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      Daytrip creates calm broken-plan interior for Edwardian home in west London

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      Warm, tactile materials and rich colours are balanced with a newfound sense of openness in this early 20th-century house that architecture studio Daytrip has renovated and extended in London.

      Queen’s Park House is a double-fronted Edwardian property – set in the titular west London neighbourhood – which Daytrip has taken from a series of run-down and characterless bedsits to a calm, contemporary home for a TV producer and his family.
      An understated foyer leads into Queen’s Park HouseAs the house had lost many of its Edwardian features, the studio devised contemporary takes on these details.
      Among them are the cherry wood “portals” by London carpenter Studio Manolo, which have replaced the architraves that once surrounded doors throughout the house.
      Daytrip extended the home with a bold new double-height volume to the rear, accommodating a hybrid kitchen-dining-living space and an open gallery housing a small study. In addition, the studio created a new principal bedroom suite at loft level.

      Steps lead down into the bespoke kitchen designed by Edward CollinsonDaytrip’s approach to the layout focused on maximising the feeling of space by opening up the connection points between previously discrete rooms.
      Stepping away from the traditional idea of a central corridor, the studio shifted the main route through the house to take in each room in turn.
      The spaces are differentiated by a drop in levels, as part of the semi-open broken-plan layout devised by Daytrip.
      A clerestory window provides views out from the living roomWhile these spaces retain their own individual functions and character, there is now a closer relationship between the individual rooms.
      “Traditional homes are full of dead ends where rooms feel secluded and separated,” Daytrip told Dezeen. “We wanted to create more connections.
      “It felt appropriate for a modern family lifestyle to create an easy and accessible route, from arrival down through the social spaces.”
      The living area also opens out onto a small gardenThe “arrival room” with its central table by local furniture maker Edward Collinson was designed to create a sense of calm to reframe the family’s mindset as they return home.
      On a practical level, this room also provides storage for all of the family’s coats, shoes and bags, concealed behind panelling that’s an inverted version of the typical period panelling found in Edwardian homes.
      Throughout the house, cherry timber was used in combination with the darker tones of the fumed oak floors.
      A gallery-level study sits above the kitchen”We enjoy the smoky effect of the fumed oak and used the warmer tones of the cherry as a counterpoint to that,” the practice said. “We like to use timber to create a tonal background, as it brings more depth to a room than paint alone.”
      From the foyer, steps descend into a more intimate snug, which is lined with umber-toned textured wallpaper and cherry timber shelving. This creates a darker, more cosy atmosphere that contrasts with the previous space.
      More steps link the snug to the newly extended kitchen, dining and living room.

      Daytrip transforms east London terrace house into understated apartments

      Here, floor-to-ceiling glass doors open the space up to the minimalist courtyard garden beyond – designed by regular Daytrip collaborator Tyler Gold Finch Gardens.
      Above this area, a clerestory window creates a dual-aspect outlook and frames views of the surrounding tree canopy.
      The kitchen, also made by Edward Collinson, features cherry wood panelling and Fior Di Pesco marble splashbacks, while the island is topped with a solid piece of lava stone in a glazed finish.
      The study is furnished with an Ekstrem chair by Terje Ekstrøm”We build palettes that reflect the mood and character of the property, often introducing both harmony and contrast,” Daytrip said.
      A poured concrete floor that was polished to a soft sheen continues out into the garden, creating a sense of seamlessness between the two spaces.
      Above the kitchen floats an open gallery, decorated in shades of russet with a rust-coloured carpet by Swedish brand Kasthall.
      Bathrooms provide an unexpected splash of colourFor the home’s colour palette, Daytrip referenced its red brick front and the greenery of the nearby park with an earthy mix of rusty-reddish tones, balanced by shades of bronze and bright mossy green.
      Beyond the study, the first floor is family-focused with children’s bedrooms and bathrooms, while the principal bedroom suite resides at the top of the house, benefitting from views of the London skyline.
      The bedroom was designed as a comfortable retreat, enveloped by tactile grasscloth wallpaper, in a warm amber tone. There’s an emphasis on softness here, with an off-white pure wool carpet as well as floor-to-ceiling diaphanous linen curtains.
      The principal bedroom was designed as a calming retreatLondon design consultancy Monument Store was chosen to furnish and style the house.
      “We liked Monument Store’s contrast of abstract and brutalist sculptural objét alongside post-modernist pieces such as the cult iconic Ekstrem chair in the gallery space, or the Tito Agnoli cane chairs in the kitchen-lounge,” Daytrip said.
      Linen curtains hide views of the London skylineThe studio has completed a number of London home extensions in recent years.
      Among them are two properties in east London’s Clapton – a townhouse with a newly excavated basement level and a Victorian terrace, which is now home to three separate apartments.
      The photography is by Pierce Scourfield.

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      Hollie Bowden converts London pub into pared-back jewellery showroom

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      Lime-washed walls meet aluminium display fixtures in this minimalist studio and showroom that designer Hollie Bowden has devised for London brand Completedworks.

      Set over two floors of a former pub in Marylebone, it provides space for Completedworks to design and display its jewellery and ceramics, as well as to host an array of craft-focused classes.
      Hollie Bowden has designed a studio and showroom for CompletedworksThe brand was established in 2013 and up until now, has largely been sold via high-end department stores such as Dover Street Market and Liberty. But founder Anna Jewsbury felt it was time for Completedworks to have its own brick-and-mortar space.
      “We increasingly had clients asking to come and see our pieces in person but felt that we didn’t have a space that felt considered and reflected our vision,” she said. “We wanted people to be able to enter our world and get to know us, and for us to get to know them.”
      Display shelving was crafted from lustrous aluminiumFor the design of the showroom, Jewsbury worked with London-based designer Hollie Bowden, who naturally looked to the brand’s jewellery for inspiration.

      This can be seen for example in the hammered-metal door handles that appear throughout the studio and directly reference the creased design of the gold Cohesion earrings.
      A modular display system in the showroom is clad in lilac linen”[Completedworks] is known for the beauty of the textural surfaces and flowing almost baroque forms,” Bowden explained. “We developed a display language that played off that, with minimal details and strict lines.”
      Almost every surface throughout the studio is washed in beige-toned lime paint, with only a few slivers of the original brick walls and a worn metal column left exposed near the central staircase.

      Hollie Bowden channels the ambience of dimly lit gentlemen’s clubs for London office

      Bowden used brushed aluminium to create a range of display fixtures, including chunky plinths and super-slender shelving units supported by floor-to-ceiling poles.
      The space also houses a couple of angular aluminium counters for packing orders that include discrete storage for boxes and subtle openings, through which tissue paper or bubble wrap can be pulled.
      Shoji-style storage cabinets can be seen in the officeA slightly more playful selection of colours and materials was used for the studio’s custom furnishings.
      In the main showroom, there’s a modular display island sheathed in lilac linen. Meanwhile in the office, designer Byron Pritchard – who is also Bowden’s partner – created a gridded wooden cabinet inlaid with translucent sheets of paper, intended to resemble a traditional Japanese shoji screen.
      Hammered-metal door handles in the studio resemble Completedworks’ earringsThis isn’t Bowden’s first project in London’s affluent Marylebone neighbourhood.
      Previously, the designer created an office for real estate company Schönhaus, decking the space out with dark-stained oak and aged leather to emulate the feel of a gentleman’s club.
      The photography is by Genevieve Lutkin.

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      Elly Ward designs own restaurant Edit using salvaged terracotta tiles and reclaimed materials

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      Architect and restauranteur Elly Ward has opened the low-impact restaurant Edit in London, drawing inspiration from its vegan, minimal-waste menu to create an interior filled with reused and recycled materials.

      Ward collaborated with her husband Joe Morris of architecture studio Morris + Company on the project, which was designed using low-intervention methods.
      “It’s been designed to be as circular as possible, which is the whole philosophy of the restaurant,” she told Dezeen.
      The Edit restaurant features exposed brick wallsEdit is located in a former factory and warehouse building in east London and connected to the adjacent Morris + Company architecture office.
      Visitors to the restaurant can view the studio’s models through a large glass door, adding a decorative touch to the space.

      This door and a window into the office were two of the main changes Ward made to the existing space, which she has transformed using recycled and reclaimed materials.
      A window connects the interior with the adjacent architecture studioThe building’s brick walls – including a former exterior wall that still features old advertising text – were retained alongside the warehouse’s cast-iron columns and beams, forming the structural fabric of the 197-square-metre restaurant.
      Ward added lightweight screen partitions that slot between the existing structures, including a wall made from wood and recycled polycarbonate that divides the main dining area from a smaller private dining room.
      A polycarbonate screen with wood shelving divides the spaceA warm red floor, made from screed topped with a water-based resin, matches the floor in the architecture office next door and contrasts the textured brick wall that Ward and Morris painstakingly unveiled from underneath layers of paint.
      At the rear of the space, the duo clad a wall in salvaged maroon terracotta tiles, which merge into the bar counter. These were among the many recycled materials that Ward used for the project.
      “I call them my wonky tiles because they’re like the wonky fruit and wonky veg of the industry that gets thrown away because it’s not a perfect carrot,” she said.
      Elly Ward filled the restaurant with vintage furnitureThe architect also reused the copper from an existing bar in the restaurant, which now clads the sinks in the bathroom.
      “It’s all about diverting waste from waste streams,” Ward said.

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      “When you’re building something new, you have to get things,” she added. “If you can’t buy recycled or reclaimed, you have to look for renewable materials, things that would have otherwise gone to waste but you’ve made into something else.”
      “It’s almost a checklist of ‘how circular can you be?'”
      A red floor creates a warm atmosphereWard also sourced vintage Scandinavian school chairs to provide seating in the restaurant and complemented them with her grandparents’ wooden chairs and vintage Ercol seats.
      The accompanying tables have tops made by British company Foresso using waste wood chips set in a plant-based resin, creating an effect similar to wooden terrazzo and adding textural interest to the room.
      The tabletops are made from recycled wood and resinThe lighting in the space was handmade by British artist Peter Lanyon using wood salvaged from trees that were trimmed back in a local woodland in Devon. Pieces include a “chandelier” made from a piece of hazelwood with hanging lampshades made from cherrywood veneer.
      Throughout the restaurant, the colour palette adds a sense of warmth. While the main room has a red hue, Ward chose a calming green colour for the smaller private dining room.
      Lamps made from wood decorate the private dining room”We started with the red; it’s obviously such a strong colour,” Ward said. “I’m somebody who’s quite into colour and I’m not really afraid of it but I didn’t want it to be a ‘pop’ kind of place.”
      In the bathroom, the red hue is tempered by the decorative natural cork that clads the walls in both the main space and the toilet cubicles.
      “It’s all waterproof and actually really good for humid, damp environments and you can wipe it clean,” Ward said.
      Restaurant guests can admire architectural models while they eatTo Ward, there’s a connection between the food and architecture industries that she wanted to underline in Edit’s design.
      “I did a deep dive into the food industry and found out a lot of stuff about provenance and how a lot of the things we’re looking at in the architecture world about circularity and sustainability are kind of echoed in the food industry,” she said.
      “I wanted the design to match that philosophy.”
      Other vegan restaurants with decorative interiors include Humble Pizza by Child Studios in London and Sydney vegan cafe Gumbuya.
      The photography is by Jack Hobhouse.

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      Prada opens Milanese-informed cafe at Harrods

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      Fashion house Prada has opened the Prada Caffè in luxury department store Harrods, which has an interior that is blanketed in the brand’s signature green hue and mirrors one of Milan’s oldest patisseries.

      Located at the corner of Hans Road in London, the Prada Caffè is accessed via a mint green latticed storefront that complements Harrods’s Edwardian baroque terracotta facade.
      Prada Caffè is located in HarrodsThe interior of the pop-up cafe draws on the interior of Pasticceria Marchesi, a Milanese patisserie that opened in 1824, which has similar pale-green interiors that are paired with green velvet-upholstered soft furnishings.
      At Prada Caffè, the walls, ceilings and furniture – including booth seating, plush armchairs and architectural elements – were hued in a minty green referred to as Prada green, a colour that has become synonymous with the brand.
      It was decorated in Prada’s signature green colourA large marble countertop, decorated with textural, pebbled panelling at its base, is located at the entrance to the cafe and used to display Prada-branded patisseries that are presented like individual pieces of jewellery.

      The floors of the space were clad in black and white-checkered floor tiles in a nod to the floors of the Prada boutique located in Milan’s Galleria Vittorio Emanuele II.
      The interior referenced Prada stores and a Milanese patisserieFloral reliefs and mouldings cover the walls and ceilings of the cafe, which the brand explained aims to evoke the look of Prada stores worldwide.
      A mezzanine level, supported by green columns, is decorated with bowed balustrades and used as an elevated seating area overlooking the marble-wrapped patisserie counter.

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      At the rear of the cafe, a secluded room continues the interior scheme. Here, green velvet booth seating surrounds the perimeter of the space beneath decorative floral relief walls.
      Tableware was selected specifically for the cafe and ranges from blue-hued Japanese porcelain, informed by ancient Celadon pottery and decorated with contrasting black lines, to blown-glass crystalware.
      A checkered floor runs through the cafeTo accompany the blown glassware and duck egg blue porcelain, silverware was engraved with Prada branding and features handle ends that are shaped like the brand’s triangular logo.
      The cafe will remain at Harrods until January 2024.
      Furniture was upholstered in velvetDuring Milan Fashion Week, Prada presented its Autumn Winter 2023 collection in the Deposito of the Fondazione Prada, which featured a moving and retractable ceiling.
      Elsewhere in London, Ola Jachymiak Studio brightened a cafe in Notting Hill incorporating terracotta-tile floors and tangerine-hued walls.
      The photography is courtesy of Prada.

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      Ai Weiwei's first design exhibition celebrates “how life goes on” after the pandemic

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      Hundreds of thousands of cannonballs, donated Lego bricks and a marble toilet roll feature in Making Sense, the first design-focussed exhibition by Chinese artist Ai Weiwei at London’s Design Museum.

      Showing a range of new and historical works spread across a single gallery, Ai Weiwei: Making Sense opens at the Design Museum this Friday and marks the artist’s first design-focussed exhibition to date.
      Still Life is an installation of thousands of found objects from the Stone Age”I had to do something after the pandemic to celebrate how life goes on,” explained Ai, who is globally recognised for using art as a tool for activism.
      Central to the space is five “field works” made from rectilinear arrangements of found objects that the artist has been collecting since the 1990s.
      Ai Weiwei also created a “field work” from porcelain cannonballsStill Life is a group of several thousand Stone Age axe heads, knives, spinning wheels and chisels sourced from flea markets and laid side-by-side. The installation intends to humble visitors and serve as a reminder that design was originally based on survival.

      Another untitled work created last year brings together over 200,000 Xing ware porcelain cannonballs made during China’s Song dynasty – seemingly delicate objects that were once war weapons.
      Left Right Studio Material collects Ai’s sculptures that were destroyed by the Chinese government”It’s a matter of intelligence,” Ai told Dezeen, discussing his long history of collecting artefacts.
      “It is to keep the memory and to try and build yourself with what has happened to other human beings in very dramatically different times through history.”
      Other pieces feature thousands of Lego bricksSpouts is an installation of thousands of ancient porcelain teapot spouts, while Left Right Studio Material collects fragments of Ai’s sculptures that were destroyed by the Chinese state when it demolished the artist’s Beijing studio without warning in 2018.
      “The remains are a form of evidence of the repression that Ai has suffered at the hands of the Chinese government, as well as a testament to his ability to turn destruction into art,” said the Design Museum.
      Among the found objects is a Han dynasty urn painted with a Coca Cola logoThe fifth “field work” features piles of Lego bricks that were donated by members of the public after the toy manufacturer stopped supplying bricks to Ai because he used the toys to create portraits of political prisoners.
      Called Lego Incident, the work is presented alongside a vast recreation of French impressionist Claude Monet’s famed Water Lillies series that is also made entirely out of Lego, as well as a dramatic wooden sculpture made of columns sourced from a Qing dynasty temple and tables from the same period.
      In 2020, the artist created a toilet roll from marble in response to the pandemicAmong the other pieces in the exhibition, the artist presented a pair of large sculptures made from life jackets and children’s school bags respectively.
      The objects were arranged in two snake-shaped formations dedicated to the victims of China’s 2009 Sichuan earthquake and the ongoing refugee crisis in Europe.
      Also on display are two life-size toilet rolls made from marble and glass, which were designed in 2020 in response to our dependency on everyday objects at the start of the coronavirus pandemic.
      Photography also features in the exhibition, including the artist’s Study of Perspective series”They work as one,” said Ai, who said he does not have a favourite piece in the exhibition – rather, he feels the projects complement each other.
      “All my works work as one – the bad ones, the so-called ‘good’ ones, the random ones or the ones being neglected.”
      “It’s just like, can you choose one part of your body as the most important one?”

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      Various photography was also shown, including colourful new editions of the artist’s Study of Perspective series – images of the artist pointing his middle finger at recognisable landmarks including Berlin’s Reichstag building and New York’s Trump Tower.
      Prints displaying the National Stadium, widely known as the Bird’s Nest, being constructed prior to the 2008 Beijing Olympics were also mounted to the wall.
      While the artist helped to conceive the stadium in collaboration with architecture studio Herzog & de Meuron, he later distanced himself from the project in protest against the Chinese government.
      One image shows Beijing’s Bird’s Nest stadium in construction”I never really have a particular hope,” said Ai. “I just focus on my own practice,” he said discussing how he would like audiences to engage with the exhibition.
      “I think it’s a good idea to present to others as people may share the same kind of emotions or concepts [to you]. But I have no idea – I just don’t know.”
      Other recent projects contained in Ai’s extensive portfolio of political work include a cage-like structure in Stockholm and a Quebec City installation made of a wall of life jackets that were used by Syrian refugees while attempting to cross the Mediterranean sea.
      The images are courtesy of Ai Weiwei Studio.
      Ai Weiwei: Making Sense is on display at London’s Design Museum from 7 April to 30 July 2023. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.

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      Thirdway transforms Georgian townhouse into women-only members' club in London

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      American members’ club Chief has set up its first London outpost inside a centuries-old townhouse in Bloomsbury, with cosy interiors conceived by design studio Thirdway.

      Established in 2019, Chief has locations in New York, Chicago, Los Angeles and San Francisco, where women working in senior leadership roles can connect, learn from industry peers and find ways to drive more women into positions of power.
      Thirdway has completed the Chief members’ club in LondonWhen it came to designing the club’s first overseas branch, Thirdway was asked to maintain the homely aesthetic established across its US outposts while also speaking to the unique architecture and location of the townhouse.
      “We wanted a mix of what felt like Chief but with a London stamp on it, while also being sympathetic to the age of the building and the local London area,” explained Alex Hodson, a senior designer at Thirdway.
      A gridded ceiling and leafy plants nod to the look of an English conservatoryThe club occupies a Grade I-listed townhouse in Bloomsbury, which Thirdway extended by connecting it to an adjacent four-storey mews house via a glazed walkway, allowing enough space for all of Chief’s amenities.

      Members enter via a forest-green reception area that’s anchored by a wooden desk.

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      Arched panelling fronts the table in a nod to the townhouse’s curved windows, while its fluted detailing references the grooves on the building’s original fireplaces.
      Rich hues go on to appear in the club’s other rooms. In the bar, for instance, the drinks counter is clad with glossy, emerald-green tiles. Here, the arch motif also reappears in the form of the storage cabinets holding the bar’s glassware and wine bottles.
      Some of the club’s rooms feature wood-lined wallsPlump teal and mustard-yellow sofas were dotted throughout the sunroom on the lower-ground floor, alongside poufs covered with the same fabric that was used to upholster seats on London’s Piccadilly underground line in the 1990s.
      To emulate the look of a traditional English conservatory, a white grid was installed across the ceiling while a number of leafy potted and hanging plants were dotted around the space.
      A grand piano takes centre stage in one of the roomsAnother events room on site was given a slightly more sophisticated feel with wood-lined walls and vermillion-red velvet seating.
      Other women-only members’ clubs in London include Allbright in Mayfair, where the walls are exclusively covered with works by female artists.
      All images are courtesy of Peter Ghobrial Photography.

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      Child Studio blends mid-century modern and art deco details in Mayfair pied-à-terre

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      Local practice Child Studio has designed a house in a mews courtyard in London that mixes mid-century modern furniture with custom-made pieces in a nod to fashion designer Yves Saint Laurent’s home.

      Child Studio designed the home, which was created for a hotelier and restauranteur, as a space for dining, entertaining and hosting parties.
      A white curved fireplace sits at the centre of the loungeIt centres around a spacious lounge that was informed by the grand salon in fashion designer Saint Laurent’s Paris home.
      Informed by the way Saint Laurent’s residence displayed his collection of artworks, the Mayfair home is a cornucopia of furniture pieces by iconic mid-century modern designers.
      Sculptures and vintage furniture decorates the space”We worked closely with the client to create a space that reflected his personality and interests, encompassing art, design, literature and travel,” Child Studio founders Che Huang and Alexy Kos told Dezeen.

      “This approach made us think of Saint Laurent’s salon – an eclectic interior where design objects and art pieces from different eras and parts of the world are assembled together, forming a highly personal environment.”
      Wooden shelving divides the roomA large open space in the residence, with narrow full-length skylights on each side, was given a vintage feel through the addition of wooden library walls.
      These divide it into a lounge area as well as spaces for dining and studying.
      “We were interested in finding an authentic design language for this project, balancing the art deco references with the 1960s and 70s modernism,” the studio added.
      Child Studio designed a wooden table for the roomAmong the furniture and lighting used for the residence are Japanese paper lamps by industrial designer Ingo Maurer and the “Pernilla” lounge chair by Swedish designer Bruno Mathsson, which have been juxtaposed with furniture designed by the designers themselves.
      “We paired vintage Scandinavian furniture by Bruno Mathsson and Kristian Vedel with playful lights by Ingo Maurer and Alfred Cochrane,” Huang and Kos said.
      “The cabinetry and tables were designed by Child Studio to unify the interior and accommodate all functional requirements.”
      The dining area has a glass-brick wallThe lounge also contains a fully functional, half-moon-shaped fireplace created by the studio, with a decorative shape that matches two ornate urns and a pair of art-deco-style floor lamps.
      “We designed the adulating fireplace to bring a sense of scale and permanence to the space,” the designers said.

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      “The plaster finish seamlessly blends in with the surroundings,” they added.
      “The fireplace is placed below the skylight, and the soft shifts of sunlight throughout the day contribute to the tranquil atmosphere.”
      Armchairs by Charlotte Perriand sit around the dining tableIn the dining area, dark-wood shelving holding glassware, books and vases surrounds a circular wooden table with dining chairs by French architect Charlotte Perriand.
      “The material palette of this room draws inspiration from the modernist Villa Muller by Adolf Loos,” the designers said.
      “The combination of dark mahogany wood, patterned marble and green upholstery feels so chic, yet warm and unpretentious.”
      The study also features natural materialsA kitchenette next to the dining area was separated from the space by a glass-brick partition designed to filter the daylight.
      Behind the library shelves, Child Studio created a wood-panneled study for the homeowner. The studio aimed to use natural materials throughout the project.
      “We enjoy working with natural materials, such as solid wood, stone and plaster,” Huang and Kos said.
      “Child Studio often designs custom furniture pieces for projects, and we find that these simple and timeless materials are incredibly versatile and ideal for creating bespoke hand-crafted objects.”
      The reisdence is located in a historic mews in MayfairChild Studio used an “understated” colour palette for the residence to create a warm, relaxing environment that it hopes will continue to evolve.
      “Our goal was to design an interior that will continue evolving over time as the owners add new art pieces and bring heirlooms from their travels,” the studio said.
      Also in Mayfair, architecture studio Laplace renovated The Audley pub and filled it with art and MWAI designed an apartment as if it were a hotel suite.
      The photography is by Felix Speller and Child Studio.

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      Running brand On models London trainer store on “shoppable science museum”

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      Swiss brand On has opened its first UK shop on London’s Regent Street, complete with steel fixtures and a robotic arm.

      For its debut outpost in the United Kingdom, On aimed to showcase the science and technology behind its running shoes and clothing.
      On has opened a trainer store on London’s Regent Street”Our concept was a shoppable science museum in the sense that one of the main things we want to share is that what we do is science-based,” said On’s head of brand environments Nicholas Martin.
      It is performance-run culture that is infused into everything we do.”
      The store’s ground floor is defined by three circular steel tables, used to display the brand’s latest products.

      The store contains three circular steel tablesEach of the tables, which can be raised and lowered, is surrounded by a curved steel wall that can be rotated to create a variety of layouts within the store.
      The table at the store’s entrance also holds a robotic arm that mimics the action of running to showcase On’s running shoes.
      The upper floor houses steel shoe cabinets”The first thing you actually see is our robotic arm,” Martin told Dezeen. “We want people to touch and explore. So you kind of get to see the movement.”
      “And then we also try to add different layers of storytelling,” he continued. “So you can compare the different shoes.”
      On describes the cabinets as a “magic wall”The first floor is defined by a pair of steel cabinets, described by On as a “magic wall” that runs the length of the store.
      It contains all of On’s products in all available sizes so that customers can instantly try on trainers.
      “Our goal was to revolutionise the way shoe try-ons happen,” said Martin. “At our stores, we let the product speak for itself. Our technology is something you feel once you put a product on.”

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      Contrasting the steel fixtures, the store’s walls were finished in natural clay sourced from Cornwall, which was applied by hand.
      On the ground floor and in the basement-level event space, the walls are painted in a muted shade of grey while on the upper floors, they are finished in green.
      The cabinets contain all sizes of On’s shoes”Swiss engineering means for us loving technology and the natural world,” said Martin. “Technology makes the store look sleek, nature helps us to give the store a more imperfect and warmer look.”
      “The store green is a nod to the legendary British racing green – a colour culturally saturated in movement, speed and engineering,” he continued.
      The store is On’s first in the UKFounded in 2010, On is known for its lightweight running shoes and is reportedly the fastest-growing running brand worldwide. Its stores form part of On’s wider efforts to build its brand internationally.
      “They offer a space for our fans, community and new customers to explore and get to know the brand,” said Martin. “We see the store as a media channel that connects our fans with the brand.”
      On previously created a reflective mountain cabin in the Swiss Alps to mark the launch of its first hiking shoe.
      All photography courtesy of On.

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