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      Olivier Delannoy creates mirrored “English garden” for Daroco Soho restaurant

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      Paris-based restaurant group Daroco has opened a London outpost with mirrored, curving interiors designed by French architect Olivier Delannoy.

      Delannoy, who has worked on Daroco’s previous projects, reproduced the mirrored ceiling from its two Paris restaurants for the Daroco’s latest location in Soho.
      “Though the layout maintains an orderly appearance, the reflection of the mirror creates an anarchic, enchanted dimension to the space,” he told Dezeen.
      The restaurant ceiling is covered with a large mirrorA wide range of designer lighting was placed throughout the restaurant, with arm wall-mounted lights by Penta, flower-shaped wall-mounted lights by Leucos and suspended glowing discs by DCW Édition. Together they were placed to create a softly lit interior that complements the mirrored ceiling.
      “We approached this project with the aim of mirroring an English garden,” Delannoy explained. “In evoking the garden, the lighting fixtures were inspired by plant motifs such as flowers, water plant stems and tree branches.”

      “The curved resin light tubes were designed to resemble the stem of a phosphorescent water plant,” he continued.
      Suspended glowing discs by DCW Édition illuminate the dining space

      The English garden concept was extended to other design elements such as a large pizza oven covered in blue butterflies and the flooring.
      “We designed the floor to be inspired by the undulation of the first raindrops on a landscaped pond,” said Delannoy.

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      Within the restaurant’s dining areas Delannoy used a diverse range of materials with marble and wooden table tops paired with crushed-velvet seats.
      The colour composition of the fabric used on the seating is intended to “evoke the flowers, earth and vegetation of the water’s edge”.
      A large pizza oven is decorated with blue ceramic butterflies
      Delannoy also drew inspiration from the Italian Renaissance for the restaurant, which serves Italian food.
      The mirrored ceiling bounces light around the interior and creates the illusion of a larger space, “such as that of a renaissance hall,” he said.
      Visitors are met with brass arches informed by the structure of Florence’s basilicas and a large counter that directly references the Baldachin – a large bronze canopy in St Peter’s, Vatican City.
      Looping acrylic light tubes and brass arches conjure evokeDelannoy co-founded Reinh Agency in 2016 and its completed projects include a Parisian cocktail bar and a restaurant in a former Belgian brewery warehouse.
      Other restaurant interiors recently featured on Dezeen include a pizzeria in a Finnish ski-resort,  a |cathedral of fried chicken” and an art-deco informed restaurant in New York.
      The photography is by Julie Spicy.

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      EBBA references modernist architecture at WatchHouse coffee shop

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      Architecture studio EBBA has completed a store for coffee brand WatchHouse that draws on modernist design to provide a calming environment in the heart of the City of London.

      Situated in the 30 Fenchurch Street building of the Square Mile financial district, the store was designed by EBBA for coffee company WatchHouse, which has several cafes around London and also sells its own roasts.
      The store interior references modernist architectureHaving previously completed several other stores for the brand, EBBA was tasked with transforming an empty unit in the landmark office development into an inviting space aimed at attracting visitors from the adjacent lobby.
      “This store offered the opportunity to think carefully about how to make a high quality and calming retail environment that also caters to the flexible operation of the visitors and the building in which it sits,” EBBA founder Benni Allan told Dezeen.
      The space aims to offer a calming environmentThe project brief called for a space focused on retail that also integrates a bar for serving customers. The interior has a more open and relaxed feel than the brand’s other locations, which operate more like typical coffee shops.

      With ample comfortable seating available in the adjacent atrium, EBBA chose to incorporate different settings where customers can rest while waiting for their coffee.
      Furniture including lounge chairs arranged around a coffee table and bar stools at the counter allow the space to be used in a variety of ways.
      Wooden seating is provided in an adjacent atriumElements of the shop’s design are informed by European modernist architecture. In particular, Allan drew on the large lobbies of banks and civic buildings such as libraries, which he said seem to “carry a particular feeling of calmness”.
      Referencing the work of architect Ludwig Mies van der Rohe, EBBA used grid patterns and clean lines to bring order to the interior, while sculptural objects help to partition the space.
      “The overall concept was to create the sense of a box within a box,” Allan added. “The reference to Miesian buildings can be understood in wanting to establish a clear logic to the space through its grid and making objects that help to demarcate space.”

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      EBBA designed and built all of the furniture for the store, including the eight-metre-long stainless steel counter that forms the centrepiece of the space. This monolithic element is used for coffeemaking as well as providing a communal workspace.
      The large coffee table made from blocks of solid oak is intended to resemble stacked timber. Its construction echoes the grid of slatted timber panels cladding the ceiling.
      EBBA chose a material palette that reflects WatchHouse’s goal to create places people want to spend time in. Warm and natural tones and textures offer a respite from the busy urban setting.
      An eight-metre stainless steel counter centres the space”We opted for warm oak panelling, which gracefully cocoons the space, and a unique Ceppo stone floor, which enhances the store’s gridded pattern whilst complementing the feeling of civic grandeur,” said the architects.
      The rear wall is lined with full-height cabinets that conceal the necessary utility spaces, adding to the store’s sense of cohesion and simplicity.
      Minimalist shelving used to display WatchHouse’s simply packaged produce blend in with the relaxed setting.
      All of the furniture was designed and built by EBBAEBBA has worked with WatchHouse on several of its venues, including another site within the 30 Fenchurch Street building that also looks to balance contemporary aesthetics with nods to the City of London’s heritage.
      The studio, founded in 2017 by Spanish architect Benni Allan, has completed a number of projects in London including a temporary education centre built using only reusable components and a residential extension that combines brutalist-style materials with details inspired by a Roman villa.
      The photography is courtesy of EBBA. 

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      Hemingway Design and James Shaw create furniture from recycled clothes for Traid

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      Local studio Hemingway Design collaborated with designer James Shaw to transform a London store interior for charity retailer Traid, which features colourful furniture created from leftover second-hand clothes.

      Hemingway Design renovated Traid’s Shepherd’s Bush branch as part of a wider rebrand for the retailer to mark its 25th anniversary, including its visual identity.
      Hemingway Design has redesigned the Traid store in Shepherd’s Bush, LondonTraid sells donated clothing and accessories in 12 stores across London to fund global projects that tackle the issues caused by producing, consuming and wasting textiles.
      As part of the Shepherd’s Bush store refurbishment, Hemingway Design worked with Shaw to create furniture out of poor-quality clothes salvaged from the Traid sorting warehouse that the retailer deemed unsellable.
      James Shaw created furniture and lighting made from recycled clothesShaw, whose practice centres on repurposing waste materials, created curved pendant lighting from the leftover clothes, which were shredded back to fibres and combined with a plant-based binder.

      The designer applied this method to make the rest of the furniture. One piece is a low-slung bench for trying on shoes, upholstered with a yellow, green and blue patchwork of old denim jeans and corduroy trousers.
      Shaw designed the bench’s lumpy legs in his trademark extruded HDPE plastic, finished in the same colours as the patchwork seat.
      This included changing room door handlesElsewhere in the store, boxy pinewood changing room doors feature multicoloured handles created from the leftover clothes, defined by a speckled appearance thanks to the combination of shredded fibres.
      Silver scaffolding previously used for a different purpose in the original shop layout was used to create a “staff picks” clothes rail positioned at the front of the store.
      The designer combined shredded fibres with a plant-based binder. Photo by James Shaw”To align with Traid’s manifesto of reducing waste and prolonging the lifespan of items, a fundamental objective of the refurb was to reuse and repurpose existing fixtures and fittings within the store where possible,” explained Hemingway Design.
      British designer Charlie Boyden created chunky pastel-hued plinths from other offcuts and materials salvaged from the strip-out. They display merchandise in the shop window illuminated by more of Shaw’s clothing-based pendant lighting.
      Existing silver scaffolding was used to form a “staff picks” clothes railSwirly linseed-based oil-stained pine also characterises the geometric cash desk, fitted with an accessible counter and positioned in front of an existing timber stud wall painted in bold pink.
      Next to the counter, bespoke bright green Unistrut shelving creates additional space for hanging clothes and displaying shoes.

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      According to Hemingway Design, Traid has put 228 million garments back into use to date, saving 622,059 tonnes of carbon dioxide and 105.3 million cubic metres of water.
      “The charity retailer maximises the potential of the clothes you no longer wear, demanding change from a throwaway, fast fashion culture that continues to destroy this planet,” said the studio.
      Charlie Boyden designed display plinths using off-cutsShaw recently applied his extruded plastic designs to another store renovation in central London for shoe brand Camper, which includes a jumbo foot sculpture.
      Hemingway Design previously created a minimalist but colourful logo to celebrate 100 years of the Dreamland amusement park in Margate, Kent.
      The photography is by French & Tye unless stated otherwise. 

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      Gary Card redesigns London’s LN-CC store with orange tunnel and LED-lit club

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      Designer Gary Card has given London’s LN-CC boutique a redesign that includes a sci-fi-looking wooden tunnel and a room “shaped like the inside of a foot”.

      Card, who designed the original interior of the east London store in 2011, said the challenge for him was using the knowledge he has accumulated since then to create something new.
      The LN-CC store in east London has a red facade”The question for myself this time was – can I use everything I’ve learned over the last decade to reimagine one of my most recognized projects,” he told Dezeen.
      “Each room has a very different concept,” he added. “It’s become part of the tradition now to change the temperature and colour palette with each room and encourage a journey of identity and discovery.”
      An octagonal wooden tunnel welcomes visitorsThe store is the only physical shop for LN-CC, which is mainly an online business, and is spread across the ground and lower-ground floor of a former tie factory.

      Visitors enter via an orange wooden tunnel with an octagonal shape reminiscent of the architecture in director Stanley Kubrick’s film 2001: A Space Odyssey.
      Each room in the store has different colours and materialsIt is the third tunnel that Card has designed for the store, following its original orange tunnel and a later white version.
      “The tunnel is LN-CC’s icon,” Card explained. “It’s been with us for over a decade now, so it had to be a significant feature.”
      “We decided early on to bring it to street level and make the entrance something that had never been seen before as part of the store space,” he added.
      “It’s a brand-new design and construction. We’ve brought back the orange from the first tunnel; the white is a nod to the second version from 2014.”
      A cobalt-blue room sits on the lower-ground floorEach of the six rooms in the store has a different feel and different colours, which Card chose together with LN-CC’s buying and creative director Reece Crisp.
      “The colours we settled on really amplify what we’re showcasing, the brand’s unique edit,” the designer said.
      The store is LN-CC’s only physical spaceAmong them is the Callisto room, which has a cave-like feel and a design that was influenced by the building’s existing structures.
      “In the Callisto room, there was a circular part of a helter-skelter that used to be in the building – this used to be a tie factory and it was in the corner,” Crisp told Dezeen. “When we stripped the space back, we saw this sort of circle and that fed into how we wanted that space to be.”
      In the Atrium, Card used tile adhesive to create the structures and patterns on the room’s wide lime-green pillars, which provide shelving for the store’s accessories.
      The Atrium room has green pillars decorated with tile adhesiveFor LN-CC’s shoe room, known as the Midtarsal, Card drew on the anatomy of the human body to create an undulating, flesh-coloured interior.
      “The shoe space, the Midtarsal room, that’s engineering to an incredible degree,” Crisp said. “We love the shape – like the inside of the foot – and how that warps the room.”

      Mooradian Studio sprays London boutique interior with recycled newspaper pulp

      Throughout LN-CC, Card used a variety of different materials to bring the rooms to life.
      “The space is a juxtaposition of lots of different materials,” he said. “So MDF, perspex, wood and concrete – I sought to take small cues from the original while innovating with a refreshed lens exploring the interplay between texture, colour and materials within the newly imagined rooms.”
      The Midtarsal room has undulating shapes in a beige colourThe last room of the store is a club space, which features LED walls that can be used to turn the room into different colours or display messages.
      “The club has always been a huge part of LN-CC’s identity, ” Card said. “It was never about selling clothes – the brand was an online business after all – it was about delivering experiences. So we wanted to do something really special with the new club.”
      The LN-CC club space is lit by an LED wall”It was a bit dark and gritty before, which was cool, but we knew we needed to raise the stakes for the latest store design without it losing its edge,” Card added.
      “My right-hand man, Richard Wilkins, was the tech wizard for the space who created the lighting and amazing LED wall. The lighting totally transforms the space.”
      Other recent London store interiors include a boutique sprayed with recycled newspaper pulp and a colourful Marylebone store with handpainted murals.

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      Barbican’s Unravel exhibition explores the subversive power of textiles

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      Curator Lotte Johnson discusses the transformative power of textiles in this video produced by Dezeen for the Barbican’s latest exhibition.

      Titled Unravel: The Power and Politics of Textiles in Art, the exhibition examines how textiles have been employed to explore themes spanning power, oppression, gender and belonging.
      It features over 100 works that make use of textile, fibre and thread from over 50 artists from across the globe, spanning from the 1960s to the present day.
      The exhibition explores how artists have used textiles to express their lived experienceThe exhibition is designed to challenge the perception of textiles being solely domestic or craft practices and instead features textile works that relate a story of resistance and rebellion as well as pieces that present narratives of emancipation and joy.
      Johnson explained that textiles offer a meaningful medium to express personal and political issues due to their tactile nature and intimate connection to daily life.

      “Textiles are one of the most under-examined mediums in art history and in fact history itself,” Johnson said. “They are an intrinsic part of our everyday lives. When we’re born, we’re shrouded in a piece of fabric. Everyday we wrap ourselves in textiles,” she continued.
      “They’re really this very intimate, tactile part of our lives and therefore perhaps the most intrinsic, meaningful way to express ourselves.”
      Feminist artist Judy Chicago’s Birth Project depicts birth as a mystical and confrontational processThe exhibition is structured into six thematic sections. The first, called Subversive Stitch, presents works that challenge binary conceptions of gender and sexuality.
      The section includes feminist artist Judy Chicago’s Birth Project, which vividly depicts the glory, pain and mysticism of giving birth, as well as a piece from South African artist Nicholas Hlobo, which, despite initially appearing as a painting, is made using ribbon and leather stitched into a canvas.
      Another section of the exhibition is titled Bearing Witness, which brings together artists who employ textiles to confront and protest political injustices and systems of violent oppression.
      Artist Teresa Margolles creates collective tapestries that trigger conversations on police brutalityIncluded in this section are tapestries by Mexican artist Teresa Margolles that commemorate the lives of individuals including Eric Garner and Jadeth Rosano López.
      Garner was an African-American man killed in 2014 by NYPD police officer Daniel Pantaleo, who put Garner into a chokehold during arrest. López was a seventeen-year old-girl assassinated in Panama City.
      Margolles used fabric that had been placed in contact with the victims’ deceased bodies and collaborated with embroiderers from their respective local communities to create the tapestries.
      The Wound and Repair sections includes work from American artist and activist Harmony Hammond’s Bandaged Grid series, in which layered fabric is used to evoke imagery reminiscent of an injured body.
      Tau Lewis’ fabric assemblages offer new narratives of black historiesWhile violence and brutality are key themes examined in the exhibition, it also showcases how textiles can be used to create narratives of hope. The final, most expansive section of the exhibition is titled Ancestral Threads, which encompasses works created to inspire a sense of optimism and reconnect with ancestral practices.
      “This section not only explores artists processing exploitative and violent colonial and imperialist histories, but also celebrates the artists who are re-summoning and relearning ancient knowledge systems to imagine a different kind of future,” Johnson explained.
      Canadian multimedia artist Tau Lewis’s work titled The Coral Reef Preservation Society is a patchwork assemblage of recycled fabrics and seashells including fragments of textured denim.
      The work pays homage to the enslaved women and children thrown overboard in the Middle Passage, the historical transportation route used during the Atlantic slave trade. These women and children have been reimagined as underwater sea creatures to transform the narrative into one of regeneration.
      Vicuña revives the art of the quipu in her installation Quipu AustralA large installation by Chilean artist Cecilia Vicuña titled Quipu Austral is situated towards the end of the exhibition. The installation takes the form of billowing ribbons hanging from the ceiling.
      Vicuña references quipu, a form of recording used by a number cultures in Andean South America. Quipu was a ancient writing system which used knotted textile cords to communicate information.

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      Other sections in the exhibition include Fabric of Everyday, which explores the daily uses of textiles, as well as Borderlands, which examines how textiles have been used to challenge ideas around belonging.
      These sections feature works such as Shelia Hicks’ colourful woven bundles and Margarita Cabrera’s soft sculpture cacti crafted from reclaimed US border patrol uniforms.
      Mexican-American artist Margarita Cabrera uses reclaimed border patrol uniforms in her work”We hope that people might come out of this exhibition feeling invigorated and moved by the stories of resilience and rebellion embedded in the work but also hope and emancipation,” Johnson said.
      “I hope that the show might inspire people to pick up a needle and thread themselves and use it to express their own lived experience.”
      The show is a partnership between the Barbican and the Stedelijk Museum in Amsterdam and was co-curated by Barbican curators Johnson, Wells Fray-Smith and Diego Chocano, in collaboration with Amanda Pinatih from the Stedelijk.
      Unravel: The Power and Politics of Textiles in Art is at the Barbican Centre until 26 May 2024. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.
      Partnership content
      This video was produced by Dezeen for the Barbican Centre as part of a partnership. Find out more about Dezeen’s partnership content here.

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      Tigg + Coll Architects moves studio into converted Victorian mission church

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      Tigg + Coll Architects has converted part of an abandoned mission church in west London into a flexible studio, with the rest of the building set to be turned into homes.

      The studio, led by architects David Tigg and Rachel Coll, has completed the first phase of a redevelopment project that will see all of the Victorian church building in Brook Green brought back into use.
      The Victorian building was previously a mission churchTaking up a third of the building volume, the two-storey Addison Studios features a first-floor workspace for the Tigg + Coll team and a ground-floor space that can be used for meetings or events.
      This ground floor has a flexible layout that can function as a single space or separate zones. It includes a kitchen with an island counter, a materials library on wheels, meeting tables and pin-up areas.
      A first-floor workspace features a restored rose window”We wanted to find a permanent home for our studio that could showcase our ethos and skill sets,” Tigg told Dezeen.

      “When we heard on the grapevine that this local landmark was up for sale and looking for someone to come in and bring it back to life, we were smitten.”
      Original steel trusses are now highlighted in turquoiseLocated in a residential area, the building is believed to be 125 years old. It had been adapted many times, with numerous extensions added, and had fallen into disrepair.
      “It had great bones but sadly had been slowly left to deteriorate, with ramshackle extensions and other alterations that took away from the simple and robust beauty of the existing building,” said Tigg.
      The ground floor is a flexible meeting and events spaceTigg + Coll’s approach was to strip the building back to its original structure and find clever ways of highlighting its history and architectural features.
      Glazing was replaced including a previously concealed rose window that is now the focal point of the building’s gabled end wall.
      It includes a kitchen with a terrazzo island counterBrickwork walls were exposed but only repaired where necessary, while decorative steel trusses were uncovered and painted turquoise to stand out against the white-washed timber ceiling boards.
      “We wanted to allow the reality of the existing building and its materiality to be central to the final finish,” said Tigg.

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      “The principle was to pair it back and make the accents very clear,” he continued. “Nothing was to be covered up if we could help it.”
      “Any existing features not being restored were either relocated to replace damaged or missing elements or left in place and infilled to create a visible collage or quasi memorial of the building’s history.”
      The new mezzanine is built from glulam timber, blockwork and steelA new mezzanine was installed to provide the first-floor workspace with an exposed structure formed of blockwork, glulam timber joists and steel I-beams coloured in a slightly paler shade of turquoise to the trusses above.
      The floor is set back from the windows, creating a clear divide between old and new while new skylights increase the overall level of daylight that enters.
      The first floor is set back from the windowsSeveral new materials are introduced on the ground floor. The pin-up wall is formed of cork, while the kitchen counter is a custom terrazzo made using some of the site’s demolition waste.
      This space allows the Tigg + Coll team to come together for group lunches, presentations or collaborative work. It also provides opportunities for both video calls and formal meetings and could be used for events.
      A cork wall provides a pin-up space”We wanted a calm office that was uplifting, inspirational and unlike a typical work environment,” said Tigg.
      “You can spend time conscientiously working on the mezzanine and then get away from the screen time with a break downstairs. It really helps with mental balance throughout the day.”
      The design aims to celebrate the building’s historyTigg and Coll founded their studio in 2008. They specialise in residential projects, across private homes, housing developments, student living and co-living.
      Past projects include House for Theo + Oskar, designed to support the needs of two children with a rare muscular disorder, and Chapter Living King’s Cross, an innovative student housing project.
      The rest of the building is set to be converted to residentialNow that they have moved into Addison Studios, the architects are set to move forward with the rest of the conversion.
      “We are in an age where it is more important than ever to showcase how the principle of retrofit can not only be a pragmatic and cost-effective choice, but also create immensely warm, characterful and beautiful spaces for working, living and just generally enjoying,” Tigg concluded.

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      Mooradian Studio sprays London boutique interior with recycled newspaper pulp

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      Architecture office Mooradian Studio used spray-on paper pulp to create a bumpy texture across the walls and ceilings of north London menswear store Natalino.

      Taking over a former art gallery in Fitzrovia, Natalino’s first physical store was designed by architect Aram Mooradian in collaboration with design studio Mitre & Mondays to reflect the properties of the brand’s garments.
      Natalino has opened its first physical store”Nathan’s clothes use a lot of natural textures and you can often see how they’re constructed, so we wanted to capture those qualities in the interior,” Mooradian told Dezeen.
      Mooradian, who had recently travelled to Italy with a group of his students from the Architectural Association, was influenced by the contrast of rough and smooth stone surfaces at Carlo Scarpa’s famous Olivetti showroom in Venice.
      The store’s interior was designed by Mooradian StudioAfter initially looking at using a sprayed plaster finish to achieve the desired effect, he came across a spray-on acoustic material from Dutch firm Acosorb that is made from recycled newspaper.

      The material is more commonly used for sound absorption in music studios and restaurants as it helps to reduce reverberation and improves acoustics.
      Spray-on paper pulp covers the walls and ceilingsMooradian used the paper pulp to cover the store’s walls and ceilings alongside utilities such as pipes and ducting. This lends the space a feeling of cohesion in addition to providing the desired tactility.
      “I think retail spaces are often about creating a sensory experience,” the architect said. “Spraying the entire store meant that we could create this atmosphere that wraps around and immerses you.”
      The textured finish is created by blowing the compressed flaked-paper material onto the surfaces together with a non-toxic binding agent.

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      When the interior eventually needs to be refurbished, the material can be easily removed by soaking it with water so it can once again be recycled.
      The use of recyclable materials also extends to the shop fittings, which were developed in collaboration with Mitre & Mondays and custom made in their Islington workshop from standard aluminium strips.
      “We used a range of techniques including bending, folding, clamping and notching to create various metal display structures that can be adapted to fit differently-sized garments,” said the studio’s co-founder Finn Thomson.
      Custom-made aluminium rails are used to display clothingThe components are attached using simple mechanical bolts, allowing them to be easily taken apart and reconfigured or recycled at the end of their lifespan.
      The display structures incorporate hanging rails and table surfaces, while angled aluminium shelves recessed into the wall are used to display shirts, knitwear and jeans.
      A fitting area in one corner of the space features a curtain made from UK-sourced waxed cotton that is suspended from a curved track.
      The aluminium was bent, folded and clamped into shapeThe graphic identity for Natalino was created by design agency Polytechnic, which also owns Bodney Road Studios in east London where Mooradian has his office.
      Aram Mooradian established his studio in 2018 after completing his studies at the Architectural Association. The studio focuses on reusing materials as part of a “gentle building philosophy” that also engages with contemporary craft practices.
      Other reversible shop interiors that have recently been featured on Dezeen include On-Off in Milan, which features a flexible gridded shelving system, and London’s Present & Correct store with its demountable wooden joinery.
      The photography is by Thomas Adank.

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      Selfridges launches The Joke Shop with playful Slapstick Generator artwork

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      London department store Selfridges has opened The Joke Shop, a “shoppable comedy store” that sells products including sneezing powder and has windows filled with whoopee cushions and slipping bananas.

      Located in the corner store space on Selfridges’ ground-floor level, The Joke Shop pop-up store was designed by the retailer’s in-house team.
      The Joke Shop has a fake entrance with nostalgic typefacesThe shop, which the retailer describes as a “shoppable comedy store”, sells joke shop products such as whoopee cushions and sneezing powder, together with fashion pieces from designers including Judith Leiber and Adam Jones.
      Selfridges worked with five joke stores across the UK to get the right atmosphere for The Joke Shop, which Selfridges executive creative director Laura Weir hoped “would platform the power of nostalgia and in-person human connection”.
      The shop sells a mix of playful toys and fashion items”The Selfridges creative team travelled the country visiting local joke shops and found institutions that were rich in inspiration and personality,” Weir told Dezeen.

      “We used more found and vintage pieces than we might usually in the space and as a result, a customer asked me ‘what did you use for the smell?'” she added. “The impression of a genuine joke shop was so strong that customers felt we had scented the space, which we hadn’t.”
      Artist Mel Brimfield created Slapstick Generators for the storeThe Joke Shop also features the Slapstick Generator, an artwork by artist Mel Brimfield that appears ready to drop buckets of paints and anvils on visitors to the store.
      A second Slapstick Generator outside the store threatens to release a boulder on the person at the Selfridges Concierge desk outside The Joke Shop, while a third sits in one of its windows.
      One appears ready to drop a boulder”I love the sheer scale of it, the detail of each mechanism and the sense of movement,” Weir said of the Slapstick Generator.
      A fake door, which fills another of the windows, was inspired by nostalgic typefaces and handwritten wayfinding.
      “Above the door, we worked with Peckham-based signwriter and mural artist Matt Rogers who hand-painted the signs to give a nod to the British joke shops,” Weir said.

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      “Some of my favourite touches were the graphic stickers on the door, which disclosed a funny rating instead of a hygiene rating, for example, subverting classic retailing tropes with funny twists,” she added.
      “Eclectic attention to detail and intentional imperfection felt important.”
      Artist Max Siedentopf designed a display of a banana slipping on a banana peelSelfridges also commissioned artist Max Siedentopf to create installations for its other department store windows, featuring his takes on classic jokes – including a giant chicken crossing a road to get to Selfridges and a trainer-clad banana that has slipped on a peel.
      “Each window pays homage to classic jokes and pranks throughout the decades – from giant whoopee cushions, a wide collection of authentic clown shoes, pie catapults and, of course, bananas,” Siedentopf told Dezeen.
      A giant whoopee cushion fills one window”I bribed a group of monkeys with bananas to randomly select jokes for me,” he added. “Each window is unique, however every single screw, piece of wood, banana and nail were carefully selected for their comedic potential.”
      Other Selfridges retail spaces featured on Dezeen include a pop-up Kim Kardashian swimwear store and a Courvoisier bar by designer Yinka Ilori.
      The photography is courtesy of Selfridges.

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