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    Kim Kardashian brings poolside vibes to SKIMS swimwear pop-up at Selfridges

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    A three-tiered diving board stands next to a metallic palm tree inside this pop-up shop that designer Willo Perron has created for Kim Kardashian’s lingerie brand SKIMS in London.

    The brand’s first physical retail space in the UK, at the Selfridges department store in London, follows the same formula as its debut shop in Paris. Here, surfaces were coated in panels of glossy plastic with gentle thermoformed curves to suggest the shape of the human body.
    SKIMS has opened a swimwear pop-up in SelfridgesBut for this temporary summertime pop-up, Perron abandoned the brand’s typical fleshy colour palette in favour of a pale blue hue reminiscent of a heavily chlorinated swimming pool.
    The resulting plastic panels are so glossy they look almost wet as they form everything from mirror frames and bench seats to wall panels and the shop’s monolithic till counter, which is embossed with the SKIMS logo.
    A three-tiered diving board sculpture forms the centrepiece of the storeA huge replica of a three-levelled diving board stands at the heart of the store, with a stepped base and springboards formed from lengths of the same baby-blue plastic.

    Shiny chrome tubes act as handrails and are repeated throughout the store in the form of gridded partitions and clothing rails, curving around the columns of the Grade II-listed department store.

    Kim Kardashian launches first pop-up SKIMS store in Paris

    Rounding off the poolside atmosphere is a matching metal palm tree sculpture, integrated into the long bench set that runs along the shopfront.
    To display stacks of rolled-up nude-coloured SKIMS towels, Perron also added two smaller freestanding platforms with the same steps and chrome handrails as the diving platform but minus the springboards.
    Thermoformed plastic panels in glossy blue glad most of the interiorTaking over Selfridges’ ground-floor pop-up space The Corner Shop until 8 July 2023, the shop will offer the brand’s core collection of swimsuits and bikinis alongside limited editions and seasonal colourways.
    Customers will also be able to buy ice cream to match their swimwear, stored in baby-blue freezers courtesy of London gelato company Chin Chin Labs.
    A metallic palm tree decorates the store”I’m thrilled to bring SKIMS Swim to London for the first-time ever and take over The Corner Shop at Selfridges with our most conceptual pop-up experience to date,” said SKIMS co-founder and creative director Kim Kardashian.
    “We have followers all over the world,” she added. “As we enter the next phase of SKIMS retail, I look forward to connecting with these customers through innovative shopping experiences on a global scale.”
    A metallic palm tree completes the poolside atmosphereReturning for its second year, SKIMS’s swimwear offering is pitched towards providing various levels of coverage for different body types and modesty requirements.
    This is an extension of the brand’s drive to create inclusive underwear and shapewear that works for people of different sizes and abilities, following the launch of its Adaptive Collection last year.
    Over the next three years, the brand is planning to open a roster of freestanding stores across the UK and EU.

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      Perron-Roettinger clads Kim Kardashian SKKN pop-up store in raw plaster and cement

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      Design studio Perron-Roettinger has created a pop-up shop for Kim Kardashian’s skincare and homeware brand SKKN in Los Angeles that showcases its products in a physical space for the first time.

      The minimalist pop-up store, which is located inside Los Angeles shopping mall Westfield Century City, was designed using a limited material palette in a nod to the brand’s pared-back design.
      Perron-Roettinger has created a pop-up shop for Skkn”The SKKN [store] is about raw materials – bold, big blocks of stacked raw material – which is inspired from an inactive quarry that I visited once,” Perron-Roettinger cofounder Willo Perron told Dezeen.
      “All different plaster and cement finishes echo the emphasis on the raw natural materials.”
      The walls and counters are made from concrete and plasterIn the 1,330-square-foot (123 square-metre) space, homeware and skincare products are presented within curved wall alcoves or on top of sculptural counters made from grey concrete and plaster. The room is framed by two large portrait photos of reality television star Kardashian.

      “Just in time for the holiday season, the pop-up will offer customers a luxurious in-person shopping experience with the entire SKKN By Kim collection – from skincare to home decor,” said the brand.
      Skincare items are displayed in alcovesThe use of raw materials references Perron’s partner Brian Roettinger’s packaging for SKKN products, as well as Kardashian’s recently launched concrete homeware collection called Home Accessories Collection.
      All the materials come in varying shades of Kardashian’s signature beige and grey colour palette, which she has used in her home and her shapewear collections.

      Kim Kardashian launches first pop-up SKIMS store in Paris

      According to Perron, the brand’s packaging and the store interior are united in their reliance on simple shapes and raw materials.
      “The throughline idea is materials untouched, most primary and elemental state,” he explained. “Simple geometry is important to add a recognizable component to both the space and the packaging.”
      Perron–Roettinger was also responsible for SKKN’s creative direction, brand identity and art direction.
      The store mirrors the brand’s minimalist packagingThe SKKN pop-up shop is open until the end of the year in Westfield Century City, Los Angeles.
      The longtime collaboration between designer Willo Perron and Kim Kardashian has seen Perron design other pop-up stores for the American reality star’s brands.
      For Kardashian’s shapewear company Skims, Perron created a beige coloured pop-up shop in Paris with chunky display units and partitions.
      Los-Angeles based Perron-Roettinger has also completed other pop-up shops for brands including Stüssy.
      The photography is by Gray Hamner.

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