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    Maria Vittoria Paggini’s gives her home “porno-chic” makeover for Milan design week

    Designer Maria Vittoria Paggini has used colourful wallpaper and murals depicting nude bodies concealed behind peepholes to transform her home for Milan design week.

    Located in the 5vie design district in the heart of the city, Casa Ornella is annually redesigned by Vittoria Paggini who presents the project during Milan design week.
    This year, the property – which is also partly an art gallery, is themed “porno-chic”.
    Maria Vittoria Paggini has redesigned her home around the theme of “porno-chic””Casa Ornella is a maximalist house” said the designer, who is opening up her home to the public during the week.
    “Porno-chic stems from a strong need for rediscovery and self-awareness. To achieve this, I felt the need to bare myself and decided to use the metaphor of the naked body, pushing it to the extreme to make it invisible to the eyes,” she told Dezeen.

    “Going beyond that, porno-chic aims to be a style of ‘rebirth,’ a recognition of oneself through the home or any place to inhabit.”
    Tatiana Brodatch’s graphic wallpaper features in the living spaceThe interiors feature a living space characterised by artist Tatiana Brodatch’s striking wallpaper. Oversized spots and stripes in pink and purple hues form the backdrop for images of faceless, nude male sculptures touching themselves.
    Finished in Brodatch’s signature lumpy plasticine, the figures look like they are flying through space.
    Illustrative nude bodies decorate brown curtainsTwo boothlike, art deco armchairs with burl wood casing were positioned next to this feature wall, as well as a translucent table designed by Vittoria Paggini and topped with twisting, marble and Murano glass candelabras by Aina Kari.
    Visitors can see Brodatch’s wallpaper through a circular peephole on one of the corridors, which adds to the “sensual” atmosphere of the home, according to the designer.
    A naked mural lines one of the corridorsElsewhere, brown curtains illustrated with naked female bodies and a small but suggestive figurative sculpture sitting on a silver tray are reflected in a swollen gold mirror.
    One corridor is characterised by a large-scale floor mural of a nude woman, created as a set of abstract brown and pink shapes.
    The only private room is the bedroomThe only room not open to the public is the bedroom, which is decorated with a graphic, floor-to-ceiling mural of naked men surrounded by decadent architecture, influenced by 13th-century paintings.
    Visitors can view the bedroom mural, created by Milanese illustrator Damiano Groppi, through another peephole.
    A peephole reveals the room’s muralSugary pink walls, striped and chequerboard accents and multiple mirrored surfaces throughout the home add to its maximalist design.
    Casa Ornella also includes two more Vittoria Paggini-designed products, which are being debuted for the design week and take cues from “the world of jewellery”.

    Six typefaces that make use of the human body and bodily fluids

    These are bulbous gold taps created for Milanese brand Manoli – positioned above veiny Gio Ponti basins in the bathroom – and slender light switches designed for Officine Morelli.
    According to Vittoria Paggini, these pieces are “what is most characteristic of the porno-chic style”.
    “They serve two different functions but have the same language that aims to communicate sensuality and timeless elegance.”
    Sugary pink walls feature throughout the homeThe annual Milan design week has kicked off in the Italian city, with projects on display ranging from a collection of everyday objects designed using algae and sculptural lights by Leo Maher that reference “a hot-pot of queer culture”.
    The photography is courtesy of Maria Vittoria Paggini.
    Casa Ornella is on display at Via Conca di Naviglio 10, Milan, during Milan Design Week from 15 to 21 April 2024. See Dezeen Events Guide for more architecture and design events around the world.

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    Vincent Van Duysen transforms Milanese palazzo into “sensual” Ferragamo store

    Belgian architect Vincent Van Duysen has completed a boutique in Milan for Italian fashion house Ferragamo, featuring red marble panels and an alcove covered in ceramic petals that offset the original Renaissance-style interiors.

    The store is located within Palazzo Carcassola Grandi, which was originally built in the 15th century and now occupies a prime spot on Milan’s Montenapoleone fashion street.
    Vincent Van Duysen has designed Ferragamo’s Montenapoleone boutiqueThe palazzo was remodelled in the 19th century when it was home to Emilio Morosini – a member of the Italian unification and independence movement known as the Risorgimento.
    Van Duysen chose to retain much of the building’s historic character while introducing some surprising contemporary details.
    Footwear is displayed in a large salon”With this project, we tried to express a timeless Italianicity that is steeped in Ferragamo’s DNA,” said Van Duysen. “A sensual theatrical setting, where the scenic screen is luxuriously elevated and used as a backdrop and space dividing element at the same time.”

    “The skilful juxtaposition of modern, essential elements and materials with existing structures such as the columns and the cross vaults creates a pleasing contrast that enhances every feature.”
    An alcove is decorated in ceramics by Andrea MancusoAt the heart of the 280-square-metre interior is a large salon for displaying Ferragamo’s footwear. A minimal material palette comprising Venetian stucco walls, stone flooring and off-white painted ceilings allows the original details to stand out.
    Large mirrors set in simple bronze frames enhance the sense of space, while slabs of mottled Napoleon Red marble provide a punchy contrast that nods to the favourite colour of the company’s founder, Salvatore Ferragamo.
    The rest of the spaces are organised and designed to evoke the rooms of a grand villa, each with a unique character tailored to reflect the collections it holds.

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    “The design originates far in the past, in the person of Salvatore Ferragamo himself, who liked to receive his customers as if in his home living room,” explained Marco Gobbetti, Ferragamo’s CEO and managing director.
    “This was precisely how he thought of his shop, as a place to come together and converse. This starting point has brought us to this contemporary expression of the intimacy of home and Italian-ness.”
    As customers move through the sequence of rooms, they come across areas dedicated to footwear, bags, accessories and clothing, before finally descending a short stone staircase to reach a space displaying silk items.
    Marble detailing features throughout the storeFerragamo worked with contemporary designers and gallerists to curate a collection of unusual objects and furniture intended to embody the store’s “contemporary Renaissance spirit”.
    An alcove visible through one of the windows is covered in sea-blue ceramics crafted by Andrea Mancuso of Milanese studio Analogia Project, using the same technique he developed for the Aquario collection for Nilufar Gallery in 2022.
    Mancuso also used the circular ceramic petals, intended to evoke fantastical aquatic flora, to form a display table placed at the boutique’s entrance.
    Side tables by Andrea Anastasio stand in the vestibule next to the changing roomsSide tables found in spaces including a lounge-like vestibule next to the changing rooms are from Andrea Anastasio’s Corallium collection for Giustini/Stagetti Gallery and consist of coloured stone pieces stitched together using leather string.
    JoAnn Tan’s Stockholm-based studio created the display tables seen in the windows, which are covered with leather fringe reclaimed from Ferragamo’s production sites.
    Van Duysen is known for his multidisciplinary work for the hospitality, fashion and furniture sectors, and has been the creative director of Italian design brand Molteni&C since 2016.
    JoAnn Tan’s fringed display tables can be seen from the outsideAs part of his role, the architect has revamped the firm’s corporate showroom in Giussano, Italy, and designed a “palazzo-like” showroom in New York.
    Salvatore Ferragamo established his first business focusing on ladies’ footwear in 1927. In addition to footwear, the firm now produces luxury goods such as bags, accessories and ready-to-wear clothing, all of which are displayed at the Via Montenapoleone showroom.
    In 2022, British graphic designer Peter Saville updated Ferragamo’s brand identity, replacing its handwritten logo with a custom serif typeface that references stone inscriptions.

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    Italian modernist architecture informs Bottega Veneta store in historic Milan galleria

    Fashion house Bottega Veneta has opened a boutique designed by its creative director Matthieu Blazy inside the Galleria Vittorio Emanuele II shopping arcade in Milan.

    Bottega Veneta’s two-storey store is distinguished by three primary materials: glass, Italian walnut and green Verde Saint Denis marble.
    A spiral staircase greets shoppers at the Bottega Veneta store in MilanThis trifecta is applied in strict grids to evoke Italian modernism and provide an organising principle in the various rooms.
    “There are different experiences of space in the store,” said Blazy. “I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship and to capture the intimacy and the imagination of getting dressed.”
    Grids are used throughout the store to organise materialsFrom the galleria, shoppers are greeted by a dramatic spiral staircase made entirely from Italian walnut – a material used throughout the interior as panelling, modular shelving and furniture.

    Green marble is laid in squares across the floors, separated by strips of walnut and occasionally swapped for larger patches of dark green wool carpet.
    Glass blocks are integrated into the walls and ceilingsSquare glass blocks are similarly arranged into grids across walls and ceilings, illuminated from behind to produce a soft warm glow throughout the store.
    Green leather chairs and benches are accompanied by custom rounded wood tables and stools to form lounge areas.
    “Throughout the space, soft textures are found in leather seating and wool carpets, while modular shelving units build a sense of discovery and play,” Bottega Veneta said.
    The fitting rooms feature leather niches that provide a place to sitFitting rooms are fully lined in walnut, except for leather-wrapped niches that provide a small seat, giant mirrors with built-in lighting and more green carpet.
    Sculptural polished metal elements form the door pulls and clothes hooks, their smooth surfaces contrasting with the more textured golden planters and entrance handles.

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    On the upper level, recesses formed by the Galleria’s arched windows provide nooks for seating and plants, as places to look out onto the highly decorative arcade.
    Designed in 1861 by architect Giuseppe Mengoni, the neo-classical Galleria Vittorio Emanuele II is one of Milan’s most desirable shopping destinations.
    Polished metal sculptures form door pulls and clothing hooks in the fitting roomsThe four-storey, glass-vaulted double arcade is located in the city centre, close to other landmarks like the Duomo and the Teatro alla Scala.
    The new Bottega store is the latest to open under Blazy since he took the reigns of the luxury brand in 2021, following locations on London’s Sloane Street and the Avenue Montaigne in Paris.
    The new store is located in the historic Galleria Vittorio Emanuele II shopping arcadeFor the brand’s Spring Summer 2023 runway show, Bottega Veneta collaborated with Italian designer Gaetano Pesce, who envisioned a colourful resin-covered floor and 400 bespoke cotton-and-resin chairs for the set.
    Pesce later went on to create a pair of handbags for the brand, which were designed to suggest different bucolic landscapes.
    The photography is courtesy of Bottega Veneta.

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    Monolithic green marble forms “majestic wall” in Milan apartment

    Italian studio AIM has designed a compact, multi-level apartment interior in Milan organised around a floor-to-ceiling Verde Alpi marble partition.

    Created in collaboration with local marble artisans Bianco67, AIM Studio used the wall to divide the various functions of Green Nest, aiming to create an elegant backdrop for a dynamic domestic experience.
    Monolithic green marble carves apartment interior by AIM Studio in Milan”The design challenge [for] Green Nest was to combine the compact size of the dwelling with the desire to create inviting, functional and representative spaces pleasant to live in at all times of the day,” AIM Studio told Dezeen.
    “We were looking for a single gesture to characterise the apartment [and were] inspired by the idea of a majestic wall [running] through the heart of the house,” the studio continued. “This massive element, both because of its solid presence and its intrinsic beauty, is the focal point on which the entire design revolves.”
    The fluid living spaces can be divided by an operable ribbed glass doorThe marble partition was constructed as a permeable threshold between the apartment’s lower level living spaces and a staircase leading to the habitable roof terrace above.

    Designed as a single, fluid area, the main living room and bedroom can be separated by full-height ribbed glass doors. 
    The studio used the marble wall system to host functional storage and compartment spacesAIM Studio sought to meet the practical requirements of small-footprint living by using the Alpi marble to conceal a series of deep storage compartments.
    “More than a monolith, the volume is an inhabited wall whose thickness is continuously perforated, crossed and interrupted to host the different functions of living,” AIM Studio said.
    “[It] was designed as a precious shell but [leaves] nothing to chance in terms of containment and management of the space. Every compartment, every opening, has been designed [for utility].”

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    Behind the marble partition, the staircase to the rooftop terrace was completed with a central lightwell to draw natural light into the space below.
    The studio also integrated large windows into the main living area to encourage an interplay of light on the reflective marble surface and to evoke a chiaroscuro-like effect.
    The compact kitchen was formed by suspended travertine joineryTucked into a corner of the living room, the kitchen was demarcated by suspended travertine joinery and an embossed mirror feature wall.
    Neutral-toned fixtures and restrained furniture pieces were selected to balance the apartment’s modern aesthetic and emphasise the drama of the green marble.
    An embossed mirror feature wall was connected to the kitchen nook”We conceived this project as a search for authenticity; a minimal but at the same time welcoming and functional design created through natural, precious [and] timeless materials.”
    “We hope that this search for authenticity will be perceived by those who will inhabit these spaces and that it will translate into family atmospheres and elegant, but convivial, environments.”
    The studio selected a neutral material palette to emphasise the green marble gestureFounded in 2012 by Claudio Tognacca in Milan, AIM Studio has projects spanning across architecture, interior design and product development both in Italy and internationally.
    Other recently completed projects in Italy include Antonino Cardillo’s design for “a miniature palazzo” residence near Lake Garda and Humbert & Poyet’s interior conversion of a 16th-century Milanese chapel into a Beefbar restaurant.
    The photography is by Simone Bossi

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    Humbert & Poyet sets up Beefbar restaurant inside 16th-century Milanese chapel

    Interior design duo Humbert & Poyet has delivered an opulent setting for the Milan outpost of high-end steakhouse Beefbar, taking over the former chapel of a 500-year-old seminary on Corso Venezia.

    The studio drew on the architecture of the historic building with its dramatic vaulted nave – recently restored as part of a seven-year renovation project led by architect Michele De Lucchi – while introducing elements of Milanese modernism.
    Beefbar Milano is set inside a converted chapel”We were inspired by the major figures of the Milanese style of the 1940s and 1960s and the timeless sophistication and modernism that their designs gave rise to,” said Humbert & Poyet.
    “We wanted guests to feel transported to a place that invokes the past, present and future, and experience the inimitable sensuality and relaxed nature of the Italian spirit.”
    Humbert & Poyet introduced dining chairs by Vico MagistrettiAs the restaurant is located in a historical site, Humbert & Poyet’s wanted to honour Milanese craftsmanship, using locally-produced materials including marble, terrazzo flooring and woodwork, all sourced from Milan and nearby Bergamo.

    “This also meant that we were able to reduce our carbon footprint by cutting down transportation distances, while also being able to showcase the beauty of the raw materials native to the region, as well as the intricate work of Italian artisans living in Milan,” the studio said.
    Dark red zellige tiles provide a subtle splash of colourPrimarily, the duo sought to balance the high vaulted ceilings of the former chapel with the comparatively small footprint of the space while finding a way to integrate the kitchen into the restaurant.
    “The decision to have the restaurant, bar and kitchen open onto one another was driven by our desire to create an environment where guests could truly savour moments of conviviality,” the studio said.
    “We also consciously aimed to preserve and showcase the inherent beauty of the original space, avoiding any partitioning that could potentially detract from its aesthetic while we decided to create a pavilion structure under the vault, which the kitchen could be placed beneath.”

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    Key to this fusing of the three main spaces is the terrazzo floor, which unites the restaurant, bar and kitchen.
    Its stylised wave pattern pays tribute to Italian architect Luigi Caccia Dominioni, who left “an indelible mark on post-war Italian design and Milanese modernism”, according to Humbert & Poyet.
    “His versatile approach to architecture and design allowed him to harmoniously blend historical and traditional elements with the modern urban environment,” the studio said. “This is precisely the essence we sought to capture in our design for the Beefbar Milan.”
    Benches are upholstered in opulent green velvetThe colours found within the terrazzo informed the palette of the whole space.
    Shades of green, black, white and burgundy repeat throughout the bar and restaurant, found across curving green couches, hand-made burgundy tiles and in the onyx marble that lines the meat display cases.
    “Our selection of colours is intricately tied to the terrazzo, which creates a cohesive and aesthetically pleasing environment that enhances the overall dining experience,” the studio said.
    Fluted walnut panelling nods to Milanese cafesJuxtaposing with the austere finish of the lofty vaulted ceiling, the lower section of the room is enveloped in fluted walnut panelling, which Humbert & Poyet chose as a nod to the “aesthetic codes of Milanese cafes”.
    Dark red zellige tiles add a touch of colour to the space while tactile velvet features on the green upholstered banquettes, providing a counterpoint to the hard surfaces.
    Positioned below Humbert & Poyet’s Asterios lights, tables topped with deep green Verdi Apli marble bring a sense of “refinement and sophistication” to the space, the studio said.
    The chapel’s dramatic vaulted nave remains a core feature of the space”The marble tables are a perfect complement to the sumptuous velvet seating benches, and the marble’s organic qualities create a sense of dynamism when paired with the Carimate dining chairs by the Italian designer Vico Magistretti,” said Humbert & Poyet.
    Beefbar Milano has been shortlisted in the restaurant and bar interior category of this year’s Dezeen Awards.
    Also in the running is a restaurant in a former mechanic’s workshop in Guadalajara and David Thulstrup’s interior for Ikoyi in London, which features copper walls and a curved metal-mesh ceiling.
    The photography is by Francis Amiand.

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    Daisuke Yamamoto presents recycled steel chairs under Milan railway arch

    Japanese designer Daisuke Yamamoto presented recycled steel chairs on podiums of the same material as part of an exhibition in Milan, which has been shortlisted for a 2023 Dezeen Award.

    Yamamoto’s Flow project explores ways to minimise industrial waste by focusing on a single material – light-gauge steel (LGS).
    Daisuke Yamamoto presented his Flow chairs as part of the Dropcity showcaseCommonly used in construction as a strong, lightweight framing option, LGS is also one of the industry’s largest waste products, Yamamoto claims, as it is rarely recycled after demolition.
    The designer therefore chose to create a second life for the steel sheets and components as a series of sculptural chairs.
    The chairs were placed on podiums made from the same light-gauge steelHe also used LGS to form platforms for showcasing the seating designs as part of an exhibition at Milan design week 2023 that has been shortlisted in the exhibition design category of this year’s Dezeen Awards.

    “This project began with the awareness that everyday recycled construction materials are disposed of, then new construction begins – a so-called ‘scrap and build’,” Yamamoto said.
    Each of the recycled steel chairs had a different form”Using the iconic LGS material – one of the most popular materials normally used in framing systems throughout the interior wall structure – we transformed it into beautifully redesigned furniture, giving the materials a second chance,” he added.
    The exhibition formed part of the Dropcity showcase, which took place inside the Magazzini Raccordati spaces at Milan Central Station during the design week in April.
    A workshop bench was also placed at the centre of the spaceThese empty railway arches have a dilapidated, industrial aesthetic with peeling floors, stained tilework and exposed utilities.
    Yamamoto chose to leave the vaulted room largely as he found it but placed a series of platforms in two rows, upon which he presented the series of chairs.

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    Track lighting was installed overhead to spotlight the elevated designs, each of which has a slightly different shape.
    In the centre of the exhibition, a workshop bench also built from lightweight gauge steel was used to fabricate more chairs during live demonstrations between Yamamoto and craft artist Takeo Masui.
    Yamamoto and Takeo Masui built more recycled steel chairs during live demonstrations”This is a landfill, a place where a volume of used LGS is collected,” Yamamoto said. “A place where the designer and craftsmen work hand in hand to recreate what was bound to be disposed into something new, a process of disassembling to re-assemble.”
    The intention was to not only showcase the material’s capabilities for reuse but also to allow visitors to engage with the process and ask wider questions about how society deals with waste.
    The demonstrations allowed visitors to engage with the processUsing waste materials produced by other industries was a key trend that Dezeen spotted during this year’s Milan Design Week, with designers and studios including Formafantasma, Prowl Studio, Atelier Luma and Subin Seol all looking to reduce the environmental impact of their products.
    The photography is by Takumi Ota.
    Future Landfill took place at Magazzini Raccordati from 15 to 23 April 2023 as part of Milan Design Week. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.

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    Studio Wok designs Milan bakery Pan as contemporary take on Japanese culture

    Architecture practice Studio Wok has created a matcha-green counter and Japanese-style fabric panels for bakery and wine bar Pan in Milan’s Acquabella district.

    The studio created the eatery, which is led by Japanese chefs Yoji Tokuyoshi and Alice Yamada, to have an interior that would represent a meeting between Japan and Milan.
    “There are references to Japanese culture, non-literal and far from stereotypes,” Studio Wok said. “The intention was for a deeper understanding, working on the concept of quality, both in materials and in details.”
    A fibreglass counter sits at the centre of the bakeryA central bread counter is the “protagonist piece” in Pan’s interior design.
    The counter was constructed from panels of fibreglass grid and its eye-catching colour was informed by the vivid green of matcha, an ingredient widely used in Pan’s food, the studio said.

    Fibreglass was also used to create an external bench, linking the bakery with the wider neighbourhood.
    Fibreglass was also used for an external bench”We did a lot of research looking for a ‘poor’ material that could be ennobled by being used in an innovative way,” Studio Wok told Dezeen.
    “Fiberglass grating is a material used in industry but little used in interiors and it seemed perfect to us.”
    Fabric hangs from the ceilingThe green of the fibreglass is echoed in vertical fins of hanging fabric that define the ceiling, creating a dialogue between hard and soft elements within the space.
    These suspended sheets of fabric are a contemporary update of the traditional Japanese design element of ‘noren’, meaning curtains or hanging divider panels.
    Wooden seats have views of the street”The ceiling sheets have the main function of creating a three-dimensional covering to make the environment more welcoming and also to work from an acoustic point of view,” the studio said.
    “They create a suspended three-dimensional world, both continuous and ephemeral. Furthermore, they dialogue with natural light during the day and with artificial light in the evening.”
    The bathroom has a decorative stone sinkIn the bathroom, the green theme continues with a wall and sliding door featuring translucent panels of pressed cellulose, which have been fixed onto a wooden grid frame.
    “We were looking for a translucent material to allow natural light to pass through the anteroom. It also reminded us of the rice paper walls, typical of Japan,” Studio Wok said.

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    The effect of these materials is to create “a green monochromatic box from which the monolithic element of the sink emerges,” Studio Wok said.
    The sink was made of a grey-tinted natural stone called Moltrasio.
    In the main space, light grey walls and floors in hand-trowelled cementitious resin amplify the sense of light, while chestnut was used in both its pale natural form and stained black across integrated and freestanding furniture.
    Black-stained chestnut was used for the bar areaThe bar area has a more serious, less playful atmosphere, informed by the black-stained chestnut wood of the counter and cabinetry.
    Here, a rough-hewn natural stone boulder serves as a water counter, introducing a freeform, sculptural element to the space.
    Studio Wok designed the bakery and wine bar with references to JapanTo anchor the space in the local neighbourhood, Studio Wok designed large windows with pale chestnut frames that open the bakery up towards the street.
    Seating in the window areas “project the interiors of the venue outwards, creating a hybrid threshold space between the domestic and the urban,” the studio said.
    “Our vision for the material palette at Pan was to seek a balance between elements with a contemporary and industrial flavour, with others that are more natural and timeless,” said Studio Wok.
    “It’s a celebration of Japan and its dualism between innovation and wabi-sabi spirit.”
    Studio Wok has previously designed a cavernous pizza restaurant and transformed a barn into a country home.
    The photography is by Simone Bossi.

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    6a Architects brings Soho sex shop windows to JW Anderson Milan flagship store

    British fashion brand JW Anderson has opened a flagship store in Milan that was designed by British studio 6a Architects and draws on the local atmosphere as well as Soho sex shops.

    The 53 square-metre-store is located on the Via Sant’Andrea luxury shopping street in Milan’s Quadrilatero shopping district. It is set across a single floor and comprises two rooms.
    JW Anderson’s first Milan store was designed by 6a ArchitectsWhile the boutique primarily draws reference from its “bourgeoise” Milanese surroundings, the retail space also pulls from designer Jonathan Anderson’s first JW Anderson store in Soho and from the 2017 exhibition Disobedient Bodies, which was curated by him.
    It was designed by 6a Architects, who Anderson began working with in 2017 after selecting the studio to design the set for Disobedient Bodies at The Hepworth Wakefield.
    It draws on a Milanese atmosphere”I thought [6a Architects] really grasped how to take my visual language and turn it into something which was able to be educational,” Anderson told Dezeen.

    “They’re very good at hybrid, old or new. They’re very good at this combination, they’re great architects.”
    “The store actually is a combination of Disobedient Bodies and a store. It’s a little bit more elevated,” he said. “The front of the building feels Soho, and as you go in, it feels more kind of domestic Milanese.”
    It carries over elements from the Soho storeIn a nod to the store frontages of the sex shops found in London’s Soho area, the windows of the Milanese store were decorated with neon lighting and rainbow-slatted curtains.
    Anderson and 6a Architects used the design as a juxtaposition against the more typical Milanese interior.
    “For me, there is something very sexual about neon lighting,” said Anderson. “I think we associate it with grand gestures and I felt like a window is kind of like a television set. There’s something with neon that it does, it kind of tricks you.”
    Traditional Italian furnishings and finishes fill the interior”There are little alleyways and they have all these amazing sex stores on and these curtains,” Anderson continued.
    “I liked the idea that we have this in Milan and then suddenly you enter into a kind of Milanese setting, something which is very bourgeoise.”

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    Inside, gridded handmade terrazzo covers the floor and visually divides areas of the interior through bespoke contrasting tones of grey and sand.
    Brassy, metallic curtains ripple along the rear walls of the store, in a similar way to 6a Architects’ use of curtains in the exhibition design for Disobedient Bodies.
    Jonathan Anderson selected furniture and artwork for the interiorAluminium scaffolding, which was also carried over from Anderson’s Soho store, was translated into display shelving and brought an “angst” to the interior that contrasts against traditional Italian furnishings, such as fluted walnut panelling that envelops two curved walls.
    “There is something slightly more underground in terms of the construction of a JW Anderson store, whereas, I think Loewe [for which Anderson is creative director] is about a heightened perfection,” said Anderson. “With JW Anderson, there’s always a bit of slight angst to it.”
    “It’s softer inside, and then you have this harshness with the windows where there’s neons and sex curtains and it’s kind of like a theatre. It has moveable parts and in a weird way the store becomes a giant window.”
    It has furniture by Mac CollinsFurniture and artworks personally selected by Anderson fill the interior.
    Designer Mac Collins’ black Iklwa chair was paired with matching side tables, while a Cardinal Hat pendant light by Lutyens Furniture is suspended from the ceiling of the main space.
    Oil paintings by Chinese artist Hongyan appear to float on the ripples of the brass-coloured curtains, and images by photographer Wolfgang Tillmans sit on the walls of the store’s fitting room.
    An image by Wolfgang Tillmans is placed in the fitting room”I don’t believe that stores should be completely cookie-cutter,” said Anderson. “I feel like the key is to make sure that each store has a different universe because there’s no point in having something which is just a duplication, duplication, duplication.”
    Jonathan Anderson founded his eponymous label JW Anderson in 2008 and was appointed creative director of Spanish luxury house Loewe in 2014, which recently announced the winner of its sixth annual craft prize.
    During London Fashion Week, JW Anderson presented a “parallel world of people trapped in their computers” for its Spring Summer 2023 collection.
    The photography is by DePasquale+Maffini, courtesy of JW Anderson.

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