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      Kooo Architects creates Shanghai Freitag store in 1970s textile factory

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      Japanese studio Kooo Architects has converted a 1970s textile factory in Shanghai into a store that aims to capture the ethos of messenger bag manufacturer Freitag.

      Located on an alley in the Xian-Suo district in central Shanghai, the store was designed to retain elements of the former state-run factory while incorporating reused material.
      Kooo Architects aimed to create a pared-back aesthetic utilising few finishes to reduce the fit-out’s carbon impact. Like its previous Kyoto store, the look was partly informed by Freitag’s Zurich warehouse.
      Freitag has opened a store in Shanghai”In order to reduce CO2 emission as much as possible, the building interior does not use any decorational material, and all surfaces and conduits are exposed,” Kooo Architects told Dezeen.
      “In order to achieve a connected, inclusive and transparent environment, nothing is hidden, and there are no interior partition walls either,” it said.

      “Even the storage space is positioned in front of the visitors across all three floors. These spatial characters are highly relevant to the factory spirit of Freitag, and the space is a natural reflection of that.”
      It has a pared-back aesthetic enlivened with pops of yellowWithin the three-storey store, the upper floors contain display areas featuring industrial-looking units and storage spaces, while a large repair shop occupies the entire ground floor.
      The raw atheistic was broken by pops of bright yellow – one of the brand’s signature colours, which was used for the feature stair as well as ladders and a gantry.
      “In order to create an interior space fit for retail purposes, we adopted the white colour for the walls and ceiling and introduced a new skylight above the void space,” said Kooo Architects.

      Freitag store in Kyoto is designed to resemble the brand’s own warehouse

      “Traffic yellow was used for elements related to vertical movement, including staircases, the cargo lift and the ladder,” it continued.
      “The bright factory color not only introduces some playfulness to the architecture but also simply reminds visitors and staff of safety when using these elements.”
      The ground floor was opened up to the alleyTo create the store, the studio opened up the ground and part of the first floor by removing the walls, which are supported on a steel structure.
      While the studio retained many of the bricks, the rest of the waste was ground up to make “rebirth bricks”, which were used for the ground floor paving.
      The store was overclad in steel, which was also used as the hoarding required to enclose the building during the demolition phase of the works.
      The construction hoarding was reused as cladding”We saw the material similarity between the hoarding and our designed deck plate facade, so we decided to use the deck plate as the hoarding material,” said Kooo Architects.
      “In later stages of construction, the deck plate was removed from the hoarding, trimmed to size and reinstalled as a permanent facade material,” it continued.
      “The steel deck plate was galvanised to protect the building against the weather and with a matte finish to avoid harsh reflection of sunlight.”
      A repair shop occupies the entire ground floorThroughout, the design studio and Freitag aimed to reduce carbon emissions by reusing materials and sourcing new materials from within a 100 kilometre radius of the store.
      In total, Freitag and the architects estimated that the measures they undertook reduced its carbon impact by 144 tonnes of CO2 equivalent compared to a standard redevelopment.
      Founded in 1993, Swiss brand Freitag started by creating bags from reused tarpaulins. It recently opened a “micro-factory” where customers could help make their own bags out of recycled tarpaulins.
      The photography is by Studio Fang.
      Project credits:
      Store design: Freitag / Kooo ArchitectsDeveloper: Chengjun FanConstructor: HengpinConcept rooftop: Jody WongGreening rooftop: Forest City StudioFreitag bench design: Leandro Destefani (Zauber Aller Art)

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      Glossier Boston store features pastel green mouldings

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      Decorative architectural mouldings are recreated in pastel green to frame openings at the Boston store for the cosmetics brand Glossier.

      Designed by the company’s in-house team, the permanent Glossier Boston location on the city’s bustling Newbury Street follows a pop-up at the Seaport in 2019.
      Mirrors positioned to face one another create infinite reflections at the Glossier Boston storeFor the space, the designers took influences from historic local architecture and Boston’s status as a college student hub, with Harvard University and MIT located just over the Charles River in Cambridge.
      “With our 10th Glossier location, we wanted to bring something special to the city that honors its metropolitan and scholastic personality,” said the team. “Our influences for Glossier Boston’s design include collegiate fashion and the decorative characteristics of Boston’s local architecture.”
      The brand’s signature pink hue covers the wallsThey also cited the “blush pink stucco, verdant green stone and verdant plant life” of the nearby Isabella Stewart Gardner Museum, which is modelled on a Venetian palazzo, as a source of inspiration for the store interior.

      Glossier’s signature Millennial pink shade covers the walls, while cased openings are framed with stylised versions of architectural mouldings found on neighbouring buildings.
      Products are displayed on wavy traysMirrors are positioned to face one another in order to create infinite reflections of customers testing makeup and skincare products.
      The merchandise is displayed on the wavy trays, cylindrical displays and rectangular tables found in many of Glossier’s stores.
      The store is Glossier’s 10th permanent retail locationPale wood floors contribute to the soft colour palette, while bright lighting is designed to be flattering.
      On the exterior, the tall windows and brass doors are surrounded by marble panels and bronze detailing.

      Glossier’s Los Angeles store takes cues from Hollywood studios

      These details contrast the pale hues inside.
      “There is also a large step-back from the curbside, filled with lush trees that invite visitors to connect and hang out,” the team said.
      Stylised versions of historic architectural mouldings frame cased openingsWhen Glossier launched in 2014, it became known for its pop-up stores that opened across the US.
      The temporary spot that the company installed in Seattle, which was filled with plant-covered mounds, was named small retail interior of the year at the 2020 Dezeen Awards.
      The store’s marble and bronze exterior contrasts the interior colour schemeThe brand has since opened permanent locations in cities including Seattle, Los Angeles and London.
      All of these share a similar aesthetic and colour scheme, with subtle differences that nod to the specific location and context.
      The photography is by Brian W Ferry.

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      Glass blocks divide Eye Eye optical store by Best Practice Architecture

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      Local studio Best Practice Architecture has used punchy colours, glass bricks and dichroic glass inside an optometry store in Seattle’s Leschi neighbourhood.

      For Eye Eye’s second location, founder Will Pentecost got back in touch with Best Practice Architecture, which had completed the brand’s first brick-and-mortar store back in 2015.
      Cutouts in the low ceiling add extra height to the Eye Eye retail spaceUnlike the inaugural space, the new store does not benefit from tall ceilings and a strong street presence.
      So the architects had to get creative to turn the “drab” commercial building into a fun and inviting environment.
      Glass block partitions are angled to create a more dynamic space”The client gave Best Practice free range to transform the interior with only three requests: include glass blocks, use lit signage, and incorporate design language from the original location without being too repetitive,” said the studio.

      The retail area is situated at the front of the space, facing the street through large windows, while the examination rooms and staff facilities can be found at the back.
      Niches in the partitions contain mirrors and product displaysThe specified glass blocks are used to divide the store, forming angled walls with openings that feature mirrors, product displays and furniture that spans both sides.
      “Carefully placed to create an interesting circulation flow and contrast with the orthogonal layout, the clever design provides both form and function, welcoming filtered daylight deep into the space while accommodating basic retail needs,” said Best Practice.
      A purple banquette is tucked in a corner for casual consultationsCutouts in the low ceiling add extra height and expose ductwork that is painted purple – a hue that’s repeated in the upholstery of a banquette tucked in the corner for consultations.
      More purple covers the walls in the examination reception area, which is separated from the store by a screen of dichroic glass that changes colour depending on the angle from which it’s viewed.

      Seattle eyewear store by Best Practice Architecture is designed to “toy with perception”

      The glass blocks appear again as a partition between the clinic reception and the exam rooms behind, which are outfitted with custom medical equipment and wood cabinetry.
      Signage that echoes the original Eye Eye branding is also installed in the retail space, including a concentric circle that echoes vintage eye tests and two large “E” letterforms.
      A dichroic glass screen separates the retail space from the examination area”With this new space, Best Practice brings Eye Eye’s vision to life once again through an exploration of materiality, the patient experience, and a fresh take on a commercial space,” said the studio. “It’s an eye care clinic reimagined.”
      Founded in 2011 by Ian Butcher, Best Practice Architecture has completed a variety of projects in and around its home city of Seattle.
      Exam rooms are outfitted with custom medical equipment and wood cabinetryThese range from updating a historic bungalow and transforming a storage shed into backyard studio, to designing a men’s footwear store.
      The photography is by Rafael Soldi.
      Project credits:
      Architect: Best Practice ArchitectureDesign team: partner in charge: Kailin Gregga; partner/principal architect: Ian Butcher; lead designer/project architect: Sarah SmithContractor: Metis ConstructionGraphics and branding: Drew HamletCustom signage: Western NeonCustom casework: Creoworks

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      Moschino flagship store references the “history of ancient Italy”

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      Italian studio Andrea Tognon Architecture has collaborated with former Moschino creative director Jeremy Scott to renovate the brand’s flagship store in Milan.

      Located on Via della Spiga, one of Milan’s famed shopping streets, the store sits within the 18th-century Palazzo Perusati, which was recently transformed by real estate company Hines into a luxury retail development.
      The store was designed by Andrea Tognon Architecture in collaboration with Scott who aimed to recreate and allude to the history of ancient Italy through a minimalist yet ornamental interior scheme.
      The Moschino Milan store was designed by Andrea Tognon and Jeremy Scott”I was inspired by the rich history of ancient Italy and the beauty and decadent opulence of its design,” said Scott.
      “Sometimes we start to design from memories, sometimes from form, materials and colours,” added Andrea Tognon Architecture founder Andrea Tognon.

      “For this project, I started only from words.”
      It is located within a recently renovated retail hubThe Milan flagship spans two floors and covers 380 square metres.
      Its ground floor is dedicated to the brand’s women’s ready-to-wear collections and accessories, while its first floor is dedicated to its men’s and kid’s collections.
      Oversized columns and capitals fill the storeThroughout the interior, Andrea Tognon Architecture used rich materials that speak to Moschino’s baroque flair, which was also highlighted through decorative and oversized architectural elements.
      A checkered floor constructed from Botticino marble and green stone, sourced from Brazil, covers the ground floor retail area while the above floors were clad in yellow Siena marble.

      Marni sets up caravan-shaped artist’s studio inside Milan flagship store

      A vast stone spiral staircase connects the two floors of retail space and forms a continuation of the oversized checkered floor – with the tread and rise of each step similarly clad in green stone and marble.
      Patinated brass lighting stretches rhythmically in horizontal rows across the ceiling of the store. Curving tubular display rails line the boundaries of the interior and were constructed in the same brass finish.
      Marble and stone cover the floorsPops of colour were introduced to the interior through bright yellow lacquered wood shelving that flank the walls of the store and follow its curving profile.
      Oversized columns and capitals were placed throughout the interior and function as furniture and display areas for the brand’s products and accessories.
      It was designed to reference the ancient history of ItalyAlso scattered throughout the store are additional custom furniture pieces that were created by Scott in homage to Moschino’s founder Franco Moschino.
      These tables combine two tables which were spliced in the middle, joined together and decorated with marble tops and gold leaf ornamentation.
      Pops of colours were incorporated throughout the storeLast week news broke that Jeremy Scott was leaving Moschino after a decade-long tenure at the Milanese fashion house. In 2020, Scott replaced models at his Spring Summer 2021 show with puppets that wore the brand’s womenswear collection.
      Elsewhere in Milan, London design studios Brinkworth and The Wilson Brothers created a caravan-shaped artist studio for Marni’s flagship store in the Italian city.
      The photography is by Adriano Mura.

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      Kith creates “industrial ambiance” for its Williamsburg store

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      American clothing brand Kith has created a flagship store in Williamsburg, Brooklyn, that uses brick, wood and steel to reference the industrial history of the neighbourhood.

      Designed by Kith’s founder Ronnie Fieg and the brand’s in-house team of architects, the Williamsburg location is located in the Gensler-designed 25 Kent Plaza office building, where Kith also has its corporate offices.
      Kith designed a store for its apparel in WilliamsburgThe design takes elements that carry through some of the other Kith stores, such as marble finishes and metal fins, and adds details that situate it in the context of Williamsburg.
      These include a massive circular structure at the heart of the store that is covered with red brick on the outside and lined with white oak inside. The piece was custom-made at a nearby, undisclosed wood workshop.
      It features a central structure made of brick and woodThis central element has a domed wooden ceiling with a wooden column and circular light fixtures that radiate out towards the edges concentrically.

      A number of sloping arched voids in the structure have metal-lined undersides and provide an entryway on two sides and display cases for the brand’s collection of sneakers on another.
      “We constructed the central dome completely from scratch and created the exterior from the same exact bricks used on the outside of the main building so it feels very cohesive as you enter,” said Fieg.
      “Every inch of that dome is custom which meant our precision down to the last minute detail was crucial.”
      “Outfitting the interior with rounded wood panels, shaping the footwear shelves to sit flush within the windows, every detail was poured over.”
      It steps down from an outdoor plazaOutside the circular area, the lights radiate perpendicularly, like sun rays, towards the walls.
      The perimeter of the store is lined with metal fins that block the sun from the glass-lined eastern exposure while also creating a massive logo when viewed from outside.
      Also lining the perimeter of the store are custom wooden clothing racks.
      A custom mosaic was placed in the floorPolished concrete flooring runs through the space, which steps down from the public plaza at the centre of 25 Kent.
      The designers oriented the entrance towards the plaza and placed garden boxes in the corners of the store to better connect it with the public space outside.
      Marble clads the snack bar”The industrial ambiance is balanced with lush oak trees outside, and an abundance of greenery spread throughout the store,” the brand said.
      The Kith Treats Area at the entrance – where a combination of ice cream and cereal are served – was lined with Rosa Aurora marble and has a to-go window that opens up to the plaza.
      The wooden elements were custom made nearbyA wall of stainless steel panels separates the treats area from the retail space, while the walls opposite the street-facing glass are matte concrete with wooden insets for further display and service areas.
      On the floor, Kith installed a brand logo made of mosaic tiles.

      Snarkitecture adds Nike Air Max chandelier to Kith streetwear store in Parisian mansion

      It is the third store in New York City for the brand, which was founded in 2011, and creates apparel for men, women and children.
      To celebrate the opening, the brand launched a sneaker with footwear companies Clarks and Adidas.
      It is in a Gensler-designed building in WilliamsburgThis is the twelfth store opened by Fieg, who moved to Williamsburg himself with his family in 2017, and the Kith headquarters there in 2021.
      “The restaurants, the shops, the people, and the atmosphere make it a very special area in New York and were all factors in us moving our brand HQ there in 2021,” he said.
      “It’s my home, our team’s home, and it only made sense for us to make it a home for our community.”
      Many of Kith’s prior locations, in Miami and Los Angeles, for instance, were designed by designer Daniel Arsham and his studio Snarkitecture.
      In both the Paris and original downtown Brooklyn locations, Kith installed chandeliers made up completely of Nike Air Max sneakers.

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      Khaite flagship store designed as a “tribute to the cultural legacy of SoHo”

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      American fashion brand Khaite has opened its first flagship store in SoHo, New York City – a cement-trowelled and steel-lined interior with an evergreen tree planted into its shop floor.

      The store was designed by Khaite’s founder and creative director, Catherine Holstein and her husband New York-based architect, Griffin Frazen.
      The Khaite flagship store is located in SoHo, New York CityIt occupies a Corinthian column-fronted building in SoHo, capped with Italianate cast-iron modillion cornices, designed by German architect Henry Fernbach in 1871.
      Holstein and Frazen wanted to encapsulate the cultural legacy of the SoHo location with the area’s connection to the founding of the brand.
      It was designed by Khaite’s founder and her husband”Every element of KHAITE is shaped by New York, and we set out to make this space a tribute to the cultural legacy of SoHo,” said Holstein.

      “When I moved to New York twenty years ago, this block of Mercer was my entry point to the city, and SoHo is where KHAITE was born. Our first design studio was just down the street.”
      The couple looked to encapsulate the legacy of its locationThe entire 371 square metre ground floor of the store was dedicated to retail space while the building’s basement was reserved for back-of-house workings as well as a private meeting area.
      Holstein and Frazen’s approach saw the store clad in city-characterising materials such as steel, glass, poured concrete, troweled cement and plaster, which bring an industrial and monolithic look to the space.
      Cement, concrete and steel were used throughout the storeFour curving steel partition walls meander through the length of the retail space and are used to conceal and frame Khaite’s ready-to-wear collections that are displayed on curved display rails.
      The four steel walls are visually separated by a channel of light from one of two skylights at the rear of the store that was exposed during its renovation.

      Fabric arches divide Jonathan Simkhai store in SoHo by Aruliden

      A focal feature of the store is an evergreen Bucida Buceras tree, which was named the Shady Lady and planted into the floor beneath the rear skylight.
      As light enters and flows into the space from the skylights the rough and textural quality of the cement-trowelled walls is revealed.
      Skylights were uncovered during its renovation”The design was conceived in terms of material – choosing the right materials and working with them in the right way to satisfy the programmatic requirements,” said Frazen.
      “We leaned into elemental qualities like natural light, preserving the scale and openness while creating intimate spaces.”
      A tree was planted into the floor of the store”We embrace the change of materials like steel and concrete just as you would leather and cashmere, honoring them by allowing them to wear in gracefully,” said Frazen.
      “Each piece has unique textures, and rather than polishing away or painting over them, we preserved imperfection.”
      It has an industrial lookThree fitting rooms were designed to contrast the brutalist details of the store and were blanketed in a deep red, fitted with plush red carpeting and warm lighting.
      Minimal furniture was placed throughout, such as a Sing Sing chair by Japanese designer Shiro Kuramata that sits beside a twisted, low-lying shelf used to display the brand’s accessories.
      The basement contains back-of-house operationsBefore opening to the public, the store was used as the setting for Khaite’s Autumn Winter 2023 show which was presented in February.
      Nearby in SoHo, design agency Aruliden completed a store interior for fashion brand Jonathan Simkhai that incorporated cut-out shapes from Simkhai’s clothing into partitions and furniture.
      Design firm Crosby Studios teamed up with AR technology company Zero10 to create a pop-up store also in SoHo that allows people to try on virtual clothes.

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      Studio Giancarlo Valle transforms historic Stockholm cinema into tactile rug showroom

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      Interior design firm Studio Giancarlo Valle has turned an early 20th-century cinema in Stockholm into a showroom for rug company Nordic Knots, restoring its original stone details and adding warm wood and brushed steel.

      Mottled green marble covers the walls of the 150-square-metre showroom, which is located in the central Östermalm area of Stockholm.
      As part of the revamp Studio Giancarlo Valle restored the existing marble – a traditional Swedish type of stone called Kolmårdsmarmor – as well as the building’s grand central staircase.
      The showroom is located in a former cinema in ÖstermalmThe studio also added more contemporary touches, such as brushed stainless-steel details and walnut and oak furniture.
      “The interior is historic and we wanted to preserve the architectural details, so we restored the terrazzo and plaster,” studio founder Giancarlo Valle told Dezeen.

      “The building is a 20th-century former movie theatre and it was critical to maintain a sense of grandness when entering the space,” he added.
      Green marble from Sweden clads the wallsNordic Knots’ co-founder Liza Laserow wanted the interior to feature as many of the original details in the 1918 building as possible.
      “During the demolition of some old closets, we discovered the original floor to the building from the early 1900s – a muted green terrazzo with a red and white checkerboard,” Laserow told Dezeen.
      “Discovering the original flooring made us realise that we wanted to use terrazzo throughout, as the green colour in the original terrazzo matched the green marble on the walls perfectly.”
      The brand managed to find a Swedish company that could replicate the original terrazzo to cover the entire floor area.
      Rugs designed by Giancarlo Valle decorate the spaceThe stone floors and walls are complemented by a variety of natural materials.
      “To balance out the existing stone and terrazzo, we brought in warmer, more tactile materials like pine, oak, and walnut,” Valle said.
      Oak and walnut shelves decorate the walls of the Sample Bar, a room where customers can see samples of different Nordic Knots rugs, and where Studio Giancarlo Valle introduced custom-made oak lounge chairs.
      The Sample Bar features wooden shelving and steel furnitureValle also added brushed-steel touches to the Nordic Knots showroom, including on its custom-made steel and walnut coffee bar in the main gallery area and a table in the Sample Bar.
      The furniture throughout is designed in reference to the building, such as the curved front of the coffee bar that reflects the shape of its doorposts.

      Luca Nichetto transforms Swedish villa into his own studio and showroom

      Laserow and co-founder Fabian Berglund had previously worked with Valle on a series of rugs for the company, which resulted in four designs, including an all-beige rug with a pattern of open hands and a red rug with flower buds on it.
      These are used to decorate the walls and floors of the showroom.
      Meeting rooms are located in the back of the buildingAt the back of the building sit the company’s meeting rooms and office spaces, which feature wooden furniture and a colour palette of saturated blues and mustard yellows.
      “The new interiors very much honour the building’s history,” Valle said.
      “We were careful to preserve the historic architectural details, along with the feeling of entering a grand theatre, when designing the space.”
      The original terrazzo floor is replicated throughout the spaceThe showroom opened during this year’s edition of Stockholm Design Week, which also featured an exhibition of “functional art” by Danish studio Tableau and a virtual apartment.
      Studio Giancarlo Valle’s designs have previously been used for projects including a showroom in a Brooklyn warehouse and a co-working company founded by Yves Béhar.
      The photography is courtesy of Nordic Knots.

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      KOT Architects creates “cosy and inviting” showroom for Dior

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      Architecture studio KOT Architects has designed a creamy showroom-cum-office inside a new building in Tel Aviv for French fashion house Dior.

      Situated on the 17th floor of a newly built office block, the showroom, which features a large birch plywood bookcase and neutral colours, was designed to simulate the comforting feeling of a home.
      KOT Architects has designed the interiors of Dior’s showroom”The raw and rugged urban surroundings amplify the contrast between the various materials used and accentuate the cosy and inviting ambience within the space,” KOT Architects founder Kfir Galatia-Azulay said.
      “The approach was to conceptualize the space as a home with distinct zones to create a welcoming and secluded environment, distinct from that of a conventional office or store,” Galatia-Azulay told Dezeen.
      The studio used light woods and a muted colour paletteKOT Architects employed a colour scheme consisting of off-whites and beiges with brass accents to create a warm and cosy atmosphere.

      These work together with white travertine stone, polished white marble, raw concrete and natural birch wood materials to create a clean and sophisticated look, which the studio said embodies the “elegance” associated with the Dior brand.
      Beauty products are displayed on shelves around the spaceThe studio arranged the showroom and the employee rooms – which include a kitchenette and a private office – as a series of multi-functional “versatile spaces” across the L-shaped space.
      A wooden bookcase was used to create a partition in the middle of the floor plan, with one side providing employees with room for events and networking and the other for clients to try on clothes.

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      “The challenge was to optimize an L-shaped area with two wings – one for the company’s offices and another added wing for the showroom space,” Galatia-Azulay said.
      “The objective was to establish a versatile space that accommodates various commercial activities while upholding the brand’s values.”
      An open-plan kitchen has been merged with the show spaceElsewhere, KOT Architects added a spherical light fixture into the ceiling above a travertine table, which was custom-made in its Tel Aviv studio.
      Meanwhile, perfume bottles, candles and mannequins sporting Dior garments are displayed on in-built shelving units and on chunky, beige plinths.
      Seating is provided by bleaker-style benches which employees can sit on during presentations, armchairs clad in creamy fabrics and matching plump ottomans.
      The Tel Aviv showroom has plenty of wooden detailsDior is one of the most well-known fashion brands in the world. According to the curator of the V&A museum’s exhibition Dior: Designer of Dreams Oriole Cullen, Dior’s founder “helped to define an era”.
      The fashion house’s most recent runway show at Paris Fashion Week took place beneath a hanging kaleidoscopic installation by artist Joana Vasconcelos, which was decorated with fabrics from the collection.
      The photography is by Amit Geron.

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