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Fashion brand Louis Vuitton and artist Takashi Murakami have created a New York City pop-up store with multiple colour-blocked rooms and furniture with rounded edges to showcase a new phase of their collaboration. More
Swedish designer Gustaf Westman displayed existing and new objects including a colourful “puzzle” shelf during a three-day pop-up event in New York City.
Named Gustaf Westman in New York, the show was located in an industrial storefront in Williamsburg and displayed the designer’s colourful objects and furniture on a meandering pink and orange pathway.
Swedish designer Gustaf Westman held a New York City pop-up that gave nod to a museum experienceSmall descriptions were placed on the ground in front of the objects, as “a nod to a museum experience”, while printed pamphlets similar to museum guides were available to visitors.
“The decision was very organic,” Westman told Dezeen. “When we came here, it was like a gallery space. It’s also a bit ironic, because I’ve only been doing this for four years and I’m not really ready to do a museum.”
A brightly coloured pathway weaved through the space, which was divided by Westman’s screens and a larger display wall towards the front.
Gustaf Westman and Swedish Stockings transform nylon tights into “terrazzo-like” tables
Among the new objects displayed was Puzzle Shelf, a shelving unit made of interlocking, stackable rectangular forms that conclude in puzzle-shaped feet. Westman noted that the shelf is 3D-printed and processed to resemble the material qualities of his other ceramic and metal objects.
“I have an obsession with trying to test all different materials and trying to make them look the same,” said Westman. “Even if I work with wood or ceramics or glass, I want to keep the same finish, so [3D printing] is the next step.”
The shelf was made in a host of bright colours such as red, pink, cream, and dark blue.
Existing and new objects from the designer were displayedThe remaining space was filled with pedestals and shelving outfitted with existing glassware and objects such as a spiralling book stand and flower-shaped mirrors, along with furniture such as a coffee table that pinches wine glasses in place.
The designer previously used nylon tights to create “terrazzo-like” tables and displayed his objects during Day Two from Stockholm Design Week 2024.
The photography is by Kate Fatseas unless otherwise stated
Gustaf Westman in New York was on show at 25 Fillmore Place, Brooklyn from 10-13 October. For more events, exhibitions and talks in architecture and design visit the Dezeen Events Guide.
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Jumbo poppies synonymous with Marimekko cover the floor of Bar Unikko, a pink-hued pop-up cafe created as a Milan design week pit stop to mark the print’s 60th anniversary.
Named after Unikko, the recognisable poppy pattern designed by Maija Isola in 1964, the cafe is a pop-up project at Bar Stoppani in Milan.
Bar Unikko is a collaboration between Marimekko and Apartamento magazineMarimekko purposefully left the interior layout of the cafe, which is a collaboration with interior design magazine Apartamento, largely untouched to create a contrast between the Finnish brand’s design language and traditional Italian eateries.
“The idea was to really acknowledge where we are and find a real Milanese institution,” creative director Rebekka Bay told Dezeen at the cafe. “If that hadn’t been our intent, then we could have just taken on an empty space.”
The cafe features poppy-clad awningBar Unikko is positioned on a corner site with a large pink and orange awning emblazoned with oversized poppies, which also feature on table umbrellas that create a striking landmark when approaching the cafe.
“We’ve really taken the pattern out of its normal context and let it come to life in a whole new way,” added Bay, who described the contrast between Marimekko motifs and the existing bar interior as “refreshing”.
“In the Nordics, we’re obsessed with cleanliness, systems and functionality,” she continued. “Whereas here, it’s dramatic and complex.”
Oiva espresso cups were designed specifically for Bar UnikkoSpread across a single room, the interior kept its existing dark blue accents, burl wood panels, circular tables and a large bar positioned in front of mirrors.
A neon poppy was placed above one of the tables, which were topped with gold Verner Panton Flowerpot lamps.
The brand also added its signature pattern to the floor, characterised by poppies finished in two shades of pink, and a blue and yellow curtain at the back of the space.
All of the crockery is Marimekko-brandedOther than these bold features, Bay explained that the Marimekko touches are found in the “little things”.
Floral crockery, coasters, napkins and matches appear throughout Bar Unniko, which also includes Oiva – a collection of petite patterned espresso cups designed specifically for the takeover.
“At first glance, you’re walking into a Milanese bar, and it doesn’t actually look like we’ve done much – but then the more you immerse yourself you start noticing these things,” said Bay.
Printed textiles are “not just an accessory but something that can create a space” says Marimekko creative director
Framed black and white photographs of the late Marimekko founder Armi Ratia were mounted to the walls as a nod to the brand’s history.
Throughout the day, the changing light alters the pink glow that illuminates the interior while a shifting soundtrack signals the transition from morning to afternoon to evening.
Bar Unikko is a day-to-night cafeBay explained that communal gathering is at the heart of Marimekko, which is why the brand chose to create a day-to-night cafe to celebrate 60 years of its well-known print.
“Our founder famously said, I think at the beginning of Marimekko, that the brand could’ve been anything,” reflected the creative director. “Our mission is not only to bring joy to people’s lives but to bring people together.”
Other highlights from this year’s edition of Milan design week include Faye Toogood’s Rude Arts Club exhibition, furniture made from reused skyscraper formwork and an inflatable gaming chair from IKEA.
The photography is by Sean Davidson.
Bar Unikko is open from 15 to 21 April 2024 at Bar Stoppani, Via Antonio Stoppani 15, 20129, Milan. See our Milan design week 2024 guide on Dezeen Events Guide for information about the many other exhibitions, installations and talks taking place throughout the week.
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New York-based Crosby Studios has piled office equipment around a long metallic table as part of a pop-up installation for fashion brand The Frankie Shop in Los Angeles.
The month-long installation titled The Office was launched to coincide with LA Art Week and the Sag-Aftra film festival and marked the New York label The Frankie Shop’s first presence in the Californian city.
A long, metallic conference table formed part of The Office installation created by Crosby StudiosThe brand’s founder Gaëlle Drevet and Crosby Studios creative director Harry Nuriev met at his studio, talked for 2.5 hours and decided to work together.
The resulting installation occupies a trapezoidal building on Sunset Boulevard wrapped in metallic film on all sides.
Equipment like printers, office chairs and water coolers were arranged around the perimeter of the spaceInside, the warehouse-like space features a long table also covered in a reflective material, with matching cube-shaped stools set along either side.
Articulated desk lamps, microphones and bottles of water were arranged on the table as if set up for delegates at a convention.
The central table featured microphones and water bottles as if set up for a meetingAround the perimeter, Nuriev placed recycled office equipment, such as a large printer, a stack of binders and a pile of plastic-wrapped office chairs.
A row of water coolers was lined up along one end of the room, encircled with glowing light boxes to create sharp silhouettes of the equipment in front.
Light boxes that encircle the space create sharp silhouettes of the office furniture placed in front”It’s not really about the office, it’s more about what happens after the office,” Nuriev told Dezeen. “I was thinking it’s time to officially move on from the office and consider the future. However, in this project, we’re uncertain about what the future holds exactly.”
A selection of apparel by The Frankie Shop is interspersed among the vignettes, while a “storage” area in the back serves as a fitting room.
Some of the furniture is plastic-wrapped, appearing as though just installed or ready to be shipped awayTogether, the industrial style of the building, the silvery materials, the lighting and the equipment served to highlight the brand’s reinterpretation of businesswear.
“The pop-up design blends a dynamic combination of fashion and nostalgia, where the power suits of the past seamlessly align with the modern attitude of The Frankie Shop,” said the team.
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Metallics are commonplace in Nuriev’s interior projects, appearing prominently in a Berlin jewellery store, a Moscow restaurant and his own New York apartment amongst others.
However, he is vague about the reasons or intentionality behind this recurring theme.
The exterior of the building on Sunset Boulevard is also covered in reflective film”I don’t really think about ‘why’; it’s just my instincts, and I prefer to follow my feelings,” said Nuriev. “For this project, I had a vision of silver, and I think it works perfectly.”
Originally from Russia, the designer founded Crosby Studios in 2014 and is now based between New York and Paris.
The month-long installation marks The Frankie Shop’s first presence in LA and was timed to coincide with the city’s art weekHe recently completed the interiors for New York nightclub Silencio, based on the original location in Paris designed by film director David Lynch.
Nuriev frequently collaborates with fashion brands, on projects ranging from a virtual sofa upholstered with green Nike jackets to a transparent vinyl couch filled with old Balenciaga clothing.
The photography is by Josh Cho.
The Office is on show in Los Angeles from 23 February to 24 March. For more events, talks and exhibitions in architecture and design visit Dezeen Events Guide.
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Danish fashion brand Samsøe Samsøe has launched a pop-up gallery for Paris Fashion Week that features an all-white interior decorated with artwork and furniture made from the brand’s T-shirts.
The exhibition space was designed to have a pared-down feel in a nod to the brand’s Basic collection, which is launching during the fashion week in the French capital.
Samsøe Samsøe’s in-house design team created the gallery together with set designer Fatima Fransson to be a “blank canvas” and bring the brand’s vision of “Scandinavian simplicity” to life.
The minimalist pop-up is located in Paris’ Le Marais area”The overall design is inspired by the way in which our Basic collection is structured,” Samsøe Samsøe art director Jelena Fijan told Dezeen.
“We took the timeless, long-lasting approach of the product to be central at the space, which gives it a contemporary art gallery feel,” she added.
“[We wanted] to create a welcoming but abstract feeling for the visitor.”
It features a central counter covered in white T-shirtsThe resulting space, located in Paris’s Le Marais neighbourhood, has a stark all-white interior punctuated by a central counter partly made from the brand’s clothes.
“By creating a high-block bar, the installation functions both as an art piece and as a community table for people to connect and talk,” Fijan said.
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“As this is the central piece in the space, we left some room for the brain to work, and we wanted to create a minimalist and long-lasting feel,” she added.
The block was made from plywood and epoxy resin, which was then covered in reclaimed T-shirts worn by the Samsøe Samsøe team.
Grey jumpers were turned into artworks on a concrete backgroundThe space also features artworks made from cashmere knits that were placed in plywood forms layered with a concrete-mixed plaster.
After Paris Fashion Week ends, the set will be moved to the brand’s headquarters in Copenhagen.
The space was designed to reference Samsøe Samsøe’s “Scandinavian minimalism”Other fashion stores with a minimalist interior include Swedish brand Toteme’s flagship London store, designed by Halleroed, and Balenciaga’s concrete Berlin store, which references the city’s modernist architecture.
The photography is courtesy of Samsøe Samsøe.
The Samsøe Samsøe gallery is located on 16 Rue Caffarelli, 75003 Paris, and will be open 28 February to 3 March. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.
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Cultural centre Het Nieuwe Instituut is rethinking the archetypal museum shop with a pop-up at Dutch Design Week, designed to encourage more ethical, resource-conscious consumption.
Instead of offering a straightforward exchange of wares for money, New Store 1.0 gives patrons the opportunity to trade their urine for a piece of Piss Soap and encourages them to place their phones on specially designed fixtures to provide lighting for the venue once the sun goes down.
Het Nieuwe Instituut has launched its debut pop-up shop at Dutch Design WeekTaking over Residency for the People – a hybrid restaurant and artist residency in Eindhoven – the pop-up also serves up two different versions of the same seabass dish, one made using wild locally caught fish and the other using fish that was industrially farmed and imported.
The pop-up is the first of two trial runs for the New Store, aimed at helping Rotterdam’s Nieuwe Instituut work out how to design its own museum shop to prioritise positive social and environmental impact over mere financial gain.
Arthur Guilleminot’s Piss Soap is among the projects on offerIn collaboration with the International Architecture Biennale Rotterdam (IABR) and research consultancy The Seeking State, the second trial will take place at next year’s Milan design week, with the aim to open the first dedicated shop in the museum’s Rotterdam location in 2025.
“It all started out with the idea that we don’t have a museum shop per se,” Nieuwe Instituut’s programme manager Nadia Troeman told Dezeen. “A museum shop, as we know, has books and trinkets and gadgets. And it’s not really doing well for the planet or the environment.”
“So we were like, how can we make the act of consuming better? How can we consume differently to help not just ourselves but the environment as well?”
Visitors are invited to donate their urine via a poster in the toilet. Photo by Jennifer HahnFor the Dutch Design Week (DDW) pop-up, Nieuwe Instituut found the three featured projects by Dutch designers Arthur Guilleminot, Brogen Berwick and Arnout Meijer via an open call.
The aim was to help the designers trial their ideas for how the exchange of goods could be less extractive and transactional in a real-world scenario.
This can then be placed on a shelf outside the bathroom. Photo by Tracy Metz”The project is part of a broader institutional agenda of ours to become more of a testing ground,” explained the museum’s director Aric Chen. “It’s part of rethinking the role of cultural institutions as being places that can do more than host debates, discussions and presentations.”
“So our aim is to take some of these projects that try to think about how we can do less damage, take them out of the graduation shows, take them out of the museum galleries, take them out of the biennales and put them into the real world, with real consumers, audiences and real people to see what we can learn from it,” he continued.
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Guilleminot used the opportunity to expand his ongoing Piss Soap project, with a poster in the venue’s toilet inviting visitors to donate their pee by relieving themselves into designated cups and discreetly placing them on a newly added shelf outside the bathroom window.
This can then be exchanged for a piece of soap, made using urine donated by previous participants and other waste materials from human activities such as used cooking oil.
The soap takes three months to cure and is entirely odourless, helping to break up dirt and grease thanks to the urine’s high ammonia content.
Those who are eating at the New Store can choose between two kinds of fishThe aim of the project is to find a new application for an underutilised waste material and engage people in a kind of circular urine economy.
“The idea was to revive the ancient tradition of using pee to make soap, which was done for many centuries, including in ancient Rome,” said Guilleminot.
“Could I make a modern product using this ingredient and, in the meantime, also change our feelings of disgust about our golden organic liquid?”
The shop’s interactive lighting fixtures were designed by Arnout MeijerThose having dinner at the New Store can choose between two iterations of the same fish dish.
The first uses wild seabass that was caught locally by fishers Jan and Barbara Geertsema-Rodenburg in Lauwersoog while the other was farmed in Turkey and imported by seafood market G&B Yerseke.
Devised by Berwick, who is a design researcher and “occasional fisherwoman”, the project challenges diners to ask themselves whether they are willing to pay the higher price associated with locally caught fish in exchange for its environmental benefits.
“With the fish, they get a receipt of transparency,” Troeman added. “And one is obviously longer than the other.”
The shop is open until 29 OctoberDiners were also asked to provide their own illumination as the sun goes down, in a bid to make them aware of our overconsumption of energy and the adverse effects our light pollution has on the natural rhythms of other animals.
For this purpose, Meijer designed two wall-mounted fixtures inside the New Store that have no internal light source and are simply composed of discarded glass shards topped with wooden shelves made from old beams.
If they require more light, guests have to place their phone on this ledge with the flashlight on, funnelling light onto the glass shard through a narrow slit in the wood.
It takes over Eindhoven’s artists’ residency and restaurant Residency for the PeopleThis reflects and refracts light around the space while revealing various crescent moon shapes engraved into the glass in a nod to the circadian rhythm.
“It’s really about our dependence on the constant supply of energy,” Troeman said. “Can we embrace the dark and hence be more environmentally friendly? It has benefits for everyone and everything.”
Exploring more circular forms of exchange was also on the agenda at last year’s Dutch Design Week, when designer Fides Lapidaire encouraged visitors to trade their own poo for “shit sandwiches” topped with vegetables that were fertilised with human waste.
The photography is by Jeph Francissen unless otherwise stated.
Dutch Design Week 2023 is taking over Eindhoven from 21 to 29 October. See Dezeen Events Guide for information about the many other exhibitions, installations and talks taking place throughout the week.
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A wavy canopy emerges like a fountain from this pop-up cognac bar inside Selfridges in London, designed by local designer Yinka Ilori to mimic the glistening waters of the Charente river in France’s Cognac region.
The bar belongs to cognac brand Courvoisier and was designed to capture its hometown of Jarnac and the surrounding region, where cognac brandy is made using white grapes from one of six designated “crus” or areas.
Courvoisier has opened a pop-up bar at SelfridgesIlori wanted to bring this bucolic setting to London’s Selfridges department store, using it to inform the colours and patterns featured throughout the space.
“I aimed to capture the essence of Jarnac – the warmth of the sun, the rippling of water, the beautiful wildflowers and the natural beauty in the surroundings,” he told Dezeen.
“The design pays homage to the magic and nature of Jarnac, creating a space that embodies its spirit.”
The interior was designed by Yinka IloriThe town’s location on the Charente river is the most prominent influence, seen across the pale-blue floors, the sinuous rippling pattern on the walls and, most importantly, in the bar itself.
Here, a circular counter was topped with a wavy blue canopy that seems to pour out of a central pillar, with the same pattern continuing down onto the base.
Ilori also designed a limited-edition VSOP bottle for the brand”I wanted people to feel like they were surrounded by water, with it flowing both above and below them, creating a sense of immersion and tranquillity,” Ilori said.
“The design of the canopy aims to reference the effortless flow of water, making visitors feel as though they are in the midst of a serene river.”
The bar’s scalloped countertop picks up on the sinuous shape of the waves but provides a colourful contrast thanks to its lacquered red finish.
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Another reoccurring feature throughout the space is a cartoonish flower shape that nods to Jarnac’s wildflower fields and is found across drinks stands and upholstered benches in the seating area.
To create a visual connection between the blue waves and the buttercup-coloured flowers, Ilori incorporated a sunset gradient that fades from yellow to soft lilac and envelops several cylindrical display stands as well as the base of the bar.
“I was struck by the gradients in the sky in Jarnac and wanted to capture this unique visual,” Ilori said.
A wavy pattern features across the wallsThese three repeated motifs, spanning earth, sky and water, also feature in the limited-edition bottle design that Ilori created for Courvoisier’s Very Superior Old Pale (VSOP) cognac.
The bottles are available in four different ombre colours and displayed throughout the bar, which will stay open for three weeks until 11 September.
The same pattern is picked up in the canopy of the barThe project forms part of Ilori’s ongoing collaboration with Courvoisier as the brand’s “ambassador of joy”.
Last year, the designer created an immersive dining for Courvoisier in New York, designed to transport diners into a surrealist interpretation of Jarnac.
Ilori’s colourful work is often considered as part of the New London Fabulous movement and includes a colourful skate park in Lille and The Colour Palace pavilion at the London Festival of Architecture.
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London-based studio EBBA Architects has channelled the environmental ethos of fashion rental platform Rotaro for its pop-up boutique at department store Liberty.
The project aimed to show that beautiful and interesting spaces can be created for temporary use, while still considering the environmental impacts of materials and construction.
“We are very aware of our environmental impact and we believe design should speak to this, while also trying to make a unique experience for the visitor,” EBBA founder Benjamin Allan told Dezeen.
EBBA designed a pop-up shop for fashion rental platform Rotaro”Rotaro is all about fashion rental, as a response to waste in the industry,” he added. “Circularity is key to their ethos and we wanted to connect to this, both in the use of material and form.”
Bringing definition to Rotaro’s space within the wider store, EBBA has demarcated the area with a pair of substantial columns, each with an elongated, semi-circular cross-section.
“The position and shape of the columns create the sense of walking into an entirely new space within the historic context of Liberty,” said Allan.
The studio demarcated the area with a pair of substantial columnsEntwining the two columns, a pair of metal rails have the dual function of creating a display area and introducing a sculptural element that further defines the space, with soaring, free-form curves.
“The two rails rotate and wrap around each of the columns, while also simultaneously responding to the opposite rail, a bit like a choreographed piece,” Allan said.
Cork is the project’s primary materialContinuing the theme of duality, just two key materials have been used in the space – cork and metal.
EBBA was influenced by the work of artists Donald Judd and Carl Andre and their elevation of humble materials through detailing and construction.
A pair of metal rails have a dual function”We always look to push the potential of a project, to make the most impact through the simplest of means and also address the need to be economical,” Allan said.
“Essentially the design revolves around only two materials which, working together, give a sense of regularity in the layouts of the blocks, combined with the sculptural forms of the rails.”
Curated garments hang from the railsCork was used as the primary material, cladding the two columns and creating the backdrops that zone Rotaro’s area.
EBBA aimed to use a material that had an environmental quality, while using the standardisation of the blocks to set parameters for the design.
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“We chose blocks of a specific dimension that could then be adapted to create both the walls and the columns themselves,” Allan said.
“The cork is a natural material that has an inherent warmth and depth, while also being incredibly versatile and easily recycled,” he added.
Texture characterises the pop-up shopBrushed stainless steel was used for the metalwork, with each rail comprised of a single piece of metal that was bent and sculpted to wrap around the columns.
This rail’s curving form relates to the idea of circularity in Rotaro’s business model, while also bringing an adaptability to the space by allowing the garments to be shown in a variety of ways.
Brushed stainless steel was used for the metalwork”The primary purpose is to display the continuously updated collection while also adding a sculptural aspect that helps to create a sense of space,” said Allan.
Within the ornately-detailed Liberty store, the project offers a bold, contemporary response to the interior, while finding common ground with the wider building.
The rail’s curving form relates to the idea of circularity”The tones and textures in the warmth of the cork, tie in with the timber and natural colours of Liberty’s interior spaces,” Allan said. “Detailing and decoration in the original columns relate to nature and vegetation, which also tie into the use of cork and its qualities.”
Because the Liberty building has Grade II listed status, no fixings were allowed into the building fabric.
“The benefit of the lightweight cork material meant we could also adapt the Rotaro space with minimal impact on the wider building,” he added.
Cork was chosen for being lightweightTo create a plinth that provides a flat surface for displaying objects, EBBA used the same semi-circular form of the columns, but flipped onto its side.
This element has been given an ultramarine blue coating to add a sense of playfulness and catch the attention of visitors, using one of Rotaro’s key colours to connect with the brand’s identity.
A semi-circular plinth features an ultramarine blue coatingWhile the space has been designed as a pop-up, EBBA worked – through the quality of the materials and the construction of the walls and blocks – to give it a sense of permanence.
“All of our projects aim to achieve a quality of permanence through the use of natural materials and the detailing of the construction,” Allan said.
“We believe that this level of quality helps to create a design that feels purposeful, even for temporary uses.”
Other recent projects by EBBA Architects include a shop for Cubitts in an old pie-and-mash restaurant and a house extension with brutalist-style materials.
The photography is by James Retief
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A three-tiered diving board stands next to a metallic palm tree inside this pop-up shop that designer Willo Perron has created for Kim Kardashian’s lingerie brand SKIMS in London.
The brand’s first physical retail space in the UK, at the Selfridges department store in London, follows the same formula as its debut shop in Paris. Here, surfaces were coated in panels of glossy plastic with gentle thermoformed curves to suggest the shape of the human body.
SKIMS has opened a swimwear pop-up in SelfridgesBut for this temporary summertime pop-up, Perron abandoned the brand’s typical fleshy colour palette in favour of a pale blue hue reminiscent of a heavily chlorinated swimming pool.
The resulting plastic panels are so glossy they look almost wet as they form everything from mirror frames and bench seats to wall panels and the shop’s monolithic till counter, which is embossed with the SKIMS logo.
A three-tiered diving board sculpture forms the centrepiece of the storeA huge replica of a three-levelled diving board stands at the heart of the store, with a stepped base and springboards formed from lengths of the same baby-blue plastic.
Shiny chrome tubes act as handrails and are repeated throughout the store in the form of gridded partitions and clothing rails, curving around the columns of the Grade II-listed department store.
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Rounding off the poolside atmosphere is a matching metal palm tree sculpture, integrated into the long bench set that runs along the shopfront.
To display stacks of rolled-up nude-coloured SKIMS towels, Perron also added two smaller freestanding platforms with the same steps and chrome handrails as the diving platform but minus the springboards.
Thermoformed plastic panels in glossy blue glad most of the interiorTaking over Selfridges’ ground-floor pop-up space The Corner Shop until 8 July 2023, the shop will offer the brand’s core collection of swimsuits and bikinis alongside limited editions and seasonal colourways.
Customers will also be able to buy ice cream to match their swimwear, stored in baby-blue freezers courtesy of London gelato company Chin Chin Labs.
A metallic palm tree decorates the store”I’m thrilled to bring SKIMS Swim to London for the first-time ever and take over The Corner Shop at Selfridges with our most conceptual pop-up experience to date,” said SKIMS co-founder and creative director Kim Kardashian.
“We have followers all over the world,” she added. “As we enter the next phase of SKIMS retail, I look forward to connecting with these customers through innovative shopping experiences on a global scale.”
A metallic palm tree completes the poolside atmosphereReturning for its second year, SKIMS’s swimwear offering is pitched towards providing various levels of coverage for different body types and modesty requirements.
This is an extension of the brand’s drive to create inclusive underwear and shapewear that works for people of different sizes and abilities, following the launch of its Adaptive Collection last year.
Over the next three years, the brand is planning to open a roster of freestanding stores across the UK and EU.
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