kitchenware

Subterms

    Latest story

    163 Shares99 Views

    Elisa Ossino focuses on “the tactility of the material” for limestone V-Zug showroom

    by

    Promotion: Italian architect Elisa Ossino has designed a “tactile” showroom in Milan for Swiss home appliance brand V-Zug.

    Overlooking Piazza San Marco in the Italian city’s Brera district, the space is organised into two areas – one that displays V-Zug’s home appliances and one that functions as an “interactive kitchen”.
    This was designed for visitors to “feel at home and experience appliances while enjoying good conversations”, the company said.
    V-Zug Milan overlooks Piazza San Marco in BreraOssino designed the space, which will act as V-Zug’s Italian flagship, using cocciopesto flooring and limestone walls rendered in soft colours inspired by the silver finishing of the brand’s appliances.
    “The narrative of the space focuses on the tactility of the material and the contrast between the mirrored surfaces of the V-Zug technological home appliances and the tactility of the stone, which is often sculptural,” Ossino told Dezeen.

    “All the materials in the space are on the one hand a search for the tactility of surfaces and on the other a search for colours,” she added. “Household appliances have mirrored surfaces that lend themselves very well to dialogue with any kind of material.”
    At the heart of the space sits a monolithic white limestone staircase, designed as a three-dimensional volume. A large porthole visually connects the upper area with the floor below.
    The interactive kitchen allows guests to experience V-ZUG’s home appliances in actionV-Zug wanted to challenge “the standard showroom” by offering guests an immersive experience during Milan design week, when they could watch chefs prepare dishes using the brand’s appliances in an interactive kitchen.
    Following the immersive experience, guests could browse an extensive materials library and sit around a long grey stone table while members of the V-Zug Gourmet Academy carried out demonstrations.
    “It is this theme in general that has somewhat suggested the entire formal layout of the showroom, which is played out very much on a balance between nature, matter and technology,” Ossino explained.
    A porthole visually connects the upper and lower areasV-Zug Milan was just one of several outposts opened by the brand in the past few months, following on the heels of showrooms in Vienna, Berlin, Hamburg and Sydney.
    “With the showroom in Milan, I tried to intercept some of the subtle themes that run through our imagination, our everyday life,” said Ossino.
    “We are witnessing on the one hand a great technological development – just think of artificial intelligence – in our daily lives. But at the same time we have a great need to reclaim something ancestral, a more humanistic design [that’s] closer to matter.”
    The architect also designed a series of installations for the space in collaboration with art studio Henry Timi, which were on display as part of this year’s Milan Design Week 2024.
    The studio is V-Zug’s Italian flagshipThe location of the brand’s showroom in Brera was not insignificant for the designer, who drew on the district’s “extraordinary” history when designing the space.
    “I would say that the whole space is about a meeting of matter, technology and craftsmanship,” she said.
    “In Italy, we have an incredible tradition in the world of craftsmanship and it is a knowledge that tends to get lost. There is a strong process underway at this time in history to valorise it, which is also very much linked to this ancestral need to reconnect with the material.”
    Guests can browse an extensive materials libraryThe space’s sleek lines and sculptural minimalism also pay homage to V-Zug’s Swiss roots.
    “For us, it was important to convey a sense of hospitality,” added V-Zug global interior art director Gabriel Castelló Pinyon.
    “We have tried to speak the language of the city: to be bolder and to work a lot with natural materials,” said the brand. “In Milan, people always expect something different. But it’s still V-Zug – it’s still minimalistic with clean lines.”
    V-Zug Studio Milan co-hosted an exhibition at Sala della Passione. Pinacoteca di Brera showcased an installation designed by Ossino in collaboration with Henry Timi. For more information, visit V-Zug’s website.
    Partnership content
    This article was written by Dezeen for V-Zug as part of a partnership. Find out more about Dezeen partnership content here.

    Read more: More

    More stories

    • 100 Shares99 Views

      in Rooms

      V-Zug unveils neutral-toned showroom during Milan design week

      by

      Swiss homeware brand V-Zug has opened its inaugural Milan showroom, combining soft hues and natural materials with high-tech appliances, as captured in this video produced by Dezeen.

      Called V-Zug Studio Milan, the showroom was designed by Italian architect and interior designer Elisa Ossino to encapsulate a “poetic simplicity” through blending objects crafted from natural materials with appliances featuring reflective surfaces.
      [embedded content]V-Zug Studio Milan has opened its doors during Milan design week
      The studio showcases V-Zug’s homeware products and kitchen appliances, such as ovens, cooktops and steamers, which are contrasted by furniture pieces created by Ossino in collaboration with artist Henry Timi.
      According to V-Zug’s global interior art director Gabriel Castelló Pinyon, the open-plan interiors are designed to evoke a “sense of hospitality” for its visitors.

      V-Zug’s minimal Milan showroom showcases its home appliancesThe space is characterised by a neutral colour palette of soft hues, which create a subtle contrast with the materials incorporated throughout the space, such as sculpted stone and mirrored surfaces.
      The showroom is flooded with ample natural light emanating from large glazings, while an off-white monolithic staircase with large circular openings cuts through the space.
      The showroom features sculptural objects and artworks by Ossino and TimiOverlooking the Piazza San Marco, the studio marks the company’s flagship showroom located in Italy, following the recent openings of its studios across Germany, Austria and Australia.
      V-Zug Studio Milan is open to visitors from Monday to Friday during this year’s Milan design week.
      The showroom’s open-plan interiors are defined by a soft colour paletteIn addition to hosting a series of talks throughout the week, V-Zug has also created a sculptural installation titled Time and Matter at Pinacoteca di Brera, which further explores the relationship between human experiences, design and technology.
      See our Milan design week 2024 guide on Dezeen Events Guide for information about the many other exhibitions, installations and talks taking place throughout the week.
      Partnership content
      This video was produced by Dezeen for V-Zug as part of a partnership. Find out more about Dezeen partnership content here.

      Read more: More

    • 150 Shares169 Views

      in Rooms

      Ringo Studio completes colourful cookware store for Our Place in Los Angeles

      by

      Brooklyn-based Ringo Studio designed a store for kitchenware brand Our Place that features colourful tile displays and expressive drapery that hangs from the ceiling.

      The Our Place Melrose store is the brand’s second location in Los Angeles, following the inaugural shop in Venice, and is situated in West Hollywood’s busy shopping district.
      The Our Place store is designed to showcase the brand’s colourful cookwareThe interiors by Ringo Studio are based on the identifiable colour palette of Our Place cookware sets, which are known for in a variety of pastel, neutral and jewel-toned hues.
      “It retains the warmth and intricacy of Our Place’s first store in Venice, concepted by Mythology, while also taking Our Place’s design ethos into new and unique expressions,” said the team.
      Many of the surfaces are covered in long rectangular tiles laid in a straight stack patternElements derived from classical architecture were included, from fluted columns that support a wavy-topped table to arches that curve over shelving units and form punctured openings for showcasing small items.

      Storage cabinets have rounded corners, as do the doors that front them, and many of the built-in elements also feature filleted edges.
      At the back is a space coloured entirely terracotta, which features a table displaying the brand’s productsLong rectangular tiles laid in straight stack patterns cover several of the walls and display stands.
      Each tiled block or surface is a different colour, with large panels including terracotta, lilac and cream, and smaller sections in pale blue and green.

      Bala’s SoHo store by Ringo Studio features oversized fitness equipment

      An area towards the back is decorated entirely in terracotta, which covers the floor and walls, as well as matching strips of fabric hung in rows from the ceiling.
      There’s also a side room where Our Place products are laid out on a dining table with mirrors on three sides, creating infinite reflections intended to “welcome everyone to have a seat at the table”.
      A side room features mirrors on three sides to create infinite reflections of a dining table setupCovered in mosaic tiles and with an undulating front, the table is accompanied by a pair of purple velvet chairs, and from the ceiling hangs purple drapery.
      “Infused with the cozy feeling of home, the streamlined suite of products are artfully displayed throughout the store, making them feel like chic, sculptural objects,” said the Our Place team.
      Our Place Melrose is located in West Hollywood’s busy shopping district and is the brand’s second location in LARingo Studio was founded by architectural designer Madelynn Ringo, who has created retail experiences for companies such as Glossier, Studs and Funny Face Bakery.
      Last year, the studio completed a store for fitness brand Bala in New York City, which includes scaled-up versions of its products.
      The photography is by Jenna Peffley.

      Read more: More