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      RtA NYC store by Dan Brunn features broken crystal and red fitting rooms

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      Pieces of broken crystal fill a display case that runs the length of this Manhattan boutique, completed by Los Angeles-based architect Dan Brunn for streetwear brand Road to Awe.

      The store on Mercer Street in SoHo is both the third location for Road to Awe, also known as RtA, and the third designed by Dan Brunn Architecture.
      Road to Awe’s third store by Dan Brunn is divided by a central displayFollowing outposts in West Hollywood and Las Vegas, the new 2,152-square-foot (200-square-metre) space occupies the ground floor of a historic landmarked building.
      “Honoring the more industrial nature of its surroundings, RtA Soho takes on a streamlined and contemporary approach with a raw edge directly opposing the more playful and ostentatious style of the Vegas location and serene nature of its West Coast counterpart,” said Brunn’s studio.
      The row of vitrines is filled with pieces of broken Baccarat crystalThe open floor plan is divided along the centre by a line of mirrored chrome vitrines.

      Created in collaboration with crystal brand Baccarat, the display contains 2,000 pounds (907 kilograms) of broken crystal that would have otherwise been discarded.
      Clothing is hung from suspended steel beamsEach case has an angled top to create a faceted surface, while a red glow surrounds the base of the structure.
      The crystal pieces are also back-lit, “casting rays of light throughout the store like a reverse disco ball” according to the brand.
      At the rear, a fitting room area is entirely red and illuminated with neon stripsMenswear and womenswear are displayed either side of this central axis, hung from floating horizontal blackened steel beams that help to divide the space.
      Brunn retained the original wooden flooring, but painted it in a gradient that blends from white to black towards the rear of the store.

      Delicate glass shelves illuminate Las Vegas boutique by Dan Brunn Architecture

      At the back is an entirely red area that provides access to the fitting rooms.
      A velvet-covered seating module runs down the middle of this space, flanked by repeated arches that puncture the side walls and are outlined by neon lights.
      Areas of missing brick in the fitting rooms are lined with gold leafNeon strips also traverse horizontally across the ceiling, while an LED display on the back wall plays RtA’s merchandising videos and fashion shows.
      Inside the fitting rooms, “valleys” in the existing brick wall “were sporadically filled with gold leaf paint employing the Japanese kintsugi method of embracing the beauty in imperfection”, said the studio.
      The RtA NYC store is located in a historic building on Mercer StreetBrunn’s first store for RtA opened on Melrose Avenue in 2017, followed by his boutique at the Wynn resort in Las Vegas in 2019.
      The architect has also renovated a Frank Gehry-designed house for an illustrator and designed a long slender home spanning a brook for himself.
      The photography is by Brandon Shigeta.

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      ASA Studio Albanese references mid-century offices for Thom Browne store in San Francisco

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      American fashion label Thom Browne has opened its first retail location in San Francisco, designed by ASA Studio Albanese to feature dramatic marble against white slatted blinds.

      The flagship store is situated at 432 Jackson Street in the historic Yeon Building, which dates back to 1855, in the heart of the city’s luxury shopping district.
      Thom Browne’s San Francisco store pairs decorative marble walls with white slatted blindsIts interior is the latest collaboration between Thom Browne’s eponymous founder and architect Flavio Albanese of Italy-based ASA Studio Albanese, who has designed over a dozen stores for the brand since 2017.
      Like its counterparts around the world, the 1,250-square-foot (116-square-metre) space is outfitted to look like a Mad Men-era workplace.
      A selection of mid-century furniture pieces was curated for the spaceThis is achieved by pairing highly decorative marble surfaces with strips of white slatted blinds and tube lighting.

      “Behind Thom Browne’s signature slat blind-covered windows is a minimalist mid-century style office with rows of fluorescent tube lighting, polished with white Calcutta and Carrara marble floors, and banker grey Bardiglio and Carrara marble walls,” said the Thom Browne team.
      The store’s desaturated colour palette is reflective of the brand’s clothingAmong the furniture pieces curated to embellish the theme are a glass-topped desk placed in the centre of the room at one end and chairs that form a small seating area at the other.
      “Thom continues to outfit this space with mid-century furniture by American and French designers — including seating and lamps by Jacques Adnet, a desk by TH Robsjohn-Gibbings, office chairs by Knoll, benches by McCobb, coffee tables by Mathieu Mategot, and display etagere’s by Maison Jansen,” the team said.
      Accessories are displayed on minimalist shelving unitsThe largely desaturated colour palette – reflective of the brand’s clothing – is interrupted by brass accessories and details on the furniture, as well as a few camel-toned garments.
      A black band wraps around the rooms at floor level, separating the grey marble on the walls from the lighter toned stone underfoot.

      Thom Browne holds “teddy talk” for toy-inspired Autumn Winter 2022 collection

      Clothes are presented on metal rails mounted on wheels, while bags, shoes, eyewear and fragrances are displayed on minimalist freestanding shelves.
      The fitting rooms are hidden behind doors covered in the same material as the walls so that they blend in seamlessly when closed.
      The store is located in the historic Yeon Building on Jackson SquareThom Browne founded his label in 2001 with five suits in a small by-appointment shop in New York City’s West Village, and eventually expanded to include ready-to-wear and accessories lines for both men and women.
      Browne’s Autumn Winter 2022 collection was an ode to toys and featured sculptural tailoring, presented at New York Fashion Week in front of an audience of 500 teddy bears.
      The photography is courtesy of Thom Browne.

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      Reflecting pool centres XC273 fashion boutique in former Shanghai towel factory

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      Chinese studio Dongqi Design has turned a disused factory in Shanghai into a multi-brand fashion and lifestyle store, adding glossy marble and metal surfaces to offset its exposed concrete shell.

      Set across three floors, the XC273 retail space houses designer showrooms and pop-ups alongside a small cafe, as well as providing spaces for temporary exhibitions and events.
      Dongqi Design has turned a former factory into a fashion boutiqueFormerly a state-owned towel factory, the building had already been changed several times before the latest round of renovations.
      Dongqi Design strived to preserve and emphasise these different layers of history, which are contrasted against shiny new finishes to create a kind of “nostalgic futurism”.
      “All the differences of the space were kept as part of the building’s history so that people walking in could feel that the boundaries between the past and the present are blurred, as if they had walked into a timeless space,” the studio explained.

      The XC273 store houses a cafe alongside designer showrooms and pop-upsThe building is organised around three voids, which now form the basis of the store’s circulation routes.
      The largest of these voids consists of a double-height space at the core of the building, where Dongqi Design added a small reflecting pool surrounded by a collonade.
      Glossy surfaces are contrasted against the building’s raw concrete shellThe collonade’s raw concrete columns are left exposed where they face the pond, while their other three sides are wrapped with either marble, wood or metal.
      This approach is replicated across the store’s display fixtures to create a sense of spatial continuity. It can also be seen on the first floor, where new paving was added to enhance the existing geometric flooring.

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      A sound tunnel that provides visitors with an experimental music experience was placed near the cafe on the ground floor.
      The second floor is accessed via a metal staircase, which is suspended above the reflecting pool and winds its way up through a small hole in the ceiling.
      A reflecting pool was installed at the core of the building”The key element connecting all the spaces is the stairs,” the studio explained.
      “The stairs are designed in their purest metallic form, further enhanced by the details of the balustrade where the fence becomes a simple element sliding into the structural beam at the bottom while having a profile on the top to allow visitors to grab the handrail comfortably.”
      Concrete paving was added to complement the geometric flooring on the first floorOn the second floor, Dongqi Design selected a bright white finish to emphasise the old wooden structure of the building’s pitched roof. A series of square windows let light into the space and offer views out across the city and toward the sky.
      To balance out the otherwise all-white interior, the VIP room is finished in a darker palette. During spring and summer, these darker shades also contrast with the colour of the trees outside.
      Dongqi Design gave the second floor a bright white finishXC273 has been shortlisted in the large retail interior category of this year’s Dezeen Awards.
      Other projects in the running include a second-hand bookshop in Shanghai that uses supermarket-style crates to display its wares and a reusable sales showroom with fabric walls.
      The photography is by Raitt Liu.

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      Fabric arches divide Jonathan Simkhai store in SoHo by Aruliden

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      Design agency Aruliden has created a retail space for fashion brand Jonathan Simkhai in New York City, translating cut-out shapes from its clothing into architectural partitions and furniture.

      For New York-based womenswear brand Jonathan Simkhai, Aruliden designed a temporary installation within the space on Mercer Street in SoHo – a prime shopping area in Lower Manhattan.
      A series of metal structures wrapped in translucent fabric divide the Jonathan Simkhai storeThe geometric shapes and signature cut-outs of the brand’s clothing were translated into a variety of spatial interventions and furniture pieces, creating a store in which the brand can present new collections and host events.
      “Translating Simkhai’s identity into a vision for a spatial environment required a clear and strategic idea that was not just shoppable, but also memorable and visually iconic,” said Aruliden’s senior director of industrial design Erik Kreider.
      “We wanted visitors to be fully immersed in this world, but at the end of the day it was also important that we celebrated and showcased the products the right way.”

      The fabric partitions are installed to fit around existing architectural elementsTowards the front of the building, a double-height space is painted entirely white and further brightened by the glass facade.
      This long, narrow room is divided by a series of tall structures, comprising translucent fabric stretched over metal frames.
      Mannequins flank a staircase that leads to the store’s lower levelFitted around existing architectural elements, the temporary walls wrapped in white, peach and pink fabric are punctured with archways that curve asymmetrically at the top, forming a passage from one end of the store to the other.
      Shoppers are led through the archways and down a flight of stairs, flanked by mannequins positioned on larger steps along one side.
      Units of a flexible display system are shaped similarly to the arched openings in the partitionsOn the lower level, where the ceiling height is considerably lower, podiums for displaying products and decorative accessories are shaped similarly to the archway cut-outs.
      At various sizes and heights, these beige-toned units form a flexible display system that can be moved around when needed.

      AMO cocoons Jacquemus store in pillows to create “bedroom-like” interior

      “Clothing and products break the cadence of the fabric arches,” said Kreider.
      “Together with the graphic cutouts, this creates a natural flow to the back area where more products, seating and changing rooms are located,
      The archways, furniture and podiums are based on the cut-out shapes of Jonathan Simkhai’s clothingThroughout the store, garments are presented on identical sets of hangers along minimal white rails.
      The minimalist interior is also enlivened by simple floral displays, presented in a variety of crafted vases.
      The minimalist interior is enlivened with simple floral decorationsAruliden, which was founded in 2006 by Rinat Aruh and Johan Liden, is headquartered in New York City with offices in San Francisco and Amsterdam.
      The agency has several products shortlisted for this year’s Dezeen Awards, including the Whoop 4.0 fitness wearable and the Series One Desk 27 video-conferencing device. It has also designed a series of mirrored structures to be built in a forest in Ontario, Canada.
      The photography is by Sharon Radisch.

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      AMO cocoons Jacquemus store in pillows to create “bedroom-like” interior

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      Dutch studio AMO has used pillows to form the display stands and line the walls in this tactile womenswear boutique by fashion brand Jacquemus in Paris, France.

      The 60-square-metre shop, set in the department store Galeries Lafayette Haussmann, was designed to feel like a bedroom according to AMO, which is the research and design arm of architecture firm OMA.
      AMO has lined a Jacquemus store with large cream-coloured pillows”The location of the shop within the Galleries Lafayette – without windows or daylight – led to the idea of creating a bedroom-like environment: a room entirely made of pillows,” said OMA partner Ellen van Loon.
      “It is a cocooning and relaxed atmosphere, inviting customers to lounge and browse for as long as they want,” she told Dezeen.
      The store is designed to feel like a bedroomThe linen pillows were designed to reference the textiles of Provence, where Jacquemus founder Simon Porte Jacquemus grew up.

      “We explored a material palette that aims to capture the atmosphere of Provence,” said OMA architect Giulio Margheri.
      “The fabric of the pillows is a reference to the linens of the South of France,” he told Dezeen.
      Linen pillows reference the textiles of ProvenceAMO also added a stack of pillows to serve as a seating area for shoppers, as well as a spot to showcase Jacquemus’ signature tiny bags.
      The studio completed the store’s easy-going atmosphere with the help of a stripped-back scheme, including cream-coloured carpet, soft lighting and clothing rails in a milky beige hue.

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      AMO previously designed another store for Jacquemus inside the London department store Selfridges. Much like the brand’s Paris outpost, the shop was wrapped entirely in a single material – clay.
      “The design of the Jacquemus boutiques in London and Paris began with the idea of testing the limits of working with a single material,” Van Loon explained.
      “Instead of working on the design first and deciding on the materials afterwards, we let the materials dictate their presence in the space.”
      Changing rooms are coloured in the same creamy hueThe Jacquemus store is one of many retail interiors AMO has designed in Paris.
      Among them is a pop-up shop by Tiffany & Co that showcases an array of jewellery pieces and a flagship store for clothing brand Off-White that features abstract interpretations of Parisian courtyards and flea markets.
      Project creditsPartner: Ellen van LoonArchitect: Giulio MargheriTeam: Valerio Di Festa, Camille Filbien and Mattia Locci
      The photography is by Benoit Florençon, courtesy of AMO.

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      FADAA uses bio-concrete screens to shade D/O Aqaba retail space

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      Crushed shells were used to form the bio-brick partitions at this store for a decor brand in Aqaba, Jordan, by architecture studio FADAA.

      Designed by the Jordanian studio for Decoration One, the D/O Aqaba retail space is a flexible showcase for the local brand’s craft-focused homeware and ornaments.
      Bricks made from crushed shells act as sun shades and spatial dividers in the D/O Aqaba storeTo protect the interior from the harsh south sun, the studio implemented partitions of stacked hollow rectangular bricks based on the traditional mashrabiya screens found in Islamic architecture.
      These bricks are made from the shells of oysters, mussels and clams left over as waste from the coastal city’s seafood restaurants.
      The bio-bricks are stacked into gridded screensThe shells were crushed and used as aggregate for a bio-based concrete that sequesters the carbon from the molluscs’ protective calcium carbonate coverings.

      This material is pressed into a mould to form the brick shapes, dried to harden, and finally assembled into the gridded screens.

      As well as shading the shop, the partitions help to divide the boutique and guide customers around the interior.
      “Working alongside Decoration One’s craftspeople, a materiality-driven approach created the concept of a flexible retail store that embraces craft and low-carbon materials,” said the FADAA team, led by architect Bisher Tabbaa.
      Colour is introduced through blue zellige ceramic tiles cladding the sales counterLime-plastered walls and native plant species also feature in the store to create a “healthy indoor environment”.
      To accommodate Decoration One’s ever-changing collections, modular oak tables and sheer curtains can be moved and rearranged to organise the space as desired.

      Bio-bricks made from human urine could be environmentally friendly future of architecture

      More tables, made from hand-chiselled local basalt and limestone, contrast the wood furniture and offer alternative ways to display the products.
      A splash of colour is introduced by the zellige ceramic tiles that clad the curved sales counter.
      The bio-bricks are formed in moulds and feature hollow centres”Embracing the craft nature of the project as well as economically supporting local industries, materials such as zellige and mother of pearl inlaying were used throughout the design,” FADAA said.
      D/O Aqaba is shortlisted in the Sustainable Interior category for this year’s Dezeen Awards, along with projects including a restaurant in London and an office in Tokyo.
      The crushed shells form aggregate for the bricks and are visible across the surfacesBio-bricks are growing in popularity as a sustainable building material and a variety of compositions have been trialled over the past few years.
      Bricks made from mushroom mycelium, sugar cane, charcoal and even human urine have all been put forward as environmentally friendly options.
      The photography is by Bisher Tabbaa.
      Project credits:
      Team: Bisher Tabbaa, Sarah Hejazin, Qussai Yousef

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      Bernard Dubois incorporates nightclub references into Courrèges' Paris store

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      Thick carpets, mirrored panels and fabric-covered walls populate this clothing store in Paris designed by Belgian architect Bernard Dubois.

      The 232-square-metre boutique is located near the Champs-Élysées and belongs to Courrèges – a Parisian label that was launched by fashion designer André Courrèges in 1961.
      Courrèges’ second store in Paris was designed by Bernard DuboisOptimistic and full of energy, the late designer’s creations placed emphasis on structured lines and featured a predominantly white colour palette.
      For the brand’s flagship store, Courrèges’ artistic director Nicolas Di Felice asked Dubois to create an interior that blends this distinctive visual language with subtle references to nightclubs.
      Its interior is lined in fabric and thick carpetThe result is a monochrome space with fabric-lined walls and ceilings, thick carpets and rows of mirrors that are set at an angle in a nod to the perspective-bending decor often found in nightlife venues.

      “White has always been part of the Courrèges universe,” Dubois told Dezeen. “We decided to embrace this and make it our own, by making it warm, intimate, silent, plush.”
      Other references to the brand’s history include shelves and cabinets that were part of a store interior designed by Courrèges in 1967 before being redesigned to match the proportions of the new store.
      Upside-down arches frame the way to the changing roomsCurved U-shaped elements resembling upside-down arches feature alongside the mirrors towards the back of the store in a homage to classical architecture and space travel.
      “I always like to play with classical elements of architecture in my projects, sometimes placing them in different contexts, at different scales than their usual size or context,” Dubois said.

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      “In this case, placing them upside-down is also a reference to spaceships, where the absence of gravity naturally places things upside down and creates different structural constraints,” he added.
      In some areas of the Courrèges store, Dubois deliberately exposed the raw concrete walls, creating a contrast with the softness of the fabric and the carpet.
      The interior is rendered almost entirely in beigeThe mirrored panels were added to provide perspective and direct the eye to the dressing rooms at the back of the store.
      “I always like to structure spaces,” Dubois explained, “give them some depth, play with perspectives, create relationships between different shapes of spaces, giving the impression that the visitor enters into a coherent world.”
      Only clothing displays provide a colourful contrastThe store is the larger of two Courrèges outposts in Paris. The other store in the Marais neighbourhood was also designed by Dubois.
      Bernard Dubois set up his eponymous firm in 2014 after graduating as an architect from La Cambre in Brussels in 2009. Other projects from the studio include a store for Aesop featuring distinctive yellow bricks and a narrow “runway-like” sneaker store for APL.
      The photography is by Romain Laprade.

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      David Chipperfield Architects designs minimal Akris boutique in Washington DC

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      The Milan office of David Chipperfield Architects has designed a minimalist boutique for fashion brand Akris in Washington DC, featuring pleated walls and displays suspended from thin wires.

      The store in the US capital is the first execution of a new retail concept created for Akris, a family-run fashion house founded in Switzerland in 1922.
      The Akris store is located on I St NW in the US capitalBrothers Albert and Peter Kriemler, the grandchildren of founder Alice Kriemler-Schoch, collaborated with David Chipperfield Architects Milan (DCA Milan) on the concept that debuted in DC, and has since also been applied in Tokyo.
      “DCA Milan’s design intent for the project was to enhance the materiality and fine craftsmanship of Akris collections through a solid, three-dimensional architecture associated with a light display system, defining a space where carefully chosen materials take centre stage,” said the design team.
      The boutique debuts a new design concept for the brand’s retail spacesLocated downtown, a few blocks from the White House, the boutique is lined with white-painted maple panels arranged to look like fabric pleats.

      These panels wrap three walls and also cover the ceiling, giving the impression of a room within a room.
      White-painted wood panels form pleats across the walls and ceilingGrey limestone flooring, large cylindrical columns and other surfaces continue the neutral colour palette, providing a backdrop for the brand’s bright clothing and accessories.
      Shelves, clothing rails and mirrors are suspended from thin cables connected to the ceiling or high up on the wall panels.
      Mirrors and rails are suspended from thin wiresInfluenced by the work of Italian artist Bruno Munari, the taut wires form subtle lines across the pleated panels.
      “The design references Bruno Munari’s tensile spatial structures, whose fundamental nature lies in the contrast between two opposing forces: tension and compression,” DCA Milan said.

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      To partition the space, large sheets of stainless steel mesh hang from the ceiling. Anodized aluminium counters create a flow of movement around the store.
      Ivory-coloured horsehair – a material long associated with Akris – is used on the fitting rooms walls and ceiling along with grey felt furniture, while wool carpet covers the floor.
      Lighting is hidden with the shelving displaysSpotlights installed on ceiling tracks are directed at specific products and other lighting is hidden in the shelves.
      Overall, the interior is designed to be subtle and restrained, to keep focus on the items for sale.
      David Chipperfield Architects Milan collaborated on the design concept with Albert and Peter Kriemler, the grandchildren of Akris founder Alice Kriemler-SchochBritish architect David Chipperfield founded his eponymous firm in 1984, and it has become best known for cultural venues like Berlin’s Neues Museum and Mexico City’s Museo Jumex.
      But the studio, which has offices in London, Berlin, Milan and Shanghai, also has past experience in luxury retail with projects including the New York headquarters for watch brand Rolex and a minimal Montreal boutique for fashion label Ssense.
      The photography is by Alberto Parise.

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