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    Halleroed references Swedish Grace and Carlo Scarpa for Toteme flagship store

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    Stockholm studio Halleroed has designed fashion brand Toteme’s flagship store in London, which features a sculpture by artist Carl Milles and a steel sofa by designer Marc Newson.

    Halleroed designed the store, located on Mount Street in the upmarket Mayfair area, together with Toteme founders Elin Kling and Karl Lindman. The duo wanted its third flagship to feature nods to the brand’s heritage.
    “We like the idea of keeping certain elements that we find in our Swedish heritage,” Lindman told Dezeen at the store’s launch event.
    “It can be by using certain vintage pieces, or like in [the brand’s Mercer Street store] in New York, we had a collaboration with Svenskt Tenn,” he added. “It’s about lifting this notion of Scandinavian design or Swedish design.”
    A metal sofa by Marc Newson is among the sculptural details in the storeHalleroed drew on the space itself when designing the interior, focussing on how the light falls.

    “We were inspired by the space itself with beautiful original windows letting the daylight in,” Halleored co-founder Ruxandra Halleroed told Dezeen.
    “The upper part of the windows was partly hidden, which was a shame, so we redesigned the ceiling with a half vault towards the front to show the full height of the windows.”
    A piece by sculptor Carl Milles sits by the entranceThe design also references the work of Italian architect Carlo Scarpa as well as the Swedish Grace movement.
    “We were also inspired by the Swedish Grace period – around 1920-30s – that has an elegant and pure design, something we think works well for Toteme as a brand,” Halleroed co-founder Christian Halleroed told Dezeen.
    “Also the work of Carlo Scarpa we find interesting, more as a mindset on how to work with details and textures to create a subtle elegance and luxury.”
    A black mirrored cube features at the rear of the storeKling and Lindman wanted to keep the feel of “very posh” Mount Street where the store is located, while also underlining the space’s minimalist feel.
    To do so, a lot of effort was put into the colour palette and different textured materials used for the flagship store.

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    “We worked with an off-white palette in different tones and different textures,” Ruxandra Halleroed said.
    “The textures are as important as colour and materials. For walls, we have a glossy, off-white stucco, ceiling in same colour but matte. The floor is in a beige, honed limestone with a so-called Opus pattern.”
    Halleroed chose to redesign the store’s ceiling to reveal its windowsIn the middle of the Toteme shop, Halleroed created a stone-clad cube that holds shelves, vitrines and niches filled with artworks.
    “The volume in the middle is clad with the same limestone, but in three different textures: honed, bush hammered and spiked texture, combined with oxidised dark brass,” Christian Halleroed said.
    The store also features a square black volume in the back made from high-gloss stucco and dark brass.
    The minimalist interior has a beige, white and black colour paletteTo contrast the minimalist interior, the store is decorated with multiple artworks, including a sculpture by Milles and Newson’s intricately woven steel Random Pak Twin sofa, which Lindman found online.
    “He’s a slave to auction houses,” Kling told Dezeen.
    “So he found it and sent it to me and I loved it, and we also have a Marc Newsom piece in every store,” she added. “So we thought, ‘this one’s for the Mount Street store’. At that time we only had the signed contract, nothing else.”
    The store is located on Mount Street in central LondonThe two founders and Halleroed decided on the gypsum Milles sculpture for the Toteme store together, with Halleroed designing a custom niche to place it in that is made from black high-gloss stucco to contrast the pale artwork.
    Halleroed also added vintage Swedish Grace furniture to the store, including armchairs and a coffee table by furniture designer Otto Schulz, a daybed and a mirror in pewter made for the Stockholm Exhibition 1930.
    The studio has designed a number of other store interiors, including a Paris boutique for French brand L/Uniform and an Acne Studios store in Chengdu that aimed to combine the futuristic and primitive.

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      Halleroed mixes French and Japandi influences inside L/Uniform’s Paris boutique

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      In the arty Paris district of Saint-Germain-des-Prés, Stockholm design studio Halleroed has designed a new boutique for French bag and luggage brand L/Uniform.

      Taking cues from the brand’s simple, rational approach to design, Halleroed design lead Ruxandra Halleröd created a series of backdrops that allow the products to “pop out in a beautiful way”.
      Halleroed has designed a boutique for L/Uniform in ParisThe boutique is comprised of two rooms that drawing on L/Uniform’s French heritage alongside a mixture of Japanese and Scandinavian design traditions – also known as Japandi.
      The first room was designed to nod to the vernacular of the traditional French marketplace, with stepped display furniture and rustic materials, such as walls papered in woven raffia.
      In the first room, bags are hung from integrated wooden hooks”It reminds us of L/Uniform’s use of French canvas on its more functional bags, but on a bigger scale,” Halleröd told Dezeen.

      “We used a Shaker-inspired approach where bags are hung from hooks. There’s an association with everyday market life because some of these bags are specifically made for bringing to the market.”
      To create a striking visual contrast with the natural textures of this space, Halleroed added a monolithic display table in deep burgundy with a high-gloss finish.
      Glossy red details feature throughout the store in finishes and furnishingsThe second room is more “elegant and eclectic”, according to Halleröd. Here, L/Uniform’s leather handbags are displayed against a palette of soft pink and green, featuring an olive-coloured velvet sofa and pistachio display cabinet alongside tactile elements like the handwoven jute-and-wool carpet.
      The same glossy red finish from the first room is also reprised – in this case applied to two exposed pipes, around which Halleroed has constructed a low timber cabinet.
      Pistachio display cabinets provide additional storage”We worked with colour, texture and material as one entity, creating contrast and also unity,” said Halleröd.
      Around the counter, Halleroed added cedar cladding “for a Japanese look and feel”.

      Halleroed combines futuristic and primitive for Acne Studios store in Chengdu

      This is mirrored across the shop with details such as a rice-paper pendant light by Isamu Noguchi and chairs by George Nakashima, as well as cedar table lamps with rice-paper shades created by a Japanese cabinetmaker.
      Gallic influences are reflected in the lighting by Pierre Chareau and Charlotte Perriand and the bush-hammered limestone floor, which according to Halleröd has a “calm, vintage touch that for us is very French”.
      Travertine floors and stone counters bring a sense of refinement to the spaceHalleroed also brought Swedish elements into the mix, reflecting the studio’s own approach.
      “With our minimalist Scandinavian mindset, we prefer to work with fewer elements and materials but in a conscious and precise way,” said Halleröd.
      “Working with wood and craft is something that I think is common for both Japan and Sweden, while we think of the warm tones here as being both French and Japanese.”
      Timber joinery nods to Japanese and Scandinavian craft traditions”Many of the items in the store were handmade specifically for the space, which was important for us since we believe that this reflects the L/Uniform mentality and approach,” she added.
      Since it was founded in 1998, Halleroed has completed a number of high-end boutiques around the world.
      Among them are an Acne Studios store in Chengdu and various outposts for Swedish streetwear brand Axel Arigato in Berlin, Paris, Copenhagen and London.
      The photography is by Ludovic Balay

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      Halleroed combines futuristic and primitive for Acne Studios store in Chengdu

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      Fashion brand Acne Studios has opened its latest store in China, which was designed by Stockholm studio Halleroed and is located in the submerged SKP department store designed by Sybarite in Chengdu, China.

      The 338-square-metre store has a discrete sandstone exterior marked by a red LED sign displaying the brand’s logo.
      Inside, grey sandstone walls contrast against sculptural tie-dye furniture in earthy tan hues by British designer Max Lamb.
      The store is located inside Chengdu’s SKP department store”Our inspiration was aesthetically playing with design from the 1980s and 90s, and how that period looked at the future,” Halleroed founder Christian Halleroed told Dezeen.
      “The inclined stone clad walls, the futuristic lighting together with the Daniel Silver mannequins – we thought of a futuristic space/computer age feel, but in a contemporary way of putting it together,” he added.

      “We clashed this with the Max Lamb sculpture-like furniture that has a more primitive, earthy feeling.”
      It features tactile, soft seating by Max LambAs well as the furniture, Lamb designed four fabric-clad touchscreens that are mounted on slim poles throughout the store and provide an overview of the brand’s current collection and stock availability.
      Expressive mannequins by artist Daniel Silver and a light installation by designer Benoit Lalloz help to add a futuristic feel to the space.
      Lighting was designed to feel “like a spaceship”Halleored, which has designed a number of Acne Studios’ stores, normally works with Lalloz on the lighting but said the Chengdu store lights have a different feel to those in other stores.
      “These were done a bit differently than previous since they are recessed in the ceiling, but still has the typical look of Benoit Lalloz,” Halleroed said.

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      “We wanted the lighting to feel like a spaceship,” he added.
      A large mirrored column in the middle of the store reflects its pared-down interior, which features a colour palette informed by the grey hues used for early computer designs.
      A large mirrored column sits in the centre of the sandstone room”We used a very restrained palette with the grey, monochrome sandstone on the floor and angled walls, high gloss white walls and ceiling, the black coves in the ceiling, and for the fixtures brushed stainless steel,” Halleroed said.
      “The Max Lamb and Daniel Silver pieces contrast this, with their brown batik fabric and the white with patina and silver mannequins.”
      Previous Acne Studios store designs featured on Dezeen include a “monolithic” store in Paris and a pink-ceiling flagship store in Milan’s Brera district.
      The photography is courtesy of Acne Studios.

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      Axel Arigato rejects “McDonald's approach” to interiors with Berlin flagship store

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      Travertine displays that double as DJ podiums feature alongside glistening butter-yellow columns in Axel Arigato’s Berlin outpost, which the streetwear label has designed together with longtime collaborator Halleroed.

      The brand’s flagship boutique is set in the central Scheunenviertel neighbourhood, across the ground floor of a prefabricated concrete Plattenbau building typical of post-war East Germany.
      Axel Arigato has opened a flagship store in BerlinStockholm design studio Halleroed was tasked with conceiving the interior scheme for the space, reviving some of the key visual themes the practice has established across all of Axel Arigato’s other stores.
      Rather than simply copy-and-pasting these elements, Halleroed mixed and matched them to create something new.
      Travertine was used to cover the floors and form chunky shelvesThis is illustrated in the store’s pale yellow columns, which effectively merge the glossy lacquered-metal surfaces seen in the London boutique with a muted version of the distinctive yellow accents that were used in the pop-up Stockholm shop.

      “We don’t have a McDonald’s approach where each store looks the same,” explained Axel Arigato’s creative director Max Svärdh.
      “We treat them as contemporary galleries and focus less on the transactional element, whilst staying true to our blueprint that keeps coming back in new shapes and materials.”
      Yellow-lacquered metal was used to envelop columns and form clothes railsRoman travertine, which features heavily across the brand’s Paris boutique, was used to cover the entire expanse of the floor, as well as forming chunky shelves and the plinths that encircle the interior columns.
      Rendered in various shapes, sizes and textures, these sculptural plinths can be used to display different trainers or act as counters and curved seating nooks when Axel Arigato is hosting an event in the store, which can comfortably accommodate up to 250 people.
      “The podiums – and in a way all the surfaces – are multipurpose in that we use them for displaying the weekly rotation of product drops, DJ decks at parties or pop-up merchandise when we hand over the space to other creatives,” Svärdh told Dezeen.

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      The raw natural texture of the travertine is contrasted against the lacquered metal, which was used to envelop the pillars and form a series of clothing rails curved around the perimeter of the room.
      “The glossy finish lends a highly visual element to our spaces and creates a nice contrast to the very organic materials and softer characters of the stone and the store’s generally muted character,” Svärdh explained.
      Mirrored pillars bookend a huge LED screenTogether with the floor-to-ceiling mirrors flanking a huge LED display, the shiny metal surfaces also help to reflect the illumination that is provided by the rows of strip lights running all the way across the ceiling.
      The flagship is Axel Arigato’s second bricks-and-mortar store in Germany, following the opening of its Munich outpost last November.
      Axel Arigato joins Hay, Acne Studios and a growing number of international brands that have moved into the Scheunenviertel in recent years. The area is rapidly being expanded into an alternative shopping destination tucked away behind the more touristy destinations of Berlin’s central Alexander Platz.
      Other businesses in the Scheunenviertel neighbourhood include Sofi – a bakery set in the courtyard of a restored brick factory.

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      Halleroed creates moody New York office with wood panelled walls

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      Stockholm studio Halleroed has paired carpet floors, dropped ceilings and wood panelling for a New York office evocative of a David Lynch movie. Located in Manhattan’s Garment District, the office is for a company in the creative industry that has almost all of the floors in the 17th-storey building. Halleroed, led by Swedish designer Christian Halleröd, […] More