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      Bentley curates Scandinavian architecture and design travel experience

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      Promotion: in 2023 Bentley Motors launched an architecture and design-centred travel experience around Scandinavia, with highlights that included a stay at Wingårdhs’ forest hotel in Sweden and a tour of BIG’s studio in Copenhagen.

      The Extraordinary Journey Scandinavia tour was one of a series of curated travel experiences presented by Bentley in 2023, offering the opportunity to explore attractive destinations from behind the wheel of its luxury cars.
      The five-day, four-night tour started in Stockholm, where guests were collected from the airport in a chauffeured Bentley and taken to their first night’s stay in the world-renowned Ett Hem hotel.
      The first night’s stay was at Stockholm’s Ett Hem hotelWith interiors created by designer Ilse Crawford, the hotel is known for merging luxury with a feeling of home, with spaces that encourage guests to relax and mingle as if at a manor house.
      The hotel hosted a welcome reception, dinner in the library and a nightcap for the small party of guests on day one to get to know each other.

      On day two, attendees took the wheel of one of several Bentley models on offer and began the journey south through Sweden’s forests, with Scandinavia’s finest architecture and design destinations guiding the way forward.
      For lunch on day two, attendees stopped at NaturehouseFor lunch, the tour stopped at Naturehouse, a sustainability-focused lakeside spa by Tailor Made Arkitekter that merges the forms of a barn and a greenhouse, before continuing to reach the Trakt Forest Hotel in Småland in the afternoon.
      Designed by Wingårdh architecture studio, the hotel features just five suites that are raised high into the treetops on stilts, giving guests the chance to feel immersed in nature.
      The suites are “a true representation of Bentley’s design values of sustainability, materiality, and innovation” said the brand, and guests had the opportunity to relax in the sauna or hot tub before joining the hotel owners Sandra and Mattias Sälleteg at a drinks reception.
      The evening also included dinner in a forest near the hotel, which was made by Michelin star chef Niklas Ekstedt and celebrated natural ingredients coming together “to create something greater than the sum of its parts”.
      Lunch on day three took place at Wanås Hotel and Sculpture ParkDay three saw the group continue the drive south through Sweden’s forests and stop for lunch at Wanås Hotel and Sculpture Park, built around two converted stone barns with interiors by Kristina Wachtmeister.
      They then drove on through Malmö and across the Öresund Bridge, the longest bridge in Europe, connecting Sweden and Denmark, before switching to chauffeured transport once again for the final stretch of the journey to Copenhagen.
      With accommodation at the Nimb Hotel in Tivoli Gardens, guests had ample opportunity to explore Copenhagen, including dinner at a world-renowned Nordic restaurant and then a city tour hosted by the Danish Architecture Centre.
      Day four included a tour and lunch at Bjarke Ingels Group’s studioThere was also a tour of Bjarke Ingels Group’s studio, hosted by a member of the team who gave insights into their creative practice. Lunch was also held within “the beating heart” of the office.
      Bentley’s Extraordinary Journey continues in the UK in 2024 with a programme where attendees will experience a scenic route starting at Crewe, the home of Bentley Motors, to The Macallan Estate in Speyside, Scotland. The UK programme runs from 19 to 22 August and 2 to 5 September.
      For more information and to register interest, visit the Bentley website.
      Partnership content
      This article was written by Dezeen for Bentley as part of a partnership. Find out more about Dezeen partnership content here.

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      JEB acoustic partitions and furniture create modern campus for UOW College Hong Kong

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      Promotion: acoustic partitions and furniture brand JEB have provided interior solutions for the University of Wollongong’s new Tai Wai campus in Hong Kong, which aims to create an adaptable learning environment.

      The University of Wollongong (UOW) College Hong Kong campus in Tai Wai covers 15,000 square metres and supports 3,300 students with modern facilities including an auditorium, library and maritime laboratory.
      Hong Kong-based brand JEB was engaged to provide acoustic partitions and furniture solutions that could be adapted to support different styles of learning and encourage student interaction.
      The UOW College Hong Kong campus in Tai Wai is designed to be flexible and adaptableAt the same time, the team had to meet a design brief that sought to bring a taste of Australia to Hong Kong, with each floor of the building bringing to life a different element of the Wollongong landscape: the Pacific Ocean on the first floor, the urban environment on the second, and the mountains on the third.
      JEB’s Integra Operable Wall system is critical to the functional aspect of the design says the company, as it empowers educators to swiftly alter room sizes and layouts by unlocking the wall panels and moving them.

      The system operates on a door track and roller that allow panels to be turned around corners and stored out of sight, keeping the environment clutter-free and maximising available space.
      The space supports different styles of teaching and learningThe product “is a testament to JEB’s commitment to revolutionising the educational landscape and providing cutting-edge solutions that meet the evolving needs of modern learning environments,” said the brand.
      JEB made ample use of glass in its choice of partitions, to avoid closing off areas when there is limited natural light and to create an open-feeling atmosphere.
      For furnishings, JEB mixed custom solutions with a range of office products from leading local and international brands such as Vitra, Humanscale and Andreu World.
      JEB provided acoustic and furniture solutions for the University of Wollongong’s new Tai Wai campus in Hong KongWorkstations, cabinets and lecture tables were custom-made for the UOW College Hong Kong campus in Tai Wai. Movable desks were placed in tutorial rooms so that they could be easily reconfigured for group or individual work.
      In lounge areas, JEB sourced chairs suited to relaxation, while areas of open staircase seating were created to encourage casual interaction between students.
      “The deliberate use of partitions and furniture in the UOW College campus project in Tai Wai not only addressed the practical aspects of spatial flexibility and lighting challenges but also contributed to the creation of a modern, adaptable and student-centred learning environment,” said JEB.
      “The thoughtful integration of these elements has positively impacted the educational experience and reflects the commitment to innovative pedagogical approaches in higher education.”
      Partitions and furniture are key to the interior designJEB aims to deliver one-stop solutions to interior design, offering acoustic partitions, office furniture, bespoke facades and circular hygiene products.
      It also endeavours to act sustainably, operating a takeback programme that finds new homes for unwanted furniture.
      To find out more about JEB, visit the company’s website.
      Photography courtesy of JEB Group.
      Partnership content
      This article was written by Dezeen for JEB as part of a partnership. Find out more about Dezeen partnership content here.

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      Framery predicts focus spaces to be key office design trend in 2024

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      Promotion: the need for well-considered focus spaces will come to the fore in workplace design in 2024, driven by the uptake of artificial intelligence, according to office pod brand Framery.

      Framery says that the increase in AI in the workplace will result in it taking more responsibility for mundane, repetitive tasks, resulting in the need for additional focus spaces in open-plan offices to help support employees’ deep and focused tasks.
      “If it happens how it’s expected and AI takes more responsibility for repetitive tasks, the office design should reflect this development and support deep, focused work,” said Tomi Nokelainen, head of Framery Labs, the company’s research and innovation unit.
      Framery predicts focus areas will be the key office design trend of 2024According to Framery, while post-pandemic hybrid office design placed an emphasis on the creation of collaborative spaces and “flashy common areas embodying organisational culture”, the next phase of this evolution will centre on creating areas that minimise distraction and allow for focused work.
      “It’s noteworthy that employees value focused working spaces beyond collaborative spaces,” said Nokelainen. “With work complexity on the rise, there is a heightened demand for both acoustic and visual privacy.”

      The company points to the findings of research company Leesman, which has reported that workers are still choosing to stay at home for solitary work. Leeman’s research suggested that some working activities were “better supported at home” including individual-focused work and planned meetings.
      However, Framery says that when employees have the option to work from home, that may not be sufficient to fulfil their productivity needs.
      “It can’t be assumed that all employees have the luxury of a dedicated home office room, or are willing to invest in expensive desks or ergonomic chairs,” said Nokelainen.
      Office workers value focus areas more than collaborative spaces, Framery research findsFramery, a Finnish brand, was one of the first to enter the office pods space in 2010, creating soundproof booths that drown out external distractions so that employees can undertake focused work or conduct video conferencing calls.
      According to Framery Labs’ research, focus spaces are the number one desired perk for employees that would draw them into working in the office rather than at home and they address distractions to focused work, for example, noise.
      Only 33 per cent of employees report finding noise levels satisfactory in their workplace and dissatisfaction with noise has the strongest correlation to an employee saying that the design of their workplace does not support their personal productivity.
      The pods are soundproof so external noise is not a distractionThis can be especially consequential for neurodiverse people, who constitute around 15 to 20 per cent of the global population and who can have a greater sensitivity to sensory stimuli, according to the brand.
      With workplaces becoming more inclusive, the next step will be to design them to function as “a catalyst not a barrier to productivity”, said Nokelainen, with a recognition that different people have different needs.
      “There are no one-size-fits-all focus spaces – they can be everything from silent open areas, library-like spaces, private offices or pods,” said Nokelainen. “Each role and industry has their own special needs that must be taken into account.”
      The Framery One pod is Framery’s bestselling productThese considerations can be addressed with products like the Framery One, Framery’s bestselling office pod. A single-person workstation for focused work that is also optimised for virtual meetings, it includes soft lighting and adjustable ventilation to help create a personalised environment.
      In a closed pod like this, neurodiverse people can apply “sensory integration techniques”, said Nokelainen which means incorporating the sensory tools or approaches that promote calm and focus for them.
      There are also multi-person pods like the Framery Q Flow, one of the newest models. It is designed to help enable workers to achieve the “flow” state of mind, where work feels effortless and time switches off, and includes a height-adjustable electric table so that users can shift positions without interrupting their thought process.
      The office pods come with Framery Connect, an integrated workplace management tool that supplies detailed data and analysis around how often and when they’re being used.
      The pods include the Framery Connect workplace management systemFramery says it prides itself on the quality of its soundproof office pods, as well as having been among the first to bring the product category to the market. The company launched 13 years ago after its founder – Samu Hällfors – devised a solution to address the distraction caused by his boss’s loud phone calls.
      “Our founder and CEO Samu Hällfors invented the office pod category in 2010,” said Framery. “Now we have over 200 competitors globally. To ensure we stay the market leader we are relentlessly innovating to engineer the most advanced pod in the world.”
      Framery also has a sustainable and responsible ethos and has made a commitment to converting to a circular business model.
      To find out more about Framery and its products, visit the brand’s website.
      Partnership content
      This article was written by Dezeen for Framery as part of a partnership. Find out more about Dezeen partnership content here.

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      Building meeting rooms costs 55 per cent more than buying office pods according to research

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      Promotion: buying office pods instead of building meeting rooms could save companies in the US around $30 billion by 2030, according to research by soundproof booth manufacturer Framery and real-estate investor CBRE.

      Post-pandemic working habits are driving a transformation in office layout and design worldwide says Framery.
      More people working from home means employers are scrambling to use costly office space more effectively, while the increasing prevalence of video calls has resulted in growing demand for small, acoustically insulated meeting spaces.
      The coronavirus pandemic triggered a sea change in office layouts”Office occupiers are investing more and more into flexible spaces and different types of adjustable spaces to meet the demand of flexibility and to attract their workforce back to the office after the pandemic years’ remote working,” said CBRE’s Jussi Niemistö.
      A study by Framery and CBRE found that as well as offering options for changing office setups, pods are more cost-effective than constructing new meeting rooms.

      CBRE compared the costs associated with getting one-, four- and six-person Framery office pods with the cost of building meeting rooms of equal size in different cities around the world.
      The research indicates that many offices will need to be refurbished to accommodate new working demandsIt found that meeting pods tended to be significantly cheaper – with constructing equivalent meeting rooms costing 55 per cent more on average.
      Building a permanent phone room in a New York office is 155 per cent more expensive than getting a one-person Framery booth, according to the study.
      A separate study by real-estate firm Cushman & Wakefield found that more than 41 per cent of office space in the US is in need of refurbishment in order to support hybrid working by the end of the decade – around 241 million square metres.
      CBRE’s research indicates that meeting pods are a far cheaper option than constructing new meeting roomsFramery’s analysis based on CBRE’s research indicated that building new meeting rooms in that amount of space would cost more than $85 billion. By comparison, the same area of Framery pod space could be purchased for around $55.5 billion.
      Framery CEO Samu Hällfors also argues that meeting pods reduce office running costs.
      Framery claims to have manufactured the world’s first meeting pod”Pods are compact and make better use of existing space,” said Hällfors. “They allow for greater flexibility in rearranging and reconfiguring offices and they can be moved to a new location when needed.”
      “That all greatly reduces the lifetime costs associated with running an office, especially in larger cities with high-priced real estate,” Hällfors continued.
      Founded in 2010, Framery claims to have invented and sold the world’s first office pod, and its Framery O is the world’s best-seller.
      The study looked at costs of building meeting rooms in cities across North America, Europe and AsiaThere are now more than 200 pod manufacturers around the world, according to Hällfors.
      “The increasing demand for these office pods isn’t coming so much from management as it is from employees themselves,” he said. “Reimagining the workplace in these innovative, cost-effective ways is what is going to get employees excited to return to the office.”
      To view more about Framery and its products, visit its website.
      Partnership content
      This article was written by Dezeen for Framery as part of a partnership. Find out more about Dezeen partnership content here.

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      Kriskadecor uses aluminium to create “warm and inviting” interiors

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      Promotion: metal-chain manufacturer Kriskadecor is challenging the perception of aluminium as a cold material with a series of projects where it is used to brighten an interior.

      Kriskadecor has used its aluminium metal chains to adorn the interiors of public and residential buildings to create relaxing and welcoming spaces, ranging from bars to co-housing.
      Kriskadecor has used its aluminium chains to adorn a range of interiors. Photo by Lucía GorosteguiAccording to the brand, using aluminium to create an inviting interior comes down to the shapes and colours with in the material is finished and paired.
      For example, Kriskadecor specialises in versatile aluminium chains, designed to be used for everything from space dividers and wallcoverings to sculptural lighting and installations.
      It also installed them in a co-working space in Madrid”Despite being a metallic and seemingly cold material, aluminium can play a fundamental role in interior design when used strategically and in conjunction with other elements,” said Kriskadecor.

      “To counteract this perceived coldness, at Kriskadecor, we play with two concepts: colour and shape,” it explained.
      The brand is challenging the perception of aluminium as a cold material. Image by Petit OiseauAccording to the brand, its team of experts approaches “each project in a completely personalised manner” to ensure the products are used in the best way possible.
      Key examples of interiors where Kriskadecor has installed its aluminium chains include the LATAM Airlines lounge in an airport in Chile designed by local studio Grupo Arquitectos. Here, the brand suspended a sculptural installation formed of three bronze-hued cylinders above the bar area.
      They are suspended above a bar in a LATAM Airlines lounge. Photo by Aryeh Kornfeld”Grupo Arquitectos conceived the design of the VIP lounge for LATAM Airlines at Santiago de Chile’s airport as a warm and inviting space where passengers could relax and have a more enjoyable journey,” said Kriskadecor.
      “The floating effect of all the elements, in addition to the light reflecting on the chains, softens and provides a more pleasant and balanced ambience.”
      In France, Kriskadecor contributed to “an atmosphere of wellbeing and serenity for students and young professionals” at the Ecla Paris Villejuif co-living residences by Studio Chantal Peyrat.
      Colourful aluminium chains are used as part of a wider lighting scheme intended to “add dynamism” to the common areas and reception.
      In the workspaces, they are used as privacy curtains. Photo by Lucía GorosteguiMeanwhile, in Spain, a series of green-toned aluminium chain curtains have been used as more than decoration – lining the glass-enclosed meeting rooms of a coworking space in Madrid by local studio Ballarín Mendoza.
      They are used to add privacy “without obstructing the visual field” while allowing light to enter, Krisakdecor said.
      For more information on Kriskadecor and its aluminium chains, visit its website here.
      Partnership content
      This article was written by Dezeen for Kriskadecor as part of a partnership. Find out more about Dezeen partnership content here.

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      Bentley presents oceanfront residences in Miami featuring a patented car elevator

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      Promotion: Bentley Motors’ first Bentley-branded residential tower will include a vehicle lift that allows residents to seamlessly travel from the road up to their homes without exiting their cars.

      Located in Sunny Isles Beach, Miami, the Bentley Residences tower will contain 216 luxury homes designed in collaboration with Bentley, architectural firm Sieger Suarez Architects and US property developer Dezer Development.
      Bentley Motors’ first Bentley-branded residential tower in Miami will include a vehicle liftStanding 61 stories high, the 749-foot building will be completed in 2027 and aims to be an iconic figure on Miami’s Sunny Isles Beach coastline.
      The brand says that the building will have a focus on indoor-outdoor living spaces exemplified by its cylindrical form and floor-to-ceiling windows, which are designed to ensure each of the residences enjoys uninterrupted views of the Atlantic Ocean and the intracoastal waterways.
      The vehicle lift will allow residents to travel from the road up to their homes inside their carsBentley’s design language is integrated throughout the design. For instance, Bentley’s signature diamond motif – a shape used across all of the brand’s products and cars – is echoed in everything from the meticulous diamond-shaped glass facade panels that are carefully angled to create the natural light refraction, to the elegant diamond-shaped tiles adorning the floor of the lobby.

      Built to suit the needs of luxury car owners, each residence boasts an in-unit multi-car garage with storage for up to four cars per home, with convenient access to a state-of-the-art patented car elevator nestled in the core of the building.
      Bentley’s signature diamond motif is echoed in the designNamed the “Dezervator” after Bentley’s partner Dezer Development, this innovative lift will allow residents to travel directly up to their residences inside their cars.
      An RFID sticker placed in residents’ cars will be automatically scanned on arrival into the building. This triggers a sophisticated lighting system to guide the driver to the correct Dezervator to reach their own floor.
      The technology recognises this ID and takes them directly to their residence, without the driver having to step out of their vehicle or press a button.
      The building will have a focus on indoor-outdoor living spacesEach lift features a hydraulic system that gently secures a car by its tyres to smoothly bring it on top of a robotic shuttle system, which in turn transports a car up or down to the correct story. The lower floors of the elevator shaft are enclosed by glass, granting passengers a full panoramic view of the shared spaces of the building.
      Each of the Bentley Residences will additionally feature an oversized private balcony, a swimming pool, sauna and an outdoor shower. The building’s amenities will include a gym, spa, pet spa, whisky bar, a resident-only restaurant, wellness centre and cinema.
      All homes will include a private swimming poolDesigned in accordance with the Florida Green Building Coalition (FGBC) certification to ensure maximum protection of the local environment and its wildlife, the tower’s architectural design incorporates environmentally safe building materials and reduced coastal lighting, safeguarding the habitat of endangered sea turtles.
      The interiors of Bentley Residences will be made from sustainably sourced, natural materials and finishes such as wood, leather and glass, thoughtfully curated to create a calming colour palette that reflects the residence’s coastal surroundings.
      The building is scheduled to be completed in 2027In the lobby space, structural pillars are veined with wood that has been ingrained with copper dust to add a subtle, metallic finish. This technique was used in Bentley’s concept car, the EXP 100 GT.
      In order to appeal to a luxury consumer, the design team, led by Chris Cooke, head of design collaborations at Bentley, ensured that the residences were designed with the same unwavering dedication to detail found in every Bentley car.
      Prospective buyers have the opportunity to explore a full-size 6,000-square-foot replica unit luxuriously appointed by Bentley Home within the on-site beachfront sales gallery”One of the biggest achievements when we design a car, is to have a whole group of designers working together, but to make it look like it came from one person’s hand,” said head of design collaborations at Bentley, Chris Cooke
      “We have the same exciting challenge with Bentley Residences Miami but on a 61-storey scale.”
      The tower has been designed by Bentley in collaboration with Sieger Suarez Architects and Dezer Development”In reality, each element has been considered, understood and designed by the Bentley Design Team, by our partners at Dezer Development and by Sieger Suarez Architects, but the overall effect is seamless,” Cooke added.
      “We have applied the same attention to detail that goes into our cars into this very building.”
      Bentley Residences also includes an oceanfront gym as one of its distinguished featuresFor example, Bentley’s design DNA is subtly woven into communal amenities, epitomised in such as the cinema, which is designed to mimic the concept of a Bentley car interior.
      “A cosseting sofa wraps around the back of the rear three walls, embracing residents in the space,” said Cooke.
      The whisky bar will reference the matrix grille of Bentley’s cars and feature a bar suspended from the ceiling to appear weightless and floating.
      The tower contains 216 luxury homesWhile the building completion is slated for 2027, potential buyers can view a full-size 6,000-square-foot replica residence, lavishly appointed by Bentley Home, within the on-site beachfront sales gallery.
      The sales gallery can be found at 18325 Collins Ave, Sunny Isles Beach, FL 33160.
      To learn more about the development visit Bentley Residencies Miami’s website.
      Partnership content
      This article was written by Dezeen as part of a partnership with Bentley. Find out more about Dezeen partnership content here.

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      Graduate Hotels spotlights its diverse interiors with new book

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      Promotion: Nashville-based hospitality brand Graduate Hotels has launched a self-titled book spotlighting its hotels in university towns and cities across the world.

      Titled Graduate Hotels, the publication covers the company’s more than 35 hotels throughout the US and UK, each individually designed to reflect its location’s history, culture and university campus.
      Graduate Hotels has more than 30 hotels across the US and UK. Photo and photo above is by Steve FreihonThe hotels span from the East to West coast – from Charlottesville, Virginia, to Seattle, Washington, and across the Atlantic to Oxford and Cambridge in the UK.
      The book presents how Graduate Hotels’ design team sources decorative pieces by local artists and brings “the stories of the dynamic local communities to life” through hand-crafted interiors.
      Graduate Hotels was founded by Benjamin Weprin in 2014. Photo is by Steve FreihonWritten by the company’s founder and CEO, Benjamin Weprin, the 272-page book outlines how the brand’s interior design styles vary from retro-futurism at Graduate Hotels’ Cincinnati, Ohio, to neo-classical in Evanston, Illinois.

      Each hotel aims to incorporate the charm of its local university and town. The brand’s newest hotel – Graduate Palo Alto in California – is a historic renovation of Palo Alto’s iconic Hotel President. The new design blends the original 1929 design details with new elements informed by Stanford University and the Bay Area.
      The 272-page book explores traditional and modern interior design. Photo is by Steve FreihonFollowing the brand’s motto “we are all students”, Graduate Hotels aims to evoke nostalgia for alumni and travellers alike, providing an insight into student life and incorporating the local university’s ethos.
      Alongside the book, Graduate Hotels has launched its Generation G campaign, which aims to not only unite students and graduates but people from all generations.
      “Generation G is emblematic of Graduate’s motto, embracing the idea that there is always more to learn and discover,” said Graduate Hotels. “Whether you are a foodie, adventurer, current college student or parent, we’re all Generation G.”
      The hotels span from the East to the West coast of the USA and the UK. Photo is by Digital Love StudioTo celebrate Generation G, Graduate Hotels partnered with producer DJ White Shadow to create a playlist to play across its hotels and has organised a number of fringe events, including live storytelling events with New York’s The Moth.
      As part of the campaign, Graduate Hotels has launched a competition to win free hotel stays for a year and is offering up to 30 per cent off its bookings.
      Graduate Hotels was founded in 2014 by Benjamin Weprin and has since grown to 31 hotels in the US, two in the UK, and an additional four in development in Princeton, Auburn, Austin and Dallas, Texas.
      To view more about Graduate Hotels’ book, visit its website.
      Partnership content
      This competition is a partnership between Dezeen and Graduate Hotels. Find out more about Dezeen partnership content here.

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      Allsteel’s Experience Center reimagines the role of the contract furniture showroom

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      Promotion: workplace furniture brand Allsteel’s latest showroom in Chicago is designed to showcase its latest products and share new workplace concepts  through architectural features and experiences.

      Designed by Partners by Design and located in the Fulton Market district in Chicago, the 24,000-square-foot Experience Center houses more than 150 products by Allsteel, Gunlocke, HBF, HBF Textiles, Normann Copenhagen, Zilenzio and Corral arranged across various workspace environments.
      Allsteel’s Experience Centre is based in ChicagoFunctioning like neighbourhoods, these workspaces were designed to reflect evolving work behaviours with spaces for working together, apart, or somewhere in between.
      They include micro-collaborative spaces within the larger environments, an executive retreat space, an all-day cafe, an open-concept lounge area designed to feel like an extension of the outdoors and a lab where customers can test products and materials first-hand.
      The Experience Centre showcases its latest productsAllsteel said that its Experience Center was a move away from a traditional showroom format – where the only function is to showcase product – towards a place for education, inspiration and collaboration.

      “We wanted to design a place that would celebrate and encourage collaboration, be a destination for education and inspiration, be an experience for our clients trying to solve meaningful workplace challenges and transform their ways of working,” said Allsteel’s director of brand and marketing Natalie Johansen Murray.
      The brand aims for the Experience Centre to be a place for encouragement and collaboration”We partnered and consulted with a wide range of local and national designers and creative visionaries to bring this space to life,” Johansen Murray continued.
      “Each of our partners along the journey really challenged us to reimagine the role of a traditional contract furniture showroom – pushing us to explore and bring forward new architectural features and experiences.”
      Products incorporated range from a flexible kit-of-parts that enable office layouts to be easily extended or adapted along with the needs of a growing business to a collection of accessories inspired by the traditional Shaker rail-and-peg system that allows workers to store and display objects that express their individuality.
      The brand aims for its Experience Centre to be a place for education, inspiration and collaborationAllsteel welcomed partners, clients and industry leaders to the new showroom for the first time at this year’s Fulton Market Design Days from 12 to 14 June 2023.
      “We are thrilled to open our doors and welcome our clients, the design community and commercial real estate professionals to our new Experience Center,” said Johansen Murray.
      “Throughout the entire design journey, we focused on developing a space to celebrate and encourage collaboration, a space that is designed to help our clients and design community do more.”
      Allsteel said that its Experience Center is a move away from a traditional showroom formatThe Allsteel Experience Center is located at 345 N Morgan, third floor, Fulton Market District, Chicago, IL 60607. Take a 360-degree tour of the Experience Center or visit Allsteel’s website for more information.
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      This article was written by Dezeen for Allsteel as part of a partnership. Find out more about Dezeen partnership content here.

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