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      Traditional Korean pavilions inform open-sided Aesop store in Seoul

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      Skincare brand Aesop has collaborated with designer Samuso Hyojadong to create a store in Seochon, Seoul, that features an open facade and an oversized stone plinth.

      Positioned in one of the oldest neighbourhoods of Seoul’s Jongno-gu district, the Seochon outlet was created to “fit harmoniously within its local context”, according to Aesop’s design team.
      Aesop designed the Seochon store with Samuso HyojadongWhen designing the store, Aesop and Hyojadong took cues from the architecture of jeongjas – traditional Korean pavilions with no walls, which serve as spaces for resting and taking in the surrounding views.
      The street-facing facade was created with mesh metal screens that can open out entirely to create a storefront with no walls. Once closed, the woven metal backing creates translucent windows through which passersby observe the softly lit silhouettes of uniform rows of bottles.
      Reclaimed timber features on the interior”Samuso extended the floorplate outwards to create a threshold that conveys a generous sense of hospitality,” the Aesop design team told Dezeen.

      “One [jeongja] in particular that inspired us was the Soswaewon in the Damyang region, which was built in the sixteenth century and is surrounded by a verdant garden.”
      An oversized stone plinth displays Aesop productsFor the store’s material palette, the designers referenced the timber and stone that are typically used to build traditional Korean houses known as hanoks.
      A large, rough-edged stone plinth displaying clusters of products was positioned at the entrance while various wooden accents were created with timber reclaimed from salvage yards and an abandoned house.
      Copper was used to create geometric cabinetsThe store was also built on a raised stone platform, which nods to the traditional architecture.
      Hanji paper created from mulberry tree bark sourced from South Korea’s Gyeongnam province features on the store’s walls, which frame central geometric cabinetry and sleek taps made of locally produced aged copper.

      Aesop store in south Seoul is a cosy red-brick retreat

      The designers were restrained in their use of sanding, sealants and coatings when treating the materials, opting to embrace their “natural imperfections”.
      “Sensitivity to texture in this store is superlative,” reflected the design team. “Samuso wanted each material to express itself directly, without too much human intervention,” it continued, referencing the roughness of the stone and the reclaimed timber’s undulating texture.
      The metal was also used to design sleek tapsRosewood was used to create the store’s signature fragrance armoire, which is hidden from view until opened out and was conceived as a traditional Korean jewellery box, according to the design team.
      “Throughout the store, we were compelled by a desire to dissolve the boundaries between inside and outside, between the naturally occurring and the human-made,” concluded the designers.
      The store’s signature fragrance armoire was informed by Korean jewellery boxesKnown for stores that pay homage to their varied locations, Aesop has an outlet in Cambridge defined by handwoven bulrush shelves that nod to the nearby River Cam and a Sydney store furnished with domestic items to evoke 1960s Australian homes.
      The photography is courtesy of Aesop.

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      Burberry draws on minimalism at New Bond Street store

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      British luxury brand Burberry has renovated its New Bond Street store, which has been decorated with a minimalist scheme that is populated with striking contemporary furniture.

      Set on a prominent spot on the corner of New Bond Street and Conduit Street in central London, the 22,000-square-metre store is split across three levels.
      Burberry’s flagship store is located on New Bond StreetThe flagship store has a minimal open-plan interior that is characterised by stark white floor, walls and ceilings which are offset by pops of gold, blue and tones of brown.
      The fixtures of the store such as its pillars, staircase, wall displays and mirrors bring a rigid and strict geometry to the space that is complemented by a panelled ceiling which was designed to mimic the brand’s iconic check.
      It has a minimalist interior”The minimalist interior is punctuated with an eclectic mix of contemporary furniture, creating a stripped-back setting designed to spotlight key Burberry pieces,” said Burberry.

      “Overhead lighting has been crafted to replicate the iconic Burberry Check – a pattern introduced in the 1920s, referencing the brand’s rich heritage.”
      Burberry’s check was incorporated across the ceilingCeiling panels were organised in a gridded formation with spotlights set between each. Lighting strips were added to the panels at various intervals throughout the store and reference the multiple lines of the signature check.
      Throughout the store, slivers of checkered tiles punctuate the stark white floors. A classic black-and-white checkered tile covers multiple areas of the interior, zoning numerous different spaces including ready-to-wear and accessory sections.
      Other combinations of tiling include a dark brown and black rectangular tiles that are similarly organised in a checkerboard formation.

      Tom Atton Moore reinterprets imagery of knights and flora with hand-tufted Burberry installations

      In contrast to the rigid lines of the store’s more permanent fixtures, furniture brings a softer and more playful look.
      Curving sofas and armchairs were upholstered in bold shades of beige, brown and vibrant blue and placed on top of matching area rugs and carpets.
      Areas of the store were decorated with pops of colourDisplay tables in blocky shapes are carried throughout each of the store’s floors and sit alongside glass, metal and mirrored vitrines.
      Clothing rails draw on an industrial look, with the floor-to-ceiling structures reminiscent of scaffolding systems, however, set apart by their polished and reflective finish.
      Polished metals were paired with glass”We are excited to open the doors of our newly refurbished flagship store on New Bond Street in one of London and the world’s premier luxury shopping destinations,” said Burberry’s chief executive officer Jonathan Akeroyd.
      “The store showcases our beautifully crafted products in a luxury setting that connects our customers with our brand and unique heritage.”
      Blocky display units were placed throughoutIn 2022, British designer Daniel Lee was announced as Burberry’s creative director following a shock exit from Bottega Veneta. Soon after his appointment, Lee revealed the “first creative expression” under his direction in the form of an archive-inspired charging knight logo and serif logo font.
      Earlier this year, British artist Tom Atton Moore was commissioned to create a series of hand-tufted textile installations for Burberry’s Paris showroom and Rue Saint Honoré store.
      The photography is courtesy of Burberry.

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      Odami creates textured minty interior for Aesop Palisades Village store

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      Mint green materials cover this store for skincare brand Aesop, which Toronto studio Odami designed for the Palisades area of Los Angeles.

      The Aesop store opened at the end of 2022 in the Palisades, a verdant corner of the city northwest of Santa Monica where several seminal modernist houses are located.
      In the center of the store are stainless steel sinks for testing the brand’s products”Aesop Palisades Village takes inspiration from its natural surroundings, as well as the area’s vernacular architecture, where local buildings are delicately perched within a cascading landscape of lush ridges and valleys,” said Odami.
      “Most notably, this includes celebrated local architect Ray Kappe’s own residence, a critical reference for the project.”
      Planters with tropical foliage are placed behind the sink and along the side wallThe same shade of pale green is used across the walls, ceiling, floors, display stand bases, and a sink for testing products in the centre of the store.

      The velvet curtain and upholstery fabric is matched to the microcement surfaces, resulting in a monotone texture throughout the small shop.
      Textured microcement surfaces and velvet curtains match to create a uniform effectBehind the full-height curtains, Aesop’s distinctive brown bottles are presented on shelves built using reclaimed walnut wood.
      The dark wood is also used for countertops, individual shelves, and a storage unit that sits below a large product display set into one wall.
      The mint-green curtains open to reveal more products displayed on reclaimed walnut shelves”Gently placed amongst this unfolding landscape, the various storage and display requirements are resolved as long horizontal planes, composed of either reclaimed wood or stainless steel, to create an interplay of levity and mass,” Odami said.
      The sinks, which are lined with stainless steel, face a planter brimming with tropical foliage – a feature repeated perpendicularly along the adjacent side wall.

      Victorian balusters pattern surfaces at Aesop Yorkville store by Odami

      A skylight above the flora brings in extra natural light into the space, while a low bench offers customers a place to sit and pause.
      “Together, the design for Aesop Pacific Palisades aims to create a biophilic environment, elevating the ritual of self-care through the presence and evocation of nature,” said Odami.
      A bench is provided for customers to sit and pauseThe Toronto studio was founded in 2017 by Spanish architect Aránzazu González Bernardo and Canadian designer Michael Fohring.
      The team has completed a wide range of projects, from residential and restaurant interiors to a furniture collection, as well as another Aesop store located in Toronto’s Yorkville neighbourhood.
      The store is located in Los Angeles’ Palisades neighbourhoodAesop is renowned for the interiors of its stores, which each have a distinctive design relating to their location.
      Recently completed include an outpost in London’s Marylebone that’s organised to reference a bookshop, and another in Cambridge, England that features handwoven bulrush shelves.
      The photography is by Rafael Gamo.
      Project credits:
      Client: AesopDesign: OdamiGeneral contractor: Precise Contractor IncFabrication: Dayone DesignsArchitect of record: WORD Design x ArchitectureEngineering: RKM Consulting Engineers Inc

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      “Fashion meets art and design” at Pittsburgh boutique by NWDS

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      Global team NWDS took a spontaneous approach to designing the Tons fashion boutique in Pittsburgh, which contains a mix of modest materials and iconic furniture pieces.

      The Tons store in the city’s East Liberty neighbourhood occupies a long, narrow building with its shorter side facing the street.
      The Tons store features a variety of “mundane” materials, including concrete breezeblocks and metal cansFormerly an atelier, the two-storey structure was reimagined by NWDS to create a light-filled destination “where high-end fashion meets art and design”.
      “Inside is a spacious and light-filled interior that now hosts a multifunctional venue designed to meet the needs of a modern-day sartorialist equally interested in fashion, art, and culture,” said the group.
      In the lobby, new apparel collections are displayed below a tapestry-like artworkDesigning the interiors of the 400-square-metre space involved dividing up the floor plan into several distinct areas that all flow together, but serve different purposes.

      Throughout the various retail and office areas, a selection of unexpected materials were combined and layered.
      Some of the walls are splashed or streaked with white paintImmediately through the glass front door is a lobby where new collections are presented.
      Here, product displays were built from concrete breeze blocks, while the upper walls above the clothing rails were dressed in transparent plastic curtains.
      Glass panels are used to partition different retail areasThe ceiling above was covered with metal tubes of different lengths and diameters, and gives way to a double-height space where tall tapestry-like artworks by Sasha Brodsky hang over opposite walls, and white paint was seemingly dragged across another.
      “There was a lot of spontaneity and many design decisions taken on site: some surfaces were uncovered and left in an unfinished state, and some were splashed with white paint,” NWDS said.
      A selection of iconic furniture designs can be found around the store, including Frank Gehry’s Wiggle ChairFurther along, fitting rooms are lined up behind black and white streaked partitions to one side, facing a room defined by glass panels that hosts monobrand products.
      Towards the back, a lounge area that also displays shoes is reached by descending a short flight of stairs, which run parallel to a raised, built-in seating area.
      A built-in seating area at the back of the store overlook the sunken shoe roomThe lower floor level in this space results in a higher ceiling, which NWDS took advantage of by extending a mural the full height behind a wall-mounted shoe display.
      A staircase at the very back leads to the upper storey, where retail displays and office areas for store employees sit side by side, and a photography studio is in full view.

      Checkerboard walls wrap Awake NY store by Rafael de Cárdenas

      “Inside Tons, the client space and the workspace are blended,” said NWDS.
      “Buyers and managers have their work desks right next to the sale rails on the first floor, and store visitors are welcome to take a peek at the fashion photo shoot happening right there at Tons.”
      The unfinished aesthetic continues across the upper storey, where retail and offices spaces are blendedThroughout the store are a selection of iconic furniture pieces that continue the theme of unexpected materials and functionality.
      They include metal-mesh Hi Tech armchairs by Piero Lissoni, a Mate chair by (A+B) Dominoni, Quaquaro that doubles as shelving, and Frank Gehry’s compressed cardboard Wiggle Chair for Vitra.
      “An interior comprising modest materials is a backdrop for high-end Italian furniture pieces, a collection carefully curated by the NWDS team,” said the designers.
      An open photography studio allows shoppers to watch shoots as they happenNWDS was established in 2013 as a team of architects, designers, curators and researchers from cities including New York, Tbilisi, Moscow, Paris, Berlin, Yerevan, Lisbon and Dubai. The group’s projects span residential, retail, hospitality, culture, exhibition design and more.
      Other recently completed boutiques that feature unusual materials include the Boyy flagship in Milan, which reveals layers of the store’s history, and a Parisian jewellery store featuring rippled sheets of acrylic.
      The photography is by Ekaterina Izmestieva and Alexandra Ribar.
      Project credits:
      Design concept: NWDSSupervision and project management: Brnz BureauLighting design: Natalia MarkevichArt: Sasha Brodsky

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      Crosby Studios uses steel kitchen equipment to create Berlin jewellery store interior

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      A faux industrial kitchen and yellow camping furniture feature in this store in Berlin by Crosby Studios for jewellery brand Avgvst.

      The studio put the space together from scratch using repurposed furniture and fittings including office blinds, camping chairs and kitchen equipment.
      The store’s colour scheme is dominated by grey, silver and yellowThe space is situated on the ground floor of a 19th-century building and retains a conventional glazed shop front. In contrast, the interior aims to distance itself from traditional jewellery stores.
      “The main idea was to create a new sense of retail in a non-traditional commercial way,” Crosby Studios told Dezeen.
      Cookers, storage and washing stations have become jewellery display casesThe store draws on the concept of a dark kitchen, a fast food outlet that provides food for deliveries and takeaways but doesn’t have a dedicated area for in-house dining.

      “We purchased all the steel appliances and shelving from the kitchen supply store in Berlin,” the studio said. “We needed sturdy stainless shelves with sliding drawers, which is why we decided to repurpose restaurant equipment.”
      Splashes of yellow animate the store’s interiorThe interior scheme is unified by its use of yellow paint, which is Avgvst’s signature brand colour.
      Yellow details at the front of the store include a kitchen sink, a rinsing tap with a coiled arm and numerous small display stands for jewellery.

      Blobby sculpture functions as cash desk inside Rains’ Aarhus boutique

      The back of the space features yellow storage cabinets, curtains and foldable furniture, as well as yellow and green flowers and plants that soften the space’s industrial feel.
      “Yellow is associated with gold, which is reflected in Avgvst’s jewellery,” the studio said.
      Yellow details are picked out in display stands, seating, signage and wiringAside from the dominant use of yellow, other features include the space’s original exposed brick walls and wooden door lintels that have been lined with slats from repurposed office blinds.
      Foldable camping tables, chairs and stools are set up as permanent furniture to add to the interior’s playful atmosphere.
      Yellow flowers and green foliage soften the industrial aesthetic of the shopJewellery has been laid out on top of stainless steel equipment in the spots once dedicated to food preparation, replacing ingredients and dishes with high-end jewellery.
      To celebrate the store’s opening, Avgvst designed a range of pieces that mimic the shape of knives, forks and spoons.
      The tattoo studio is situated towards the back of the spaceAs well as a jewellery shop, the space houses a tattoo studio and a garden area.
      “The tattoo studio works as a pop-up space for the artists, whose style and aesthetics we like,” the studio said.
      “They make their own tattoos, as well as the flash sets inspired by the designs of our jewellery. The garden will host yoga classes, meditation sessions and pop-up dinners.”
      Other retail design projects published on Dezeen include a clothing boutique in Shanghai that incorporates oversized buttons and an Aesop store in London piled high with sage green books.
      The photography is courtesy of Crosby Studios.

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      El Departamento designs Barcelona eyewear store as a “challenging visual exercise”

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      Slight variations in tone and texture differentiate surfaces inside the PJ Lobster glasses store in Barcelona, which Spanish interiors studio El Departamento has finished entirely in green.

      The shop in the El Born district features walls, floors and stuccoed ceilings all covered in soft, tranquil tones of seafoam green, creating an immersive experience designed to challenge the eye.
      The PJ Lobster store in Barcelona is finished entirely in green”The human eye is able to distinguish more different shades of green than any other colour,” El Departamento told Dezeen. “That’s because, deep inside us, we’re still hunters from the prehistoric era.”
      “So that’s what we wanted to aim for here, not to hunt anything but to recover the challenging visual exercise of exploring a wide range of greens.”
      A glossy counter stands at the centre of the shopThe practice was also influenced by Charles and Ray Eames’s short film Powers of Ten, which explores the scales of the universe.

      This informed El Departamento’s study of different textures within the store “from macro to micro”, from the small-grained velvety micro-cement on the floor to the rough textured plaster that was applied to the wall by hand to achieve the right level of thickness.
      “We wanted to get to the last step, just before a texture becomes a topography,” the studio said. “It was done manually, carefully and step by step to achieve the perfect state.”
      The examination room is located at the rear of the storeStainless steel is another key player in the store, used to create banks of display shelving that frame each pair of glasses, with the soft sheen of the metal creating a striking contrast with the deliberately blobby texture of the walls behind.
      Another textural juxtaposition is provided by the large, capsule-like counter at the heart of the store with its high-shine gloss finish and mirrored top.

      EBBA Architects transforms former jellied-eel restaurant into eyewear store

      Further back in the store is an area dedicated to visual examinations, delineated by a shiny pleather curtain and a softer carpeted floor.
      The result, according to El Departamento, is “a vibrant space that swings between the soft and the hard, the rough and the velvety”.
      Glasses are displayed on stainless steel shelvesThe studio has been collaborating with PJ Lobster since the eyewear brand was founded in 2018 under the name Project Lobster, helping the company to expand from an online business into real-life stores.
      With this latest outpost, El Departamento wanted to encapsulate the evolution of the brand and its products.
      The examination room is hidden behind a shiny pleather curtain”We wanted to show that the brand has matured,” the studio said. “We tried to show somehow the organic evolution of the brand by giving this space a more technical and precise atmosphere, where the wide range of textures speaks of the precision levels of the products.”
      Other monochrome eyewear stores include Lunettes Selection in Berlin, which is enveloped by mint-green floor-to-ceiling cabinets, and Melbourne’s Vision Studio where cool-toned industrial materials such as aluminium and concrete are paired with grey marble surfaces.
      The photography is by José Hevia.

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      FOG Architecture adds playful tailoring motifs to Xiaozhuo boutique in Shanghai

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      Chinese architecture studio FOG Architecture has completed a shop for local fashion boutique Xiaozhuo on Julu Road in central Shanghai that features oversized buttons and zippers.

      The 300-square-metre shop features tactile surfaces and playful motifs that reference the process of tailoring.
      The fashion boutique is located in central ShanghaiFOG Architecture used a glazed facade to open up the front of the shop, allowing plenty of natural daylight into the space while blurring the line between the interiors and the street to create a transitional waiting area.
      Beams from an original building on the site were kept and painted red. These support a roof installation comprised of a series of puffy pillows, arranged next to one another and covered in a canvas-like material to create a soft texture.
      A pavilion-like facade was designed to blur the interior and exterior”The result is an exterior of the shop that looks like a ‘small pavilion’,” explained FOG Architecture. “The red columns, the flat roof resembling overlapping tiles, and the antique style stone seats all contribute to this spatial image.”

      “Retail display is the project’s preset function but the pavilion-like exterior challenges it and adds the possibility for leisure, entertainment and social,” the studio added.
      “The front space not only serves as the connection between the shop and the street, but also creates an experimental space that allows contrasting events happen.”
      The entrance of the shop features a grid wallThe entrance of the shop also features a symmetrical gridded wall. Its design was informed by a skylight in the site’s original building, and creates a light-and-shadow effect that adds animation to the wall.
      Square tiles were selected as the main material of the floor and wall in the waiting area, while graphic striplights were installed between the gaps in the ceiling to match the straight lines of the gridded wall.
      Tailoring elements were used as furnishing throughout the shopFollowing the waiting area visitors enter the main area of the shop, where product display and fitting area are arranged on the west side. Packaging, inventory and other supporting functions are located on the east side.
      FOG Architecture decided to use the tools and accessories commonly used in tailoring as the main design narrative of the shop, in response to the fashion brand’s identity.

      FOG Architecture transforms Beijing courtyard house into fragrance store

      These include red seams, oversized buttons and zipper motifs, and sinuous metallic clothing racks designed to look like sewing thread that add a sense of fun and surprise to the off-white backdrop.
      “The waiting area and the product display area are in sharp contrast in terms of palette, material, shape, and scale — stone versus fabric, light grey versus off-white, straight lines versus curved surfaces — allowing the former to become a transitional area of functions and styles, connecting the interiors to the exteriors, while guiding customer behaviours by shifting views and texture,” the studio said.
      The fitting rooms at the centre of the shop are wrapped in canvas-like materialThe newly polished interior wall is wrapped in a material that resembles a mix of linen and leather and was created by mixing canvas, plush fabric and texture paint.
      The curved outline of the canvas-clad fitting rooms serves as the visual centrepiece of the space.
      Sinuous metallic clothing racks resemble sowing threadAccording to the studio, all finishing materials in the shop were sourced from the fashion brand’s leftover materials from its production line.
      FOG Architecture was founded by Zheng Yu and Zhan Di and has offices in London, Shanghai and Chongqing.
      Previously the studio has completed flagship stores for ToSummer in Beijing and Shanghai, as well as Super Seed’s Hangzhou store featuring kinetic display.
      The photography is by INSPACE.
      Project credits:
      Design team: Zou Dejing, Huang Yingzi, Wang Shengqi, Zhunag Shaokai, Zheng Yu, Zhan DiLighting design: Liben Design, Zhang XuConstruction: Shanghai Guqin Construction Engineering Decoration Co., Ltd.Furnishing: Dongguan Lianwei Furniture Co., Ltd.Structure consultant: Tao Xinwei

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      Bottega Veneta channels Veneto design sensibilities at Sloane Street store

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      Fashion brand Bottega Veneta has opened a store on London’s Sloane Street that draws on materials, furniture and design techniques from Italy’s Veneto region.

      Located at the base of a nine-storey 1920s red brick apartment complex, the store sits behind a white-rendered frontage with doric column-style detailings.
      The store is located on Sloane StreetIt was opened as the first store to implement Matthieu Blazy’s vision for the brand and its physical retail locations, following his appointment as Bottega Veneta’s creative director in 2021.
      The interior was designed using materials, furniture and furnishings associated with the Veneto region where the brand was founded – the northeastern area of Italy that encompasses the land between the Dolomite Mountains and the Adriatic Sea and contains the city of Venice.
      It is the first store under the creative direction of Matthieu Blazy”Bottega Veneta’s identity is not only reflected in the furniture, but throughout the space, creating its uniquely warm atmosphere,” Bottega Veneta said of the store.

      Upon entering the space, visitors are met by a largely open interior. This is zoned by four large, curved wooden volumes that were inserted at the centre of the store and introduce a loose symmetry to the division and organisation of the space.
      It was inspired by the Veneto regionThese wooden volumes are constructed from dark wood and have a multi-faceted design, incorporating protruding elements and geometric cut-outs that are fitted with shelving for use as display areas for the brand’s accessories and footwear.
      Beyond subtly zoning the ground floor of the store into three distinct areas, the wooden volumes also create a series of intimate spaces and rooms tucked behind, within and between each of their adjacent structures.

      Gaetano Pesce designs his first-ever handbag for Bottega Veneta

      The floor of the store was blanketed in terrazzo, a material chosen for its ties to Venice, the brand said.
      The movement of water informed the design of the terrazzo, which has an oscillating look that was achieved through the use of four different stones – Bardiglio, Carrara, Verde Alpi, and Grigio Carnico.
      Terrazzo covers the floor of the storeLouvred veined stone panels framed in a brassy metal trim line the front and rear of the store and provide additional depth and colour to the interior.
      Where not used as decorative panelling, smaller brass-framed louvred panels are also used as mirrors that can be twisted and turned to reflect and face various parts of the store.
      Dark wood volumes divide the space in the storeWoven sofas and armchairs nod to the Intrecciato woven accessories and garments that the brand has become known for. The furniture pieces were constructed from leather in hues of green, brown and black and paired with a forest green rug.
      Sculpted wooden side tables and hard furnishings are scattered throughout the interior.
      Woven leather furniture is used throughoutA staircase, tucked to the side of the store, is clad in the same stone that covers the floors and lined in glass and brass to tie it in with the structural fixtures that can be found throughout the interior.
      At this year’s Milan design week, Bottega Veneta unveiled a collaboration with Italian designer Gaetano Pesce that saw him design his first-ever handbag.
      Prior to their collaboration on accessories, Pesce created a swirling resin set comprised of 400 custom chairs and a pooling multi-coloured floor for Bottega Veneta’s Spring Summer 2023 show.
      The photography is courtesy of Bottega Veneta.

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