners and warm lighting.
    “An overarching geometry of soft curves is a running thread that ties all spaces together,” the studio said.

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    Furniture pieces including Frank Gehry’s Wiggle chair, a green marble coffee table and a curved grey sofa form a seating area for customers to relax while they shop.
    Overhead are a pair of oversized silk flowers by artist Hana Form, which also appear on the ground floor suspended through the staircase void.
    Green marble appears behind the facade, as well as on the staircase and custom furniture insideBoND also created a facade of pale pink wooden slats to help the building to stand out in the Miami Design District, where brands are encouraged to get creative with their frontages.
    A Louis Vuitton store wrapped in a diamond-patterned facade by Marcel Wanders and a Kengo Kuma-designed block of sculptural buildings are among other examples.
    BoND wrapped the store exterior in pale pink wood slats to help it stand out in the Miami Design DistrictBoND was founded by Noam Dvir and Daniel Rauchwerger, whose studio has also completed a bold yellow scheme for a men’s apparel store in New York.
    The firm’s other projects include the renovation of a mid-century Sears Catalog kit house in Fire Island Pines and a Manhattan hair salon featuring wooden frames and moveable styling stations.
    The photography is by Studio Pyg.

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    ANY designs New York showroom and research library for Vowels

    New York studio ANY has designed the first physical retail space for streetwear brand Vowels, including an 18-metre-long “library” that holds a rotating collection of design books.

    The appointment-only showroom at 76 Bowery in Manhattan opened to coincide with the launch of Vowels’ debut “made in Japan” capsule collection.
    The Vowels showroom in Manhattan contrasts raw concrete and crisp white wallsCreative director Yuki Yagi worked with ANY co-founder Nile Greenberg to create a multi-functional environment that can display apparel, host events and offer customers access to a curation collection of books.
    The narrow space features exposed concrete surfaces and exposed services, contrasted by a minimalist white volume inserted on one side.
    The space includes a compact exhibition area called the Study that will feature rotating displaysAt the front, this box forms an exhibition space named the Study that’s visible from the street through the fully glazed facade.

    Hosting a rotating display of objects and artworks, the exhibitions will inform the collection of printed materials displayed in the store.
    The opening exhibition features Edo-period Japanese furniture sourced in the Yamanashi PrefectureA large wooden door swing over a hole in the clean white wall that allows access into the showcase, while the same richly grained material forms a sales counter at the other end of the showroom.
    Meanwhile, the rare books, magazines and periodicals are stored and presented within a long, glossy black case that stretches 60 feet (18 metres) through the centre of the showroom.
    A custom case filled with hundreds of rare design books stretches through the centre of the showroom”The curated selection, categorised by the Vowels team of researchers and designers, is organised using a system that follows the letters A, E, I, O, and U,” the team said.
    “This archive of printed materials is part of Yagi’s personal collection, serving as reference and inspiration throughout his career.”

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    Visitors are encouraged to peruse the collection, and use computers equipped with high-resolution scanners to make digital copies of materials.
    “The space at once recalls both a clean working environment and a comfortable reading room,” said the brand.
    Vowels’ debut capsule collection is displayed towards the rearTowards the back of the showroom is a wider area where a platform with bleacher seating and speakers built into mesh boxes is used for programming like film screenings, talks, panel discussions and music performances.
    Coffee service with beans sourced from Japan and the Vowels capsule collection are also accommodated in the rear space, while photos of the campaign shot by renowned Japanese photographer Takashi Homma are displayed alongside the library.
    Both the showroom and exhibition space are visible through the fully glazed facade on BoweryThe Vowels showroom borders the Lower East Side neighbourhood, where many streetwear brands have physical shops and showrooms.
    Other recent additions to the retail scene in the area include the yellow-hued Le Père store by BoND and the checkerboard-wrapped Awake NY space by Rafael de Cárdenas.
    The photography is by Dean Kaufman.

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