More stories

  • in

    Attitude of “permanent renewal” drives retail success says Colette co-founder Sarah Andelman in Liganova talk

    Promotion: Sarah Andelman, co-founder of Parisian concept store Colette, has discussed the unexpected approaches needed to succeed in the future retail landscape in a talk hosted by Dezeen and brand retail experts Liganova during Milan design week.

    Andelman was in conversation with Dezeen’s chief content officer Benedict Hobson at brand and retail experience company Liganova’s Salone Club, a live event held in a lounge overlooking the rooftops of Milan.
    The event explored the topic of the future of retail and how brands can create relevant and meaningful experiences in stores through curation and collaboration, with Andelman drawing on her decades of experience helming Colette alongside her mother, Colette Roussaux.
    The talk included Mathias Ullrich, Ben Hobson and Sarah AndelmanThe Paris boutique – opened in 1997 and widely considered one of the most influential stores in the world – brought together fashion, streetwear and beauty products. The space also included a gallery, bookshop, cafe and “water bar” serving more than 100 varieties of bottled water.
    Mother and daughter kept things fresh by changing the windows and displays every week, and Andelman said that it was the fact that they would always “renew ourselves” that meant people would come back to see what’s new.

    “We would always push and try to introduce things we haven’t seen yet, and this permanent renewal,” she said. “It was a mix of brands and mix of events. I think this energy helped create what Colette was.”
    Andelman is the co-founder of Parisian concept store ColetteColette closed in late 2017 when it was almost at the height of its popularity and Andelman says going out on a high when the time felt right was “the best decision we took”.
    The next year she founded her consulting agency, Just an Idea, which has worked with brands including Valentino and Nike to produce unique and tailored retail experiences.
    Andelman considers collaboration one of the keys to current and future retail success but says it has become harder than ever to make an impression in the space.
    Sarah Andelman was in conversation with Ben Hobson at Liganova’s Salone Club at Milan design week 2022″Now there are so many unexpected collaborations that you’re not surprised anymore,” she said. “It’s really everywhere.”
    “We had so many collaborations of brands with artists, brands with brands, I think now maybe we’ll talk to writers, to architects, to hospitality, to find new ways of developing a new format of collaboration to bring a new dimension to the classic collaboration,” she continued.
    Curation is also key according to Andelman, who urges curators to embrace their idiosyncracies without fear. It is something she and Roussaux were known for at Colette, which presented high-end labels alongside undiscovered emerging designers.
    Andelman spoke in front of an audience of Liganova partners, clients and friends”For a good curator I think you need knowledge, you need to know what exists, you need to be super curious, to have to go to multiple trade shows, showrooms, anything,” she said. “You hear, you read, you follow information, you really just follow your instinct, to not try to duplicate something you have seen somewhere else.”
    In the future, she believes the real world and metaverse will come to intersect in the retail space, requiring continuity of approach from brands.
    At the same time, there will continue to be a place for bricks-and-mortar stores, especially “retail experiences” that capture the senses and are almost museum-like in their approach.
    The live talk took place in a rooftop lounge looking out over Milan”I think bricks and mortar are here to stay if there is this extra touch to make it the opposite of the internet, this human service, maybe a drink, this extra service that you won’t find online,” she said.
    “I think it’s fantastic for brands like Jacquemus to have a concept like its pop-up at Selfridges,” she said. “It’s a focus on one bag. You feel the water, you hear the sound.”
    “In an experience, I think you need all of these: the sound, the smell, the touch and the fact that it’s not a system that they will duplicate in Tokyo, New York, but they really take the time to design something different for each market,” she continued. “The challenge is to keep it short and to renew and do something completely different next time.”
    To learn more about Liganova, visit its website.
    Milan design week 2022
    Salone Club took place on 8 June as part of Milan design week 2022. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.
    Partnership content
    This article was written by Dezeen for Liganova as part of a partnership. Find out more about Dezeen partnership content here.

    Read more: More

  • in

    Watch a talk on designing better kitchens with Gaggenau at Milan design week

    Dezeen hosted a live talk on designing kitchens that form the hub of the home with Yabu Pushelberg and Andrea Molteni, live from Gaggenau’s showcase at this year’s Milan design week.

    Moderated by Dezeen’s editor-at-large Amy Frearson, the talk explored the role that the kitchen plays in the contemporary home, innovations in kitchen design, and how designers can foster a positive home culture through creating better kitchens.
    The panel featured George Yabu and Glenn Pushelberg, co-founders of design firm Yabu Pushelberg, and Andrea Molteni, vice president at his family firm Molteni&C and director of product development at its sister kitchens brand Dada.

    Watch a talk exploring sustainability and longevity in design with Gaggenau at Milan design week

    As part of the talk, Yabu, Pushelberg and Molteni offered an exclusive look at Tivali, a new kitchen design project on which they have collaborated.
    The talk took place in the conservatory of Milan’s historic Villa Necchi Campiglio, where the brand has created a 360-square-foot interactive installation called A Statement of Form to showcase its highest-grade appliances.

    George Yabu and Glenn Pushelberg are co-founders of design firm Yabu PushelbergCanadian designers Yabu and Pushelberg founded Yabu Pushelberg as an interior design firm in Toronto 1980 after graduating from the School of Interior Design at Ryerson University, where they studied together.
    The studio has since expanded its remit to include architecture, product design, landscape design, lighting design, branding and graphics. The pair established a second office in New York in 2001. Last year, Yabu Pushelberg won the public vote Dezeen Award for Design Studio of the Year.
    Andrea Molteni is vice president of Molteni&C and director of product development at DadaMolteni is vice president of Molteni&C, a classic Italian design brand founded by his grandparents Angelo and Giuseppina Molteni in 1934.
    Molteni&C’s range of furniture includes a number of well-known 20th-century pieces designed by Italian architect Gio Ponti. Amongst the brand’s more recent product ranges are collaborations with names like Norman Foster, Patricia Urquiola and Jean Nouvel.
    The talk was the second in a series of three hosted by Dezeen in collaboration with Gaggenau running 7-9 June, which are all moderated by Frearson.
    The talk is held at Milan’s historic Villa Necchi CampiglioDuring the first talk, which took place yesterday, designer Søren Rose, BIG’s director of interiors Francesca Portesine, and Foster + Partners’ head of industrial design Mike Holland discussed sustainability and longevity in design.
    Tomorrow, Design Haus Liberty founder Dara Huang and architect Michel Rojkind of Rojkind Arquitectos will feature in a talk on how their practices have changed over the course of the pandemic.
    A Statement of Form is on show between 7-11 June during Milan design week, daily from 11am to 5pm. To visit, register at www.gaggenau.com.
    You can watch all the talks live on Dezeen here.
    Milan design week 2022
    A Statement of Form is part of Milan design week 2022, which takes place from 6 to 12 June 2022. See our Milan design week 2022 guide on Dezeen Events Guide for information about other exhibitions, installations and talks taking place throughout the week.
    Partnership content
    This article was written by Dezeen for Gaggenau as part of a partnership. Find out more about Dezeen partnership content here.

    Read more: More