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      Ringo Studio positions sex toys in athletic-themed room at Contact Sports

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      Brooklyn-based Ringo Studio has reimagined the experience of shopping for sex toys, creating a store in New York modelled on a collegiate locker room.

      The Contact Sports shop on Mercer Street in Soho is designed to feel very different to the typical spaces in which products for sex are purchased.
      The store interior features walnut panelling and mosaic flooring”In a survey conducted before launch, the majority of people reported feeling uncomfortable walking into a sex store,” said the studio. “Uninviting exteriors felt intimidating, the aisles were hard to navigate, and the shelves stocked hundreds of products that were hard to decipher.”
      Working with Ringo Studio founder Madelynn Ringo – who has designed retail spaces for Glossier, Bala and Our Place – the brand devised a shopping experience based around sport, and used cues from this world to inform the interiors.
      Merchandise is displayed on brass rails and shelvingThe retail space includes an area at the front that sells long-stem roses in singles or bundles, including a 15-foot (4.5 metre) wall on which the fresh-cut red flowers are stored.

      Beyond, dark walnut panelling, brass rails and shelves, and green cushions give the store a collegiate atmosphere, while mosaic floor tiles and baskets of towels evoke a locker room.
      Walnut panelling forms locker-like cubby holes for displaying productsVintage sporting ephemera like tennis rackets, boxing gloves and American football helmets are displayed on higher shelves.
      Below, the selection of “entry-level gear and sensual gifts” from brands such as Kiki de Montparnasse, Lelo, Dame, Maude, Future Method and more are merchandised in locker-style cubbyholes.

      Six unusual sex toys with innovative designs

      “Contact Sports flips the traditional model on its head and takes a more curated approach, stocking only 70 products at launch,” the studio said.
      “Their team spent more than a year vetting a category that includes tens of thousands to offer only the best of the best, with unexpected touches that enhance the full experience around the sport.”
      The store features a Joe Chair shaped like a baseball gloveThe space is illuminated from above by a light box behind a wooden lattice, while softer lighting is installed in the cubbies.
      An iconic chair shaped like a giant baseball mitt by designers Jonathan de Pas, Donato D’urbino and Paolo Lomazzi sits next to the white counter, above which the brand’s cursive logo glows in neon.
      Long-stem red roses are sold at the front of the storeThe sex toy industry has grown significantly in recent years, as taboos have broken and social acceptance has widened. See some of the most unusual sex toys featured on Dezeen.
      However, “the retail experience itself had yet to evolve,” said the Contacts Sports team, which hopes the store will change how shopping for sex gear should look and feel.
      The photography is by Anna Morgowicz.

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      Basile Studio enlivens Moxy Williamsburg hotel with “eclectic grab-bag” of spaces

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      Hotel brand Moxy has opened its first outpost in Brooklyn, with plentiful gathering spaces including a bar with motorised 20-feet-tall liquor shelves and an eatery modelled on Tel Aviv’s Bauhaus architecture.

      Californian hospitality design practice Basile Studio spearheaded the interior design of the 216-room hotel, set in the heart of Williamsburg on bustling Bedford Avenue.
      The aim was for the design to reflect the area’s rich history and its eclectic inhabitants while creating a slew of public spaces for locals and visitors to enjoy.
      Moxy Williamsburg’s public spaces include the lobby (above) and Jolene lounge (top)”The design for Moxy Williamsburg was inspired by the neighbourhood’s history as a magnet for mavericks, immigrants and creators while taking its place at the centre of Brooklyn’s contemporary social scene,” Basile Studio’s lead designer Ashley Evans told Dezeen.
      “The hotel’s eclectic public spaces reflect the area’s melting pot character, finding inspiration in both past and present with influences from both near and far.”

      Among the hotel’s communal spaces are several co-working studios with modular rearrangeable furnishings as well as four different dining and nightlife venues created in collaboration with Bar Lab – the hospitality company behind Miami’s famous Broken Shaker cocktail bar.
      Bar Bedford lies just off the lobby”For Moxy Williamsburg, we envisioned an eclectic grab-bag of experiences that mirrors Williamsburg’s diversity,” said Bar Lab founders Elad Zvi and Gabe Orta. “Once you enter, you don’t want to leave.”
      It is housed in an 11-storey building, designed by local studio Stonehill Taylor, which has a glass-fronted facade that opens completely onto the sidewalk of Bedford Avenue.
      Guests enter via a lobby with exposed 20-foot ceilings, reminiscent of Brooklyn’s many converted warehouses.
      The room is organised around a curved barOn one side, custom timber joinery frames a small seating area with a built-in bench and a long planter, helping to soften the otherwise industrial space.
      A monumental artwork by creative studio RareCulture presides over the hotel’s two blacked-steel check-in counters. Stretching up all the way across the ceiling, this shows a pointillist depiction of nearby Williamsburg Bridge formed from thousands of colourful crayons.
      Immediately to the right lies Bar Bedford, which was designed to resemble a comfortable living space.
      Oblong windows connect the bar to the neighbouring Mesiba restaurant”Our seating is miscellaneous and meant to feel warm and inviting, modular in the sense that we want to invite people to move around and get social,” Evans said.
      The room’s centrepiece is a curved bar, which houses 1,500 bottles of wine and liquor inside a custom 20-foot-tall cabinet made from white oak and glass, with motorised shelves that move up and down like dumbwaiters.
      Although designed largely for entertainment value, the system was actually modelled on New York’s historic automat restaurants.
      The restaurant features plentiful planting and leather-upholstered booths”The automats, ubiquitous in New York in the first half of the 20th century, were fast food restaurants where customers would pick up their food from a wall of glass-fronted cubbies,” said Mitchell Hochberg, president of the hotel’s developer Lightstone.
      “We thought it would be fun to take something that was iconically New York and introduce it into the design.”
      Timber also features here in the form of the dramatic pendant lights – designed by Basil to resemble a giant nest of twigs – and the portals that provide a peek into the neighbouring Levantine restaurant Mesiba.

      Yabu Pushelberg references multi-faceted LA culture in conjoined hotels

      With its textured plasterwork, abundant greenery and curved seating booths upholstered in burgundy-red leather, the eatery was designed to reference the buildings of Tel Aviv.
      “The curvilinear lines of Bauhaus architecture find echoes in the rounded bar overhang and the oblong wood-framed etched-glass windows that offer a glimpse into Bar Bedford,” Evans said.
      “Travertine tabletops hearken back to Tel Aviv’s historic architecture, providing a striking contrast to the Bauhaus-influenced elements.”
      The hotel’s club has marquee-style lights integrated into its ceilingMoxy Williamsburg has three co-working and meeting rooms that can be used independently or combined to host larger groups thanks to their modular furnishings.
      After hours, the hotel also has its own club, named Jolene in homage to the iconic Dolly Parton song and outfitted with a sound system designed by DJ Nicolas Mater – the owner of infamous New York nightclubs Output and Cielo.
      Informed by 70s interiors and mid-century recording studios, the space is lined with rows of integrated high-fidelity speakers and rectangular acoustical panels in shades of green and gray.
      The hotel also has a rooftop bar and terraceWalnut, leather and fabric finishes ensure warm, resonant acoustics while hundreds of multicoloured, marquee-style lights that sync to the music are integrated into the ceiling.
      Modular furniture, including floating banquettes and low semicircular armchairs, allows the space to act as a lounge, a club or something in between.
      On the top floor, Basile Studio imbued the LiliStar rooftop bar with Balinese influences that can be seen in the hand-shaped timber chairs and the theatrical ceiling lights, which resemble giant lotus flowers carved from copper, glass and leather.
      Custom birch wood joinery defines the guest rooms”It’s much more playful here with an elevated tropical feel while, again, not being too literal,” Evans said. “We stuck to patterns and textures along with shelving inspired by shutters and exteriors of homes in Bali.”
      The hotel’s 216 bedrooms are pared back and fitted with space-saving birchwood joinery such as collapsible desks and wall-mounted pegs, that guests can be folded away when they are no longer needed.
      Moxy has recently completed a number of other outposts across the US. Among them is New York’s Lower East Side branch designed by Michaelis Boyd and another in Downtown Los Angeles by Yabu Pushelberg.

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      JUJU Studio creates “poetic and romantic” flagship for Miss Circle in New York

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      Pools of red carpet spill across the floor of this women’s fashion boutique designed by JUJU Studio in New York City.

      For fashion brand Miss Circle, New York-based JUJU Studio created the interiors of its 2,600-square-foot (242-square-metre) store on West Broadway in SoHo.
      The Miss Circle flagship in occupies a long, narrow space designed by JUJU StudioThe space has a long, narrow footprint, so studio founder Jing Ju devised a variety of display techniques for the brand’s womenswear garments.
      “Unlike typical fashion retail spaces, the Sensorial Flagship Store is inviting and relatable, encouraging customers to engage with the brand in a fully stimulating way,” said the studio.
      At the front of the store, a sliding counter can be used for multiple purposesThe majority of surfaces are finished in beige plaster, providing a neutral backdrop for more dramatic moments.

      These include areas where red carpet appears from the walls in fluid forms and spreads across the floor to look like pools of liquid.
      Red carpet extends from the floor to the ceiling beside the entrance”The smooth yet durable surfaces add texture and visual interest to the space, while the beige hue creates a sense of lightness and spaciousness,” the studio said.
      “This helps to create an accommodating atmosphere in the closed retail environment, where customers are likely to take their time browsing through the store’s selection of clothing and accessories.”
      Matching the carpet is a curvaceous red sofaAt the front of the store, the same also extends up the wall behind a curvaceous sofa of the same colour and seeps onto the ceiling.
      A sliding counter can be used for checking in guests during events, or for displaying accessories at other times.
      Garments are displayed in niches formed by arched colonnades on either side of the store”The sleek and minimalistic design of the counter complements the overall aesthetic of the store and demonstrates a thoughtful and efficient use of space,” said the studio.
      Along both sides of the store are arched colonnades, with cove-lit niches that each display a selection of clothing designs.

      Fabric arches divide Jonathan Simkhai store in SoHo by Aruliden

      More outfits are presented on chrome railings and mannequins in the centre of this double-height space, above which a long skylight is positioned.
      Towards the back of the boutique is a carpeted staircase that leads up to a mezzanine level, where the fitting rooms are located.
      Fitting rooms and a lounge area for customers is located upstairsRed satin furniture, designed by Thehighkey, forms a seating area for customers to relax beneath another skylight, while plenty of mirrors are provided for those trying on garments.
      “The warm lighting adds to the overall golden atmosphere, and the use of red provides a poetic and romantic sensation, making for a truly captivating experience,” the studio said.
      The Miss Circle store is on West Broadway in SoHoSoHo is renowned as a shopping destination for both fashion and furniture, and new stores are always appearing in the neighbourhood.
      Recent openings include a Khaite flagship with a tree planted in the centre, an outpost for Road to Awe that includes red fitting rooms and a lofty Moroso showroom.
      The photography is by David Luo and Justin Missner.

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      Krista Ninivaggi looks to “future rather than nostalgia” for Brooklyn Tower lobby interiors

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      International architecture studio Woods Bagot has completed the lobby design of the Brooklyn Tower, a supertall skyscraper that is the tallest in the New York City borough.

      Woods Bagot was commissioned for the interior spaces – including lobbies, amenities spaces and furniture – for the SHoP Architects-designed skyscraper, which is completing this year. So far, it has completed the two entrances that will usher residents into the lobby.
      Woods Bagot designed the lobby for Brooklyn’s tallest towerThe tower itself rises from the historic Dimes Saving Bank in Downtown Brooklyn, so Woods Bagot needed to navigate the historic design as well as the “future landmark”.
      “Together with the architect we looked to the future rather than focus on a nostalgia for the past,” Woods Bagot principal Krista Ninvaggi told Dezeen.
      It features oak panelling”Ironically, [American architect] Hugh Ferriss’s work and dedication to retro-futurism influenced our designs,” she added.

      “We very much wanted the interiors to be in dialogue with the ethos of the exterior of the building, so that it felt like a complete work and continued the vision of the exterior. The goal was for the inside and outside to be unified as a total work.”

      SHoP Architects principal knew Brooklyn Tower would be “like the Empire State Building of Brooklyn”

      Woods Bagot’s solution to create this unification was to focus on small details, such as the wood panelling in the main lobby, which was milled at one-half the scale of the exterior facade extrusions.
      The design included both of the two residential entrances to the tower, one of which passes through the Dimes Savings Bank building on Fleet Street.
      Both entrances have oak panelling and cream-coloured hexagonal flooring that was based on the original flooring for the bank.
      The elevator entrance room has a ceiling clad in dimesThe Flatbush Avenue entrance, through the extension built for the tower, acts as the primary lobby and has a concierge desk positioned in front of a recess.
      Gold and bronze detailing and custom furniture designed by Ninvaggi – such as a built-in stone bench – were arranged around the desk and the wood panelling is backlit.
      From here, a passageway with arches clad in stone connects the main lobby with the Fleet Street entrance. Also accessed from the main lobby is the elevator bank.

      Miller Hull Partnership and Woods Bagot design timber Sea-Tac airport expansion

      This area has a vaulted ceiling clad in liberty dimes, another reference to the bank, and the elevators are framed by gold detailing.
      “We also used an abstracted mercury dime face as the signage for the ATM tucked away in the lobby,” said Ninvaggi.
      “Though we wanted to reference the bank we intentionally incorporated wood, which was not found in the bank’s original material palette. This warmed the space and gives it a more residential feel and the lighter wood tone compliments the stone.”
      “Overall, we made strides to abstract our references for a modern-day audience,” she added.
      A passageway connects the two entrancesWoods Bagot was founded in Adelaide, Australia in 1869. Other recent projects by the studio include a convention centre in Christchurch with a curved, tile facade in collaboration with New Zealand studio Warren & Mahoney and an expansion to Seattle’s Sea-Tac airport.
      The Brooklyn Tower is scheduled to be completed in the next few months, with most of its black facade already having been installed.
      The photography is by Adrian Gaut.

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      Worrell Yeung renovates cast-iron New York building for arts organisation

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      Architecture studio Worrell Yeung has renovated a historic cast-iron building in Soho for an arts organisation called Canal Projects, which hosts exhibitions “in an unmistakably New York City space”.

      Sat between Soho and Tribeca, the five-storey landmark was built in 1900 as a manufacturing centre, featuring a decorative white facade, double-hung windows and an external fire escape all typical of the neighbourhood.
      Worrell Yeung renovated the lower two floors of a landmarked building to create a home for Canal ProjectsIts street and basement levels were renovated by Worrell Yeung to create a home for Canal Projects, a non-profit arts organisation that hosts exhibitions, talks, performances, readings and screenings for the community.
      The studio was careful to retain as much of the building’s character as possible, highlighting the existing features like original masonry and steam radiators, and restoring them where necessary.
      Patinated bronze panels line the new entry thresholdVisitors arrive via a new entry threshold on Canal Street, where patinated bronze panels line the tall walls in a space intended to offer a moment of pause.

      Up a short flight of steps is the main gallery space – a large, open and flexible room that can be programmed in accordance with the organisation’s needs.
      The main gallery space is surrounded by windows and features historic details”We designed the foundation to be a series of spaces that would compress and expand, collapse and unfold and move between dark and light,” said Worrell Yeung co-founder Jejon Yeung.
      Surrounded by 14 large windows on two sides and boasting ceilings over 13 feet (four metres) tall, this room is light-filled and spacious.
      A staircase leads down to more space at cellar levelNew white oak floors complement the industrial details, including five cast iron columns and five wide flange steel columns that were exposed and restored.
      “Similarly to providing artists with a distinctive platform, we wanted viewers to experience art in an unmistakably New York City space,” said Max Worrell, Worrell Yeung’s other co-founder.
      A library area is formed by pivoting floor-to-ceiling shelves”Passers-by will glimpse exhibitions from the street through the window walls along Canal and Wooster Streets, and visitors on the interior can see artwork with the city context visible in the background,” Worrell said.
      Also on the ground-floor level are private offices for the curators and a bright orange public restroom.
      The dark cellar space is used for film screeningsNext to a freestanding reception desk by artist Zachary Tuabe, a staircase leads down to the basement level, which has a much smaller occupiable footprint.
      Darker and more enclosed, the cellar space features original brickwork, masonry and timber ceiling joists, and provides a very different exhibition space that is suitable for film screenings.
      A bright orange kitchen is tucked into an alcoveLight from the steel sidewalk grates illuminates one end of the space, where a library area is created by floor-to-ceiling shelving that pivots as required.
      A pantry area is hidden in an alcove behind a set of stable doors and is coloured entirely bright orange to match the upstairs restroom.

      Worrell Yeung contrasts wood pillars and grey marble in Chelsea Loft

      “We wanted artists to confront a venue that provides sufficient neutrality for their work, but that is also distinctly undivorceable from the Soho Cast Iron District,” said Yeung.
      “This is a building typology unique to New York City, and a richly layered context within which to exhibit.”
      A public restroom on the upper level matches the kitchenCanal Projects opened to the public in September 2022, with an exhibition titled Pray organised by artistic director and senior curator Summer Guthery.
      The show featured works by Bangkok and New York-based artist Korakrit Arunanondchai, and American artist and filmmaker Alex Gvojic.
      The building is located on the corner of Canal and Wooster Street, between Soho and TribecaWorrell Yeung was founded in 2015, and has worked on a variety of projects in and around New York.
      The studio recently completed a timber-clad lake house with cantilevered roof planes in Connecticut, while past endeavours have included a Hamptons renovation, a Chelsea loft apartment, and the penthouse in the Dumbo Clocktower Building.
      The photography is by Naho Kubota.
      Project credits:
      Architecture and interior design: Worrell YeungWorrell Yeung project team: Max Worrell, founder and principal; Jejon Yeung, founder and principal; Beatriz de Uña Bóveda, project manager; Yunchao Le, project designerStructural engineer: Silman (Geoff Smith, Nick Lancellotti)Lighting designer: Lighting Workshop (Doug Russell, Steven Espinoza)MEP engineer: Jack Green Associates (Larry Green)Expediter/code consultant: Anzalone Architecture (James Anzalone)Contractor: Hugo Construction (Hugo Cheng, Kong Leong)

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      BoND uses pink scaffolding at New York “embassy” for fashion brand PatBo

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      Architecture studio BoND has designed the New York headquarters for Brazilian fashion brand PatBo, which features pink scaffolding and rugs based on drawings by Roberto Burle Marx.

      The office and showroom for PatBo occupies a 7,000-square-foot (650-square-metre) loft, which spans the entire seventh floor of a historic building on Fifth Avenue.
      The PatBo showroom is located in a light-filled loft in New York’s Flatiron DistrictAs the brand’s global headquarters, this space serves multiple purposes: showcasing the brand’s apparel; providing office space for staff; hosting buyers and events.
      “Our biggest challenge was to divide the space according to the showroom’s new program while keeping its loft-like openness,” said BoND co-founder Noam Dvir.
      To divide the open space, BoND used pink-painted scaffolding that doubles as clothing railsTo create partitions that double as displays, the designers chose scaffolding elements on which clothing can be hung and shelving can be installed.

      “They are so readily available, so New York in their character, and very easy to adapt to different conditions,” said Daniel Rauchwerger, BoND’s other co-founder. “Moreover, they’re inexpensive and have a younger, fresher feel that works so well with the spirit of a PatBo studio.”
      The showroom also serves as an office space for the PatBo teamScaffolding has been used in a variety of retail environments for its versatility and ease of installation, including a bright yellow Calvin Klein store transformed by Raf Simons and Sterling Ruby, and a boutique for Wardrobe NYC designed by Jordana Maisie.
      Painted pale pink in the PatBo showroom, the industrial scaffolding takes on a more feminine appearance, which sets the tone for the rest of the showroom.
      Feminine touches like pleated pendant lights align with the brand’s aestheticCurved couches, pleated pendant lamps and tambour panelling all add to the soft aesthetic and further align with PatBo’s brand expression.
      Circular fitting rooms surrounded by curtains allow clients to try on the colourful clothing in the main showrooom.
      Private offices feature tambour panelling and a mix of furnitureA second showroom area for hosting buyer appointments and casting calls includes minimal clothing racks with brass rails and oak frames.
      This space is closed off from the reception, but still visible through large glass panels that allow light from the exterior windows to pass through.
      The historic building overlooks Fifth AvenuePrivate offices along the far side of the loft also feature glass doors for the same purpose, and add to the feeling of openness and transparency throughout the showroom.
      “It’s not meant to be too precious or delicate, but rather a place where a group of creative professionals can feel encouraged to move things around and make it their own,” said Dvir.

      Raf Simons and Sterling Ruby transform Calvin Klein store with yellow scaffolding

      Atop the wooden floors are rugs based on the drawings of Brazilian modernist and landscape architect Roberto Burle Marx, designed in collaboration with São Paulo-based Punto e Filo.
      Colourful furniture and potted plants also contribute to the Brazilian vibe in the space, and complement PatBo’s vibrant garments.
      Rugs throughout the space are based on the drawings of Brazilian modernist Roberto Burle MarxAt the back of the showroom is a bar area, featuring a pink stone counter with rounded corners, and a sink placed within a curved niche that has mirrored sides.
      “This is a space that combines elements of office, retail, and hospitality,” said Rauchwerger. “With that, it is able to serve as a real embassy for PatBo as a brand.”
      A bar area with pink stone counters is used for hosting eventsRauchwerger and Dvir, both former journalists, founded BoND in 2019 after working as architects at OMA, WeWork and more.
      Their studio’s previous projects have included the renovation of a dark Chelsea apartment into a light-filled home.
      The photography is by Blaine Davis.
      Project credits:
      Project team: Daniel Rauchwerger, Noam Dvir, Liza Tedeschi

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      Kith creates “industrial ambiance” for its Williamsburg store

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      American clothing brand Kith has created a flagship store in Williamsburg, Brooklyn, that uses brick, wood and steel to reference the industrial history of the neighbourhood.

      Designed by Kith’s founder Ronnie Fieg and the brand’s in-house team of architects, the Williamsburg location is located in the Gensler-designed 25 Kent Plaza office building, where Kith also has its corporate offices.
      Kith designed a store for its apparel in WilliamsburgThe design takes elements that carry through some of the other Kith stores, such as marble finishes and metal fins, and adds details that situate it in the context of Williamsburg.
      These include a massive circular structure at the heart of the store that is covered with red brick on the outside and lined with white oak inside. The piece was custom-made at a nearby, undisclosed wood workshop.
      It features a central structure made of brick and woodThis central element has a domed wooden ceiling with a wooden column and circular light fixtures that radiate out towards the edges concentrically.

      A number of sloping arched voids in the structure have metal-lined undersides and provide an entryway on two sides and display cases for the brand’s collection of sneakers on another.
      “We constructed the central dome completely from scratch and created the exterior from the same exact bricks used on the outside of the main building so it feels very cohesive as you enter,” said Fieg.
      “Every inch of that dome is custom which meant our precision down to the last minute detail was crucial.”
      “Outfitting the interior with rounded wood panels, shaping the footwear shelves to sit flush within the windows, every detail was poured over.”
      It steps down from an outdoor plazaOutside the circular area, the lights radiate perpendicularly, like sun rays, towards the walls.
      The perimeter of the store is lined with metal fins that block the sun from the glass-lined eastern exposure while also creating a massive logo when viewed from outside.
      Also lining the perimeter of the store are custom wooden clothing racks.
      A custom mosaic was placed in the floorPolished concrete flooring runs through the space, which steps down from the public plaza at the centre of 25 Kent.
      The designers oriented the entrance towards the plaza and placed garden boxes in the corners of the store to better connect it with the public space outside.
      Marble clads the snack bar”The industrial ambiance is balanced with lush oak trees outside, and an abundance of greenery spread throughout the store,” the brand said.
      The Kith Treats Area at the entrance – where a combination of ice cream and cereal are served – was lined with Rosa Aurora marble and has a to-go window that opens up to the plaza.
      The wooden elements were custom made nearbyA wall of stainless steel panels separates the treats area from the retail space, while the walls opposite the street-facing glass are matte concrete with wooden insets for further display and service areas.
      On the floor, Kith installed a brand logo made of mosaic tiles.

      Snarkitecture adds Nike Air Max chandelier to Kith streetwear store in Parisian mansion

      It is the third store in New York City for the brand, which was founded in 2011, and creates apparel for men, women and children.
      To celebrate the opening, the brand launched a sneaker with footwear companies Clarks and Adidas.
      It is in a Gensler-designed building in WilliamsburgThis is the twelfth store opened by Fieg, who moved to Williamsburg himself with his family in 2017, and the Kith headquarters there in 2021.
      “The restaurants, the shops, the people, and the atmosphere make it a very special area in New York and were all factors in us moving our brand HQ there in 2021,” he said.
      “It’s my home, our team’s home, and it only made sense for us to make it a home for our community.”
      Many of Kith’s prior locations, in Miami and Los Angeles, for instance, were designed by designer Daniel Arsham and his studio Snarkitecture.
      In both the Paris and original downtown Brooklyn locations, Kith installed chandeliers made up completely of Nike Air Max sneakers.

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      Khaite flagship store designed as a “tribute to the cultural legacy of SoHo”

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      American fashion brand Khaite has opened its first flagship store in SoHo, New York City – a cement-trowelled and steel-lined interior with an evergreen tree planted into its shop floor.

      The store was designed by Khaite’s founder and creative director, Catherine Holstein and her husband New York-based architect, Griffin Frazen.
      The Khaite flagship store is located in SoHo, New York CityIt occupies a Corinthian column-fronted building in SoHo, capped with Italianate cast-iron modillion cornices, designed by German architect Henry Fernbach in 1871.
      Holstein and Frazen wanted to encapsulate the cultural legacy of the SoHo location with the area’s connection to the founding of the brand.
      It was designed by Khaite’s founder and her husband”Every element of KHAITE is shaped by New York, and we set out to make this space a tribute to the cultural legacy of SoHo,” said Holstein.

      “When I moved to New York twenty years ago, this block of Mercer was my entry point to the city, and SoHo is where KHAITE was born. Our first design studio was just down the street.”
      The couple looked to encapsulate the legacy of its locationThe entire 371 square metre ground floor of the store was dedicated to retail space while the building’s basement was reserved for back-of-house workings as well as a private meeting area.
      Holstein and Frazen’s approach saw the store clad in city-characterising materials such as steel, glass, poured concrete, troweled cement and plaster, which bring an industrial and monolithic look to the space.
      Cement, concrete and steel were used throughout the storeFour curving steel partition walls meander through the length of the retail space and are used to conceal and frame Khaite’s ready-to-wear collections that are displayed on curved display rails.
      The four steel walls are visually separated by a channel of light from one of two skylights at the rear of the store that was exposed during its renovation.

      Fabric arches divide Jonathan Simkhai store in SoHo by Aruliden

      A focal feature of the store is an evergreen Bucida Buceras tree, which was named the Shady Lady and planted into the floor beneath the rear skylight.
      As light enters and flows into the space from the skylights the rough and textural quality of the cement-trowelled walls is revealed.
      Skylights were uncovered during its renovation”The design was conceived in terms of material – choosing the right materials and working with them in the right way to satisfy the programmatic requirements,” said Frazen.
      “We leaned into elemental qualities like natural light, preserving the scale and openness while creating intimate spaces.”
      A tree was planted into the floor of the store”We embrace the change of materials like steel and concrete just as you would leather and cashmere, honoring them by allowing them to wear in gracefully,” said Frazen.
      “Each piece has unique textures, and rather than polishing away or painting over them, we preserved imperfection.”
      It has an industrial lookThree fitting rooms were designed to contrast the brutalist details of the store and were blanketed in a deep red, fitted with plush red carpeting and warm lighting.
      Minimal furniture was placed throughout, such as a Sing Sing chair by Japanese designer Shiro Kuramata that sits beside a twisted, low-lying shelf used to display the brand’s accessories.
      The basement contains back-of-house operationsBefore opening to the public, the store was used as the setting for Khaite’s Autumn Winter 2023 show which was presented in February.
      Nearby in SoHo, design agency Aruliden completed a store interior for fashion brand Jonathan Simkhai that incorporated cut-out shapes from Simkhai’s clothing into partitions and furniture.
      Design firm Crosby Studios teamed up with AR technology company Zero10 to create a pop-up store also in SoHo that allows people to try on virtual clothes.

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