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      Aimé Leon Dore's London boutique homages modernist architect Adolf Loos

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      New York interior designer Sarita Posada has layered “lived-in” details and rich textures inside the first London store from fashion and lifestyle label Aimé Leon Dore.

      Located on Broadwick Street in London’s Soho, the two-storey boutique is the brand’s second outpost and first international flagship, designed in collaboration with London-based West Architecture.
      Aimé Leon Dore’s first international flagship is located in London’s SohoRather than riffing on the design of Aimé Leon Dore’s first-ever store in New York, the London flagship was designed to provide a contrasting experience.
      “We imagined the next iteration of the brand’s environment as a moodier and more intimate experience,” Posada told Dezeen. “We wanted the space to evoke the feeling of some old members’ clubs you might find around London.”
      Walnut cabinetry is used to display products on the main shop floorAs well as a retail space, the shop incorporates Café Leon Dore – an all-day cafe and eatery serving Greek-inspired fare and drinks that nod to the heritage of the brand’s founder Teddy Santis.

      The dark and atmospheric interior was designed to play with Aimé Leon Dore’s vibrant colours and patterns while paying homage to the work of Austrian architect Adolf Loos, famous for designs including the Villa Müller in Prague and the American Bar in Vienna.
      Persian rugs and marble floors help to create a richly textured interiorInformed by the architect’s richly textured interiors, Posada filled the space with dark walnut wall panelling, Cipollino marble floors, mosaic tiling and brass detailing, alongside “lived-in” details like antique Persian rugs and custom furniture with leather insets.
      “The connection to Loos was originally in the materiality and how nicely these elements complemented the brand palette,” Posada told Dezeen. “Villa Müller and Knize, a renowned tailor shop he designed in Vienna, felt particularly relevant for this project for that reason.”

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      “Although we had various historical references and wanted them to read in the space, it was important to create an environment where modern furniture such as an Achille Castigiolini’s Light Ball fixture and detailing would still feel at home,” she added.
      Customers entering the store are greeted by a series of deflated basketballs mounted in a grid on the wall – a signature work by New York artist Tyrrell Winston that serves as a tribute to Aimé Leon Dore’s New York roots.
      A grid of deflated basketballs by artist Tyrrell Winston decorates the entranceMuch like the main retail space, Café Leon Dore is wrapped in walnut panelling and features hand-cut marble flooring, a brass logo inlay, Calacatta Viola marble countertops and a leather banquette.
      A private lounge finished with fabric panelling and leather banquettes is located downstairs. This is equipped with a sound system and a DJ setup, as well as a curated vinyl collection and a bar for guests.
      A dark lounge space with a sound system is housed on the ground floorPosada is a designer specialising in interiors and furniture, who began her career working with Shawn Hausman on the design of The Standard hotels.
      Since then, she has taken on a range of residential and hospitality projects including the Palm Heights Grand Cayman hotel, where she worked with creative director Gabriella Khalil and LA designer Courtney Applebaum to create an interior styled like a 1970s Caribbean mansion.
      The photography is by Harrison Boyce.

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      Geometric metal fixtures feature in Wuhan's QYF fashion boutique

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      Chinese design studio Sun Concepts Office has accented the pale interior of the QYF boutique in Wuhan with straight, curved and squiggly metal fixtures.

      The interior’s clean, geometric look is meant to reflect the modern womenswear on offer in the store, which occupies two storeys on a prominent corner plot of Wuhan’s Tianyuan Street.
      The store features creamy walls and matching stone floorsAs customers come through QYF’s entrance, they’re welcomed into a large open room.
      Here, the floor is lined with cream-coloured stone tiles while a matching shade of paint was applied to the store’s walls, ceilings and chunky structural columns.
      A curved bench sits at the centre of the floor planAt the heart of the plan is an arced bench, comprised of a shiny metal base and seating cushions upholstered in burnt-orange velvet.

      Nearby, a cream-coloured sideboard is outfitted with a built-in bench and a small stool.
      Clothes are hung from linear metal railsOtherwise, Sun Concepts Office left the store free of bulky display solutions so as to “protect the integrity of the space”.
      Garments are showcased on metal rails at the periphery of the store, some of which are finished with squiggly crossbars. A couple of clothing rails were also concealed behind alcoves in the walls.

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      Accessories are presented on tiered platforms that run along the outer edge of the store, or on circular metal stands that are affixed to the central bench.
      Extra rows of metal shelves can be seen on the store’s rear wall, positioned beneath an illuminated sign that reads QYF’s French brand slogan.
      Several rectangular mirrors were added to enhance the interior’s sense of depth.
      Curved stairs lead to the second floorA curved set of stairs leads up to the store’s second floor, which was finished in the same style.
      Sun Concepts Office also updated QYF’s facade, installing a huge metal door and several expansive glass windows to tempt passing pedestrians inside.
      Mirrored panels help give the room a sense of depthOther striking retail spaces in China include KVK, an all-black jewellery boutique that plays with customers’ spatial perception, and Harmay, a cosmetics shop designed to resemble a 1970s office.
      The photography is by Liu Zheng and Wang Minjie.
      Project credits:
      Design team: Sun Concepts OfficeChief designer: Liu ZhengLighting: Wuhan Lighting Design

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      Forte Forte's first US store features golden changing rooms and balancing stones

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      Light fixtures inspired by James Turrell artworks, balancing stones, and a circular golden changing room feature in the interiors of fashion brand Forte Forte’s Los Angeles boutique.

      The Italian label’s art director Robert Vattilana designed the interiors of the store, which is located at 8424 Melrose Place in Los Angeles – the first Forte Forte branch in the US.
      Vattilana called the design “an ineffable balance of the geometric and the organic”.
      The store features a sage green enamelled metal facadeTwo rectilinear shop windows are framed by a sage-green enamelled metal facade with the boutique’s glowing logo. The recessed front door is crafted from enamelled wood.
      Inside, a bright white ceiling is lit at the edges casting light on the textured walls, which create a neutral backdrop for Vattilana’s minimal but eclectic designs.

      A mixture of pastel and brighter tones define the space”The Los Angeles boutique is meant as a concise and vibrant project where light becomes matter, in an ineffable balance of the geometric and the organic,” the interior designer told Dezeen.
      Both pastel hues and brighter pops of colour are seen in the store’s furniture, which ranges from chunky terrazzo planters and gold shelving to a powdery pink chaise longue.
      The changing rooms were placed in a rounded gold boothThe amount of garments on display is minimal, with single dresses suspended delicately from various squiggly formations of gold wire.
      Changing rooms exist within a rounded, bright gold pod that is separated into cubicles. These feature a mixture of plush sea-green textiles and an array of mirrors.

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      Another standout element is two giant stones placed in front of ethereal, full-height muslin curtains, one of which balances on top of the other in a dramatic formation.
      “The stones are from the Palm Springs desert and are meant as a tribute to the work of [former Swiss art duo] Peter Fischli and David Weiss,” explained Vattilana.
      Two giant stones add drama to the boutiqueBack-lit, circular openings throw light on the boutique, which, according to the designer, also take cues from an existing artist.
      “Perimeters and ceilings create movement and an iridescent light emerges from the total depth of the shop, referring to the luminous geometries of [light artist] James Turrell,” he continued.
      The lighting was informed by the work of James TurrellVattilana described the brand’s Los Angeles store as a space that “echoes the volumes and lines of Californian modernism,” as it follows a group of uniquely designed Forte Forte stores in locations such as Milan and London.
      “The contrast with Italian materials and finishes enriches the balance of components with further nuances, sealing the uniqueness of the project.”
      “Each Forte Forte location follows a different rhythm,” he concluded.
      Giada Forte and her brother Paolo Forte founded the Italian fashion brand in 2002. Its other store designs include a Tuscan boutique with a hull-style ceiling and a Rome store “drowned” in green onyx.
      The images are courtesy of Forte Forte.

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      Dezeen's top 10 shop interiors of 2021

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      As part of our ongoing review of 2021, Dezeen rounds up the top 10 most remarkable and intriguing shop interiors of the year – from a cannabis dispensary made to look like an old-fashioned grocery store to a makeup boutique arranged around a large, mossy mound. More