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    Sarah Coleman puts a psychedelic twist on the brand's logo at the Fendi Caffe

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    Artist Sarah Coleman has added a psychedelic twist to Fendi’s distinctive double-F logo for a pop-up cafe she designed for the brand in the Miami Design District.

    Stylised as the Fendi Caffe, the cafe designed for the Italian fashion house was located on the outdoor corridor of OTL restaurant in the heart of Miami’s Design District from May to early July.

    Coleman manipulated the traditional Fendi logoThe cafe was informed by the brand’s Summer Vertigo capsule collection, which New York artist Sarah Coleman designed in collaboration with Fendi’s creative director Silvia Venturini Fendi.
    Defined by yellow and blue tones, the ready-to-wear collection features 90s streetwear references as well as shapes borrowed from 70s psychedelia.
    The entrance to the cafe was on an outdoor corridorCentral to the cafe’s bold design was FF Vertigo, Fendi’s iconic FF logo that Coleman and Venturini Fendi warped for the capsule collection and repeated throughout the cafe in a series of bold colours.
    The artist explained the influences that prompted her to explore the 70s in her design process.

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    “When I first began brainstorming, I went straight to my bookshelf and dove into everything I have about the 1970s, a period of spontaneity and extreme self-expression,” Coleman told Dezeen.
    “I think the 70s are the greatest fashion era of the 20th century. The spirit of disco, the flowing post-psychedelic art,” she added. “There were so many inspiring aesthetic references to draw upon.”
    FF Vertigo was repeated throughout the spaceVisitors to the cafe were greeted with an expanse of bright yellow canopy that contrasted with green potted plants lining the permanent Fendi boutique that is located opposite the pop-up’s site.
    FF Vertigo featured as a bold motif throughout, topping the space’s various tables and barstools while more abstract swirly shapes tumbled over the cafe’s yellow walls.
    A permanent Fendi boutique is opposite where the pop-up wasOrb-style pendant lights and menus also included FF Vertigo in their design, while a more traditional version of the Fendi logo featured on the cafe’s edible items such as cappuccinos and toast.
    Fendi is a luxury fashion house founded in 1925 by Adele and Edoardo Fendi.
    Other previous projects by the brand that are informed by the past include a travelling installation for an edition of Design Miami featuring pastel 50s furniture.
    The images are courtesy of Fendi.

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      B2 Architecture creates optical illusion with office interiors for DDB Prague

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      Czech studio B2 Architecture designed office interiors for DDB Prague with coloured walls that project the company’s logo as an optical illusion.The office in Prague is occupied by a creative advertising agency that has a logo of a stylised B formed of two stacked D shapes.

      The segments of colour appear random when viewed from other angles
      Using anamorphosis, a perspective technique, B2 Architecture painted sections of colour on the walls and floors appear random and distorted unless viewed from a particular point – the front door.
      “The viewers entering the DDB Prague offices enter at the unique vantage point from which the DDB logo is visible in its perfect form,” explained B2 Architecture.
      “As their journey continues, the viewers can see that the illusion was formed by colour applied throughout the whole space of the agency.”

      The anamorphic illusion resolves itself from the doorway

      A striking black covers most of the walls and floors, providing a contrasting backdrop for another version of the agency’s logo picked out in neon behind the front desk.
      The opening from the lobby to the rest of the office is surrounded by abstract geometric shapes of white and blue the form the logo when looked at from the doorway.

      D-shaped benches can be tidied away by slotting into the wall
      White floors and walls continue through the open-plan office, with a slice of black in the corner adding to the graphic and dynamic vibe.
      The white wall next to this entryway is covered in two rows of the DBB Prague logo formed of colourful fabric-covered benches resting in slots carved into the wall.
      When employees gather for meetings they can grab a D-shaped stool and pull up a seat informally.

      A yellow “war room” punctuates the open-plan office
      In the centre of the L-shaped office sits the agency’s “war room”, a freestanding room shaped like a circular sector in plan and painted bright yellow inside and out.
      The interior of the room features amphitheatre-style stepped seating around the curved side, facing a floor-to-ceiling glass corner.

      Stacked curved benches form amphitheatre-style seating
      Black cushions and beanbag chairs provide comfortable places for colleagues to sit and hold brainstorming sessions together.

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      The glass walls can be used as surfaces to draw on or screened off with dark curtains to create a private room for meetings and presentations.
      Shelves along the exterior are also painted yellow and are used to display books and objects from past campaigns.

      Shelves line the exterior of the yellow room
      Following a consultation with the staff at DDB Prague, B2 Architecture incorporated a cafeteria and lounge area for staff to socialise in and hold workshops.
      “An office landscape has been created to promote communication and teamwork with a mix of open spaces, retreats and collaboration areas,” said B2 Architecture.
      “It also assures both transparency and discretion, enables rapid orientation within the space and reflects the agency’s creative character.”

      The office interiors are designed to reflect the agency’s creativity
      B2 Architecture is based in Prague and was founded by Barbara Bencova.
      The office for DDB Prague has been shortlisted for Dezeen Awards 2020 in the small workspace interiors category, alongside micro offices clad in corrugated aluminium in the Netherlands, and a timber music studio in a Finnish back garden.
      The winners of Dezeen Awards 2020 will be announced on 23 November.
      Photography is by Alexander Dobrovodsky.
      Project credits:
      Architect: B2 ArchitectureLead architect: Barbara BencovaClients: DDB Prague

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