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    Galerie Patrick Seguin blends VR with physical installation to recreate Jean Prouvé house

    An exhibition at Galerie Patrick Seguin in Paris allows visitors to experience the Jean Prouvé-designed Maison Les Jours Meilleurs in both real life and virtual reality.

    The gallery is exhibiting the most significant element of the demountable prefabricated house, its load-bearing service core, in a full-scale installation that doubles as a virtual reality (VR) experience.
    The load-bearing service core is key to the design of the original Maison Les Jours Meilleurs (above and top image)Prouvé, the French architect best known for applying mass-production principles to both buildings and furniture, developed the design for the 57-square-metre house in 1956.
    Known as Maison Les Jours Meilleurs, or “better days house”, the house was designed to tackle a homelessness crisis in the French capital.
    This core is the centrepiece of the exhibition at Galerie Patrick SeguinIn the winter of 1954, temperatures dropped so low that a woman and child died from the cold.

    After being denied a request for funding to provide emergency housing, Abbé Pierre – a Catholic priest who was the founder of the Emmaüs movement against poverty – put out a plea on the radio for aid.

    Jean Prouvé’s designs “more relevant today” says daughter Catherine Prouvé

    Prouvé responded immediately and, in a few weeks, had developed a design he felt could offer the solution.
    The design centres around the service core, a steel cylinder painted olive green. This provides all the kitchen and bathroom services and carries the weight of the building’s roof.
    It is installed on a full-scale sketch floor planProuvé first exhibited a prototype of the Maison Les Jours Meilleurs on Quai Alexandre-III in February 1956.
    This was described by fellow architect Le Corbusier as “the handsomest house I know of, the most perfect object for living in, the most sparkling thing ever constructed”.
    However, the model never made it to production and only a handful were ever built.
    A VR headset transforms the scene into a 3D visualisation of the houseGalerie Patrick Seguin owns the world’s largest collection of Prouvé houses, which it has installed in exhibitions around the world. In 2015, it commissioned architect Richard Rogers to put a new spin on one.
    This exhibition marks the first time the gallery has allowed a Prouvé house to be experienced in virtual reality.
    It shows the house installed on the banks of the Seine in ParisThe installation places the service core inside a full-scale sketch floor plan that reveals the house’s layout.
    A VR headset transforms the scene into a visualisation of the house, placing it back on the spot where it was installed in 1956, on the banks of the Seine.
    The photography is courtesy of Galerie Patrick Seguin.
    Jean Prouvé, Maison Les Jours Meilleurs is on show at Galerie Patrick Seguin from 14 March to 20 April 2024. See Dezeen Events Guide for more architecture and design events around the world.

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    Gallery Collectional exhibition spotlights contemporary Asian craftsmanship

    Gallery Collectional, a collectible design gallery in Dubai, has presented its inaugural exhibition featuring furniture and lighting crafted by seven Asian designers.

    For Urban Fabric Series 001, Gallery Collectional invited seven designers to create designs informed by the urban settings from which they hail, including Tokyo, Seoul and Hangzhou.
    The Urban Fabric exhibition included recycled plastic seats by Kuo Duo. Photo by Mario Tsai StudioCurated by Yoko Choy, the collectible design exhibition features 28 pieces that showcase the diverse range of crafts honed by the designers.
    It includes 3D-printed chairs, woven sculptures, metal light sculptures and furniture made from reclaimed architectural elements.
    Teo Yang repurposed remnants of traditional Korean houses. Photo by Mario Tsai Studio”Since the inception of Gallery Collectional, its desire has always been to create a multicultural, cross-functional platform that fosters disruptive and worldly conversations across design and art,” the gallery said.

    “The 28 artworks commissioned and created for this inaugural series epitomise the juxtaposition between industrial precision and artisanal finesse, the nuanced interplay between vulnerability and resilience, and the seamless fusion of rationality and emotion,” Gallery Collectional continued.
    “They delve into the dynamic interplay of light and shadow, the relentless passage of time, and the subtle balance between ruggedness and sophistication, encapsulating the essence of contemporary urban life and inspiring our collective vision for the future.”
    Cutting Lines is a collection of 3D-printed chairsKorean designer Teo Yang used remnants of traditional Korean houses known as hanoks – including glass, rubble, marble and veneer – to create a series of furniture pieces.
    The collection, named Remaining Things, includes a room divider made from hanok panels and a table made from a repurposed column with a metal base and glass tabletop.

    StudioTwentySeven opens “monumental” flagship gallery in Tribeca

    Koren design studio Kuo Duo, founded by Hwachan Lee and Yoomin Maeng, is showcasing a pair of chairs with a matching ottoman made from recycled plastic.
    The Kerf Plastic seats were designed to showcase the “untapped potential” of the material to form three-dimensional objects, according to the duo.
    The Sparks pendant light moves from side to sideThe exhibition also featured the 3D-printed Cutting Lines chair by Korean designer Kwangho Lee, with textured surfaces inspired by the act of tying knots.
    Sparks is a pendant light created by Chinese designer Mario Tsai, comprising brass chimes that sway and collide.
    A woven sculpture by Tiffany Loy hangs from the ceiling”Within this kinetic light installation, the transformative power of collision becomes palpable,” said Gallery Collectional. “It is as if the energy from each collision is harnessed and channelled, manifesting as both visible light and audible sound.”
    Also in the Urban Fabric series were tables made from white, green and pink onyx by Japanese designer Kensaku Oshiro, neon light artworks by Tokyo-based Studio Swine and a pair of woven silk and cotton sculptures by Singaporean artist Tiffany Loy.
    Gallery Collectional is located in Dubai. Photo by Mario Tsai StudioOther furniture showcases that have recently been featured on Dezeen include a furniture exhibition in a converted Bogotá townhouse and StudioTwentySeven’s newly opened flagship gallery in Tribeca.
    The photography is courtesy of Gallery Collectional.
    Urban Fabric is on show at Gallery Collectional in Dubai from 2 to 31 March 2024. For more events, talks and exhibitions in architecture and design visit Dezeen Events Guide.

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    Crosby Studios creates office-themed installation in LA for The Frankie Shop

    New York-based Crosby Studios has piled office equipment around a long metallic table as part of a pop-up installation for fashion brand The Frankie Shop in Los Angeles.

    The month-long installation titled The Office was launched to coincide with LA Art Week and the Sag-Aftra film festival and marked the New York label The Frankie Shop’s first presence in the Californian city.
    A long, metallic conference table formed part of The Office installation created by Crosby StudiosThe brand’s founder Gaëlle Drevet and Crosby Studios creative director Harry Nuriev met at his studio, talked for 2.5 hours and decided to work together.
    The resulting installation occupies a trapezoidal building on Sunset Boulevard wrapped in metallic film on all sides.
    Equipment like printers, office chairs and water coolers were arranged around the perimeter of the spaceInside, the warehouse-like space features a long table also covered in a reflective material, with matching cube-shaped stools set along either side.

    Articulated desk lamps, microphones and bottles of water were arranged on the table as if set up for delegates at a convention.
    The central table featured microphones and water bottles as if set up for a meetingAround the perimeter, Nuriev placed recycled office equipment, such as a large printer, a stack of binders and a pile of plastic-wrapped office chairs.
    A row of water coolers was lined up along one end of the room, encircled with glowing light boxes to create sharp silhouettes of the equipment in front.
    Light boxes that encircle the space create sharp silhouettes of the office furniture placed in front”It’s not really about the office, it’s more about what happens after the office,” Nuriev told Dezeen. “I was thinking it’s time to officially move on from the office and consider the future. However, in this project, we’re uncertain about what the future holds exactly.”
    A selection of apparel by The Frankie Shop is interspersed among the vignettes, while a “storage” area in the back serves as a fitting room.
    Some of the furniture is plastic-wrapped, appearing as though just installed or ready to be shipped awayTogether, the industrial style of the building, the silvery materials, the lighting and the equipment served to highlight the brand’s reinterpretation of businesswear.
    “The pop-up design blends a dynamic combination of fashion and nostalgia, where the power suits of the past seamlessly align with the modern attitude of The Frankie Shop,” said the team.

    Crosby Studios looks to the “signature red” of David Lynch for Silencio New York

    Metallics are commonplace in Nuriev’s interior projects, appearing prominently in a Berlin jewellery store, a Moscow restaurant and his own New York apartment amongst others.
    However, he is vague about the reasons or intentionality behind this recurring theme.
    The exterior of the building on Sunset Boulevard is also covered in reflective film”I don’t really think about ‘why’; it’s just my instincts, and I prefer to follow my feelings,” said Nuriev. “For this project, I had a vision of silver, and I think it works perfectly.”
    Originally from Russia, the designer founded Crosby Studios in 2014 and is now based between New York and Paris.
    The month-long installation marks The Frankie Shop’s first presence in LA and was timed to coincide with the city’s art weekHe recently completed the interiors for New York nightclub Silencio, based on the original location in Paris designed by film director David Lynch.
    Nuriev frequently collaborates with fashion brands, on projects ranging from a virtual sofa upholstered with green Nike jackets to a transparent vinyl couch filled with old Balenciaga clothing.
    The photography is by Josh Cho.
    The Office is on show in Los Angeles from 23 February to 24 March. For more events, talks and exhibitions in architecture and design visit Dezeen Events Guide.

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    V&A’s Tropical Modernism exhibition explores “the politics behind the concrete”

    London’s Victoria and Albert Museum has launched its Tropical Modernism exhibition, which highlights the architectural movement’s evolution from colonial import to a “tool of nation building”.

    According to the Victoria & Albert Museum (V&A), the exhibition aims to examine the complex context, power dynamics and post-colonial legacy of tropical modernism – an architectural style that developed in South Asia and West Africa in the late 1940s – while also centralising and celebrating its hidden figures.
    London’s V&A museum has opened a major exhibition exploring tropical modernism”Tropical modernism is experiencing something of a modish revival as an exotic and escapist style popular in verdant luxury hotels, bars and concrete jungle houses,” the exhibition’s lead curator Christopher Turner told Dezeen.
    “But it has a problematic history and, through an examination of the context of British imperialism and the de-colonial struggle, the exhibition seeks to look at the history of tropical modernism before and after Independence, and show something of the politics behind the concrete,” he continued.
    The exhibition traces the evolution of tropical modernism within a South Asian and West African contextThe exhibition follows the V&A’s Tropical Modernism exhibition at the 2023 Venice Biennale, which revealed the team’s precursory research on tropical modernism in a West African setting.

    For the in-house iteration of the exhibition, additional architectural models, drawings and archival imagery have been introduced to interrogate tropical modernism in India alongside the African perspective.
    Exhibition materials line a series of rooms within the V&A’s Porter Gallery, divided by brightly coloured partitions and louvred walls referencing tropical modernist motifs.
    Archival imagery, architectural drawings and physical models line the gallery roomsThe exhibition begins by tracing tropical modernism back to its early development by British architects Jane Drew and Maxwell Fry. Stationed together in Ghana from 1944, Drew and Fry adapted international modernism to the African climate, proposing functional over ornamental design.
    Drew and Fry would also become part of the Department of Tropical Studies at the Architectural Association (AA), which exported British architects to the colonies from 1954 in a bid to neutralise calls for independence.
    The exhibition aims to centralise local professionals who have gone widely unrecognised for their contributions to the movementThe exhibition continues by spotlighting local Ghanaian figures who worked with Fry and Drew, noting the power shifts that were taking place behind the scenes to reappropriate the architectural style for an emerging era of colonial freedom.
    Influential political leaders Jawaharlal Nehru in India and Kwame Nkrumah in Ghana are the exhibition’s key personas, framing the evolution of tropical modernism from conception to regionalisation.
    Gallery rooms are divided by brightly coloured partitions informed by tropical modernist motifs”The heroes of our exhibition are Nehru and Nkrumah, the first prime ministers of India and Ghana,” Turner explained. “Tropical modernism, a colonial invention, survived the transition to Independence and was appropriated and adapted by Nehru and Nkrumah as a tool of nation building.”
    “Nkrumah, who sometimes sketched designs for the buildings he wanted on napkins, created the first architecture school in sub-Saharan Africa to train a new generation of African architects, and this institution has partnered with us on a five-year research project into tropical modernism.”
    According to the V&A’s research, tropical modernism shifted from its western Bauhaus roots towards a localised vernacular stylesThrough a host of physical models and artefacts, the city of Chandigarh becomes the exhibition’s narrative focal point for tropical modernism in India.
    Under prime minister Jawaharlal Nehru, Chandigarh was the first large-scale modernist project, recruiting Drew and Fry along with French architect Le Corbusier to plan the ideal utopian urban centre.
    As with Nkrumah – who saw how the Africanisation of architecture could become a symbol of progress and change – the exhibition also aims to highlight Nehru’s ambitions for a localised modernism drawing from the Indian vernacular, rather than the Western Bauhaus style.

    Applied Arts Pavilion at Venice Architecture Biennale aims to “complicate the history of tropical modernism”

    The display culminates in a video featuring 16 key tropical modernist structures, interspersed with interviews and footage explaining the social and political context behind each building’s realisation.
    “We made a three-screen 28-minute film, shot in Ghana and featuring panoramic portraits of over a dozen buildings, cut with archive footage from the time and interviews with architects like John Owusu Addo and Henry Wellington, and Nkrumah’s daughter, the politician Samia Nkrumah,” said Turner.
    The exhibition aims to address gaps in the museum’s African and South Asian studiesAccording to Turner, the exhibition begins to address gaps in the V&A’s collections and archives pertaining to architecture and design in the global south.
    “Archives are themselves instruments of power, and West African and Indian architects are not as prominent in established archives, which many institutions have now realised and are working to address,” Turner explained.
    “Tropical modernism was very much a co-creation with local architects who we have sought to name – all of whom should be much better known, but are excluded from established canons.”
    The display will inhabit the V&A’s Porter Gallery until 22 September 2024Bringing tropical modernism back into contemporary discourse was also important to the V&A as a timely investigation of low-tech and passive design strategies.
    “Tropical modernism was a climate responsive architecture – it sought to work with rather than against climate,” Turner said.
    “As we face an era of climate change, it is important that tropical modernism’s scientifically informed principles of passive cooling are reexamined and reinvented for our age,” he added.
    “I hope that people will be interested to learn more about these moments of post-colonial excitement and opportunity, and the struggle by which these hard-earned freedoms were won.”
    A 28-minute video captures footage of remaining tropical modernist structures at the end of the exhibitionThe V&A museum in South Kensington houses permanent national collections alongside a series of temporary activations and exhibitions.
    As part of London Design Festival 2023, the museum hosted a furniture display crafted from an Alfa Romeo car by Andu Masebo and earlier in the year, architect Shahed Saleem created a pavilion in the shape of a mosque at the V&A as part of 2023’s Ramadan Festival.
    The photography is courtesy of the Victoria & Albert Museum.
    Tropical Modernism: Architecture and Independence will run from 2 March to 22 September 2024 at the V&A Museum in London. For more events, exhibitions and talks in architecture and design visit the Dezeen Events Guide.

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    Colombian designers transform Bogotá townhouse for furniture exhibition

    Gallery NC Diseño has renovated a townhouse in Bogotá, commissioning 10 Colombian designers to redesign its bedrooms, kitchen and other spaces in different styles for an inaugural exhibition.

    NC Diseño features five floors, two of which contain previously uninhabited apartments renovated over three months for the opening Design House Colombia exhibit. It is located down the street from sister institution NC Arte studio in Bogotá.
    NC Diseño has opened an inaugural exhibit of collectible design in BogotáFor the exhibition, curator Mónica Barreneche commissioned 10 local designers and studios to select a room within the apartments to furnish with collectible design pieces, prompting each studio to design a space informed by personal experience.
    “For the first edition of Design House Colombia, the ten participating design studios were invited to delve into the typological significance that represents the space in which each one intervened,” said Barreneche.
    Martín Mendoza created a wood and steel studio clad informed by his father’s own officeThe brief was for the designers to connect personal experiences with the different spaces in the home.

    “As a result, each of them left an emotional imprint of what it means to connect with space,” said Barreneche.
    NC Diseño director Estefania Neme also added locally created art pieces to each space.
    Julián Molina of Refugio Arquitectura created a minimal kitchen with a custom illusionary tiled floorArchitect Martín Mendoza outfitted an office in chocolate-coloured wooden cladding by Woodbox Colombia and steel bookshelves by Guarida, illuminating the space with lighting by Alta Estudio and La Nuit as an homage to his father’s studio.
    “When I observe a studio, my mind immediately goes to the memory of my father’s studio. That space, for me, embodies the authentic meaning of intimacy and privacy. It’s a completely personal refuge,” said the designer.
    Mendoza filled the space with furniture of leather, steel and wood. A metallic-legged daybed topped with a woven leather cushion by his studio MM & Co was centred, while a steel desk by designer Daniela Duarte sat in a corner.
    Artwork by Julian Burgoss and charred-wood figures in the shape of books as well as stools by designer Camilo Andres Rodriguez Márquez complete the space.
    Estefania Neme centred a teddy bear wrapped in the Ikea Stockholm rug for a nurseryArchitect Julián Molina of Refugio Arquitectura outfitted a kitchen for the project, which will be the one permanent space in NC Diseño.
    The designer centred a large wood-and-steel island and placed an illuminated yellow shelving unit by design studio Octubre just above it.
    Jotaele Arquitectura created an “infinite” dining room with original wood panelingThe floor was clad in a custom black-and-white tile pattern by artist Ramon Laserna, which creates an optical illusion.
    Medellín-based designer David Del Valle created a minimal living room informed by his warm, plant-filled city, taking advantage of the views from the three arched windows in the room.
    Camila Buitrago Estudio and Granada Gárces Aquitectos created a bedroom cast in greyTwo scooped metal armchairs, placed at the centre of the room face the terrace and an amoeba-shaped bronze table was placed in between them.
    The El Secreto table was designed exclusively for the exhibit to pay homage to a Colombian national park.
    Moblar created a therapist’s office with a daybed at its centre and steel bookshelves”This table represents Colombia’s best-kept anthropological and territorial treasure; Chibiriquete National Natural Park. From its natural form to all the meaning it holds, this table narrates the mystique of this natural gem,” said Del Valle.
    Upstairs, a room curated by Neme brought together a number of designers for a nursery.
    Cruz de la Pava played created a “man cave” with a light that dims when visitors sit in a central armchairA rug created by Cosí and NC Diseño and informed by tatami mats consists of off-white patches sewn together with a colourful crocheted web.
    A crib by artists Colectivo Mangle was made of wooden slats that fan out from connection points on either end with geometric, yellow chairs by Jimena Londoño y José David del Portillo placed beside it.
    Basalto Studio filled a room with interchangeable totems and concentric chandeliersA giant teddy bear wrapped and emerging from Ikea’s popular Stockholm rug by artist Ivan Castiblanco was placed on the wall.
    “When children are surrounded by a friendly, creative, imaginative and happy environment, their behaviour is undoubtedly different, and they learn to take care of their environment and value themselves,” said Neme.

    Design House in Mexico City showcases local designers in mid-century home

    Jotaele Arquitectura created an “infinite” dining room, which included original wood panelling and chairs by Jaime Gutiérrez Lega upholstered in wool, and Cruz de la Pava played on the idea of a “man cave” where lights dim when visitors sit in a central armchair.
    Finally, Moblar created a therapist’s office, including a daybed and steel bookcases with curved profiles by the studio.
    Pedro Bermudez created a courtyard with a green metal screen and clay pots informed by the layers of Colombian soilOther spaces throughout the exhibition include a bedroom cast in an all-grey hue, including the floors, by Camila Buitrago Estudio and Granada Gárces Aquitectos; a room filled with interchangeable totems and concentric chandeliers by Basalto Studio; and terraces by designers Pedro Bermudez, Terreno Paisajismo and Menguante.
    Similarly, designers in Mexico City outfitted a whole house with custom interiors and furniture for Design Week Mexico.
    Elsewhere in Bogotá, Lorenzo Botero and Martín Mendoza created a brick-lined restaurant and Alsar Atelier and Oscar Zamora created a translucent fog catcher.
    The photography is by Monica Barreneche
    Design House Colombia is on show from November to 14 March in Bogotá. For more events, exhibitions and talks in architecture and design visit the Dezeen Events Guide. 

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    StudioTwentySeven opens “monumental” flagship gallery in Tribeca

    Collectible design gallery StudioTwentySeven has taken over a huge space in a Tribeca textile building, creating a warm and serene environment to present museum-sized, limited-edition pieces.

    The gallery’s New York City flagship at the corner of Church and Leonard Streets covers 7,000 square feet (650 square metres) across the ground floor of a 1901 neoclassical building by architect Henry J Hardenbergh.
    StudioTwentySeven founders Nacho Polo and Robert Onsuka introduced curved walls and archways to the interior of their flagship galleryFormerly Jean-Georges Vongerichten’s Restaurant 66, the grand space benefits from double-height ceilings and eight 16-foot-tall windows on two sides, overlooking the mirrored Anish Kapoor sculpture squashed beneath Herzog & de Meuron’s “Jenga Tower”.
    StudioTwentySeven founders Nacho Polo and Robert Onsuka, who started their venture in Miami in 2018, chose this location for the New York flagship for its “monumental scale” and ability to showcase huge sculptural works.
    The double-height ceilings allow large-scale pieces to be displayed, like a hanging bear sculpture by Paola Pivi”The building’s elaborately carved facade, and its stone entry staircase leading to beautifully restored original triple doors, set the tone for what clients of StudioTwentySeven will experience inside – a space that is sophisticated yet genuinely welcoming,” said the duo.

    Led by Polo, the renovation of interiors involved the introduction of curved walls and a rotunda, along with an archway fitted with a 12-foot-tall, hand-carved chestnut door.
    A giant bronze and glass chandelier hangs above an organic-shaped dining tableThe team worked with lighting specialists L’Observatorie to design a custom system that imbues the space with a warm atmospheric quality, complementing the pieces on display.
    A massive bronze and glass chandelier comprising hundreds of individual petals is suspended above an organically shaped French oak and waxed bronze dining table.

    Eight homes kept cool and bright by central courtyards

    Pale oak floors run throughout the gallery, in places separated from the walls by glowing bands of light, and sheer curtains diffuse the abundance of natural light that enters during the day.
    Other architectural details include a tall fireplace shaped into the hand-plastered walls and a chestnut-lined library hidden behind a pair of discreet doors, designed to “create moments of surprise”.
    The founders also created a rotunda space for displaying specific piecesFor the gallery’s opening in February 2023, several museum-sized works from Polo and Onsuka’s private collection were installed in the space.
    These include a hanging bear by Italian artist Paola Pivi, which had to be transported from the Aspen Art Museum in a special truck, and a bronze sculpture titled Owl and Boy by Japan-based Otani Workshop.
    “Moments of surprise” include a hidden library lined in chestnutPolo and Onsuka, who were judges for Dezeen Awards 2023, also have gallery spaces in Miami’s Little River and London’s Mayfair – open by appointment only.
    Their new flagship in Tribeca joins a multitude of collectible design galleries in the Downtown NYC neighbourhood, like R & Company and Egg Collective, where expansive former industrial lofts provide ideal settings for presenting furniture, lighting and art.
    The photography is by William Jess Laird.

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    LG OLED and Shepard Fairey present digital street art at Frieze Los Angeles

    Electronics brand LG OLED has collaborated with American street artist Shepard Fairey to exhibit digital versions of his artworks in this exclusive video produced by Dezeen.

    Called Peace and Justice, the installation is being presented at Frieze art fair in Los Angeles and features select works by Fairey that address global issues while advocating for positive change.

    Dezeen has produced an exclusive video for LG OLED
    Fairey was directly involved in the design of the installation space, which features a reimagined version of his 2018 piece Damaged Wrong Path Mural.
    Other works presented at the exhibition include Fairey’s 2023 Swan Song print, a reflection on the state of the environment, as well as a piece titled Make Art Not War, echoing the 1960s anti-war slogan “make love, not war.”
    The video explores artworks reimagined by Shepard Fairey for Frieze Los AngelesFairey is the founder of OBEY Clothing and is widely known for his Hope portrait of Barack Obama – which was widely circulated during the 2008 US presidential election campaign – as well as a series of posters called We the People that were released the day before the inauguration of Donald Trump in 2017.
    The LG OLED Art initiative invites artists to exhibit digital versions of their works using LG OLED TVs.
    The exhibit includes Fairey’s Damaged Wrong Path Mural with added digital elementsEach pixel in the OLED TVs emits its own light and can be controlled individually, creating an emissive display that was designed to produce accurate colour reproduction.
    The LG OLED TVs currently on show at Frieze Los Angeles aim to accurately express the prominent red tones in Fairey’s artwork.
    The LG OLED Art installation is on display at Frieze Los Angeles until 3 MarchLG OLED Art has collaborated with over 27 artists from around the world, including Anish Kapoor, Barry X Ball, Damien Hirst, the late Kim Whanki and Kevin McCoy.
    The photography is by LG Electronics.
    Frieze Los Angeles takes place from 29 February to 3 March 2024 at Santa Monica Airport. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.
    Partnership content
    This article was written by Dezeen as part of a partnership with LG OLED. Find out more about Dezeen partnership content here.

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    Samsøe Samsøe’s Paris pop-up gallery is a “blank canvas” decorated with clothing artworks

    Danish fashion brand Samsøe Samsøe has launched a pop-up gallery for Paris Fashion Week that features an all-white interior decorated with artwork and furniture made from the brand’s T-shirts.

    The exhibition space was designed to have a pared-down feel in a nod to the brand’s Basic collection, which is launching during the fashion week in the French capital.
    Samsøe Samsøe’s in-house design team created the gallery together with set designer Fatima Fransson to be a “blank canvas” and bring the brand’s vision of “Scandinavian simplicity” to life.
    The minimalist pop-up is located in Paris’ Le Marais area”The overall design is inspired by the way in which our Basic collection is structured,” Samsøe Samsøe art director Jelena Fijan told Dezeen.
    “We took the timeless, long-lasting approach of the product to be central at the space, which gives it a contemporary art gallery feel,” she added.

    “[We wanted] to create a welcoming but abstract feeling for the visitor.”
    It features a central counter covered in white T-shirtsThe resulting space, located in Paris’s Le Marais neighbourhood, has a stark all-white interior punctuated by a central counter partly made from the brand’s clothes.
    “By creating a high-block bar, the installation functions both as an art piece and as a community table for people to connect and talk,” Fijan said.

    Halleroed references Swedish Grace and Carlo Scarpa for Toteme flagship store

    “As this is the central piece in the space, we left some room for the brain to work, and we wanted to create a minimalist and long-lasting feel,” she added.
    The block was made from plywood and epoxy resin, which was then covered in reclaimed T-shirts worn by the Samsøe Samsøe team.
    Grey jumpers were turned into artworks on a concrete backgroundThe space also features artworks made from cashmere knits that were placed in plywood forms layered with a concrete-mixed plaster.
    After Paris Fashion Week ends, the set will be moved to the brand’s headquarters in Copenhagen.
    The space was designed to reference Samsøe Samsøe’s “Scandinavian minimalism”Other fashion stores with a minimalist interior include Swedish brand Toteme’s flagship London store, designed by Halleroed, and Balenciaga’s concrete Berlin store, which references the city’s modernist architecture.
    The photography is courtesy of Samsøe Samsøe.
    The Samsøe Samsøe gallery is located on 16 Rue Caffarelli, 75003 Paris, and will be open 28 February to 3 March. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.

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