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    Marimekko transforms “real Milanese institution” into flower-clad cafe

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    Jumbo poppies synonymous with Marimekko cover the floor of Bar Unikko, a pink-hued pop-up cafe created as a Milan design week pit stop to mark the print’s 60th anniversary.

    Named after Unikko, the recognisable poppy pattern designed by Maija Isola in 1964, the cafe is a pop-up project at Bar Stoppani in Milan.
    Bar Unikko is a collaboration between Marimekko and Apartamento magazineMarimekko purposefully left the interior layout of the cafe, which is a collaboration with interior design magazine Apartamento, largely untouched to create a contrast between the Finnish brand’s design language and traditional Italian eateries.
    “The idea was to really acknowledge where we are and find a real Milanese institution,” creative director Rebekka Bay told Dezeen at the cafe. “If that hadn’t been our intent, then we could have just taken on an empty space.”
    The cafe features poppy-clad awningBar Unikko is positioned on a corner site with a large pink and orange awning emblazoned with oversized poppies, which also feature on table umbrellas that create a striking landmark when approaching the cafe.

    “We’ve really taken the pattern out of its normal context and let it come to life in a whole new way,” added Bay, who described the contrast between Marimekko motifs and the existing bar interior as “refreshing”.
    “In the Nordics, we’re obsessed with cleanliness, systems and functionality,” she continued. “Whereas here, it’s dramatic and complex.”
    Oiva espresso cups were designed specifically for Bar UnikkoSpread across a single room, the interior kept its existing dark blue accents, burl wood panels, circular tables and a large bar positioned in front of mirrors.
    A neon poppy was placed above one of the tables, which were topped with gold Verner Panton Flowerpot lamps.
    The brand also added its signature pattern to the floor, characterised by poppies finished in two shades of pink, and a blue and yellow curtain at the back of the space.
    All of the crockery is Marimekko-brandedOther than these bold features, Bay explained that the Marimekko touches are found in the “little things”.
    Floral crockery, coasters, napkins and matches appear throughout Bar Unniko, which also includes Oiva – a collection of petite patterned espresso cups designed specifically for the takeover.
    “At first glance, you’re walking into a Milanese bar, and it doesn’t actually look like we’ve done much – but then the more you immerse yourself you start noticing these things,” said Bay.

    Printed textiles are “not just an accessory but something that can create a space” says Marimekko creative director

    Framed black and white photographs of the late Marimekko founder Armi Ratia were mounted to the walls as a nod to the brand’s history.
    Throughout the day, the changing light alters the pink glow that illuminates the interior while a shifting soundtrack signals the transition from morning to afternoon to evening.
    Bar Unikko is a day-to-night cafeBay explained that communal gathering is at the heart of Marimekko, which is why the brand chose to create a day-to-night cafe to celebrate 60 years of its well-known print.
    “Our founder famously said, I think at the beginning of Marimekko, that the brand could’ve been anything,” reflected the creative director. “Our mission is not only to bring joy to people’s lives but to bring people together.”
    Other highlights from this year’s edition of Milan design week include Faye Toogood’s Rude Arts Club exhibition, furniture made from reused skyscraper formwork and an inflatable gaming chair from IKEA.
    The photography is by Sean Davidson.
    Bar Unikko is open from 15 to 21 April 2024 at Bar Stoppani, Via Antonio Stoppani 15, 20129, Milan. See our Milan design week 2024 guide on Dezeen Events Guide for information about the many other exhibitions, installations and talks taking place throughout the week.

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      Printed textiles are “not just an accessory but something that can create a space” says Marimekko creative director

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      Bold colours and prints can enhance interiors in the same way as architectural details, argues Rebekka Bay of lifestyle brand Marimekko in this interview.

      Bay was appointed creative director of the Finnish design firm in 2020 having previously held top roles at fashion brands including Everlane, Cos and Uniqlo.
      Founded in 1951, Marimekko is known for its bright and bold prints that are applied to clothing, ceramics and homeware.
      Bay talked to Dezeen about how printed textiles can add spatial design to interiors. Photo courtesy of MarimekkoMore than just decorative pieces, Bay believes Marimekko’s patterned surfaces can be used as features to define and create interior spaces.
      “Often printed textiles are confused with this idea of just being like a drape or a tablecloth, but really when we develop printed textiles at Marimekko we see them as architectural elements, something that can also add spatial design or architectural elements to your home,” she told Dezeen.

      “They are not just an accessory, but actually something that can create a space.”
      Marimekko collaborated with IKEA on a homeware collection informed by wellbeingIn the wake of coronavirus lockdowns, the ability of colourful prints to improve wellbeing and happiness in the home has become increasingly valuable, Bay added.
      “The role of the home is increasingly important because we have all been forced to relate to what our home environment is and how it supports our wellbeing,” she said.
      “There is a renewed understanding of the importance of creating a home environment that will allow you to both rest and re-energise.”
      “Being surrounded by bold beauty is something that evokes happiness or optimism,” Bay continued.
      References to Marimekko’s and IKEA’s Nordic heritage are seen throughout their collaborationPicking up on this trend, Marimekko recently collaborated with Swedish furniture retailer IKEA to create a homeware collection named Bastua, which includes furniture, glassware and textiles informed by nature and the self-care rituals of the Nordic sauna.
      Drawing on the brands’ Nordic heritage, the Bastua collection features practical home objects made from wood and glass.
      Bay said the collaboration aimed to focus on circularity and longevity.

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      “What we share both at Marimekko and IKEA is that in the design process, we are concerned with how to design for circularity, how to design for longevity, how to design objects of timeless value and also multi-use objects,” she said.
      “Our intent in this collaboration was to design objects that will have this timeless value, both in terms of the design but also in terms of material.”
      “We have worked in very honest natural materials with glass and wood and other materials that improve over time and also focused on how the materials can be either recycled or upcycled.”
      The rhubarb leaf is a repeated motif in the Bastua collectionMarimekko developed brand new prints for the Bastua collection, including a large rhubarb-leaf design that references the plants often found growing beside sauna buildings in Finland.
      This print was applied to bath robes, seat cushions, shower curtains, trays and the iconic IKEA carrier bag.
      “Functionalism and pragmatism joins this idea of celebrating everyday objects, which is very much a product of Marimekko’s mission – to bring joy to people’s everyday lives,” said Bay.
      “I think for Nordic designers, we have strong design traditions in creating very beautiful but very functional, democratic design.”
      Bay believes bold, colourful prints can add happiness to the homeIn addition, she emphasised a desire to inject an element of humour into the designs.
      “At times it’s very subtle and very serious, but I think what is unique to both Marimekko and IKEA is this intent also to bring a smile or a wink,” she continued.
      “There’s something outside of the seriousness, wanting to develop truly high-quality, timeless design but also wanting to bring this little wink.”
      Bay enjoys creating collections that “bring a smile or a wink”Marimekko has accrued a large portfolio of prints over its seven decades of production and still reproduces archive designs.
      The brand’s historic prints are used to inform new print designs that it hopes will resonate with modern consumers.
      “I think there’s always this danger if you only look back that you end up being self-referential, or you end up being an archive or a museum piece,” said Bay.

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      “I would hate to create something of only museum value and not create a proposal for the future,” she added.
      “There is this always looking back in order to look forward, always understanding what has resonated, what has broad relevance and then see if we can reposition or refocus that.”
      Other projects recognisable for their bold textile designs that have been featured on Dezeen include a collection of upholstery fabrics informed by Iranian culture and an exhibition that celebrates a 1940s print by using it to cover walls and seating.
      The photography is courtesy of Inter IKEA Systems BV unless otherwise stated.

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