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    Plantea Estudio designs intentionally unfinished Veja store “to look like we didn’t do anything”

    Raw finishes and brutalist interventions feature in footwear brand Veja’s first dedicated shop in Madrid, complete with an in-house shoe repair workshop and interiors designed by local firm Plantea Estudio.

    The retail space is housed in a building in the centre of Madrid, which has functioned as a shop, a restaurant and a bank office since its construction around the turn of the 20th century.
    Plantea Estudio has completed Veja’s Madrid storeBy the time Veja took on the space, it had been stripped back to a shell and the team at Plantea Estudio immediately saw the potential in the raw, rough interior.
    “That kind of brick structure brings you to the origins of architecture, to a temporal language,” the studio said. “It comes from always and goes forever, it will never be out of time or fashion.”
    “For us, there was no better option than to work from there, to leave it exposed.”

    Monolithic concrete blocks serve as displaysThe decision to work with the existing architecture rather than introducing unnecessary new materials also mirrors Veja’s idea of having in-house repair shop, encouraging customers to fix rather than simply replace their run-down trainers.
    However, the shell required much more active intervention from Plantea Estudio than the store’s unfinished interior suggests.
    The shop also houses a repair workshop”We had to work a lot for it to look like we didn’t do anything,” the studio said. “We brought the structure to its best version.”
    Plantea Estudio made the windows taller and brought the internal openings back up to their original height. The internal walls were cleaned up, exposing more of the brick and removing countless additions and coverings that remained from previous fitouts.
    Graphic strip lights are integrated into the ceilingWhere the materials were low-quality and couldn’t be removed, Plantea Estudio spray-coated the walls in a mix of plaster and Perlite mortar, “which accentuates the irregularity of the base”.
    The floor was coated uniformly with cement mortar, creating a continuous surface throughout the interior while providing a contrast with the chunky cobblestones laid in the entrance hall.

    Plantea Estudio creates cosy cave-like room within bar Gota

    The building’s functional pipes and pinewood supports were left exposed while the ceilings are clad in roughly textured sound insulation and embedded with graphic rows of strip lighting.
    To form display areas, benches and counters, Plantea Estudio opted for stepped blocks of concrete – a favourite material of the brutalist movement – cast in situ using moulds made from old wooden boards.
    Vintage Joaquim Belsa armchairs were used to furnish the spaceAs a clear contrast to the heavy solidity of these pieces, the store’s shelving is made of folded sheets of white-lacquered steel.
    “The main collection is displayed on these steel shelves, illuminated by a light that’s brighter than the general light in the store,” the studio said.
    A ficus tree stands near the entranceThe space is accentuated by large-format mirrors, applied to the building’s brick pillars, where Plantea Estudio says they work at “multiplying the cross views”.
    A large ficus tree marks the entrance while furniture was sourced from vintage design retailer Fenix Originals and includes 1960s armchairs by Catalan designer Joaquim Belsa.
    Simple metal shelves provide additional storagePlantea Estudio, which was founded by brothers Luis and Lorenzo Gil in 2008, has completed a number of interior projects in the Spanish capital.
    Among them is the neutral-toned Hermosilla restaurant, as well as a bar serving wine and small plates, where a cosy red “cave” room is hidden behind the main dining space.
    The photography is by Salva López.

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    Plantea Estudio creates cosy cave-like room within bar Gota

    A red “cave” hides behind the main dining space of this wine and small plates bar in Madrid designed by interiors studio Plantea Estudio.

    Located on the ground floor of a neoclassical building in Madrid’s buzzy Justicia neighbourhood, Plantea Estudio designed Gota to appear “dark, stony and secluded”.
    Gota sits on the ground floor of a neoclassical building in the Justicia neighbourhoodGuests ring a bell to enter the 70-square-metre bar, and are then welcomed into a dining room enclosed by thickset granite ashlar walls. While some of the walls were left exposed, others have been smoothly plastered over and washed with grey lime paint.
    The floor was overlaid with black volcanic stone tiles that the studio thought were suggestive of a “newly discovered terrain”.
    A counter in the first dining space is inbuilt with a record playerA bench seat runs down the left-hand side of the bar, accompanied by lustrous aluminium tables and square birchwood stools from Danish design brand Frama.

    Guests can alternatively perch on high stools at the peripheries of the room, where lies a slender stone ledge for drinks to be set down on.
    Shelving displays wine bottles, vinyls, and other objectsMore seating was created around a bespoke chestnut counter at the room’s centre; its surfacetop has an in-built turntable on which the Gota team plays a curated selection of music.
    Behind the counter is a storage wall where wine bottles, vintage vinyl records and other music-related paraphernalia are displayed.
    A cave-like dining room hides at the bar’s rearAn open doorway takes guests down a short corridor to a secondary cave-like dining space, which boasts a dramatic vaulted ceiling and craggy brick walls. It has been almost entirely painted red.
    “It’s relatively common to find this kind of vaulted brick space in the basements of old buildings in Madrid – this case was special because it’s on the ground floor with small openings to a garden,” the studio told Dezeen.

    Plantea Estudio casts minimalist Madrid restaurant in shades of beige

    “It was perfect for a more quiet and private area of the bar,” it continued.
    “The red colour is an abstract reference to the brick of which the cave is really made, and also a reference to wine.”
    The space is arranged around a huge granite tableAt the room’s heart is a huge 10-centimetre-thick granite table that’s meant to look as if it has “been there forever”, surrounded by aluminium chairs also from Frama. Smaller birch tables and chairs custom-designed by the studio have been tucked into the rooms corners.
    To enhance the cosy, intimate feel of the bar, lighting has been kept to a minimum – there are a handful of candles, reclaimed sconces and an alabaster lamp by Spanish brand Santa & Cole.
    Red paint covers the space’s vaulted ceiling and brick wallsEstablished in 2008, Plantea Estudio is responsible for a number of hospitality projects in Madrid.
    Others include Hermosilla, a Mediterranean restaurant decked out in earthy tones, and Sala Equis, a multi-purpose entertainment space that occupies a former erotic cinema.
    The photography is by Salva López.

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    Plantea Estudio pairs rough textures and earthy tones in Madrid restaurant Hermosilla

    The way that daylight plays on bricks served as the starting point for this neutral-toned restaurant interior, which architecture practice Plantea Estudio has completed in its hometown of Madrid, Spain.

    Located in the city’s Salamanca neighbourhood, Hermosilla is a 210-square-metre restaurant serving Mediterranean-style dishes made from local artisan produce alongside a small list of low-intervention wines.
    Earthy tones define the interior of Madrid restaurant HermosillaTo complement the menu, Plantea Estudio said it wanted to create a “timeless” interior for the eatery that eschews trends and fads.
    “We were looking for a composition that was specific to this space, making the most of its qualities,” said the studio’s co-founder Luis Gil. “The aim was to achieve a little emotion with the minimum of artifice.”
    Tall fig trees emphasise the height of the spaceHermosilla occupies a corner unit on the ground floor of a multi-use building by modernist Spanish architect Luis Gutiérrez Soto that was completed in 1952.

    As a starting point for the restaurant’s interior scheme, Plantea Estudio looked to the earthy tones of the building’s dark red-orange bricks and the way they subtly change colour as the light shifts throughout the day.
    Coral-red marble was used to finish tables and worktops”The main idea was to colour the environment with various complementary tones that reinforce this broad, natural spectrum of light and colour,” Gil explained.
    “The colours are enlivened and distinguished from each other or tempered and blended, depending on the moment.”

    Plantea Estudio casts minimalist Madrid restaurant in shades of beige

    The studio said it also hoped to “emphasise the power of the building” by creating a textured, cave-like interior that celebrates its original concrete, brick and plaster structure as well as the wooden flooring.
    These historical materials are seamlessly blended with new additions such as the curved wall that encloses the pizza oven, the coral-red marble worktops and washbasins, and the dark wood accents found in the fixed furniture.
    Plantea Estudio retained the building’s original wooden floorboardsTo temper these darker tones, Plantea Estudio specified a light birchwood version of Alvar Aalto’s Chair 69 and aluminium seats by Danish company Frama, which the studio likens to vibrant “accessories”.
    Similarly, white lighting fixtures designed by modernist architects Arne Jacobsen and Charlotte Perriand serve as bright accents, while two fig trees were added to emphasise the height of the space.
    The interior combines a range of contrasting textures such as brick, wood and marblePlantea Estudio was founded by brothers Lorenzo Gil and Luis Gil in 2008. Since then, the studio has renovated 30 houses and designed more than 25 restaurants, including the minimalist Madrid street food restaurant Zuppa.
    Other projects include offices, art galleries, shops and a multi-purpose theatre that was formerly an adult-film cinema.
    The photography is by Salva López.

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    Plantea Estudio casts minimalist Madrid restaurant in shades of beige

    Spanish firm Plantea Estudio has layered “light and warm” materials such as plywood and chipboard to create the interior of this Madrid street food restaurant.Called Zuppa, the eaterie is located on one of the city centre’s main streets, the Calle de Atocha, and occupies a commercial space that was previously home to an Indian takeaway.

    The informal dining area features steel frame furniture (above) and a central oak table (top image)
    The 127-square-metre restaurant offers a menu of street food and homemade soups, which can be taken to go or eaten inside of a small, informal dining area.
    Plantea Estudio restored the original storefront, which had been altered by the previous owners, and installed bespoke pivoting doors with frames made of plywood and iron, and topped with marble handles.

    Built-in benches are paired with wooden stools and steel tables

    For the interior, the firm said it selected materials in “light and warm tones” to create a feeling of continuity and make the space appear larger.
    Although similar in colouring, the materials were chosen for their different textural qualities, with micro-cement and plywood boards forming the walls and floors while chipboard was used to panel the ceiling.

    Plantea Estudio transforms defunct erotic cinema into contemporary art-nouveau theatre

    “The light from the outside envelops them in such a way, that the limits between one and the other blur and the space is expanded to the maximum,” explained the architects.

    The space is anchored by a large communal table
    In contrast to the soft beige tones of the walls and floors, the studio installed furniture and fittings made from black lacquered steel with “geometric and precise” forms.
    Much of this was designed specifically for the project, including a large communal table made from solid oak and finished with a sanded steel top.
    Placed in the centre of the space, it helps to channel the flow of customers between the two entrance doors.

    High tables in front of the counter feature marble tops
    Two built-in, upholstered benches run along the walls on either side, paired with rows of lacquered steel tables and oak stools.
    In the space beyond, two high tables with a steel base and grey Ruivina marble top sit in front of a serving counter made from these same materials and illuminated through integrated lighting.
    Here, customers can eat their food either standing or seated on one of the bar stools with their oak veneer seats.

    A soap dispenser and marble sink are mounted to the bathroom walls
    “All of these elements are introduced into a space where the floor and walls are finished in the same colour, so it looks like they are ‘floating’ in a warm atmosphere,” Plantea Estudio director Luis Gill told Dezeen.
    “The materials that are touched by hand are kind and solid, always pleasant.”
    The illusion of objects levitating in space is carried through to the toilets, where a marble sink and soap dispenser are suspended from the walls.

    Plantea Estudio built custom plywood doors with marble handles
    The interior’s neutral colour scheme chimes with paint brand Dulux’s choice of colour of the year for 2021 – a “reassuring” earthy beige called Brave Gound.
    Dulux argued that this “elemental” shade reflects “our growing desire to align more with the planet and looking towards the future”.
    Plantea Estudio, which was shortlisted for emerging interior design practice of the year at the 2019 Dezeen Awards, has previously transformed a defunct erotic cinema into an art-nouveau theatre.

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