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    Fendi introduces modern furnishings to Rome's historic Villa Medici

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    Italian fashion brand Fendi has teamed up with the French Academy in Rome to refresh six salons inside the Villa Medici – a 16th-century Renaissance palace set amongst sprawling gardens in the heart of Rome.

    The villa has been home to the French Academy in Rome since 1803, and today is used by the French art institute to host creative residencies and public art programmes.
    Fendi has introduced new furnishings to Rome’s Villa MediciThe building’s salons had not been significantly modified in some 20 years, leading the academy to initiate a revamp in the hopes of establishing a better connection between the centuries-old rooms and contemporary design.
    Fendi was brought on board to consult on Villa Medici’s interior scheme alongside Mobilier National – France’s national furniture collection and conservation agency.
    The project also saw the academy call in French architect Pierre-Antoine Gatier to restore some decorative features of the Grand Salon, while conservation specialist Bobin Tradition carried out preservation work on the building’s existing wall hangings.

    Umbrella pine trees informed the shape of the table in the Salon des PensionnairesFendi’s artistic director of couture and womenswear Kim Jones worked with Silvia Venturini Fendi, the brand’s artistic director of accessories and menswear, as well as Mobilier National to curate a selection of modern French and Italian furnishings for the salons.
    Many of the pieces were pulled from Fendi Casa, the brand’s homeware collection, and chosen for their ability to slot in amongst the building’s existing heritage pieces and classical artworks.
    Noé Duchaufour-Lawrance’s tables for the Salon Bleu mimic ancient Roman paving slabsThe focal point of the Petit Salon is now a huge modular sofa by Milan-based designer Toan Nguyen, upholstered in a rust-orange fabric that matches the colour of the walls.
    Over in the Salon des Pensionnaires is a table by French designer Noé Duchaufour-Lawrance. This is supported by spindly black legs, which resemble the branches of Rome’s ubiquitous umbrella pine trees.
    The slightly moodier feel of this room is complemented by grey-blue sofas and armchairs by Italian designer Chiara Andreatti.

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    Duchaufour-Lawrance was also responsible for crafting the tables found in the villa’s Salon de Lecture and Salon Bleu, shaped to look like the time-worn paving slabs of the Appian Way – one of the oldest roads that lead to Rome.
    The Grand Salon houses rows of the sinuous Belleville chair, created by French design pair Ronan and Erwan Bouroullec for Vitra.
    Contemporary chairs were added to the building’s Salon de MusiqueBoth here and in the other salons, Fendi and Mobilier National introduced tapestries from well-known artists including Louise Bourgeois, Sheila Hicks and Sonia Delaunay.
    Acoustic panels by Devialet were tucked behind selected artworks to discreetly enhance the sound quality inside the villa.
    Seats by the Bouroullec brothers line the Grand SalonOver the past few years, high-end fashion designers have become increasingly involved with interior design projects.
    In London, Roksanda Ilincic and Bella Freud applied their respective styles to two separate penthouse apartments, while Jasquemus founder Simon Porte Jacquemus has devised a summery interior scheme for a restaurant in Paris.
    The photography is by Silvia Rivoltella.

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      Sarah Coleman puts a psychedelic twist on the brand's logo at the Fendi Caffe

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      Artist Sarah Coleman has added a psychedelic twist to Fendi’s distinctive double-F logo for a pop-up cafe she designed for the brand in the Miami Design District.

      Stylised as the Fendi Caffe, the cafe designed for the Italian fashion house was located on the outdoor corridor of OTL restaurant in the heart of Miami’s Design District from May to early July.

      Coleman manipulated the traditional Fendi logoThe cafe was informed by the brand’s Summer Vertigo capsule collection, which New York artist Sarah Coleman designed in collaboration with Fendi’s creative director Silvia Venturini Fendi.
      Defined by yellow and blue tones, the ready-to-wear collection features 90s streetwear references as well as shapes borrowed from 70s psychedelia.
      The entrance to the cafe was on an outdoor corridorCentral to the cafe’s bold design was FF Vertigo, Fendi’s iconic FF logo that Coleman and Venturini Fendi warped for the capsule collection and repeated throughout the cafe in a series of bold colours.
      The artist explained the influences that prompted her to explore the 70s in her design process.

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      “When I first began brainstorming, I went straight to my bookshelf and dove into everything I have about the 1970s, a period of spontaneity and extreme self-expression,” Coleman told Dezeen.
      “I think the 70s are the greatest fashion era of the 20th century. The spirit of disco, the flowing post-psychedelic art,” she added. “There were so many inspiring aesthetic references to draw upon.”
      FF Vertigo was repeated throughout the spaceVisitors to the cafe were greeted with an expanse of bright yellow canopy that contrasted with green potted plants lining the permanent Fendi boutique that is located opposite the pop-up’s site.
      FF Vertigo featured as a bold motif throughout, topping the space’s various tables and barstools while more abstract swirly shapes tumbled over the cafe’s yellow walls.
      A permanent Fendi boutique is opposite where the pop-up wasOrb-style pendant lights and menus also included FF Vertigo in their design, while a more traditional version of the Fendi logo featured on the cafe’s edible items such as cappuccinos and toast.
      Fendi is a luxury fashion house founded in 1925 by Adele and Edoardo Fendi.
      Other previous projects by the brand that are informed by the past include a travelling installation for an edition of Design Miami featuring pastel 50s furniture.
      The images are courtesy of Fendi.

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