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      Axel Arigato opens “upside-down” pop-up sneaker shop in Selfridges

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      Trainers injected with magnets climb the walls and polystyrene ceiling tiles line the floor of Axel Arigato’s “upside-down” office-themed sneaker pop-up in London’s Selfridges department store.

      Installed in Selfridge’s first-floor menswear department for 12 months, the topsy-turvy pop-up store is a departure from the stone displays and pared-back colour palette ordinarily associated with the Swedish streetwear label’s retail environments.
      The Axel Arigato shop-in-shop is located in SelfridgesInstead, the design team conceived the store as an upside-down office featuring all of the typical, run-of-the-mill materials and fixtures that you would expect to find in an office, such as ceiling tiles, strip lighting, corrugated metal, exposed wires, pipes and steel beams but all installed to create the impression of being upside down.
      Typical polystyrene grid ceiling tiles are installed across the floor, while shiny vinyl floor tiles are used on the ceiling.
      It was themed around an upside-down office interiorThe sneakers, which include the latest season and popular carry-over footwear silhouettes, are injected with magnets and stuck to the wall while customer’s receipts are dispensed from behind a set of elevator doors that open at the touch of a button.

      “The concept was to flip the script both physically and figuratively on what customers expect from a pop-up, turning all elements upside down through an industrial office lens in which the ceiling becomes the floor and vice versa,” said the brand, calling the pop-up its most “ambitious and boundary-pushing” to date.

      Bum-shaped sculptures feature in Axel Arigato’s brutalist Copenhagen flagship

      The endeavour was facilitated by British footwear retailer, Kurt Geiger, who provides the footwear offer for Selfridges.
      The store is a continuation of the brand’s co-founder and creative director Max Svärdh’s mission to disrupt the traditional retail module. A digitally native business, Axel Arigato began its life online in 2014, opening its first physical store in London’s Soho in 2016.
      Metal lines the walls of the shop-in-shopFrom the beginning, the brand elevated the status of its products to art by displaying them on plinths in the centre of the store like pieces of sculpture. The concept was in contrast to other sneaker brands at the time, which typically displayed as many shoes as possible across shop walls.
      The brand’s permanent stores are also distinguished by the use of monolithic blocks of stone. In Paris, goods are displayed on blocks of travertine, concrete in Copenhagen and terrazzo in London.
      The photography is courtesy of Axel Arigato.

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      OMA designs Tiffany & Co pop-up in Paris to take visitors on a “journey across time”

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      Architecture studio OMA has created a pop-up shop for Tiffany & Co in Paris that showcases an assortment of pieces from the jeweller’s 185-year history.

      The pop-up is located in the eighth arrondissement and functions as a cross between a boutique and an exhibition, spotlighting Tiffany pieces from both past and present.
      Visitors enter the Tiffany & Co pop-up in Paris through a blue rotunda”Tiffany & Co has a rich history both in making jewellery and in product design,” said OMA partner Ellen van Loon. “For us, it was important to showcase that history.”
      “More than an occasion to discover Tiffany’s latest collection, a visit to the store also becomes a journey across time.”
      The room displays archival jewellery piecesUpon entering the store, visitors walk into a deep-blue rotunda where Tiffany & Co is showcasing some of its archival jewellery designs.

      The pieces are presented within wall niches or inside pyramidal glass cases that sit on chunky plinths. Tall screens display blown-up imagery of the designs so visitors can take a look at their finer details.
      A gold-toned room showcases Tiffany’s current jewellery collectionA short corridor takes visitors through to a gold-toned room, where Tiffany & Co’s current collection is put on show. At the periphery of the space, a small seating nook provides a place to rest alongside a couple of pale-pink armchairs and poufs.
      The room is anchored by an antique stained-glass pendant light that echoes the lamps designed by Tiffany & Co’s first design director Louis Comfort Tiffany in the early 1900s.
      In keeping with this theme, faux stained-glass panelling was also added to the pop-up’s facade.
      Stained-glass lamps and pink soft furnishings decorate the spaceA velvet-lined archway looks through to the shop’s final room, where high-jewellery appointments are held.
      This smaller, more intimate space features faceted metallic walls and powder-blue carpet that, in an ombre effect, gradually deepens to a darker blue as visitors make their way back to the front of the store.
      A consultation room lies at the rear of the pop-up shopTiffany & Co’s Paris pop-up will be open until May 2023 and will be subtly updated throughout the year to reflect the brand’s new collections as they are put on display.
      OMA is also currently working on a major renovation of the jewellery brand’s flagship store on New York’s Fifth Avenue. The project will see a three-storey glass volume added to the building’s roof, providing space for exhibitions and events.
      The photography is by Benoit Florençon, courtesy of OMA.
      Project credits:
      Design: OMAPartner: Ellen van LoonProject architect: Giulio MargheriTeam: Jacopo Bellina, Sebastian Bernardy, Miguel Herreras San José, Mateusz Kiercz, Philippe Le Quellec, Mingda Zhang

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      Jacquemus creates surrealist interpretation of his own bathroom for Selfridges pop-up

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      French fashion designer Simon Jacquemus has opened a series of surrealist pop-up installations at London department store Selfridges, including a luxury-bag vending machine and a swimming-pool changing room.

      Titled Le Bleu, the installation occupies a number of locations across the store, including its creative retail space The Corner Shop and the Old Selfridges Hotel, a former hotel space that is now being used as a pop-up venue.
      The pop-up installations are located in and around Selfridges on Oxford StreetThe Corner Shop, which functions as the installation’s main retail space, features pale blue tiles blanketed across its interior. In its window, a large transparent tube of toothpaste spills ribbons of red and white gel.
      An oversized bathtub, sponges, shower facilities and sinks were also installed in the space, where they function as display areas for a selection of exclusive Jacquemus products and pieces from the brand’s Spring Summer 2022 collection.
      An oversized glass with a fizzing tablet is among the designsThe pop-up spaces were designed as a “surrealist reimagining of Jacquemus founder Simon Jacquemus’ very own bathroom,” Selfridges said.

      “I wanted to create crazy and unrealistic installations, all related to water and bathroom imagery,” said Jacquemus, founder of the eponymous brand.
      The designer was inspired to create one of the installations, an oversized glass, after seeing a tablet fizzing in a glass of water.
      “I also love how the giant tablet glass would also be very ‘eye calming’, a kind of visual ASMR installation in the middle of the Corner Shop,” he said.
      A 24-hour vending titled 24/24 is located behind the storeOn Edwards Mews behind Selfridges, a life-sized vending machine stocked with exclusive editions of the brand’s Chiquito and Bambino bags can be accessed for shopping 24 hours a day.
      A large circular opening marks the entrance to the space, a square room lined with five-by-five rows of bags and accessories displayed in oversized, deep blue-hued vending machines.
      Le Bleu includes three installationsAt the Old Selfridges Hotel, the final pop-up – a sensory installation titled Le Vestiaire – references swimming-pool changing rooms.
      Visitors are greeted by the now-familiar blue tiles, which cover the walls, floor and furniture of the space.

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      A curved welcome desk was positioned in front of a tile-clad wall that holds a collection of rolled-up towels.
      Blue lockers and changing cubicles line the walls at the rear of the space and include “3D experiences” that draw on the iconography of surrealist French filmmaker Jacques Tati.
      It follows a number of installations that have taken place across Europe’s fashion capitals”Each experience is very different and playful, but my favourite would be Le Vestiaire, as it’s the first time we have invested in a space like this, with 3D experiences and crazy installations with our Jacquemus products,” said Jacquemus.
      “I wanted to recreate an accumulation of lockers with different 3D experiences inside, inspired by Jacques Tati movies.”
      Smaller installations were incorporated within the interior of lockers and behind cubicle doorsThe three pop-up installations are open from 3 May until 4 June 2022.
      The installation is the latest edition of a series of Jacquemus’ vending machine pop-ups located across Europe’s fashion capitals, including Milan and Paris.
      It was inspired by Jacques Tati filmsIn 2019, Jacquemus designed a Parisian restaurant named Oursin that featured whitewashed walls, colourful ceramics and rattan furnishings in an effort to “perpetuate summer”.
      French fashion brand Balenciaga recently transformed its Mount Street store into a temporary faux fur lined pop-up dedicated to its Le Cagole line.
      Images are courtesy of Selfridges.

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      Sarah Coleman puts a psychedelic twist on the brand's logo at the Fendi Caffe

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      Artist Sarah Coleman has added a psychedelic twist to Fendi’s distinctive double-F logo for a pop-up cafe she designed for the brand in the Miami Design District.

      Stylised as the Fendi Caffe, the cafe designed for the Italian fashion house was located on the outdoor corridor of OTL restaurant in the heart of Miami’s Design District from May to early July.

      Coleman manipulated the traditional Fendi logoThe cafe was informed by the brand’s Summer Vertigo capsule collection, which New York artist Sarah Coleman designed in collaboration with Fendi’s creative director Silvia Venturini Fendi.
      Defined by yellow and blue tones, the ready-to-wear collection features 90s streetwear references as well as shapes borrowed from 70s psychedelia.
      The entrance to the cafe was on an outdoor corridorCentral to the cafe’s bold design was FF Vertigo, Fendi’s iconic FF logo that Coleman and Venturini Fendi warped for the capsule collection and repeated throughout the cafe in a series of bold colours.
      The artist explained the influences that prompted her to explore the 70s in her design process.

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      “When I first began brainstorming, I went straight to my bookshelf and dove into everything I have about the 1970s, a period of spontaneity and extreme self-expression,” Coleman told Dezeen.
      “I think the 70s are the greatest fashion era of the 20th century. The spirit of disco, the flowing post-psychedelic art,” she added. “There were so many inspiring aesthetic references to draw upon.”
      FF Vertigo was repeated throughout the spaceVisitors to the cafe were greeted with an expanse of bright yellow canopy that contrasted with green potted plants lining the permanent Fendi boutique that is located opposite the pop-up’s site.
      FF Vertigo featured as a bold motif throughout, topping the space’s various tables and barstools while more abstract swirly shapes tumbled over the cafe’s yellow walls.
      A permanent Fendi boutique is opposite where the pop-up wasOrb-style pendant lights and menus also included FF Vertigo in their design, while a more traditional version of the Fendi logo featured on the cafe’s edible items such as cappuccinos and toast.
      Fendi is a luxury fashion house founded in 1925 by Adele and Edoardo Fendi.
      Other previous projects by the brand that are informed by the past include a travelling installation for an edition of Design Miami featuring pastel 50s furniture.
      The images are courtesy of Fendi.

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      Rammed-earth counter anchors Flamingo Estate pop-up in Los Angeles

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      Vibrant green walls surround a chunky rammed-earth counter in this garden-themed pop-up shop in LA that creatives Alex Reed and Dutra Brown have designed for lifestyle brand Flamingo Estate.Flamingo Estate’s Harvest Shop pop-up takes over a retail unit in Platform, a high-end shopping centre in LA’s Culver City area.
      The shop offers an array of the brand’s holistic products for the body and home, along with its range of pantry foods, which includes items such as extra-virgin olive oil, honey and dark chocolate.
      Many products are made with ingredients grown on the grounds of Flamingo Estate, which is tucked away in the hills of the nearby Eagle Rock neighbourhood. Its sprawling garden is host to 150 different species of flowering plants and shrubs, as well as a fruit orchard, vegetable beds and a hive of bees.

      A rammed-earth counter sits at the centre of Harvest Shop

      This lush landscape became a key point of reference for the pop-up’s designers, locally-based creatives Alex Reed and Dutra Brown.
      Together they sought to fashion a space that resembled “a small, secret corner of the estate itself…as if it was lifted from the earth and brought to the store”.

      An abstract sculpture perches on one end of the counter
      At the centre of the shop is a monolithic counter crafted from rammed earth. The bottom of the counter is inset with different-coloured fragments of stone, while the top features a cluster of white-tile blocks and platforms on which products are presented.
      To ensure the tiles could be used again post pop-up, a simple mixture of mud and earth was used as grout.
      A corner of the counter is dominated by an amorphous sculpture that Reed and Brown created using scagliola – a type of plaster typically made from gypsum, glue and pigments.

      A mural depicting trees and rolling hills acts as a backdrop to the counter
      “For Flamingo Estate’s first physical location, we looked to the company’s ‘hands-in-the dirt’ ideals of what is luxurious and covetable today,” the pair said.
      “We’ve utilized our respective expertise to design and build a project centred around materiality – this collage of organic material and sculptural form, together with provenance and fantasy, celebrates what we love about Flamingo Estate.”

      Frida Escobedo segments Aesop Park Slope with rammed-earth brickwork

      The garden theme continues onto Harvest Shop’s walls, where LA-based artist Abel Macias has painted a rich, green mural.
      “Richard [Christiansen, owner of Flamingo Estate] and I talked about a concept based around Snow White, the enchanted little forest that she lives in that’s sort of dark but very magical and green in a way,” explained Macias.
      “We came up with this landscape that’s rolling hills and swirly trees, keeping everything in the tonal green world so that it feels verdant and very lush [in the store].”
      Emerald-coloured paint covers a wall on the opposite side of the shop, which is mounted with rows of glass jars filled with various natural ingredients.

      Another wall is mounted with rows of glass jars
      Flamingo Estate is overseen by creative director Richard Christiansen. Beyond the estate’s garden lies a Spanish colonial-style house that, since the beginning of 2020, has operated as a chic retreat for creative people in Los Angeles.
      Its Harvest Shop pop-up isn’t the only retail project to have made use of rammed earth. Last year, Mexican architect Frida Escobedo applied rammed-earth bricks to the walls of an Aesop store in Brooklyn, New York, to emulate the facade of the brownstone townhouses seen around the area.
      Photography is by Adrian Gaut.

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      Adytum Library in Canberra is arranged around a single book-lined counter

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      A chunky, wedge-shaped island crafted from plaster and beeswax anchors the sparse interior of this pop-up library, shop and exhibition space that design studio Pattern has created in Canberra.The temporary library is situated in the trendy suburb of Braddon and belongs to new Australian wellness brand Adytum, which produces eco-conscious self-care products such as teas, face oils and bath soaks.

      Adytum Library is anchored by a huge island
      Although the brand is set to open the doors to its first spa in 2021, it was keen to conceive a slightly different style of wellness space that instead celebrates books and the “intellectual nourishment one receives from the written word”.

      Sydney-based studio Pattern – which is also developing the interiors of Adytum’s spa – was asked to design the library. The brand’s key request was that the pop-up had minimal environmental impact.

      Books and products from Adytum are displayed across the island
      With this in mind, Pattern ditched the idea of overhauling the entire retail unit and instead created just one striking element – a huge wedge-shaped island that sits at the centre of the floor plan, built around two existing structural columns.
      “While we didn’t have a tenancy of cathedral-like proportions to work with, we drew inspiration from the concepts of purity, simplicity, and clarity often found in religious architectural spaces,” Pattern’s co-founder, Lily Goodwin, told Dezeen.

      Incense is burned in the pop-up throughout the day
      The island, which gradually tapers off to a narrow point, has a reclaimed MDF frame that’s been covered with natural plaster and finished with a coating of beeswax.

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      An array of design, architecture and art titles are displayed across the surface, which can be purchased by visitors or borrowed via Adytum’s membership scheme. The books are softly illuminated by a couple of white table lamps by Danish brand Hay which have been dotted across the island.
      There is also a handful of Adytum’s products, including incense sticks that will be burnt throughout the day.

      Adytum Library also exhibits work by Australian artists
      The outer periphery of Adytum Library is used to display works from Australian artists Traianos Pakioufakis and Alana Wilson.
      Pakioufakis’s expansive photographic prints are draped across bent copper pipes that were found in construction site waste, while Wilson’s collection of ceramic vessels – which have been darkened with metal-oxide glazes – perch on rough plinths that the studio salvaged from a local stonemason.

      Artworks are displayed on stone plinths or copper pipes
      Pattern was established in 2016 by Lily Goodwin and Josh Cain. Previous projects by the studio include Locura, a cocktail and small-plates bar in Byron Bay that’s meant to evoke the “raw beauty” of late-night eateries in Mexico.
      It also created rose-tinted interiors for The Daily Edited, an accessories shop in Melbourne.
      Photography is by Traianos Pakioufakis.

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