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    True Joy named Dulux Colour of the Year 2025

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    Paint brand Dulux has revealed an “uplifting” bright yellow colour called True Joy as its Colour of the Year for 2025.

    True Joy was chosen for its bold and sunny disposition that adds a sense of cheerfulness to interiors, according to Dulux.
    Dulux has announced a bright yellow named True Joy for its Colour of the Year 2025″Dulux Colour of the Year 2025 True Joy is an uplifting yellow – a bright and positive colour that brings optimism, pride and imagination to homes and commercial spaces,” the brand’s senior colour designer Dawn Scott told Dezeen.
    “It was chosen to inspire people to leap out of their comfort zone, to just go for it and feel confident.”
    The sunny colour aims to evoke optimism and creativityDulux worked with trend forecast researchers ColourFutures to choose the 2025 Colour of the Year. The company’s analysis across design, architecture, journalism and technology found three trends to base the colour selection on.

    “This year, our global trend forecast highlighted three major trends: the excitement of making a joyful leap into the unknown, the celebration of handmade craftsmanship and the re-embrace of heritage,” said Scott.
    “These themes have informed our choice of True Joy, along with the colour yellow more generally, creating a collection that helps you design spaces where people can feel inspired to pursue new horizons, connect with human creativity and feel rooted in their identities.”
    Dulux collaborated with ColourFutures to chose the colourScott hopes the sunny hue will provoke feelings of human connection and motivate people to make bolder colour choices.
    “True Joy will likely define the year by resonating deeply with our collective desire for change and reconnection,” she said.
    Three colour palettes incorporating True Joy were created”As we move into an era dominated by technology and AI, this colour will inspire us to embrace new frontiers, encouraging spaces that are both adventurous and spontaneous,” Scott added.
    “It will also reflect our growing appreciation for human creativity and craftsmanship, grounding us in environments filled with earthy, handmade touches that reconnect us with our humanity.”

    Soft pink Sweet Embrace named Dulux Colour of the Year 2024

    Three complementary colour palettes were also revealed alongside True Joy to offer suggested colour pairings for interiors.
    The Bold Colour Story palette contrasts True Joy with bright blues and oranges, designed to be used in education and office interiors to encourage creativity.
    Dulux suggested pairing the bright yellow with neutral shades from the Human Colour StoryThe Human Colour Story features more neutral shades of wood and clay, aiming to reflect raw materials in artisanal craftsmanship and add warmth to education and healthcare settings.
    Deep tones of brown and green characterise the Proud Colour Story palette, which was created for hospitality and residential spaces to create a welcoming atmosphere.
    The Proud Colour Story combines True Joy with deep huesDulux’s Colour of the Year for 2023 was a pale yellow named Wild Wonder and for 2024, the brand chose a soft pink colour called Sweet Embrace.
    Scott described True Joy as a striking and exciting contrast to the subtler hues that came before it.
    The rich tones of the Proud Colour Story aim to create a welcoming interior”Where Sweet Embrace provided warmth and comfort, creating spaces that made people feel at ease during uncertain times, the yellow of this year encourages a joyful leap into new horizons,” Scott explained.
    “It’s a bold and uplifting colour that reflects a shift from seeking simplicity and calm to embracing adventure and creativity.”
    The photography is courtesy of Dulux.

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      Wild Wonder named Colour of the Year 2023

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      Paint brand Dulux has revealed Wild Wonder, a pale yellow paint colour that it described as “a soft gold with hints of green” as its Colour of the Year for 2023.

      Wild Wonder was selected for its close association with nature. The brand said this echoes the global shift toward sustainability, reconnecting with the outdoors and wanting to be more grounded, particularly following the recent period of uncertainty.
      Wild Wonder is a golden green paint colour”Our relationship with the natural world feels more precious and precarious than ever,” said Dulux UK.
      “Wild Wonder is a soft gold with hints of green inspired by fresh seed pods and harvest grain,” the brand added.
      The colour was selected for its association with natureAs well as its affiliation with nature and raw materials, Wild Wonder is also intended to capture the collective quest for better mental health, which has become increasingly important in light of global events such as the climate crisis and coronavirus lockdowns.

      “As people search for support, connection, inspiration and balance in the world today, they’re diving into the wonders of the natural world to find it,” said the brand.
      “Wild Wonder is a positive, natural tone that, by connecting us with the natural world, can help us feel better in our homes,” it continued.
      “As well as understanding the value of nature more keenly, with climate change becoming a reality for all of us, we also feel the urgency of reconnecting with nature and the necessity of working with rather than against it.”

      Bright Skies named Colour of the Year 2022

      According to the brand, the colour can be used to add colour to areas in the house, such as living rooms, that require warmth and light. The brand also said that the hue is suitable for commercial spaces across all sectors including schools and hospitals.
      “Wild Wonder and four complementary, versatile colour palettes can be used to create stunning spaces across all sectors,” explained Dulux.
      The paint colour is suitable for all commercial sectors as well as residential interiorsDulux’s parent company AkzoNobel decided on the shade, which is the 20th colour to be chosen as a Dulux Colour of the Year, after a three-day workshop with a panel of industry experts from across the globe and months of researching with the paint company.
      Wild Wonder is a slightly more upbeat hue than Brave Ground, an earthy beige that Dulux selected as its colour of the year for 2021 against the backdrop of the coronavirus pandemic.
      The colour is a marked change from last year’s sky blue colour Bright Skies, which the brand said captured collective desires for a fresh start.
      The images are courtesy of Dulux.

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      Brave Ground named Colour of the Year for 2021

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      Paint brand Dulux has unveiled a “reassuring” earthy beige hue called Brave Ground as its colour of the year for 2021.Brave Ground was selected as an “elemental” hue that reflects “the strength we can draw from nature, our growing desire to align more with the planet and looking towards the future” – particularly in a world still dealing with the challenges of the coronavirus crisis.
      Dulux decided on the shade after months of working with paint company AkzoNobel, and a roster of trend forecasters, design specialists, editors and architects from across the globe.

      “As a result of the global pandemic many people’s priorities are shifting significantly, to focus much more on their well-being,” explained creative director of Dulux UK Marianne Shillingford.

      “Colour can play a significant role in this – and with the calming, restorative and natural tones of our ColourFutures 2021 palettes we hope to empower professionals to create spaces where occupants can reflect, recharge and recalibrate.”

      “The past year has seen how we live and work utterly transformed,” added Heleen van Gen, head of AkzoNobel’s Global Aesthetic Centre in the Netherlands.
      “We have gone through the most uncertain of times, so it’s understandable that we see reassuring, natural tones returning, which can be used to create the calm and sanctuary people require.”

      As well as offering a sense of tranquillity, Brave Ground is also intended to be a versatile colour that can be applied to a variety of different settings. Shifting in tone throughout the day, the colour creates what Dulux and AkzoNobel describe as “subtly responsive environments”.

      “Could all things ‘green’ be the glue that sticks us back together?”

      The two companies have additionally developed a handful of complementary colour palettes that can “sit comfortably” alongside Brave Ground – among them is Expressive, a collection of striking reds and pinks, and Timeless, a warm group of yellows and ochres.

      Brave Ground is slightly more muted in appearance than Tranquil Dawn, a cool-green shade that Dulux selected as its colour of the year for 2020.
      At the time of its unveiling, interiors writer and former ELLE Decor editor-in-chief Michelle Ogundehin said in an opinion piece for Dezeen that the paint brand “could have been bolder” and opted for a stronger hue that more acutely reflected mounting global unrest.
      American company Pantone is yet to announce its 2021 colour of the year – last year it chose Classic Blue, a “universal favourite” hue that is meant to “brings a sense of peace and tranquillity to the human spirit”.

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