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      Boyy flagship in Milan reveals layers of the store’s history

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      Danish artist Thomas Poulsen, also known as FOS, has revamped the flagship store of accessories brand Boyy in Milan, keeping time-worn surfaces left over from the site’s former fit-outs.

      This marks the third time that FOS has refreshed the space on Via Bagutta since 2021, as part of the artist’s plan to create a dynamic “evolving” store.
      FOS has redesigned Boyy’s flagship in MilanIn its first incarnation, the Boyy flagship had funhouse-style mirrors, walls draped in faded pink fabric and cobalt-blue carpets emblazoned with everyday objects.
      This colour scheme was inverted for the second iteration of the store featuring blue walls and bubblegum-pink carpet. Elements of both of these schemes now remain in the store’s third and final form, which was left purposefully unfinished.
      Unpanelled sections of the wall reveal the store’s past fit-outs”This space was an experiment in formulating a shared language for how Boyy could develop as a brand,” FOS explained.

      “We started by creating an installation – the first rendition – then used that experience to create a second installation, and finally built upon the combined experience to create this final permanent space that we have now arrived at.”
      “We always envisioned the third rendition as the final act,” added Boyy co-founder Jesse Dorsey.
      Accessories are displayed inside illuminated glass vitrinesThe Boyy flagship now has walls panelled with the same grey ceppo stone that clads the store’s facade.
      Some areas were left without panelling, revealing the aged, fabric-lined walls left behind by a previous occupant – a 50-year-old antique shop that sold quaint Americana-style objects for the home.
      Blue fabric can also be seen hanging in the rear corner, saved from FOS’s second overhaul of the space.

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      These swathes of time-worn fabric were enclosed inside aluminium window frames, as were some of the store’s display units.
      Elsewhere, Boyy’s selection of shoes and handbags can be showcased in several illuminated glass vitrines or on the ledge that runs around the periphery of the store.
      The store has been finished with terrazzo flooringFOS also created a display shelf around a crumbling structural column that sits in the middle of the floor plan.
      A couple of tiered, sea-green bench seats were dotted throughout the store as decoration, complementing the flecks of greens stone that are found in the terrazzo floor.
      Curved benches provide seating throughout the storeMilan is home to an abundance of visually striking retail spaces.
      Others include the Moschino flagship, which was designed to reference the history of ancient Italy, and the Off-White store, which is decked out with natural materials like Patagonia granite.

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      Anne Holtrop organises Parisian jewellery boutique around wavy acrylic wall

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      Dutch architect Anne Holtrop has used rippled sheets of acrylic to create a water-like partition inside this Parisian boutique by jewellery designer Charlotte Chesnais.

      The store is set along Boulevard Saint Germain and is the second retail location that Anne Holtrop has devised for the brand.
      Anne Holtrop has designed a boutique for Charlotte ChesnaisLike the inaugural branch – which features a striking acrylic display table – Chesnais wanted this space to present her jewellery in a way that fosters a “unique spatial experience”.
      Holtrop’s answer was to use acrylic again – but this time to construct a towering partition wall.
      A wavy acrylic wall runs through the middle of the boutique”In the first store, we included a very large table that is almost the full size of the space,” he told Dezeen. “In the second store, we flipped this concept as the existing space has a great height and small floor area.”

      The translucent partition runs across the middle of the store and was CNC milled to have a rippled, almost watery surface texture. The divider is also inbuilt with tiered shelves and drawers, meaning any rings, necklaces or bracelets showcased inside seem to float.
      An infinity mirror is one of the few other decorative items in the storeThe rest of the store’s interior was largely kept simple. Walls surrounding the partition were washed with beige marmorino plaster and decoration was restricted to a curvaceous gold sculpture that mimics the form of Chesnais’ designs.
      There is also a trompe l’oeil infinity mirror and a small wooden stool.

      Studio Anne Holtrop creates gypsum walls that look like fabric for Maison Margiela store

      A doorway in the acrylic partition guides customers to a curved flight of stairs at the rear of the store.
      These lead up to a mezzanine-level room that’s dedicated to showcasing the brand’s fine jewellery collection.
      A curved staircase leads up to a room where fine jewellery is displayedAcrylic was used here again to make an expansive wall-mounted display unit. Other surfaces were coated with glossy forest-green epoxy paint.
      A plump sofa was set into the room’s back wall and a thick jade-coloured carpet was been laid across the floor.
      “We wanted to give it a different, more intimate atmosphere, in which you sit and relax like in a little cocktail bar,” Holtrop said.
      The second room is covered with glossy green paintThis isn’t the first time that Anne Holstrop has designed a space for a fashion brand.
      In 2021, the architect remodelled Maison Margiela’s London store, where he inserted a series of gypsum walls that resemble fabric cuttings.
      The photography is by James Nelson. 

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      JUJU Studio creates “poetic and romantic” flagship for Miss Circle in New York

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      Pools of red carpet spill across the floor of this women’s fashion boutique designed by JUJU Studio in New York City.

      For fashion brand Miss Circle, New York-based JUJU Studio created the interiors of its 2,600-square-foot (242-square-metre) store on West Broadway in SoHo.
      The Miss Circle flagship in occupies a long, narrow space designed by JUJU StudioThe space has a long, narrow footprint, so studio founder Jing Ju devised a variety of display techniques for the brand’s womenswear garments.
      “Unlike typical fashion retail spaces, the Sensorial Flagship Store is inviting and relatable, encouraging customers to engage with the brand in a fully stimulating way,” said the studio.
      At the front of the store, a sliding counter can be used for multiple purposesThe majority of surfaces are finished in beige plaster, providing a neutral backdrop for more dramatic moments.

      These include areas where red carpet appears from the walls in fluid forms and spreads across the floor to look like pools of liquid.
      Red carpet extends from the floor to the ceiling beside the entrance”The smooth yet durable surfaces add texture and visual interest to the space, while the beige hue creates a sense of lightness and spaciousness,” the studio said.
      “This helps to create an accommodating atmosphere in the closed retail environment, where customers are likely to take their time browsing through the store’s selection of clothing and accessories.”
      Matching the carpet is a curvaceous red sofaAt the front of the store, the same also extends up the wall behind a curvaceous sofa of the same colour and seeps onto the ceiling.
      A sliding counter can be used for checking in guests during events, or for displaying accessories at other times.
      Garments are displayed in niches formed by arched colonnades on either side of the store”The sleek and minimalistic design of the counter complements the overall aesthetic of the store and demonstrates a thoughtful and efficient use of space,” said the studio.
      Along both sides of the store are arched colonnades, with cove-lit niches that each display a selection of clothing designs.

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      More outfits are presented on chrome railings and mannequins in the centre of this double-height space, above which a long skylight is positioned.
      Towards the back of the boutique is a carpeted staircase that leads up to a mezzanine level, where the fitting rooms are located.
      Fitting rooms and a lounge area for customers is located upstairsRed satin furniture, designed by Thehighkey, forms a seating area for customers to relax beneath another skylight, while plenty of mirrors are provided for those trying on garments.
      “The warm lighting adds to the overall golden atmosphere, and the use of red provides a poetic and romantic sensation, making for a truly captivating experience,” the studio said.
      The Miss Circle store is on West Broadway in SoHoSoHo is renowned as a shopping destination for both fashion and furniture, and new stores are always appearing in the neighbourhood.
      Recent openings include a Khaite flagship with a tree planted in the centre, an outpost for Road to Awe that includes red fitting rooms and a lofty Moroso showroom.
      The photography is by David Luo and Justin Missner.

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      Vives St-Laurent creates theatrical children’s boutique in Mont-Tremblant ski resort

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      Harnessing soft colours and gentle curves, interior design studio Vives St-Laurent has completed a shop for children’s boutique Billie Le Kid in Mont-Tremblant – a Canadian ski resort known for its colourful architecture.

      Following on from Billie Le Kid’s first store in Montreal, the brand brought in Vives St-Laurent to create a new outpost that captured the spirit of the brand while reflecting its location.
      Vives St-Laurent designed the interiors for Billie Le Kid’s Mont-Tremblant boutiqueIts storefront was designed to resemble a theatre, showcasing the brand’s wholesome edit of children’s clothes, toys and books.
      Custom-made awnings recall the idea of a general store, while the front was repainted in a vibrant blue-on-blue palette to reflect Mont-Tremblant’s colourful charter.
      Painted tongue-and-groove panelling adds a touch of nostalgiaReferencing the facade, arched openings throughout the boutique bring a whimsical touch to the transitions between different sections.

      Rounded corners were used to soften the edges of the display cabinets, adding character and creating a playful and welcoming atmosphere.
      Integrated display cabinets provide plenty of storageBianco Carrara marble was used on top of the checkout counter to convey a sense of timeless luxury, while moss-coloured velvet changing room curtains reference the theatre concept and bring softness and tactility to the space.
      The polished concrete floor was a practical choice, as the low-maintenance material allows skiers to visit the store in their ski boots.
      Bianco Carrara marble covers the store’s counterPainted tongue-and-groove panelling was added to give the boutique a touch of nostalgia.
      “We combined classic and contemporary materials to create a harmonious yet unique ambience,” Vives St-Laurent’s interior designer Léa Courtadon told Dezeen.
      Courtadon said she chose the store’s calming colour palette of stone beige and sage green to create “a whimsical mood that recalls the playful world of childhood while maintaining sophistication and ensuring the products stand out”.

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      Sturdy vintage Canadian furniture was chosen to draw on the idea of the general store and family home. Long wooden refectory tables were repurposed as displays for toys and clothing, adding visual interest while paying homage to the brand’s Canadian heritage.
      A row of vintage frilled-glass pendant lights creates a feature above the counter.
      “The lamps’ rippled globes resemble ballerina tutus, adding a delicate touch to the overall design,” Courtadon said.
      Rounded corners give the storage units a playful edgeIn contrast, the main lighting system with its matt white finish was chosen to blend seamlessly with the store’s high ceiling. The railing system allows for precise positioning to highlight different items within the display cabinets.
      Vives St-Laurent used baskets for storage to contribute to the nostalgic, homespun aesthetic as well as offering a practical way to store and display plush toys.
      Changing rooms are hidden behind velvet curtains”They create an impression of abundance and allow children to interact with the toys, promoting a sense of independence and autonomy,” said Courtadon. “It all contributes to a playful and engaging atmosphere that’s ideal for a kids’ store.”
      Since its founding in 2018, Vives St-Laurent has completed a range of projects across Canada. Among them is a tactile home in Montreal with a grey-heavy colour scheme.
      The photography is by Alex Lesage.

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      Halleroed mixes French and Japandi influences inside L/Uniform’s Paris boutique

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      In the arty Paris district of Saint-Germain-des-Prés, Stockholm design studio Halleroed has designed a new boutique for French bag and luggage brand L/Uniform.

      Taking cues from the brand’s simple, rational approach to design, Halleroed design lead Ruxandra Halleröd created a series of backdrops that allow the products to “pop out in a beautiful way”.
      Halleroed has designed a boutique for L/Uniform in ParisThe boutique is comprised of two rooms that drawing on L/Uniform’s French heritage alongside a mixture of Japanese and Scandinavian design traditions – also known as Japandi.
      The first room was designed to nod to the vernacular of the traditional French marketplace, with stepped display furniture and rustic materials, such as walls papered in woven raffia.
      In the first room, bags are hung from integrated wooden hooks”It reminds us of L/Uniform’s use of French canvas on its more functional bags, but on a bigger scale,” Halleröd told Dezeen.

      “We used a Shaker-inspired approach where bags are hung from hooks. There’s an association with everyday market life because some of these bags are specifically made for bringing to the market.”
      To create a striking visual contrast with the natural textures of this space, Halleroed added a monolithic display table in deep burgundy with a high-gloss finish.
      Glossy red details feature throughout the store in finishes and furnishingsThe second room is more “elegant and eclectic”, according to Halleröd. Here, L/Uniform’s leather handbags are displayed against a palette of soft pink and green, featuring an olive-coloured velvet sofa and pistachio display cabinet alongside tactile elements like the handwoven jute-and-wool carpet.
      The same glossy red finish from the first room is also reprised – in this case applied to two exposed pipes, around which Halleroed has constructed a low timber cabinet.
      Pistachio display cabinets provide additional storage”We worked with colour, texture and material as one entity, creating contrast and also unity,” said Halleröd.
      Around the counter, Halleroed added cedar cladding “for a Japanese look and feel”.

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      This is mirrored across the shop with details such as a rice-paper pendant light by Isamu Noguchi and chairs by George Nakashima, as well as cedar table lamps with rice-paper shades created by a Japanese cabinetmaker.
      Gallic influences are reflected in the lighting by Pierre Chareau and Charlotte Perriand and the bush-hammered limestone floor, which according to Halleröd has a “calm, vintage touch that for us is very French”.
      Travertine floors and stone counters bring a sense of refinement to the spaceHalleroed also brought Swedish elements into the mix, reflecting the studio’s own approach.
      “With our minimalist Scandinavian mindset, we prefer to work with fewer elements and materials but in a conscious and precise way,” said Halleröd.
      “Working with wood and craft is something that I think is common for both Japan and Sweden, while we think of the warm tones here as being both French and Japanese.”
      Timber joinery nods to Japanese and Scandinavian craft traditions”Many of the items in the store were handmade specifically for the space, which was important for us since we believe that this reflects the L/Uniform mentality and approach,” she added.
      Since it was founded in 1998, Halleroed has completed a number of high-end boutiques around the world.
      Among them are an Acne Studios store in Chengdu and various outposts for Swedish streetwear brand Axel Arigato in Berlin, Paris, Copenhagen and London.
      The photography is by Ludovic Balay

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      WGNB creates minimal monochrome SVRN store in Chicago

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      A variety of monolithic furniture pieces direct the flow of movement around this fashion boutique in Chicago, designed by South Korean studio WGNB.

      The space for lifestyle brand SVRN is intended to highlight the products for sale as artworks and ideas, rather than simply as garments.
      Benches balanced on irregularly shaped rocks also act as product displays in the store”Spatial design of the SVRN store began with our interpretation of the SVRN’s brand identity and narrative through the eastern perspective,” said WGNB.
      “While the western perspective looks at the object itself, the eastern perspective rather focuses on the surrounding relationship of the object.”
      Thin black railings are used for hanging garmentsThe 4,200-square-foot (390-square-metre) store on North Aberdeen Street, in the Fulton Market area, is split into two sections: the main sales floor and a back room, which are connected by a narrow corridor.

      A muted, monochrome selection of materials creates a serene atmosphere in both of the spaces, while the architectural elements dictate purposeful paths that connect them.
      Various architectural and furniture elements form pathways for shoppers to meanderBlack railings transverse the walls, puncturing curved and flat vertical partitions made from materials including concrete, steel and black-stained thermowood.
      Curved benches that act as both accessory displays and seating are balanced on large irregularly shaped stones.
      The walls and ceiling in the back room are lined with stainless steelTogether, all of these elements suggest multiple meandering routes for customers to trace through the store.
      In the back room, the curvature of the benches corresponds with a circular opening in the brushed stainless steel ceiling, while a round patch of carpet sits offset on the floor.
      A section dedicated to footwear features multiple shelving unitsHot-rolled steel continues across three walls, creating a sci-fi feel in certain areas of the room.
      Micro-cement plaster paints are used to contrast the metal, adding a rougher texture against the smooth surfaces.
      A monochrome colour scheme is applied throughout”Overall, usage of the materials are manifestations of the SVRN’s brand identity and narratives,” said WGNB.
      The fourth wall in the rear space is reserved for displaying shoes, which sit on shelves of unequal heights that are silhouetted against backlighting.

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      “The spatial layout of the store considers the current that customer’s circulation creates in the space with the objects and openness,” said the studio.
      “And, the visual tension is created by the constantly changing eyesight of the customers while navigating the store.”
      A variety of smooth and textured surfaces create subtle contrasts across the boutiqueMinimalist fashion boutiques can be found worldwide, with many brands opting for a simple and pared-back interior to allow the products to shine.
      Recently completed examples include Snøhetta’s Holzweiler store in Copenhagen and a Jonathan Simkhai store in New York’s SoHo by Aruliden.
      The store was designed by WGNB, the Dezeen Awards Emerging Interiors Studio in 2021WGNB, which won the Dezeen Award for Emerging Interior Designer of the Year 2021, has also created monochromatic interiors for fashion brand Juun.J’s flagship store and a golf supply shop – both in Seoul.
      The photography is by Yongjoon Choi.
      Project credits:
      Construction/general contractor: Helios Construction Services

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      Snøhetta combines clay and oak in minimalist Holzweiler store

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      Architecture practice Snøhetta stuck to natural materials for the fit-out of the Holzweiler boutique in Copenhagen, incorporating subtle references to the fashion brand’s Norwegian heritage.

      Snøhetta is a long-term collaborator of Holzweiler’s, having designed the company’s flagship store and showroom in Oslo, as well as a number of its pop-up shops, runway sets and its digital identity.
      Snøhetta has designed Holzweiler’s Copenhagen outpostFor Holzweiler’s first international outpost in Copenhagen, Snøhetta followed the concept of “tracing” – devising an interior scheme that shows traces of the brand’s Norwegian roots alongside the minimalist aesthetic found in its previous retail spaces.
      “Reminiscent of a memory or feeling that remains, the idea of ‘traces’ evokes an emotional sense of the brand’s beloved heritage as it travels to a new city,” the practice said.
      A clay sculpture by Ingeborg Riseng sits at the heart of the storeAt the centre of the 100-square-metre store is a tall, hollow sculpture by Norwegian artist Ingeborg Riseng, which shoppers can step into. Its undulating outer walls are fitted with display shelves and coated in a smooth layer of clay, while the inside has a rough, craggy surface.

      An oakwood display plinth winds its way around the periphery of the store, eventually connecting to a curved timber partition at the rear of the floor plan.
      Around the edge of the store is an oak display plinthBehind the wall lies a changing area with cubicles and curtains created by Danish textile design studio Tronhjem Rømer.
      The fabric is digitally printed with subtle yellow and pale blue stripes, designed to evoke the shifting shades of the Norwegian sky.

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      To contrast the store’s largely natural material palette, Snøhetta added some industrial-style finishing touches like metal clothing rails and custom strip lighting, developed by Swedish brand Ateljé Lyktan.
      Both the floors and ceilings were preserved from the store’s previous fit-out.
      Garments hang from steel railsOther recent projects by Snøhetta include Bolder Star Lodges, a quartet of wooden cabins that overlook a fjord in Norway.
      Meanwhile in Denmark, the practice employed boat construction techniques to create a timber community centre in Esbjerg.
      The photography is by Magnus Nordstrand, courtesy of Snøhetta and Holzweiler.

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      Nagami 3D-prints recycled plastic to mimic melting glaciers in Spanish boutique

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      Spanish design studio Nagami has completed a shop interior for sustainable clothing brand Ecoalf near Madrid that is almost entirely 3D printed from recycled plastic.

      Walls, shelves and display tables inside the store in the Las Rozas Village designer outlet are made from 3.3 tonnes of repurposed plastic waste, sourced mainly from hospitals and used to create transluscent surfaces that resemble melting glaciers.
      Nagami has 3D-printed the interior of Ecoalf’s boutique near MadridAdditive manufacturing specialist Nagami created the plastic panels using a robotic arm equipped with a custom-built extruder that can print complex 3D forms, with the aim of uniting design and technology to raise awareness about the climate crisis.
      “We wanted to highlight the melting of the polar glaciers due to climate change,” Nagami co-founder Manuel Jiménez García told Dezeen. “So the walls are meant to represent a glacier that is cracking.”
      “The 3D-sculpted texture is a reference to the way the wind and snow erode the ice over time,” he added. “The idea was to recreate the sensation you might have when walking inside a glacier.”

      The interior was designed to resemeble a melting glacierThe Ecoalf store is the first fully 3D-printed interior completed by Nagami. And García believes it may be the first in the world to be fully 3D-printed using recycled plastic.
      The project was completed with a very short lead time of just three months from design to installation.
      Almost all of the surfaces are made from recycled plasticAccording to García, the undulating forms that cover almost all of the store’s internal surfaces pushed the robotic printing technology to its limit.
      “The machines needed to literally dance to create all of these different angles,” the designer explained. “Traditional 3D printing uses layers. But we can change the angle of the robot to make the kinds of curved and wavy forms you see in this project.”
      The walls are divided into panels and joined using connectors that form part of the printed structure. This meant that the tolerances needed to be very precise so that the components can slot together neatly.

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      On the floor, natural stone tiles feature veins reminiscent of cracking ice to enhance the feeling of walking on a glacier.
      All of the components used for the interior can be disassembled and reused or recycled for future projects. The plastic itself is almost infinitely recyclable, losing just one per cent of its structural performance with each new use, Nagami claims.
      The shop is located in the Las Rozas Village designer outletBoth companies share an interest in sustainable manufacturing, with Ecoalf creating clothing, footwear and accessories using recycled materials including plastic bottles, discarded fishing nets, used tyres and post-industrial wool and cotton.
      Similarly, Nagami works with recycled plastic to create furniture, sculptures, interiors and architectural elements as part of a closed-loop production process.
      The studio’s previous projects include several window displays for Dior, as well as a mobile toilet cubicle called The Throne and a collection of 3D-printed chairs by designers including Ross Lovegrove and Zaha Hadid Architects.
      Nagami used special robotic arms to 3D-print the panels. Photo by NagamiDuring the coronavirus pandemic, Nagami also made use of its quick-fire production process to 3D print face shields for medical staff.
      “We see 3D printing as one of the most sustainable forms of production,” García explained. “You don’t have to produce stock, it doesn’t create any fumes and it’s very versatile so you can create things on demand.”
      “In the future as we expand we want to have production sites around the world making things locally and reducing our carbon footprint even further.”
      All photography is by Alfonso-Quiroga unless otherwise stated.

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