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    “Less is more is back” says panel during Gaggenau talk at Milan design week

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    Dezeen teamed up with kitchen appliances brand Gaggenau to host and film a talk about reduction in design with representatives from Zaha Hadid Architects, SOM and Industrial Facility during Milan design week 2024.

    Moderated by Dezeen’s editorial director Max Fraser, the talk explored how principles of reduction and essentialism in architecture and design can be employed to improve our lives.
    Titled Design by Reduction, the panel gathered contributors from different industries, with Zaha Hadid Architects associate director Johannes Schafelner representing architecture, Industrial Facility founder Kim Colin discussing industrial and product design, and SOM interiors lead Francesca Portesine representing interior design.
    Dezeen teamed up with Gaggenau to host a talk about reduction in design during Milan design week 2024Amongst the topics discussed by the panel was how the process and aesthetics of reduction in design can improve well-being through fostering simplicity in people’s day-to-day lives.
    Explaining the role of reduction in interior design, Portesine stated: “Generally, it is a very good thing that there is less rather than more to look at, to feel, to concentrate, to give importance to one element at a time.”

    “The balance of a space is created by simplicity, by reduction of materials,” she continued.

    Gaggenau launches nearly invisible cooktop that “allows the architecture to breathe”

    These comments were mirrored by Colin, who suggested that the role of the designer is to counter the complexity of the world by making a complicated world simple.
    “I don’t think we need to build in complexity – complexity is there in everything,” she said. “We really try hard to simplify things and make things easier. We deserve for things to be made more easily and more easily accessible.”
    She went on to describe how, in the field of industrial design, reduction can be used as a means to create products that fit holistically into the lives of users.
    “Often we try to quiet the noise. You can imagine a room full of products that are in the marketplace, shouting for your attention for you to buy them,” she explained.
    “They want you to buy them,” she continued. “But then what happens when you live with them? You’re living with a bunch of things that are shouting at you.”
    The talk coincided with the launch of Gaggenau’s new Essential Induction cooktopSchafelner described how reduction in architecture allows architects to design and build more efficiently, mitigating both the cost and environmental impact of buildings.
    “When we talk about reduction, it’s all about efficiency,” he said. “It’s really minimising the design, minimising the structure to have a better product.”
    He went on to describe how artificial intelligence (AI) can assist the architect in working more efficiently.
    “AI will also help us,” he stated. “There are now new tools which automatically give you realistic images in one second.”
    “It’s a much more intuitive workflow. And in the future, this will definitely help us to be more efficient.”
    Gaggenau exhibited new products in an installation at Milan’s historic Villa Necchi CampiglioAddressing the question of how principles of reduction can help to build a more sustainable future, Colin posited the return of the principle of “less is more.”
    “Using less material, less time, less effort, less shipping – less is more is back,” she claimed.
    “It should be easy to make as well as easy to live with. They should go hand in hand.”
    The talk took place in the conservatory of Milan’s historic Villa Necchi Campiglio, where the brand created an immersive installation called Elevation of Gravity to showcase its appliances.
    The panel featured representatives from Zaha Hadid Architects, SOM and Industrial FacilityAmongst the brand’s new launches was the Essential Induction cooktop, which has been designed to integrate into a kitchen worktop seamlessly.
    Covertly integrated induction hobs are integrated into a conductive Dekton stone countertop, indicated by a small LED light. The only other visible element of the cooktop is a performance dial located on the side of the countertop.
    The Essential Induction cooktop was designed to break down barriers between spaces used for cooking and living in the kitchen, and the principle of reduction at play in its design informed the topic of Dezeen’s talk.
    The photography is by Giovanni Franchellucci.
    Partnership content
    This video was produced by Dezeen as part of a partnership with Bentley. Find out more about Dezeen partnership content here.

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      Attitude of “permanent renewal” drives retail success says Colette co-founder Sarah Andelman in Liganova talk

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      Promotion: Sarah Andelman, co-founder of Parisian concept store Colette, has discussed the unexpected approaches needed to succeed in the future retail landscape in a talk hosted by Dezeen and brand retail experts Liganova during Milan design week.

      Andelman was in conversation with Dezeen’s chief content officer Benedict Hobson at brand and retail experience company Liganova’s Salone Club, a live event held in a lounge overlooking the rooftops of Milan.
      The event explored the topic of the future of retail and how brands can create relevant and meaningful experiences in stores through curation and collaboration, with Andelman drawing on her decades of experience helming Colette alongside her mother, Colette Roussaux.
      The talk included Mathias Ullrich, Ben Hobson and Sarah AndelmanThe Paris boutique – opened in 1997 and widely considered one of the most influential stores in the world – brought together fashion, streetwear and beauty products. The space also included a gallery, bookshop, cafe and “water bar” serving more than 100 varieties of bottled water.
      Mother and daughter kept things fresh by changing the windows and displays every week, and Andelman said that it was the fact that they would always “renew ourselves” that meant people would come back to see what’s new.

      “We would always push and try to introduce things we haven’t seen yet, and this permanent renewal,” she said. “It was a mix of brands and mix of events. I think this energy helped create what Colette was.”
      Andelman is the co-founder of Parisian concept store ColetteColette closed in late 2017 when it was almost at the height of its popularity and Andelman says going out on a high when the time felt right was “the best decision we took”.
      The next year she founded her consulting agency, Just an Idea, which has worked with brands including Valentino and Nike to produce unique and tailored retail experiences.
      Andelman considers collaboration one of the keys to current and future retail success but says it has become harder than ever to make an impression in the space.
      Sarah Andelman was in conversation with Ben Hobson at Liganova’s Salone Club at Milan design week 2022″Now there are so many unexpected collaborations that you’re not surprised anymore,” she said. “It’s really everywhere.”
      “We had so many collaborations of brands with artists, brands with brands, I think now maybe we’ll talk to writers, to architects, to hospitality, to find new ways of developing a new format of collaboration to bring a new dimension to the classic collaboration,” she continued.
      Curation is also key according to Andelman, who urges curators to embrace their idiosyncracies without fear. It is something she and Roussaux were known for at Colette, which presented high-end labels alongside undiscovered emerging designers.
      Andelman spoke in front of an audience of Liganova partners, clients and friends”For a good curator I think you need knowledge, you need to know what exists, you need to be super curious, to have to go to multiple trade shows, showrooms, anything,” she said. “You hear, you read, you follow information, you really just follow your instinct, to not try to duplicate something you have seen somewhere else.”
      In the future, she believes the real world and metaverse will come to intersect in the retail space, requiring continuity of approach from brands.
      At the same time, there will continue to be a place for bricks-and-mortar stores, especially “retail experiences” that capture the senses and are almost museum-like in their approach.
      The live talk took place in a rooftop lounge looking out over Milan”I think bricks and mortar are here to stay if there is this extra touch to make it the opposite of the internet, this human service, maybe a drink, this extra service that you won’t find online,” she said.
      “I think it’s fantastic for brands like Jacquemus to have a concept like its pop-up at Selfridges,” she said. “It’s a focus on one bag. You feel the water, you hear the sound.”
      “In an experience, I think you need all of these: the sound, the smell, the touch and the fact that it’s not a system that they will duplicate in Tokyo, New York, but they really take the time to design something different for each market,” she continued. “The challenge is to keep it short and to renew and do something completely different next time.”
      To learn more about Liganova, visit its website.
      Milan design week 2022
      Salone Club took place on 8 June as part of Milan design week 2022. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.
      Partnership content
      This article was written by Dezeen for Liganova as part of a partnership. Find out more about Dezeen partnership content here.

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      Watch a talk on post-pandemic design with Gaggenau at Milan design week

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      Dezeen teamed up with luxury kitchen appliances brand Gaggenau to host and stream a talk about the design world’s response to the coronavirus pandemic with Dara Huang and Michel Rojkind during Milan design week 2022.

      Moderated by Dezeen’s editor-at-large Amy Frearson, the talk explored how design responds to crisis with innovation, how designers can foster resilience in difficult times, and the increased interest in local manufacturing, entrepreneurship, and the design of communal and interior spaces in the past two years.

      Watch a talk on designing better kitchens with Gaggenau at Milan design week

      The panel featured architect and designer Huang, who is founder of Design Haus Liberty, and Rojkind, founder of Mexico-based architecture firm Rojkind Arquitectos.
      The talk took place in the conservatory of Milan’s historic Villa Necchi Campiglio, where the brand created a 360-square-foot interactive installation called A Statement of Form to showcase its highest-grade appliances.
      Dara Huang is the founder of Design Haus LibertyHuang founded Design Haus Liberty in 2013. The studio has offices in London and Hong Kong, and was awarded three RIBA awards in its first three years as a practice.

      She also launched lighting brand DH Liberty Lux, and co-founded Vivahouse, an initiative that turns disused commercial spaces into co-living units.
      The daughter of a Taiwanese scientist who emigrated to the USA to work for NASA, Huang has a masters degree in architecture from Harvard University. Before founding Design Haus Liberty she worked at Herzog & de Meuron in Basel and Foster + Partners in London.
      Projects by Design Haus Liberty include Villa Mosca Bianca on the shore of Lake Maggiore in Italy, and a cluster of apartments in Shoreditch, London.
      Michel Rojkind, founder of Rojkind ArquitectosMexican architect Rojkind founded Rojkind Arquitectos in 2002. Born and raised in Mexico, Rojkind studied architecture and urban planning at Universidad Iberoamericana.
      He founded Rojkind Arquitectos in 2002. One of the studio’s recently completed projects is a concert hall on the Gulf of Mexico, built for the philharmonic orchestra of Boca Del Rio. Other projects include the renovation of Mexico’s National Film Archive and Film Institute and the Liverpool Department Store.
      The talk takes place at Milan’s historic Villa Necchi CampiglioThe talk was the last in a series of three hosted by Dezeen in collaboration with Gaggenau running 7-9 June, which were all moderated by Frearson.
      During the first talk, which took place on Tuesday, designer Søren Rose, BIG’s director of interiors Francesca Portesine, and Foster + Partners’ head of industrial design Mike Holland discussed sustainability and longevity in design.
      Yesterday, Dezeen hosted a talk about designing kitchens that form “the hub of the home”, which featured a panel including Dada’s director of product development Andrea Molteni and designers George Yabu and Glenn Pushelberg.
      A Statement of Form is on show between 7-11 June during Milan design week, daily from 11am to 5pm. To visit, register at www.gaggenau.com. You can watch all the talks live on Dezeen here.
      Milan design week 2022
      A Statement of Form is part of Milan design week 2022, which takes place from 6 to 12 June 2022. See our Milan design week 2022 guide on Dezeen Events Guide for information about other exhibitions, installations and talks taking place throughout the week.
      Partnership content
      This article was written by Dezeen for Gaggenau as part of a partnership. Find out more about Dezeen partnership content here.

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