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    Armourcoat launches Limewash paints for “environmentally conscious” interiors

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    Promotion: surfaces brand Armourcoat has launched a range of textured and eco-friendly paints for interiors, designed to celebrate the distinctive look and feel of traditional limewash.

    Named Limewash, the collection by Armourcoat is intended as a surface coating suited to both residential and commercial interiors.
    It has a soft matt appearance in 45 shades of limewash – a mix of lime and water used for coating walls – but has a less chalky and more durable finish than traditional forms.
    Armourcoat has launched a range of textured and eco-friendly paintsArmourcoat Limewash is composed of a mix of carbon dioxide-absorbing slaked lime, clay mineral kaolinite, water, mineral pigments and natural plant additives, ensuring it is free from solvents and Volatile Organic Compounds (VOCs).
    According to Armourcoat, this ensures the paint aligns it with “top-level environmental and health accreditation” in the architecture industry.

    The brand claims it is the only paint of its kind with Environmental Product Declaration (EPD) and Health Product Declaration (HPD) documentation, making it suited to projects striving to obtain the BREEAM and LEED sustainable building certifications.
    It is available in 45 shades”Here at Armourcoat we believe material transparency is fundamental to designing beautiful interiors that have minimal impact on our planet,” said creative director Duncan MacKellar.
    “Our goal as creative manufacturers is to reduce both embodied carbon and environmental toxins, and ultimately drive sustainable innovation within the built environment,” added MacKellar.
    “With our Environmental and Health Product Declarations, architects and designers can be confident that all Armourcoat finishes align with efforts to create environmentally conscious, healthy interiors.”
    It is intended to celebrate traditional limewashBenefiting from the properties of limewash, Armourcoat’s collection has a “naturally high alkalinity owing to its slaked lime”, a critical ingredient which makes it resistant to bacteria and mould. It is also non-combustible.
    Limewash is the latest addition to Armourcoat’s collection of surface finishes developed by the brand to offer “sustainable luxury finishes” to architects and designers around the world.
    To find out more about Limewash and Armourcoat, visit the brand’s website here.
    Partnership content
    This article was written by Dezeen for Armourcoat as part of a partnership. Find out more about Dezeen partnership content here.

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      True Joy named Dulux Colour of the Year 2025

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      Paint brand Dulux has revealed an “uplifting” bright yellow colour called True Joy as its Colour of the Year for 2025.

      True Joy was chosen for its bold and sunny disposition that adds a sense of cheerfulness to interiors, according to Dulux.
      Dulux has announced a bright yellow named True Joy for its Colour of the Year 2025″Dulux Colour of the Year 2025 True Joy is an uplifting yellow – a bright and positive colour that brings optimism, pride and imagination to homes and commercial spaces,” the brand’s senior colour designer Dawn Scott told Dezeen.
      “It was chosen to inspire people to leap out of their comfort zone, to just go for it and feel confident.”
      The sunny colour aims to evoke optimism and creativityDulux worked with trend forecast researchers ColourFutures to choose the 2025 Colour of the Year. The company’s analysis across design, architecture, journalism and technology found three trends to base the colour selection on.

      “This year, our global trend forecast highlighted three major trends: the excitement of making a joyful leap into the unknown, the celebration of handmade craftsmanship and the re-embrace of heritage,” said Scott.
      “These themes have informed our choice of True Joy, along with the colour yellow more generally, creating a collection that helps you design spaces where people can feel inspired to pursue new horizons, connect with human creativity and feel rooted in their identities.”
      Dulux collaborated with ColourFutures to chose the colourScott hopes the sunny hue will provoke feelings of human connection and motivate people to make bolder colour choices.
      “True Joy will likely define the year by resonating deeply with our collective desire for change and reconnection,” she said.
      Three colour palettes incorporating True Joy were created”As we move into an era dominated by technology and AI, this colour will inspire us to embrace new frontiers, encouraging spaces that are both adventurous and spontaneous,” Scott added.
      “It will also reflect our growing appreciation for human creativity and craftsmanship, grounding us in environments filled with earthy, handmade touches that reconnect us with our humanity.”

      Soft pink Sweet Embrace named Dulux Colour of the Year 2024

      Three complementary colour palettes were also revealed alongside True Joy to offer suggested colour pairings for interiors.
      The Bold Colour Story palette contrasts True Joy with bright blues and oranges, designed to be used in education and office interiors to encourage creativity.
      Dulux suggested pairing the bright yellow with neutral shades from the Human Colour StoryThe Human Colour Story features more neutral shades of wood and clay, aiming to reflect raw materials in artisanal craftsmanship and add warmth to education and healthcare settings.
      Deep tones of brown and green characterise the Proud Colour Story palette, which was created for hospitality and residential spaces to create a welcoming atmosphere.
      The Proud Colour Story combines True Joy with deep huesDulux’s Colour of the Year for 2023 was a pale yellow named Wild Wonder and for 2024, the brand chose a soft pink colour called Sweet Embrace.
      Scott described True Joy as a striking and exciting contrast to the subtler hues that came before it.
      The rich tones of the Proud Colour Story aim to create a welcoming interior”Where Sweet Embrace provided warmth and comfort, creating spaces that made people feel at ease during uncertain times, the yellow of this year encourages a joyful leap into new horizons,” Scott explained.
      “It’s a bold and uplifting colour that reflects a shift from seeking simplicity and calm to embracing adventure and creativity.”
      The photography is courtesy of Dulux.

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      Linda Bergroth designs “user-centric” Cover Story paint shop in Amsterdam

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      Interior designer Linda Bergroth has added colourful beams to the Amsterdam concept store for plastic-free paint brand Cover Story, which was designed to streamline the redecorating process for shoppers.

      The “paint studio” is the second iteration of Cover Story outlets designed by Bergroth, who also created the interiors for the Finnish brand’s flagship Helsinki store.
      The Cover Story shop in Amsterdam features oversized colourful beamsShortlisted in the small retail interiors category of this year’s Dezeen Awards, the paint shop features oversized colourful beams. These were informed by cranes in the port city, as well as the decorative vignettes that top many of Amsterdam buildings’ facades, according to the brand.
      “The design playfully explores the use of colour, incorporating three-dimensionality through roof bars and considering how light interacts with colour to influence perception,” said Cover Story.
      Linda Bergroth designed the interiorFollowing a similar format to the Helsinki outlet, the Amsterdam shop also serves as a showroom, office and events space, despite its small size.

      A large colour chart made from hand-painted swatches in 47 different shades, designed to make choosing colours easier for customers, was attached to the wall.
      Colourfully painted blocks and plinths were incorporated to show how light responds to each Cover Story shadeChunky painted plinths were positioned in the shop window, as well as smaller colourful blocks on a central silvery table, to emphasise the different ways in which light and shadow respond to various paint options.
      Cover Story explained that Bergroth chose to highlight the old building’s “unique characteristics”, rather than introduce new furniture, including its sloping walls and the metal supports that adorn its structural pillars.

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      “Despite the significant influence that wall colour holds in shaping the atmosphere of a room and influencing interior design, paint is often perceived merely as a renovation accessory,” said the brand.
      “Cover Story’s mission is to position paint as a design product, which is why the Amsterdam paint studio is strategically located on a bustling shopping street alongside other concept stores where interior design products are sold,” it added.
      “Every aspect is thoughtfully crafted to promote a sustainable and user-centric experience.”
      The beams were informed by Amsterdam’s architectureFounded in 2020 by Anssi Jokinen and Tommi Saarnio, the brand produces 100 per cent plastic-free paint, which is also odourless.
      Finnish designer Bergroth has completed a number of colour-infused projects including Durat’s Helsinki showroom and a blue pop-up restaurant in New York built from recycled food packaging.
      The photography is by Paavo Lehtonen. 

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      “The world ran out of pink” due to Barbie movie production

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      The sets of Greta Gerwig’s upcoming Barbie movie required such vast amounts of pink paint, they swallowed up one company’s entire global supply, according to production designer Sarah Greenwood.

      Speaking to Architectural Digest, Gerwig revealed that the team constructed the movie’s fluorescent Barbie Land sets almost entirely from scratch at the Warner Bros Studios Leavesden – all the way down to the sky, which was hand-painted rather than CGI rendered.
      Barbie Land sets were built from scratch in a movie lot”We were literally creating the alternate universe of Barbie Land,” she told the magazine. “Everything needed to be tactile, because toys are, above all, things you touch.”
      To recreate the almost monochromatic colour palette of Barbie’s Dreamhouses, the set design team had to source a bottomless supply of pink paint to cover everything from lampposts to road signs.
      Almost everything from lamp posts to sidewalks is rendered in vibrant pinkIn particular, the production used a highly saturated shade by US manufacturer Rosco to capture the hyperreality of Barbie Land.

      “I wanted the pinks to be very bright, and everything to be almost too much,” Gerwig told Architectural Digest.
      So much paint was needed, in fact, that Greenwood says the movie’s production caused a worldwide shortage of that particular hue.
      “The world ran out of pink,” she joked.

      Six Barbie Dreamhouses that chart the evolution of the American home

      Rosco later told the LA Times that the company’s supply chain had already been disrupted when the movie began production at the start of 2022, due to the lingering aftereffects of the coronavirus pandemic and the winter storm that shocked Texas the previous year.
      “There was this shortage and then we gave them everything we could – I don’t know they can claim credit,” Rosco’s vice president of global marketing Lauren Proud told the LA Times, before conceding that “they did clean us out on paint”.
      Margot Robbie plays the movie’s main characterSince stills for the upcoming movie were first released a year ago, the all-pink hyper-feminine “Barbiecore” aesthetic has infiltrated the design world, with Google searches skyrocketing and the term accumulating more than 349 million views on TikTok.
      Earlier this year, Barbie manufacturer Mattel collaborated with Pin-Up magazine to release a monograph on the architecture and interiors of Barbie’s Dreamhouse to mark its 60th anniversary.
      “There have been so many books and entire PhDs on Barbie, but never really on her many houses and her furniture,” Pin-Up founder Felix Burrichter told Dezeen.
      “So we thought it would be a good idea to make one and treat it as a serious subject, in the same way that Barbie has been treated as a serious subject over the years.”
      The image is by Mattel.

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