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    Hemingway Design and James Shaw create furniture from recycled clothes for Traid

    Local studio Hemingway Design collaborated with designer James Shaw to transform a London store interior for charity retailer Traid, which features colourful furniture created from leftover second-hand clothes.

    Hemingway Design renovated Traid’s Shepherd’s Bush branch as part of a wider rebrand for the retailer to mark its 25th anniversary, including its visual identity.
    Hemingway Design has redesigned the Traid store in Shepherd’s Bush, LondonTraid sells donated clothing and accessories in 12 stores across London to fund global projects that tackle the issues caused by producing, consuming and wasting textiles.
    As part of the Shepherd’s Bush store refurbishment, Hemingway Design worked with Shaw to create furniture out of poor-quality clothes salvaged from the Traid sorting warehouse that the retailer deemed unsellable.
    James Shaw created furniture and lighting made from recycled clothesShaw, whose practice centres on repurposing waste materials, created curved pendant lighting from the leftover clothes, which were shredded back to fibres and combined with a plant-based binder.

    The designer applied this method to make the rest of the furniture. One piece is a low-slung bench for trying on shoes, upholstered with a yellow, green and blue patchwork of old denim jeans and corduroy trousers.
    Shaw designed the bench’s lumpy legs in his trademark extruded HDPE plastic, finished in the same colours as the patchwork seat.
    This included changing room door handlesElsewhere in the store, boxy pinewood changing room doors feature multicoloured handles created from the leftover clothes, defined by a speckled appearance thanks to the combination of shredded fibres.
    Silver scaffolding previously used for a different purpose in the original shop layout was used to create a “staff picks” clothes rail positioned at the front of the store.
    The designer combined shredded fibres with a plant-based binder. Photo by James Shaw”To align with Traid’s manifesto of reducing waste and prolonging the lifespan of items, a fundamental objective of the refurb was to reuse and repurpose existing fixtures and fittings within the store where possible,” explained Hemingway Design.
    British designer Charlie Boyden created chunky pastel-hued plinths from other offcuts and materials salvaged from the strip-out. They display merchandise in the shop window illuminated by more of Shaw’s clothing-based pendant lighting.
    Existing silver scaffolding was used to form a “staff picks” clothes railSwirly linseed-based oil-stained pine also characterises the geometric cash desk, fitted with an accessible counter and positioned in front of an existing timber stud wall painted in bold pink.
    Next to the counter, bespoke bright green Unistrut shelving creates additional space for hanging clothes and displaying shoes.

    Previously unrecycleable clothing made into Fibers Unsorted textile

    According to Hemingway Design, Traid has put 228 million garments back into use to date, saving 622,059 tonnes of carbon dioxide and 105.3 million cubic metres of water.
    “The charity retailer maximises the potential of the clothes you no longer wear, demanding change from a throwaway, fast fashion culture that continues to destroy this planet,” said the studio.
    Charlie Boyden designed display plinths using off-cutsShaw recently applied his extruded plastic designs to another store renovation in central London for shoe brand Camper, which includes a jumbo foot sculpture.
    Hemingway Design previously created a minimalist but colourful logo to celebrate 100 years of the Dreamland amusement park in Margate, Kent.
    The photography is by French & Tye unless stated otherwise. 

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    James Shaw installs jumbo foot in London Camper store

    British designer James Shaw has renovated a shop for fashion brand Camper on London’s Regent Street, which features a giant foot-shaped sculpture that functions as a till and a bench for trying on shoes.

    Located in a ground-level room within a building on Regent Street in central London, the store reopened last week.
    James Shaw has renovated the Camper store on Regent StreetShaw redesigned the interiors to reflect the Mallorcan heritage of Spanish footwear company Camper – a brand known for its bold and colourful creations.
    The designer constructed a 3.5-metre-tall sculpture in the shape of an oversized foot, which was covered in terracotta-hued wool and positioned on the shop floor.
    His design includes a jumbo footVisible from the street, the cartoon-like structure is multifunctional. It includes internal storage for products and a small booth that houses the till.

    Shoppers are also encouraged to perch on the jumbo toes while trying on shoes, making the foot a bench as well as a display unit.
    Shaw also created recycled plastic furniture”The foot is the key feature of our proposal. Somewhat surreal and unexpected yet fully connected to Camper’s sense of playfulness and whimsy,” said Shaw.
    “Reflected in the fully mirrored wall, it appears as a giant standing in the middle of the store.”
    Walnut was used to make display unitsThe designer, who works predominantly with recycled plastic, also created lumpy yellow shelving made from extruded slabs of the material, which – like the large foot – is reflected in the floor-to-ceiling mirror that makes up one of the walls.
    Shaw also combined his trademark gloopy plastic with walnut wood to create rounded stools, positioned underneath the yellow shelves.

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    On the opposite side of the room, the designer added smooth walnut display units mounted to the wall with twisted polished metal fixtures – also custom-made by Shaw.
    At the back of the store, shoppers can rest on geometric seating topped with textured mohair and clad in mirrored metal. The recognisable red Camper logo, positioned above the seating, was also reimagined with a Shaw-style, lumpy backdrop.
    The interiors are “a nod to mid-century modernism with a warped twist”Shaw created the store’s flooring using orange resin to match the colour of the large foot as well as the painted walls and ceiling, which are all finished in similar hues.
    The mix of materials is “a nod to mid-century modernism with a warped twist,” according to Camper.
    “Mediterranean roots are present in the colour scheme, where warm earthy tones meet shades of yellow and blue,” added the brand.
    Elsewhere, designer Jorge Penadés dressed a Málaga Camper shop with materials chosen to match the brand’s warehouse while architect Kengo Kuma created scalloped shelving out of concave ceramic tiles for a Barcelona branch.
    Shaw showcased pieces of his extruded recycled plastic furniture at the 2022 edition of London Design Festival in an installation he created with his partner, Lou Stoppard, that playfully explored tensions between couples who move in together.
    The photography is courtesy of Camper.

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