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      “Subtle luxury” defines Shoreditch jewellery store by Hollie Bowden Interiors

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      Interior design studio Hollie Bowden Interiors has created fine jeweller Rachel Boston’s flagship store and showroom in London.

      Located in Shoreditch’s Redchurch Street, the store is split into four main areas – the retail space, private appointment area, workshop and office space for the jeweller’s team of 12.
      The space blends a neutral palette of glass, steel and sycamore wood veneerThe store aims to blend a neutral material palette of glass and steel with sycamore wood veneer and velvet mohair upholstery.
      “Jewellery stores can be read as quite uninviting and exclusive,” Hollie Bowden Interiors founder Bowden told Dezeen. “I wanted to create the opposite experience to that, something that felt open and un-intimidating, yet special and elevated.”
      Bowden and designer EJR Barnes have created bespoke displays from mirror polished steelPlacing the jewellery centre stage was a key objective for Rachel Boston when briefing Bowden’s team.

      “Even though our pieces are striking, they are ultimately small objects by nature, so I didn’t want a huge amount of fussy furniture or bold colours to detract from the experience of customers viewing our pieces,” Rachel Boston told Dezeen.
      In response to the brief, Hollie Bowden created a compact 19-square-metre front retail space “inspired by the concept of a jewellery box that draws your attention into the small, intricate objects within”.
      The store on Redchurch street is split into four main areasSycamore veneer wall-cladding, limestone flooring and lining the display cases with ivory silk combine to create the jewellery-box effect, “emphasising this feeling of being cocooned in the space” Bowden told Dezeen.
      “I wanted to focus on materials that have a quiet beauty about them, that you have to get up close to really appreciate,” she continued.
      Bowden employs a refined approach to materials for this retail project in LondonThis process of refinement has been a hallmark of Bowden’s style since establishing her London-based studio in 2013.
      “Not over-designing projects with too many materials is very important – to give objects the space to sing,” she explained. “I’m always trying to reduce and simplify.”

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      Jewellery is displayed in floating window vitrines and a cantilever display desk, designed in collaboration with London-based artist and designer, EJR Barnes.
      Made from mirror polished steel, these bespoke displays introduce a “vertiginous moment that makes the space feel unique,” according to Bowden.
      For these cabinets, Bowden and Barnes drew on the utilitarian design language of archives which “display, protect, and organise what they contain in quite a neutral way”.
      Hollie Bowden’s retail space in Shoreditch has been designed in reference to jewellery boxesRather than using big ornamental gestures more common in jewellery retail, Bowden says this approach “represents a unique and original way of presenting jewellery”.
      “The idea of ‘subtle luxury’ feels like a great counterpoint to retail design at the moment that can feel like you’re in a casino,” she added.
      The frames of the cases are simple and uninterrupted, maximising the display of the jewellery and encouraging guests to roam freely around any area.
      The red cab chair placed at the front of the store is by Mario BelliniA Mario Bellini Cab Chair in a deep wine red, placed at the front of the store, works along the lines of the unexpected-red-theory interior trend, featured in our recent lookbook.
      Through a stainless steel-lined open doorway, the rear space is curtained off for private appointments. This larger 42-square-metre showroom in the back has a more relaxed and intimate feel that mirrors the art-deco style of Boston’s jewellery.
      The rear of the store is reserved for private appointmentsUpon entering the rear space, a brown short-pile carpet and bespoke sofa upholstered in Claremont mohair signals the transition from the storefront.
      “We wanted to create two distinct spaces, independent of each other yet with a subtle link that reflects Rachel’s jewellery,” Bowden said.
      “While the spaces contrast, the continuations of steel and limestone allow for a striking continuity throughout.”
      The rear showroom features a bespoke sofa upholstered in Claremont mohairOther projects by Hollie Bowden Interiors featured on Dezeen include a pared-back jewellery showroom and a London office space inspired by the sultry lighting of gentlemen’s clubs.
      The photography is by Richard Round-Turner.

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      AHMM to transform office into co-living space next to London’s Barbican estate

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      Developer HUB and investor Bridges Fund Management have revealed plans to convert a 1950s office building in London into Cornerstone, a co-living residential scheme designed by Allford Hall Monaghan Morris.

      Located on the edge of the Barbican estate, the Cornerstone project will draw from the iconic Barbican architecture to transform 45 Beech Street into 174 co-living residences along with street-level commercial spaces and amenities.
      “Building on the success of our previous London projects with HUB, we are joining forces again to transform an underloved office building in the heart of the city,” Allford Hall Monaghan Morris (AHMM) director Hazel Joseph said.
      AHMM has revealed plans for a co-living retrofit next to London’s Barbican estateAHMM’s proposal aims to re-use as much of the building’s existing structure and facade as possible, taking a “retrofit-first approach” to minimise the need for new building works.
      The studio will also primarily work within the geometric parameters defined by the original envelope, while updating the rectilinear language to create uniform apertures for each co-living apartment.

      Referencing the Barbican estate, a series of arched, double-height extrusions will be introduced across the crown of the building to house additional co-living apartments.
      The design will adapt the existing building’s form and insert a series of arched spaces at the top”The architectural approach has been carefully considered, responding sensitively to the much-loved Barbican context, completing the northern frontage of the estate,” Joseph said.
      The arches will be partially set back from the building’s facade and lined with an asymmetric patchwork of glazed and tile panels underneath the curved overhangs.

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      At street level, warm red panel accents will contrast against the building’s neutral concrete finishes to highlight commercial and collective functions.
      The scheme will integrate a public cafe, a co-working space and community-focused amenities at its lower levels to improve the public realm for those who live and work in the area.
      “The existing structure of 45 Beech Street will be re-used and extended, creating a new residential community with shared amenities and breathing new life into the local streetscape,” Joseph explained.
      At street level, new commercial and public amenities will seek to activate the ground planeAccording to HUB and Bridges Fund Management, AHMM’s proposal was developed in collaboration with the community – including Barbican residents – who were consulted through a series of workshops and events.
      A website was also established to solicit viewpoints about the redevelopment, reiterating the design vision to establish a “vibrant community” that will adapt the original building and holistically contribute to the neighbourhood.
      AHMM was established in 1989 by Simon Allford, Jonathan Hall, Paul Monaghan and Peter Morris in London. The studio has previously converted a 1930s block into New Scotland Yard’s headquarters in London and completed a mixed-use building in Southwark with interlocking flats.
      Also adjacent to the Barbican estate, Diller Scofidio & Renfro’s proposal for a pyramidal music centre was recently scrapped when the City of London Corporation revealed its plans for a “major renewal” of the Barbican.
      The images are courtesy of HUB and Bridges Fund Management.

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      Chai Guys Portobello cafe interior evokes “the colour of spices”

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      Local studio SODA has used warm colours and natural materials to create the first store for tea brand Chai Guys on Portobello Road in London’s Notting Hill neighbourhood.

      The studio drew on the “informal nature” of drinking masala chai tea when designing the interior for the cafe – the first one for the Chai Guys brand, which has previously operated from market stalls.
      The Chai Guys cafe is located on Portobello Road in London”We wanted to keep true to the informal nature of drinking chai by creating a grounded space with low-level seating where there is always room for one more by pulling up a stool,” SODA interior designer Matilde Menezes told Dezeen.
      “The counter was kept quite low, too, to showcase the act of serving chai, which is quite theatrical.”
      The interior has plaster walls and boucle seatsThe Chai Guys Portobello cafe comprises a seating area and a front-of-house desk where the tea is prepared, as well as a bakery at the back that sells pastries.

      As many of the visitors will be getting takeaway drinks, Menezes says she wanted to provide “an impactful impression that was simple and subtle at the same time”.
      Timber panelling clads part of the wallsThe studio also aimed for the 55-square-metre space to be a peaceful refuge from hectic Portobello Road and to reference the Chai Guys branding.
      “The brand is a modern take on chai with its black dynamic typography layered over clean and minimal design,” Menezes explained.

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      “We wanted the colour palette to sit back and let the branding and product be the main event in moments such as the counter, the shopfront, and the retail shelving,” she added.
      “In areas where the branding wasn’t present, we wanted the palette to evoke the colours of the spices and standalone as a direct but understated reference to chai.”
      SODA used natural materials like leather and wood for the cafeThe studio chose to work mainly with natural materials for the interior, which features walls in Clayworks plaster.
      “Clayworks is non-toxic, has low embodied energy and carbon, is breathable, passively regulates humidity and is produced in the UK,” Menezes said.
      “On top of this, the handmade quality of each stroke and lived-in quality complemented the aesthetic we were trying to achieve.”
      A counter serves Chai tea and pastriesSODA also clad the walls in timber panelling and chose boucle and leather for the seating, adding to the store’s tactile feel.
      “Timber has its innate grain and richness, leather ages and provides sheen and the boucle appeals to the touch and is quite striking in the Masala tone,”  Menezes said.
      “All these tactile touchpoints were selected to be resilient in a high-traffic commercial space.”
      Other recent projects by SODA, which was founded by Laura Sanjuan and Russell Potter in 2012, include a colourful interior for The Office Group and a theatre with a revolving auditorium.

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      Oskar Kohnen fills “well-curated” London office with mid-century modern furniture

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      London studio Oskar Kohnen has outfitted a Mayfair office with mid-century modern furniture and contemporary pieces, which “are so well curated that no one would ever dare to throw them away”.

      Spread across three floors, the office is housed within a rectilinear building in London’s Mayfair neighbourhood with a gridded facade.
      Oskar Kohnen designed the office in London’s Mayfair area”It has a townhouse feeling,” studio founder Oskar Kohnen told Dezeen of the office, which he designed for developer Crosstree Real Estate.
      At its ground level, Kohnen clad the entrance hall with dark-stained wooden panels and added sconce lights to subtly illuminate the space.
      A cream Djinn sofa was placed in the entrance hallAn amorphous Djinn sofa, created by industrial designer Olivier Mourge in 1965, was placed in one corner.

      “We worked a lot with vintage furniture, and as for the new pieces we sourced, we hope they are so well curated that no one would ever dare to throw them away,” said Kohnen.
      The first floor features a living room-style space”Warm and inviting” interiors characterise a living room-style space on the first floor, which was created in direct contrast to the industrial appearance of the exterior.
      An L-shaped velvet and stainless-steel sofa finished in a burnt orange hue was positioned next to white-stained brise soleil screens and a bright resin coffee table.
      Terrazzo accents were chosen for the kitchen”The social spaces have an earthy and calm colour palette – yet they are lush and dramatic,” explained Kohnen.
      A pair of low-slung 1955 Lina armchairs by architect Gianfranco Frattini also features in this space, while floor-to-ceiling glazing opens onto a residential-style terrace punctuated by potted plants.
      Oskar Kohnen added a bright gridded ceiling to one of the meeting roomsSimilar tones and textures were used to dress the rest of the rooms on this level.
      These spaces include a kitchen with contemporary terrazzo worktops and a meeting room with a red gridded ceiling that was set against cream-coloured panels and modernist black chairs.

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      The second floor holds the main office, complete with rows of timber desks and an additional meeting room-library space characterised by the same reddish hues as the low-lit entrance hall.
      “The idea was to create an office space that had soul to it and would offer a more personal take on a work environment, rather than the usual corporate spaces we are so familiar with in London,” Kohen concluded.
      The second floor holds the main officeFounded in 2011, Kohnen’s eponymous studio has completed a range of interior projects, including a mint-green eyewear store in Berlin and a pink-tinged paint shop in southwest London.
      The photography is by Salva Lopez.

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      Aro Archive store features pastel-coloured rooms and industrial control station

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      Fashion retailer Aro Archive’s pastel-hued east London store was designed by founder Ariana Waiata Sheehan to evoke “a sense of otherworldliness”.

      The store, located in Shoreditch, replaces the brand’s previous, more industrial store on nearby Broadway Market and was intended to have a frivolous feel.
      The Aro Archive store has pastel-coloured floors in pink and blueThe interior has “a sense of otherworldliness, escapism and fun,” Waiata Sheehan explains, comparing it to “a mixture between a mushroom trip and going to visit someone’s rich aunty who runs a gallery”.
      “We’ve always had very neutral industrial spaces,” she told Dezeen. |But you can get an industrial Zara these days, so time to switch it up and go full personality, which has been scary but so worth it.”
      It is located inside an old Victorian warehouseLocated inside a five-storey former Victorian warehouse, Aro Archive, which sells pre-owned clothing by avant-garde designers, was organised so that each floor has a different colour.

      Monochrome pastel pink, blue and white hues decorate the different levels, which also feature a wide range of reclaimed and recycled materials, furniture and artworks.
      Founder Ariana Waiata Sheehan created the interior design”The pink floor is supposed to feel very warm, womb-like and enclosed,” Waiata Sheehan said. “The blue floor is more light and otherworldly. And the two white floors are very ethereal and calm.”
      White duvet covers by fashion house Maison Martin Margiela were used to create curtains for the changing rooms, while interior pillars are made from reclaimed 1990s metal lamp posts that the designer sourced from a scrapyard in Preston.
      Duvet covers by Maison Martin Margiela frame the changing rooms”The building and surrounding area feel very London, so we did want to bring in a sense of that for example with the lamp posts, metal works and details, bright neon lights and so forth,” Waiata Sheehan said.
      She sourced a number of unusual furnishings for the Aro Archive store, including an industrial control station from a paper-manufacturing plant that is now used as a till.

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      “The industrial paper control station I’ve been watching on eBay for nearly 4 years, waiting for a time I had the space to buy it,” Waiata Sheehan explained. “I wanted something different to the normal till, they’re all so boring and square.”
      The store also has another large metal till and metal drawers that originally came from a 1980s Mary Quant store and were rescued from a squat in Hackney Wick.
      A large metal till was originally from a Mary Quant storeWaiata Sheehan also sourced several smaller pieces for the boutique, where customers can purchase everything down to the artwork, furniture and accessories.
      “I do all the buying so everything is here because I love it in some way,” she explained. “But in terms of favourite pieces in store right now?”
      “For fashion, it’s the Rick Owens orange shearling gimp mask gilet, for objects the Shirin Guild ceramic incense holders and for furniture the wobbly glass table with magazine racks.”
      Waiata Sheehan bought an old industrial control station from eBayWaiata Sheehan hopes the Aro Archive boutique will feel like a home away from home and help to create a community feel in the area.
      “I think Shoreditch is lacking a sense of community and I wanted to work that into the space,” she said. “The feeling of a chaotic family home and a feeling of togetherness.”
      Lampposts from a scrapyard form pillars inside the storeOther London stores with notable interior design recently covered on Dezeen include Swedish fashion brand Toteme’s newly-opened Mayfair store and a Coach pop-up store at Selfridges that had fixtures made from recyclable materials.
      The photography is by John Munro.

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      Halleroed references Swedish Grace and Carlo Scarpa for Toteme flagship store

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      Stockholm studio Halleroed has designed fashion brand Toteme’s flagship store in London, which features a sculpture by artist Carl Milles and a steel sofa by designer Marc Newson.

      Halleroed designed the store, located on Mount Street in the upmarket Mayfair area, together with Toteme founders Elin Kling and Karl Lindman. The duo wanted its third flagship to feature nods to the brand’s heritage.
      “We like the idea of keeping certain elements that we find in our Swedish heritage,” Lindman told Dezeen at the store’s launch event.
      “It can be by using certain vintage pieces, or like in [the brand’s Mercer Street store] in New York, we had a collaboration with Svenskt Tenn,” he added. “It’s about lifting this notion of Scandinavian design or Swedish design.”
      A metal sofa by Marc Newson is among the sculptural details in the storeHalleroed drew on the space itself when designing the interior, focussing on how the light falls.

      “We were inspired by the space itself with beautiful original windows letting the daylight in,” Halleored co-founder Ruxandra Halleroed told Dezeen.
      “The upper part of the windows was partly hidden, which was a shame, so we redesigned the ceiling with a half vault towards the front to show the full height of the windows.”
      A piece by sculptor Carl Milles sits by the entranceThe design also references the work of Italian architect Carlo Scarpa as well as the Swedish Grace movement.
      “We were also inspired by the Swedish Grace period – around 1920-30s – that has an elegant and pure design, something we think works well for Toteme as a brand,” Halleroed co-founder Christian Halleroed told Dezeen.
      “Also the work of Carlo Scarpa we find interesting, more as a mindset on how to work with details and textures to create a subtle elegance and luxury.”
      A black mirrored cube features at the rear of the storeKling and Lindman wanted to keep the feel of “very posh” Mount Street where the store is located, while also underlining the space’s minimalist feel.
      To do so, a lot of effort was put into the colour palette and different textured materials used for the flagship store.

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      “We worked with an off-white palette in different tones and different textures,” Ruxandra Halleroed said.
      “The textures are as important as colour and materials. For walls, we have a glossy, off-white stucco, ceiling in same colour but matte. The floor is in a beige, honed limestone with a so-called Opus pattern.”
      Halleroed chose to redesign the store’s ceiling to reveal its windowsIn the middle of the Toteme shop, Halleroed created a stone-clad cube that holds shelves, vitrines and niches filled with artworks.
      “The volume in the middle is clad with the same limestone, but in three different textures: honed, bush hammered and spiked texture, combined with oxidised dark brass,” Christian Halleroed said.
      The store also features a square black volume in the back made from high-gloss stucco and dark brass.
      The minimalist interior has a beige, white and black colour paletteTo contrast the minimalist interior, the store is decorated with multiple artworks, including a sculpture by Milles and Newson’s intricately woven steel Random Pak Twin sofa, which Lindman found online.
      “He’s a slave to auction houses,” Kling told Dezeen.
      “So he found it and sent it to me and I loved it, and we also have a Marc Newsom piece in every store,” she added. “So we thought, ‘this one’s for the Mount Street store’. At that time we only had the signed contract, nothing else.”
      The store is located on Mount Street in central LondonThe two founders and Halleroed decided on the gypsum Milles sculpture for the Toteme store together, with Halleroed designing a custom niche to place it in that is made from black high-gloss stucco to contrast the pale artwork.
      Halleroed also added vintage Swedish Grace furniture to the store, including armchairs and a coffee table by furniture designer Otto Schulz, a daybed and a mirror in pewter made for the Stockholm Exhibition 1930.
      The studio has designed a number of other store interiors, including a Paris boutique for French brand L/Uniform and an Acne Studios store in Chengdu that aimed to combine the futuristic and primitive.

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      PL Studio applies Moroccan-inspired palette to London townhouse

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      Interior design office PL Studio has transformed an east London townhouse using colours and graphics that take cues from the Jardin Majorelle in Marrakesh.

      The three-storey, new-build house features similar shades of blue, green and yellow to the Morrocan villa that was once home to artist Jacques Majorelle.
      The home’s colour palette draws from the Jardin Majorelle in MarrakeshFurther green tones allude to the villa’s verdant garden, while soft pink hues bring a sense of overall “warmth and joy” to the palette.
      PL Studio designed the scheme for creative couple Tom Lalande and Julian-Pascal Saadi, who live in the house with their chihuahua puppy, Sasha-Lee.
      A green shade was applied to the main bedroomThe studio founders, couple Sabrina Panizza and Aude Lerin, felt the design should reflect their clients’ love of colour.

      “Although we admired the architecture and loved how the townhouse was beautifully filled with natural light, we felt that overall, the property was lacking character and positivity,” said the pair.
      “We wanted to create a home that reflected our clients’ personalities and joyful spirit, a home filled with positive energy.”
      The reception room features cobalt blue walls and arch graphicsLalande and Saadi had recently returned from a trip to Marrakesh, which led this to becoming the starting point for the design.
      The reference is most evident in a reception room at the house’s entrance, which features cobalt blue walls, a colour-block rug, plants and a Tom Dixon Etch pendant light in gold-toned brass.
      The arch graphics feature on both walls and doorwaysThe effect is heightened by paint graphics that include arched openings – both real and illusionary – and stepped blocks that create the suggestion of extra staircases.
      As Saadi works as a psychologist, this room primarily serves as a waiting room for his clients.
      Picture-frame-style graphics provide a backdrop to the dining tableThe couple’s main living space occupies the uppermost floor, where an L-shaped room gives the pair a combined kitchen, dining area and lounge.
      Geometric wall graphics tie these three spaces together but also highlight the divides between them. The most striking of these is a triptych of picture-frame-style blocks that frame the dining table.

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      “Our clients didn’t have a clear idea of what they wanted, but they had a strong desire to be surrounded by pieces of art, colours and objects that would give them good energy, which is so powerful,” said Panizza and Lerin.
      “They were not afraid of mixing different shades and colour combinations, so we went for bright, bold, and fearless!”
      A guest bedroom features a striped ceiling akin to a market stall awningThe main bedroom, located on the middle floor, uses subtly different shades of green to create colour depth. This is offset with monochrome stripes and pops of pink and blue.
      Also on this floor is a guest bedroom that doubles as a dressing room, featuring a striped ceiling that looks like a market stall awning and a pink bathroom framed by black linear details.
      Arches feature throughout these spaces, in the form of mirrors and wardrobes as well as wall graphics.
      A pink bathroom is framed by black linear detailsSaadi’s ground-floor office takes the place of a third bedroom. This room has a different character from the rest of the house, with details inspired by surrealist art.
      Key features include a sculptural table in the shape of a hand and ceiling wallpaper depicting a cloudy sky.
      A ground-floor office takes cues from surrealist art. Photo is by Aude LerinPanizza hopes the “kaleidoscopic” project can serve to inspire people who see London’s new-build homes as characterless compared with the city’s older properties.
      “We want to show it is absolutely possible to create a home with lots of personality and character. It just takes a bit of courage,” she told Dezeen.
      The photography is by Taran Wilkhu unless otherwise indicated. Top image is by Aude Lerin

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      Buller and Rice salon is a showcase of plant-based materials

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      East London hair salon Buller and Rice has opened a new venue with an interior design palette that includes seaweed, algae, cork and mushroom leather.

      Buller and Rice Wanstead is a salon that doubles as a lifestyle store, selling products ranging from homeware to wine.
      Company founders Anita Rice and Stephen Buller designed the interior themselves, filling it with bespoke creations from designers and makers including Natural Material Studio’s Bonnie Hvillum and Copenhagen-based Jonas Edvard.
      Buller and Rice Wanstead is a hair salon and lifestyle storeRice told Dezeen their ambition was to use as many plant-based materials as possible.
      “We wanted to deep dive into what could happen with plant matter,” she explained.

      The collaboration with Hvillum – who won the inaugural Bentley Lighthouse Award at Dezeen Awards 2023 – resulted in latex-like curtains made from a yellow algae-based material.
      The yellow-toned interior includes paper and seaweed lamps by Jonas EdvardEdvard’s contribution is a series of yellow pendant lamps made from recycled paper and seaweed, similar to those he previously made for Copenhagen burger joint, POPL.
      Rice said she spotted them by chance while enjoying a burger there. “When it turned out they were made from seaweed, I knew they were perfect,” she explained.
      Latex-like curtains by Natural Material Studio are made from algaeOther plant-based details include a cork wall and seat pads made from algae-based foam, while cushions made from mushroom leather will be added in early 2024.
      The space is also filled with plants, with many installed behind the front windows.
      Seat pads in the waiting area are made from algae foamBuller and Rice Wanstead is the third venue that the company has opened in east London, following salons in Hackney and Walthamstow.
      Rice said the project represents the latest step in a journey of exploration into eco-friendly materials.

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      Initially, they focused on simple natural materials like wood and cork. They then started experimenting with materials made from recycled waste products, including a sheet plastic made from yoghurt pots.
      “Our primary interest is in finding innovative and sustainable building materials that we can work into an aesthetically pleasing approach,” Rice said.
      Yellow tiles feature throughout the interiorThe renovation involved a complete refit of a former Chinese restaurant that had been shut down for years.
      A yellow colour scheme features throughout, marking a departure from the pink hues of the two other Buller and Rice salons.
      This shade can be found on bespoke concrete pieces created by London-based maker Smith & Goat, including an orthogonal reception desk, a wall-hung washbasin and the column-like legs of two styling stations.
      Plants can also be found throughout the spaceStainless steel features on both walls and surfaces, offering a utilitarian feel that contrasts the warmth of the yellow. “Practicality had a hand in that decision,” Rice admitted.
      The space is completed by custom-made barber chairs, frameless arch mirrors, yellow tiling and speckled vinyl flooring from manufacturer Tarkett.
      The photography is by Megan Taylor.

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