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      Demountable electric-blue grid engulfs On-Off store interior in Milan

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      Italian architect Francesca Perani has teamed up with design studio Bloomscape to create a reversible fit-out for this clothing store in Milan, which is dominated by a flexible gridded shelving system.

      Perani and Bloomscape installed the grid with its moveable shelves as a way to let the On-Off store effortlessly change its display arrangements.
      A gridded blue framework covers the entire interior of Milan’s On-Off storeIt was also a matter of making the store reversible, meaning that the fit-out could be easily dismantled should the retailer move on to a different site, saving waste and leaving behind a clean slate for the next occupier.
      “Too often, the world of retail is still insensitive to sustainability; its lifecycle, however, is too short to continue being ignored,” explained Bloomscape co-founder Rosario Distaso.
      Concrete chimney blocks form display plinths and benchesThe gridded framework comprises beams of poplar wood surrounded by metal frames that were anodised to produce a vivid electric-blue colour.

      The system runs along the walls and across the store’s ceiling, allowing On-Off to hang wayfinding signage.
      Shelves can be moved around in the framework to create different displaysAll of the shelves can be pulled out or slotted in at different points of the framework.
      A fixed wooden clothes rail runs between two of the columns, allowing the hung garments to appear almost as part of the store’s architecture.

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      As the team was working with a limited budget, just a handful of materials were applied throughout the rest of On-Off.
      The same metal-clad poplar wood was used to create freestanding clothing rails that appear at the edges of the store. Sheets of poplar also form the top of the store’s display plinths and bench seats, which have chimney cement blocks for a base.
      Mirrored panels clad the store’s cash register deskAt the rear of the floor plan is a mirror-clad cash register, set against a wall lined with translucent polycarbonate sheets.
      More panels of polycarbonate were used to enclose On-Off’s changing rooms, with a shiny silver curtain suspended in front of each cubicle for privacy.
      Polycarbonate walls and silver curtains feature in the changing roomsOther striking retail spaces in Milan include the Marni flagship with its very own artists’ studio and IoNoi – a hybrid store and gallery dedicated to the work of Italian designer Fabio Novembre.
      The photography is courtesy of Francesca Perani.

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      WGNB creates minimal monochrome SVRN store in Chicago

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      A variety of monolithic furniture pieces direct the flow of movement around this fashion boutique in Chicago, designed by South Korean studio WGNB.

      The space for lifestyle brand SVRN is intended to highlight the products for sale as artworks and ideas, rather than simply as garments.
      Benches balanced on irregularly shaped rocks also act as product displays in the store”Spatial design of the SVRN store began with our interpretation of the SVRN’s brand identity and narrative through the eastern perspective,” said WGNB.
      “While the western perspective looks at the object itself, the eastern perspective rather focuses on the surrounding relationship of the object.”
      Thin black railings are used for hanging garmentsThe 4,200-square-foot (390-square-metre) store on North Aberdeen Street, in the Fulton Market area, is split into two sections: the main sales floor and a back room, which are connected by a narrow corridor.

      A muted, monochrome selection of materials creates a serene atmosphere in both of the spaces, while the architectural elements dictate purposeful paths that connect them.
      Various architectural and furniture elements form pathways for shoppers to meanderBlack railings transverse the walls, puncturing curved and flat vertical partitions made from materials including concrete, steel and black-stained thermowood.
      Curved benches that act as both accessory displays and seating are balanced on large irregularly shaped stones.
      The walls and ceiling in the back room are lined with stainless steelTogether, all of these elements suggest multiple meandering routes for customers to trace through the store.
      In the back room, the curvature of the benches corresponds with a circular opening in the brushed stainless steel ceiling, while a round patch of carpet sits offset on the floor.
      A section dedicated to footwear features multiple shelving unitsHot-rolled steel continues across three walls, creating a sci-fi feel in certain areas of the room.
      Micro-cement plaster paints are used to contrast the metal, adding a rougher texture against the smooth surfaces.
      A monochrome colour scheme is applied throughout”Overall, usage of the materials are manifestations of the SVRN’s brand identity and narratives,” said WGNB.
      The fourth wall in the rear space is reserved for displaying shoes, which sit on shelves of unequal heights that are silhouetted against backlighting.

      WGNB designs all-black flagship store for fashion brand Juun.J

      “The spatial layout of the store considers the current that customer’s circulation creates in the space with the objects and openness,” said the studio.
      “And, the visual tension is created by the constantly changing eyesight of the customers while navigating the store.”
      A variety of smooth and textured surfaces create subtle contrasts across the boutiqueMinimalist fashion boutiques can be found worldwide, with many brands opting for a simple and pared-back interior to allow the products to shine.
      Recently completed examples include Snøhetta’s Holzweiler store in Copenhagen and a Jonathan Simkhai store in New York’s SoHo by Aruliden.
      The store was designed by WGNB, the Dezeen Awards Emerging Interiors Studio in 2021WGNB, which won the Dezeen Award for Emerging Interior Designer of the Year 2021, has also created monochromatic interiors for fashion brand Juun.J’s flagship store and a golf supply shop – both in Seoul.
      The photography is by Yongjoon Choi.
      Project credits:
      Construction/general contractor: Helios Construction Services

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      WGNB completes colourless interior for golf supply store PXG

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      South Korean spatial design studio WGNB has completed a flagship shop for golf brand PXG in Seoul, featuring an achromatic material palette and a graphite-covered wall that leaves smudges on visitors’ clothing.

      The store is located in Seoul’s Gangnam district and was designed by WGNB to reference the graphite used to produce PXG’s golf clubs.
      WGNB has designed PXG’s Seoul flagship store”Rather than merely applying the material to every plane, we studied the characteristics of graphite itself,” the studio told Dezeen.
      “It is lighter than it appears and is an allotrope of carbon, like diamond. The graphite embeds calmness and humbleness. And, most importantly, it smudges.”
      A graphite-covered wall greets visitors near the entranceWGNB interpreted these characteristics in the pared-back forms and materials chosen for the shop’s internal surfaces and display furniture.

      At the entrances, visitors are greeted by a sculpturally engineered graphite block and a wall covered with graphite squiggles that will transfer onto hands and clothing on contact.
      Volumes of slatted steel are suspended from the ceilingA series of orthogonal volumes are suspended from the ceiling throughout the store to define various areas within the open-plan space and incorporate suspended rails for hanging apparel.
      Made using powder-coated steel slats, the volumes help to create a sense of lightness and buoyancy within the interior that is further enhanced by the cantilevered display unit at the centre of the store.
      An abstract animation that ties in with the shop’s visual language is displayed on the store’s prominent media wall instead of commercial images.

      WGNB designs all-black flagship store for fashion brand Juun.J

      The project brief called for a black interior in keeping with PXG’s visual identity. Instead of creating a monochromatic black-and-white interior, WGNB developed an achromatic design using shades of black and grey.
      “While monochromatic materials are limited to similar tones and hues, an achromatic scheme dismisses colour altogether, leaving materiality only,” the studio said.
      “We used various achromatic materials with unique textures and materiality, believing that these would emphasise the idea of shedding light on the essence of the material.”
      An abstract graphic is displayed on the central media screenThe limited material palette includes a micro-cement finish that was applied to walls and floors. These textured surfaces are complemented by engineered wood flooring, which is also used on some of the walls.
      The staircase leading up the mezzanine is finished in marble and cold-rolled steel while upstairs, a grey carpet and upholstered furniture introduce softness to the space.
      Grey carpet and upholstered furniture bring softness to the mezzaninePXG approached WGNB to design its flagship store after seeing some of the studio’s previous projects, including the all-black shop it created for fashion brand Juun.J in Seoul.
      The spatial design studio was established in 2015 and named emerging interior design studio of the year at the 2021 Dezeen Awards, with the judges commending its “interesting and different approach to retail design”.
      The photography is by Yongjoon Choi.

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      Supreme's Los Angeles flagship features its first fully floating skate bowl

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      A team of architects and designers has mixed retail with a skateboard facility for clothing brand Supreme’s Los Angeles flagship store, sited in the building that was once home to the iconic record store Tower Records.

      The overall design of the he 8,500-square-foot (790-square-metre) store was carried out through a collaboration of London interiors studios Brinkworth and The Wilson Brothers – and New York architect Neil Logan.
      The Supreme store features its first fully floating skate bowlSupreme, a Manhattan streetwear brand catering to skaters, collaborated with Steve Badgett of SIMPARCH, a New Mexico to outfit, for a fully floating skate bowl.
      SIMPARCH previously constructed four skate bowls for Supreme, including a small peanut-shaped skate bowl in the previous Los Angeles store in 2004.
      Inside, light bounces off the polished concrete walls”We had a much bigger area to work with at this location, so the design process with Supreme’s circle of experienced pool skaters took more time to nail down the final form,” Badgett told Dezeen.

      The clover-leafed sculpted wooden skate bowl has three depths and a pale surface bordered by a darker rim.
      “The previous four bowls we built for Supreme were all considerable challenges but this one was a whole different animal with its greater size and structural complexity,” Badgett said. 
      The white box store sports a red logo on the renovated billboard fascia”Our engineer, Paul Endres, figured out how to eliminate columns anywhere near the bowl so it hung from the deck structure. He was able to do that without compromising the lean, fluid, aesthetic we wanted, and it allows the bowl’s organic form to be seen unimpeded,” he continued.
      Located in the site of the former Tower Record’s West Coast store, the one-storey white box store sports a blocky red logo on the renovated billboard fascia.
      “It was such an honour to take loving care of the historic Tower Records structure while literally raising the roof to accommodate the huge levitating skate bowl,” said Brinkworth founder Adam Brinkworth.
      “The site has gone from the world’s largest record store to the world’s largest Supreme.”
      SIMPARCH created the wooden skate bowlStorefront windows between triangular columns wrap the street corner, turning the sales floor into a display case.
      Inside, steel trusses raise the original roof and open the space with skylights for an illuminated interior. Light bounces off the elevated, wooden bottom of the skate bowl, which hovers on the far side of the store.

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      A metal wall was installed around the bowl to produce blurry reflection of the skaters. The wall also features a jagged black-hole art piece by Nate Lowman.
      On the main floor, clothing racks and product displays wrap around two walls. Sandstone benches were placed on the polished concrete flooring to reference a LA skatespot called the Santa Monica Sand Gaps.
      A Mark Gonzales go-kart is parked in the centre of the roomThe reserved white and grey material palette defers to art installations for colour and texture. A full-size F1 car by Mark Gonzales was parked in the centre of the room, and a colourful grim reaper mural by Josh Smith is splayed across a wall.
      The skate-in-the-store concept has become a signature for Supreme, who works with other architects to install the feature in locations across the country – such as the stilted platform in the Brooklyn store designed by Neil Logan Architect and the elevated reverberating bowl by Brinkwork in the renovated San Francisco store.
      In advance of the new opening, the Fairfax Avenue location in LA closed earlier this month after 19 years in business.
      The photography is by Blaine Davis.
      Project credits:
      Architecture: Brinkworth, The Wilson Brothers, Neil LoganDesign: Steve Badgett of SIMPARCHEngineering: Paul EndresFabrication: Steve Badget, Chris Vorhees, Clay MahnComputer modelling: Peter Eng

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      Running brand On models London trainer store on “shoppable science museum”

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      Swiss brand On has opened its first UK shop on London’s Regent Street, complete with steel fixtures and a robotic arm.

      For its debut outpost in the United Kingdom, On aimed to showcase the science and technology behind its running shoes and clothing.
      On has opened a trainer store on London’s Regent Street”Our concept was a shoppable science museum in the sense that one of the main things we want to share is that what we do is science-based,” said On’s head of brand environments Nicholas Martin.
      It is performance-run culture that is infused into everything we do.”
      The store’s ground floor is defined by three circular steel tables, used to display the brand’s latest products.

      The store contains three circular steel tablesEach of the tables, which can be raised and lowered, is surrounded by a curved steel wall that can be rotated to create a variety of layouts within the store.
      The table at the store’s entrance also holds a robotic arm that mimics the action of running to showcase On’s running shoes.
      The upper floor houses steel shoe cabinets”The first thing you actually see is our robotic arm,” Martin told Dezeen. “We want people to touch and explore. So you kind of get to see the movement.”
      “And then we also try to add different layers of storytelling,” he continued. “So you can compare the different shoes.”
      On describes the cabinets as a “magic wall”The first floor is defined by a pair of steel cabinets, described by On as a “magic wall” that runs the length of the store.
      It contains all of On’s products in all available sizes so that customers can instantly try on trainers.
      “Our goal was to revolutionise the way shoe try-ons happen,” said Martin. “At our stores, we let the product speak for itself. Our technology is something you feel once you put a product on.”

      Running brand On creates zero-impact mountain hut in Swiss Alps

      Contrasting the steel fixtures, the store’s walls were finished in natural clay sourced from Cornwall, which was applied by hand.
      On the ground floor and in the basement-level event space, the walls are painted in a muted shade of grey while on the upper floors, they are finished in green.
      The cabinets contain all sizes of On’s shoes”Swiss engineering means for us loving technology and the natural world,” said Martin. “Technology makes the store look sleek, nature helps us to give the store a more imperfect and warmer look.”
      “The store green is a nod to the legendary British racing green – a colour culturally saturated in movement, speed and engineering,” he continued.
      The store is On’s first in the UKFounded in 2010, On is known for its lightweight running shoes and is reportedly the fastest-growing running brand worldwide. Its stores form part of On’s wider efforts to build its brand internationally.
      “They offer a space for our fans, community and new customers to explore and get to know the brand,” said Martin. “We see the store as a media channel that connects our fans with the brand.”
      On previously created a reflective mountain cabin in the Swiss Alps to mark the launch of its first hiking shoe.
      All photography courtesy of On.

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      Snøhetta combines clay and oak in minimalist Holzweiler store

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      Architecture practice Snøhetta stuck to natural materials for the fit-out of the Holzweiler boutique in Copenhagen, incorporating subtle references to the fashion brand’s Norwegian heritage.

      Snøhetta is a long-term collaborator of Holzweiler’s, having designed the company’s flagship store and showroom in Oslo, as well as a number of its pop-up shops, runway sets and its digital identity.
      Snøhetta has designed Holzweiler’s Copenhagen outpostFor Holzweiler’s first international outpost in Copenhagen, Snøhetta followed the concept of “tracing” – devising an interior scheme that shows traces of the brand’s Norwegian roots alongside the minimalist aesthetic found in its previous retail spaces.
      “Reminiscent of a memory or feeling that remains, the idea of ‘traces’ evokes an emotional sense of the brand’s beloved heritage as it travels to a new city,” the practice said.
      A clay sculpture by Ingeborg Riseng sits at the heart of the storeAt the centre of the 100-square-metre store is a tall, hollow sculpture by Norwegian artist Ingeborg Riseng, which shoppers can step into. Its undulating outer walls are fitted with display shelves and coated in a smooth layer of clay, while the inside has a rough, craggy surface.

      An oakwood display plinth winds its way around the periphery of the store, eventually connecting to a curved timber partition at the rear of the floor plan.
      Around the edge of the store is an oak display plinthBehind the wall lies a changing area with cubicles and curtains created by Danish textile design studio Tronhjem Rømer.
      The fabric is digitally printed with subtle yellow and pale blue stripes, designed to evoke the shifting shades of the Norwegian sky.

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      To contrast the store’s largely natural material palette, Snøhetta added some industrial-style finishing touches like metal clothing rails and custom strip lighting, developed by Swedish brand Ateljé Lyktan.
      Both the floors and ceilings were preserved from the store’s previous fit-out.
      Garments hang from steel railsOther recent projects by Snøhetta include Bolder Star Lodges, a quartet of wooden cabins that overlook a fjord in Norway.
      Meanwhile in Denmark, the practice employed boat construction techniques to create a timber community centre in Esbjerg.
      The photography is by Magnus Nordstrand, courtesy of Snøhetta and Holzweiler.

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      Nagami 3D-prints recycled plastic to mimic melting glaciers in Spanish boutique

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      Spanish design studio Nagami has completed a shop interior for sustainable clothing brand Ecoalf near Madrid that is almost entirely 3D printed from recycled plastic.

      Walls, shelves and display tables inside the store in the Las Rozas Village designer outlet are made from 3.3 tonnes of repurposed plastic waste, sourced mainly from hospitals and used to create transluscent surfaces that resemble melting glaciers.
      Nagami has 3D-printed the interior of Ecoalf’s boutique near MadridAdditive manufacturing specialist Nagami created the plastic panels using a robotic arm equipped with a custom-built extruder that can print complex 3D forms, with the aim of uniting design and technology to raise awareness about the climate crisis.
      “We wanted to highlight the melting of the polar glaciers due to climate change,” Nagami co-founder Manuel Jiménez García told Dezeen. “So the walls are meant to represent a glacier that is cracking.”
      “The 3D-sculpted texture is a reference to the way the wind and snow erode the ice over time,” he added. “The idea was to recreate the sensation you might have when walking inside a glacier.”

      The interior was designed to resemeble a melting glacierThe Ecoalf store is the first fully 3D-printed interior completed by Nagami. And García believes it may be the first in the world to be fully 3D-printed using recycled plastic.
      The project was completed with a very short lead time of just three months from design to installation.
      Almost all of the surfaces are made from recycled plasticAccording to García, the undulating forms that cover almost all of the store’s internal surfaces pushed the robotic printing technology to its limit.
      “The machines needed to literally dance to create all of these different angles,” the designer explained. “Traditional 3D printing uses layers. But we can change the angle of the robot to make the kinds of curved and wavy forms you see in this project.”
      The walls are divided into panels and joined using connectors that form part of the printed structure. This meant that the tolerances needed to be very precise so that the components can slot together neatly.

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      On the floor, natural stone tiles feature veins reminiscent of cracking ice to enhance the feeling of walking on a glacier.
      All of the components used for the interior can be disassembled and reused or recycled for future projects. The plastic itself is almost infinitely recyclable, losing just one per cent of its structural performance with each new use, Nagami claims.
      The shop is located in the Las Rozas Village designer outletBoth companies share an interest in sustainable manufacturing, with Ecoalf creating clothing, footwear and accessories using recycled materials including plastic bottles, discarded fishing nets, used tyres and post-industrial wool and cotton.
      Similarly, Nagami works with recycled plastic to create furniture, sculptures, interiors and architectural elements as part of a closed-loop production process.
      The studio’s previous projects include several window displays for Dior, as well as a mobile toilet cubicle called The Throne and a collection of 3D-printed chairs by designers including Ross Lovegrove and Zaha Hadid Architects.
      Nagami used special robotic arms to 3D-print the panels. Photo by NagamiDuring the coronavirus pandemic, Nagami also made use of its quick-fire production process to 3D print face shields for medical staff.
      “We see 3D printing as one of the most sustainable forms of production,” García explained. “You don’t have to produce stock, it doesn’t create any fumes and it’s very versatile so you can create things on demand.”
      “In the future as we expand we want to have production sites around the world making things locally and reducing our carbon footprint even further.”
      All photography is by Alfonso-Quiroga unless otherwise stated.

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      Gonzalez Haase AAS evokes Iceland's volcanic landscape at 66º North store

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      Architecture studio Gonzalez Haase AAS has completed a store on London’s Regent Street for Icelandic clothing brand 66º North, featuring curved walls and freestanding plinths made from rammed earth.

      The Berlin-based studio headed by Pierre Jorge Gonzalez and Judith Haase set out to create a holistic concept for the store that represents Iceland in an original way, rather than relying on stereotypes.
      The shop interior was informed by Iceland’s volcanic landscapesGonzalez Haase AAS let the natural elements and the country’s geology inform key design features such as curved grey walls that evoke the shifting weather and rammed-earth islands that represent the earth.
      “The weather in Iceland is a very real and prominent feature in the land and we classified this as static (the island) and forever changing (the weather),” the studio explained. “The static island of Iceland stands still in comparison to the constantly evolving and adapting weather, but this influences the perception of the island.”
      Rammed-earth islands add colour and texture to the shop’s interiorUpon entering the space, visitors encounter a series of curved walls rendered in natural pigmented clay sourced from Cornwall in the south of England.

      The designers said the use of different grey tones represents the changing weather: “the immaterial, movement, changing, blurry and informal”.
      Grey walls represent Iceland’s shifting weatherThe curved walls vary in height and frame different views within the store. At the entrance, one of the walls stretches back 18 metres, drawing the viewer’s gaze into the space and offering a tactile introduction to the experiential interior.
      “These curved walls create different perspectives and atmospheres,” the design team added. “They sit in front of the existing white walls to create a dramatic foreground of rolling soft curves.”

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      A series of monumental rammed-earth islands are inserted throughout the floor plan, adding colour and texture that evokes the earth and magma of Iceland’s volcanic landscape.
      The islands were created by artist Lennart Frank, who cast and sculpted them from an aggregate mix of different lava rocks to create a layered effect.
      The islands were made from an aggregate mix containing different lava rocksA combination of pigmented aggregate and sand gives the islands their reddish-brown hue, while the rugged texture brings a tactile element to the space that complements the brand’s clothing.
      The earthy tones are echoed in the metal clothes rails, as well as in the colour of a carpet applied to the surfaces within a more intimate space at the rear of the store.
      Earth-toned carpet was used in parts of the shopA custom-made mesh ceiling was designed to evoke a misty white sky, while also concealing lights and technical equipment.
      Mirrors and screens displaying films of the Icelandic landscape help to define the flow of movement through the space and add a playful dimension to the shopping experience.
      The shop is located on Regent Street in LondonGonzalez and Haase founded their Berlin-based studio in 1999. The firm works on commercial, residential and cultural projects, developing spatial concepts and experiences that foreground the interplay between light and architecture.
      Previous interiors designed by Gonzalez Haase AAS include a minimal office for a Berlin communications firm and a sparse, white-walled concept store in Lisbon that occupies a disused warehouse.
      The photography is by Thomas Meyer, Ostkreuz Photography.

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