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    Traditional Korean pavilions inform open-sided Aesop store in Seoul

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    Skincare brand Aesop has collaborated with designer Samuso Hyojadong to create a store in Seochon, Seoul, that features an open facade and an oversized stone plinth.

    Positioned in one of the oldest neighbourhoods of Seoul’s Jongno-gu district, the Seochon outlet was created to “fit harmoniously within its local context”, according to Aesop’s design team.
    Aesop designed the Seochon store with Samuso HyojadongWhen designing the store, Aesop and Hyojadong took cues from the architecture of jeongjas – traditional Korean pavilions with no walls, which serve as spaces for resting and taking in the surrounding views.
    The street-facing facade was created with mesh metal screens that can open out entirely to create a storefront with no walls. Once closed, the woven metal backing creates translucent windows through which passersby observe the softly lit silhouettes of uniform rows of bottles.
    Reclaimed timber features on the interior”Samuso extended the floorplate outwards to create a threshold that conveys a generous sense of hospitality,” the Aesop design team told Dezeen.

    “One [jeongja] in particular that inspired us was the Soswaewon in the Damyang region, which was built in the sixteenth century and is surrounded by a verdant garden.”
    An oversized stone plinth displays Aesop productsFor the store’s material palette, the designers referenced the timber and stone that are typically used to build traditional Korean houses known as hanoks.
    A large, rough-edged stone plinth displaying clusters of products was positioned at the entrance while various wooden accents were created with timber reclaimed from salvage yards and an abandoned house.
    Copper was used to create geometric cabinetsThe store was also built on a raised stone platform, which nods to the traditional architecture.
    Hanji paper created from mulberry tree bark sourced from South Korea’s Gyeongnam province features on the store’s walls, which frame central geometric cabinetry and sleek taps made of locally produced aged copper.

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    The designers were restrained in their use of sanding, sealants and coatings when treating the materials, opting to embrace their “natural imperfections”.
    “Sensitivity to texture in this store is superlative,” reflected the design team. “Samuso wanted each material to express itself directly, without too much human intervention,” it continued, referencing the roughness of the stone and the reclaimed timber’s undulating texture.
    The metal was also used to design sleek tapsRosewood was used to create the store’s signature fragrance armoire, which is hidden from view until opened out and was conceived as a traditional Korean jewellery box, according to the design team.
    “Throughout the store, we were compelled by a desire to dissolve the boundaries between inside and outside, between the naturally occurring and the human-made,” concluded the designers.
    The store’s signature fragrance armoire was informed by Korean jewellery boxesKnown for stores that pay homage to their varied locations, Aesop has an outlet in Cambridge defined by handwoven bulrush shelves that nod to the nearby River Cam and a Sydney store furnished with domestic items to evoke 1960s Australian homes.
    The photography is courtesy of Aesop.

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      Yuko Nagayama & Associates creates trapezoidal glasses shop and community hub

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      Tokyo studio Yuko Nagayama & Associates has completed a copper-clad eyewear store for brand JINS in Maebashi, Japan, which contains a cafe and rooftop terrace.

      Named JINS Park, the shop in Gunma Prefecture was designed to act as a space for the community to gather whether they are shopping in the store or not.
      Yuko Nagayama & Associates has created a glasses shop in Maebashi”We proactively created public spaces that are not part of the sales floor, which encourages community members to come for reasons other than shopping,” the studio explained.
      “In stores of this type, the second floor is typically not open to customers, [we] utilised it as a terrace and also included a bakery-cafe in the store.”
      The shop contains a cafeYuko Nagayama & Associates envisions the space being used as an indoor community plaza with food and coffee served along with glasses being sold.

      A large triangular staircase divides the space in two, with the glasses store located on one side and the cafe on the other.
      The large central stairs lead to a first floor terraceThe widening staircase, under which the cafe’s servery and the shop’s consultation rooms are located, leads to an additional seating area and a triangular, outdoor terrace.
      This space is intended as another community area, offering benches and a generous amount of open space where children can run around.
      Timber units were used to display glassesBroadly lit by floor-to-ceiling windows with the roof supported by angled columns, the interior is broken up by a number of freestanding timber units.
      For the eyewear shop, these are used to display the glasses on sale, while for the cafe they contain pastries and other food
      The trapezoidal building is topped with a roof terraceThe trapezoidal building is topped with a sulphurised-copper facade that was designed to mimic the reddish-brown Mount Akagi that can be seen from the shop.
      Visitors approach JINS Park through a neatly landscaped garden, before being greeted by the central fan-shaped staircase which provides seating with views of the store, garden, and street.

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      “We began by reversing the typical layout of roadside stores, with a parking lot located in front, and instead located the parking lot behind the building,” said Yuko Nagayama & Associates.
      “As the landscaping matures and the copper facade blends more fully into its surroundings, we hope the store will become part of everyday life in the neighbourhood,” said the studio.
      The ground level opens onto relaxed outdoor spacesRecent glasses shops featured on Dezeen include Stephanie Thatenhorst’s playful pattern-filled interior for a children’s opticians in Munich and a shop clad in colourful sheets of locally sourced plastic waste by sustainable materials company Plasticiet and Amsterdam eyewear company Ace & Tate.
      Other recent developments include eyewear stores by Child Studio for Cubitts, a company that asks for each shop to be designed in a unique style that reflects the history of its local neighbourhood. The studio’s Leeds store is inspired by Victorian joinery, whilst another store is based on Soho’s colourful postwar reputation.
      The photography is by Daici Ano and Tomoyuki Kusunose.

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