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    Yama fishmonger in Tel Aviv was designed to display fish “like jewels”

    Israeli architecture studio Baranowitz and Goldberg Architects has created Yama, a fishmonger in Tel Aviv with a sculptural interior that was informed by jewellery stores.

    The studio completely renovated the space, adding a sculpted ceiling that was designed to “create a ship-bottom-like formation” to underline the connection to the sea.
    Yama is located in Tel Aviv’s Florentin areaYama – which was named after yam, the Hebrew word for ocean – features a display area for showcasing fresh fish as well as prepackaged ready-to-cook dishes made by its owner, chef Yuval Ben Neriah.
    The display counters were designed to resemble the shape of a fin and have an all-white finish that contrasts with the fishmonger’s colourful walls.
    A red refrigerator holds drawers full of fishFor one wall, Baranowitz and Goldberg Architects created a bespoke clay-red drawer refrigerator that holds prepackaged goods.

    With the brief to “redefine the shopping experience that customers are accustomed to”, Baranowitz and Goldberg Architects designed the interior to emphasise the value of the product being sold.
    The fish is displayed like gems in a jewellery store”We suggested that rather than working with quantities and nonchalant arrangements of the product with the preparation of the fish being exposed, we wished to emphasize the values of the product within an elegant setting,” studio founders Irene Goldberg and Sigal Baranowitz told Dezeen.
    “It is this aspect of the carefully set display that promotes the value of what is presented, very much like jewels in a jewellery store.”
    Baranowitz and Goldberg Architects gave the fishmonger a sculptural ceilingSteel shelves in the same red hue as the refrigerated drawers hold delicatessen food that goes with the fish.
    The studio chose the colour palette to nod to the graffiti-covered walls in the surrounding area – the up-and-coming Florentin neighbourhood in southern Tel Aviv.

    Citrons et Huîtres oyster bar creates impression of “diving into an aquarium”

    “The colour palette is light in its essence, consisting of white and warm grey,” Baranowitz and Goldberg Architects said. “It is only the drawer refrigerator and display shelves that bring in the deep and vivid colour of clay-red.”
    “The purpose of the colour was two-fold: to create an assertive and strong backdrop of the central island and to recall the vitality of the downtown neighbourhood it is located at, with its graffiti art walls and vibrant young population.”
    The red-and-white interior references the surrounding neighbourhoodDespite designing the store to have a high-end look, the studio used deliberately simple materials as a contrast.
    “To balance the experience and merge with the vivid alive-and-kicking neighbourhood the store is located in, the finishes and materials selected for the store are not particularly high-end,” Baranowitz and Goldberg said.
    The architects used simple materials for the interior”On the contrary, most of them are simple in their essence and consist of concrete flooring, plaster and paint-finished metal,” the duo added. “The heart of the store is constructed in stone to elevate the display of the fish specifically on the central island.”
    To further underline Yama’s connection with the ocean, Baranowitz and Goldberg Architects added a decorative coral motif to the door handle leading into the fishmonger.
    The studio said it always designs bespoke door handles for its projects since the entrance is “the beginning of the story”.
    The door handle was given a decorative detail”For Yama, which has a very clean and pared-back design, the door handle is the only part that was given a decorative motif,” Baranowitz and Goldberg Architects said.
    “We used the graphic design motif that was developed by Anaba studio for all the packages in the fish shop,” the studio added.
    “The graphic element reminds [us of] elements from the sea, coral reef indeed, which also reminds us of seawater. We like to combine existing elements, it is part of a story of the place.”
    Other recent Tel Aviv projects include an indoor playground with tree-like columns and a pair of apartments with trees growing through the facade.
    The photography is by Amit Giron.
    Project credits:
    Architects: Irene Goldberg and Sigal BaranowitzLighting design: Orly Avron AlkabesStone Work: Fervital

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    “Fake fruit is just as absurd as fake meat” says commenter

    In this week’s comments update, readers are discussing a low-impact alternative to “unsustainable” avocados and other top stories.

    Central Saint Martins graduate Arina Shokouhi has invented an avocado alternative called Ecovado, which is meant to wean people off the resource-intensive imported fruit.
    “This could be one solution of many”
    Readers had mixed feelings about the Ecovado, which contains a pale green, creamy foodstuff made from a combination of local ingredients that has been packaged in a fake avocado skin fashioned from wax.
    Tabitha Poppins is keen to give it a go: “I hope they make it to a local market so I can try one,” she said. “If they taste good and cost similar or less, I’ll switch in a heartbeat.”

    However, others were unsure. “Why imitate the form when you can offer a totally new alternative to avocado?” said Indrė Butkutė. “Food is a culture, not a product.”
    “Fake fruit is just as absurd as fake meat,” added Lena Feindt.
    DesignGeek thought that the design could contribute to reducing the impact of our diets.
    “It’s sad to see how much time people have on their hands to sit their asses down and criticise. This could be one solution of many that takes into consideration current food trends and tries to re-make them more locally and sustainably.”
    Would you try Ecovado? Join the discussion ›
    Foster + Partners unveils “iconic” supertall skyscraper in Kuwait”The inside areas of the uppermost floors are quite astonishing”
    The distinctive supertall skyscraper that Foster + Partners has created for the National Bank of Kuwait Headquarters in Kuwait City has sparked conversation among readers
    “Actually quite like the look of it and the quality of execution seems to be on point,” said KLM. “Evil villain vibes? Maybe. But it could equally be a superhero HQ.”
    Bsl agreed: “This building embraces what it is: an edifice of corporate vanity, but an elegant one at that,” the reader added. “There are interesting interiors and the materials will age well.”
    “The inside areas of the uppermost floors are quite astonishing,” added Simply Indulgence.
    What are your thoughts on the building? Join the discussion ›
    Michael Maltzan Architecture completes Ribbon of Light bridge with swooping arches in LA”Reminds me of Terminator 2″
    Readers are discussing the new Sixth Street Viaduct in Los Angeles, also named the Ribbon of Light for its multiple concrete arches lit from below.
    John loves it: “I drove by it this morning and it is beautiful,” he said. “Once all the parks and landscaping are finished around/under it, this will be even more incredible.”
    [email protected] is not so sure: “I like the integral design of the stairs but I’m concerned that there’s no railing. The approach needs to be upgraded to match the now-beautiful viaduct.”
    “Reminds me of Terminator 2,” said Logorithm. “Terminator 7 should be shot here.”
    Do you think the bridge is a good addition to LA? Join the discussion ›
    Styles and eras mingle inside “unfinished” diplomat’s home in Rome by 02AUnfinished apartment in Rome is “exquisite” and “stunning” say commenters
    Readers are impressed with a diplomat’s intentionally unfinished one-bedroom flat, which is located on the ground floor of an early twentieth-century building in Rome’s Flaminio district.
    “Highly calibrated,” commented JZ. “Really well done spatial moves. The shower with the plants!” he added. “This feels like the architectural equivalent of tattooing your body: each tattoo represents an event, a memory, something unique, held together loosely because of the poetics of the body.”
    “Exquisite. I’m impressed,” said Zea Newland.
    “Stunning. Every corner has its very own strong personality, even within the same room,” agreed Lndcntmpry. “A treasure trove of an apartment.”
    Do you like it, too? Join the discussion ›
    Comments update
    Dezeen is the world’s most commented architecture and design magazine, receiving thousands of comments each month from readers. Keep up to date on the latest discussions on our comments page.

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