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      Tabitha Isobel completes “warm and inviting” Regent Street store for Carl Friedrik

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      Interiors studio Tabitha Isobel has designed a gallery-like store in central London for luxury luggage brand Carl Friedrik, featuring a rich and inviting palette comprising dark wood, metal and draped fabrics.

      Carl Friedrik approached studio founder Tabitha Organ to design the company’s first physical store, located in a Grade-II listed building on Regent Street just off Piccadilly Circus.
      Tabitha Isobel has designed Carl Friedrik’s Regent Street storeOrgan and her team developed a scheme for the 65-square-metre space that references the pared-back look and materiality of the company’s products, which combine heritage details with modern styling.
      “The brand style of Carl Friedrik is quite minimalistic and they wanted that to come across in the interiors,” Organ told Dezeen.
      Drapes provide a theatrical backdrop for the products”The brief was to design a space that emulated an art gallery and concept store whilst also being practical, warm and inviting – a space where the products could take centre stage, be admired and have space to breathe,” she added.

      The building’s listed status meant that only minor alterations could be made to the existing interior, which retained several of its original features including ornate cornicing and rich Versailles oak flooring.
      Lamps by &tradition and display trays by Tiger Nicholson introduce a metallic touchThe previous tenants had painted the walls a cold shade of grey and the space featured shelving in a traditional style that didn’t reflect Carl Friedrik’s more contemporary values.
      Organ chose a lighter, warmer shade for the walls that makes the most of daylight entering through windows on two sides. She also used calico fabric throughout the interior to soften the overall aesthetic and give it a more welcoming feel.
      Due to the short-term nature of the lease on this space, everything in the store was designed to be easily dismantled and reused in an alternative venue if required.

      Tabitha Isobel gives London townhouse a “surprising and bold” makeover

      Drapes hung in front of two of the walls conceal the existing cabinetry and provide a theatrical backdrop for smaller bags and items displayed on aluminium shelves.
      Fabric suspended from the ceiling also surrounds a central column, helping to partition the large space and create a layered effect that draws the customer’s eye through the room.
      Bespoke plinths designed to display larger luggage items are finished in a consistent minimal and monolithic style to ensure attention is focused on the products.
      Midcentury armchairs and a marble coffee table form a small lounge areaThe plinths were made in the north of England by fabricator Studio Tuesday using stained oak or wood lacquered in Carl Friedrik’s brand colour.
      Throughout the store, Tabitha Isobel used aluminium and chrome to introduce reflective accents that catch the eye. The plinths are set on recessed aluminium bases that lighten their visual mass and create a floating effect.
      Brushed aluminium was also used for the base of a custom-made display table featuring an inset panel made from the same chocolate-coloured leather as some of the brand’s products. There are no tills in the store as all orders are taken using handheld devices.
      A Philippi bowl adds further metallic detailsA corner of the space is designated as a cosy lounge area organised around an existing fireplace. It features a woven bench positioned opposite a pair of mid-century armchairs and a marble coffee table chosen to complement the scheme’s material palette.
      Portable lamps by Danish brand &tradition and a bowl by German firm Philippi add further metallic details, while the display trays positioned around the store are made by Organ’s brother Tiger Nicholson, a stonemason based in Henley-on-Thames.
      To enhance the gallery-like feel, artworks including photographs by Daniëlle Siobhán and paintings by Melanie Anne Haynes provide focal points on some of the walls.
      Decorative flowers provide a pop of colourCarl Friedrik’s longer-term vision is to open additional stores that will utilise the same minimalistic style and rich material palette as the Regent Street store.
      Tabitha Organ established her studio in 2023 after a decade of working in the industry for studios including Conran and Partners and Tatjana von Stein.
      The Carl Friedrik store is her first retail project after working predominantly on residences including a London townhouse that combines natural materials with futuristic details.
      The photography is by Daniëlle Siobhán.

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      Loewe store in Seoul designed as “art collector’s home”

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      Spanish fashion house Loewe paid homage to its own craft history in this Seoul store, which features artwork including a multi-level bamboo sculpture and a basket woven entirely from horse hair.

      The store is located in Seoul’s Gangnam district and is the first Casa Loewe branch in South Korea.
      Loewe has opened a new shop in Seoul’s Gangnam districtA gleaming monolithic facade characterises the exterior, covered in handmade ceramic tiles in a verdant shade of green.
      “With tiles crafted in Spain, the facade is a bold volume of colour and texture that sits in dialogue with the store’s urban context and surrounding greenery,” said Loewe.
      Tile-clad plinths and shelving features insideThe interior spans three floors and also features a selection of brown, green and blue tiles, which clad blocky plinths and shelves displaying garments, bags and footwear.

      By incorporating art throughout the store, Loewe aimed to reference its origins as a leather-making collective in the 19th century, as well as nodding to its annual craft prize.
      Eclectic artwork characterises the storeThe collection of pieces includes a multi-level bamboo sculpture by Japanese artist Tanabe Chikuunsai IV. The bamboo was used to form a duo of cylinders resembling tree trunks, which stretch from the ground floor’s central atrium up onto the first floor, where they intertwine.
      Among the other artwork on show is a delicate vessel by 2022 Craft Prize winner Dahye Jeong, who wove an intricate basket out of wispy strands of horse hair.
      The collection includes a multi-level bamboo sculpture by Tanabe Chikuunsai IVAccording to Loewe, the brand conceived the store as “a place where a blend of fashion, art, craft and design furniture creates the eclectic feel of an art collector’s home”.
      Furniture pieces are finished in a selection of materials ranging from custom felt to black walnut and canvas.

      Loewe presents 24 lamps characterised by “unexpected interactions” with light

      Bespoke Loewe leather benches provide seating for trying on shoes, while black terrazzo and burnt wood were used to create tables and podiums respectively.
      Artisanal wool carpets were patterned with abstract interpretations of tapestries by British textile artist John Allen that depict expansive landscapes.
      Wool carpets were finished with abstract interpretations of tapestries by John AllenThe rest of the interior is defined by swathes of concrete that contrast with the eclectic artworks on display, as well as oak, brass and marble accents.
      This May, Mexican ceramicist Andrés Anza was named the seventh winner of the Loewe Foundation Craft Prize for her “arresting” human-sized ceramic sculpture. Elsewhere in East Asia, the fashion house recently opened a store in Osaka, Japan, specifically dedicated to the repair and preservation of Loewe leather goods.
      The photography is courtesy of Loewe. 

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      Aesop clads London store with tactile bars of soap

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      Skincare brand Aesop has opened a minimalist store in London’s Knightsbridge, featuring a “soap corridor” created with uniform tiles made from the everyday bathroom product.

      Set within a slim and narrow room on Brompton Road, the Aesop outlet is characterised by a floor-to-ceiling installation made of cream-coloured soap bars.
      Aesop has opened a store in London’s KnightsbridgeThe installation, created by architect Nicolas Schuybroek, was transferred from an Aesop store in Milan, where it was temporarily on display for the city’s design week in April. Slabs of soap were arranged in a gridded layout and supported by a subtle timber structure, designed to be disassembled and installed at different locations.
      “Schuybroek had taken one of the most fundamental, functional household items – a bar of soap – to create an unconventional sculpture,” reflected Aesop.
      It features an installation by Nicolas Schuybroek made of bars of soapAccording to the skincare brand, the architect was informed by the simplicity of Arte Povera – an Italian art movement from the 1960s to the 1970s that favoured using unconventional everyday materials instead of more traditional ones such as oil paint or carved marble.

      “Just as practitioners of the Arte Povera movement restricted themselves to simple and everyday materials in their poetic compositions, the spatial restriction of the store enforces a streamlined design in the form of a soap corridor,” said Aesop.

      Frida Escobedo segments Aesop Park Slope with rammed-earth brickwork

      As per every Aesop branch, the store includes a central basin for skin consultations. At the Knightsbridge store, every piece of furniture was repurposed from the Aesop furniture collection, including the basin and the grey geometric display shelving.
      In one corner of the room, more bars of soap were piled into a sculptural heap, adding a playful touch to the otherwise “muted calm” of the interior.
      The skincare brand explained that Schuybroek’s installation is intended to travel to numerous Aesop stores, with Brompton Road being its second home.
      The installation was previously on display during Milan design week in AprilKnown for its varied store designs that often reference their specific locations, Aesop has nearly 400 outlets around the world.
      These include a brick-clad branch in Copenhagen that pays homage to the nearby Louisiana Museum of Modern Art and an open-sided shop in Seoul that was informed by traditional Korean pavilions.
      The photography is by Alixe Lay.

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      Stòffa opens New York City flagship with “calming backdrop”

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      The in-house design team of New York menswear brand Stòffa has mixed vintage and contemporary furniture for its flagship store in SoHo.

      Fashion brand Stòffa focuses on “championing a shift toward quality, sustainability, and individuality” through made-to-order clothing and predominantly operated out of pop-ups before opening up a 2,000-square-foot (186-square-metre) retail space in New York City.
      The internal design team at Stòffa has created a flagship shop in SohoThe team focused its design on “natural materials” – often used for the brand’s clothing.
      “We use all-natural materials in our collection, often highlighting existing fabrics no longer in production, and carried this ethos into the design of the store,” said the team.
      The team mixed contemporary and vintage furniture in the space”The space is outfitted with a mix of vintage and modern fixtures that highlight the beauty of diverse cultures and periods,” it continued.

      The space consists of a front showroom that displays a seasonal collection, while a narrow passageway covered by linen lace curtains leads to a large private area for made-to-measure fittings.
      Over four months, the team stripped back the space to reveal original elements such as concrete floor slabs, and brick and plaster walls then outfitted the interior in a palette of neutrals and a deep brown to provide “a calming backdrop” for visitors.
      The front of the shop is “gallery-esque”The shop is organised to “encourage a thoughtful approach to wardrobe building” according to the team, with a large, open room at the front and a more “home-like” space in the back.
      “The front room is gallery-esque. It’s deliberately merchandised sparsely, giving each garment room to breathe,” said the team. “As you transition to the private room, the space feels more intimate and home-like.”

      Rotate opens first physical store with interior by Thibaut Allgayer

      At the front, the space is divided almost symmetrically, with four, slender hanging racks placed on either side of the room in front of small changing rooms.
      On one side, a vintage wooden desk and mirror, paired with a metal sitting chair with curving armrests, sit between the clothing racks. A large glass planter, wooden stool and warm-toned boulders sit in the corner.
      The back room was designed to be “home-like” for fittingsA floor-length mirror sits on the other side and between the, two ash wood benches topped with light pink circular cushions.
      In the back room, a large custom solid ash table made in collaboration with Brooklyn-based Studio POA, founded by Guatemalan designer Giovanni Valdeavellano, sits beneath a skylight, framed by a large built-in closet made of the same wood.
      Ash wood furniture was used throughout the shop”This anchors the space and serves as the meeting point for our made-to-measure appointments,” said the team.
      Geometric MM chairs by Milanese designer Mario Milana finished in lamb suede were placed throughout the space and a wavy, wooden privacy screen provides a changing area.
      Tall ash closets were fitted into the passageway between the two rooms and contain storage for the store.
      The palette is dominated by neutrals and a deep brown”The store reflects the brand’s refined aesthetic sensibility and provides a calming backdrop for the elevated shopping experience,” said the team.
      Founded in 2014 by designer Agyesh Madan and Nicholas Ragost, Stòffa is a New York-based clothing brand that designs made-to-order clothing in the pursuit of creating more sustainable and individual menswear.
      Nearby in Soho, fashion brand Kith placed olive trees in the centre of display units and architecture studio Al-Jawad Pike used an assortment of marble to create a second flagship store for Athletic Propulsion Labs.
      The photography is by William Jess Laird

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      Rotate opens first physical store with interior by Thibaut Allgayer

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      Shiny silver curtains and a lacquered burgundy stage feature inside the flagship store for Danish womenswear label Rotate, which opened in Copenhagen during fashion week.

      Locally based French designer Thibaut Allgayer designed the two-level store on Kristen Bernikows Gade.
      Rotate’s flagship store features a mirrored counter and a lacquered burgundy stageIt is the first physical location for Rotate, which was launched by stylist influencers Thora Valdimars and Jeanette Friis Madsen in 2018 and is part of the Birger Christensen Collective.
      Allgayer’s design concept was to create a series of freestanding architectural elements that divide the space into different zones and allow it to function in different ways.
      The counter is formed of three stacked semi-circles”We were thinking about what a flagship store for a brand is today,” explained Allgayer during a preview tour.

      “It’s not only about selling clothes; it’s a destination,” he told Dezeen. “It should also be welcoming for parties and events, creating different experiences.”
      Burgundy wall units organise the ground-floor spaceA mirrored counter, formed of three stacked semi-circles, is the first thing customers see as they arrive.
      This polished stainless-steel element rotates around an existing column, allowing it to function as a checkout desk, a bar or a display unit.

      Orange floors create “golden afterglow” in Aranya fashion store by Say Architects

      Also in this room, a triangular set of steps can serve as a seating area or a stage. With its high-shine burgundy lacquer finish, it provides a focal point in the corner of the space.
      Wall units with the same burgundy lacquer finish divide the front of the store from the rear, creating a narrow central corridor with video screens integrated into the walls.
      Silver curtains frame an oval roomThis leads through to an oval room framed by silver curtains, slender graphic display rails and a curvy white sofa.
      A custom-built brushed-steel staircase connects the ground floor with the basement, a carpeted space with a dressing-room feel. Details include silk curtains, a daybed and a vertical lighting fixture.
      Fitting rooms offer a kaleidoscopic effectChanging rooms are slotted in behind the new fixture, with mirrors creating a kaleidoscopic effect.
      “The brand plays with this contrast between raw and sleek, fun and serious, soft and strict, colourful and neutral,” said Allgayer.
      “I was trying to translate that into the architecture.”
      A custom-built brushed-steel staircase leads downstairsCombined with the silver and burgundy elements, a muted green shade brings an edgy feel to the colour palette.
      Allgayer also played with transparency, texture and reflection, with materials including granite and glass.
      The basement is a carpeted space with a dressing-room feel”I was trying to find materials that reflect the brand’s values,” said Allgayer.
      “The space needs to be neutral because the collection is going to change season to season. But neutrals for me are not necessarily about being grey.”
      The design plays with transparency, texture and reflectionRotate opened its doors for the first time on 5 August, coinciding with the start of Copenhagen Fashion Week.
      It is an important milestone for the fast-growing label, described by Vogue as “a go-to partywear brand”. The ambition is for Rotate to become a major Scandinavian export, following in the footsteps of Ganni.
      “Rotate is a brand with a beating heart and unique DNA,” said Madsen and Validmars, who serve as the label’s creative directors.
      The store is located on Kristen Bernikows Gade in Copenhagen”We have had a strong sense of the world that our brand has existed in for so many years, that the opening of the store is an organic progression,” the duo continued.
      “We are thrilled to host our loyal community, and offer a space where they can feel at home, engaged and excited in our hometown of Copenhagen.”
      The photography is courtesy of Rotate.

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      Atelier Tao+C creates “luminous” bookshop in Chinese ski resort

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      Interior studio Atelier Tao+C has completed a light-filled bookshop with a timber roof at a ski report in northern China for local retailer Naïve.

      Located in the ski resort of Aranya Chongli in northern China, the bookshop was built within an existing concrete frame.
      A circular opening on the pitched roof allows natural light inA grid of steel and timber frameworks were inserted in between the concrete columns of the original building, while the partition walls of the 420-square-metre space were removed, creating unobstructed views from interiors to the exteriors.
      “We conceived the new Naïve bookshop as a luminous space in the midst of ice and snow, seamlessly integrated with the surrounding landscape, climate and nature,” said the Shanghai-based studio.
      A gridded framework of timber and steel is inserted into the concrete spaceThe timber frame was raised at the south side of the building, taking advantage of the double height ceiling of the original structure and forms a pitched roof with a circular opening.

      The south facade allows views of sloping snow field and forest from the building through the timber-framed, full-height windows.
      Translucent fibreglass on top of the display tables add warmth to the interiorsThe south facing glazed facade along with the circular opening on the pitched roof allow plenty of natural light into the space, creating playful lighting dynamics throughout the day.
      The bookshelves and seatings were arranged along the grids along with a cafe, library and leisure area.
      The glazed facade invite the snowy landscape into the buildingThe timber bookshelves are supported by a stainless steel structure, while the display tables are made of the same timber on wheels but covered by an extra layer of fibreglass with round edges, creating visually lightweight and translucent installations that also allow flexibility.
      “The light birch and fibreglass complement the snowy landscape, making the previously grey concrete space more exquisite and brighter, like warm mist rising from the snow,” said Atelier Tao+C.
      “As the sunlight moves, penetrated, and filtered by the texture of the fibreglass material, softens the hard light and cast soft shadows, the honey colour light oscillates and flows in the space.”

      Atelier Tao+C creates serene timber and travertine reading room

      Bespoke furniture pieces were placed along the south window facade, accommodating both solo resting and casual gatherings.
      Three banquettes in a fluid and meandering shape combine seats on one side and display table on the other, providing an easy access to books for resting customers.
      The bookshop is located in a ski resortAtelier Tao+C was founded in 2016 by Chunyan Cai and Tao Liu, who will join Dezeen Awards China as judges for the interiors category. They have recently selected five projects for Dezeen that best reflect their work.
      The photography is by Wen Studio.

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      Orange floors create “golden afterglow” in Aranya fashion store by Say Architects

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      Chinese studio Say Architects has designed a concept store for fashion brand Nice Rice in the seaside resort of Aranya, featuring bright-orange tiles and furniture intended to evoke the colour of a sunset.

      Having previously designed stores for Nice Rice in Shenzhen, Chengdu and Shanghai, Say Architects conceived the interior as a response to the store’s setting near the port city of Qinhuangdao, also known as the Aranya Gold Coast.
      Say Architects has designed a concept store for Nice Rice in Aranya”Due to the individuality of the site and the splendid geolocation, we hope to bring the orange sea of Aranya inside and build a gold coast that never ends by using light as expression, creating undulating volumes, intertwining lights and shadows,” the architects said.
      The 290-square-metre store is arranged over three floors, with retail spaces on the lower two storeys and a roof terrace accessible from the top floor.
      Glossy orange tiles reflect light onto white walls, creating a “golden afterglow” effectThe building’s minimalist facade features an illuminated sign with the company’s logotype over the entrance and a horizontal window above.

      A glazed entrance provides a view into the store, where bright orange surfaces create a vibrant contrast with the shop’s monochrome exterior.
      The glossy orange tiles reflect light onto the white walls, creating an effect that the architects describe as a “golden afterglow”.
      A leather bench provides a minimalist seating area on the first floorInside, a full-height void connects the shop’s three floors, with a vaulted ceiling directing light from a window on the top floor down to the levels below.
      Say Architects designed each floor with a symmetrical layout that enhances the calm and serene atmosphere within the store.
      Clothes rails in the Nice Rice store are designed to resemble breaking wavesOn the ground floor, a pair of freestanding units are used for serving customers, while changing rooms are positioned on either side of a second entrance to the rear of the space.
      Clothes rails on both sides of the room are designed to resemble breaking waves, curving outwards from the wall to create space for hanging clothes underneath.

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      On the first floor, a geometric leather bench provides a seating area, while a simple display podium is located close to the transparent balustrade overlooking the triple-height void.
      Throughout the store, windows of varying sizes create a play of light and shadow on the internal surfaces that changes throughout the day.
      A full-height void connects the three floorsStaircases on both sides of the building ascend to a roof terrace that is floored with the same tiles used inside the store.
      A sheltered area with matching orange benches allows this space to be used in all weather.
      The building’s staircases lead to an outdoor roof terraceSay Architects is based in Hangzhou and is led by architects Yan Zhang and Jianan Shan.
      The studio works across architecture, interior and landscape design, with previous projects including an accessories store formed almost entirely of translucent resin and a grooming salon for pets featuring a sunken cafe and a paddling pool.
      The terrace is finished in the same tiles as the interiorAranya is built on the site of a failed real estate development and aims to provide a haven for overworked young urbanites seeking a coastal escape.
      The exclusive gated community contains several architecture projects that have helped elevate its profile including an art centre designed by Neri&Hu, a monolithic concrete concert hall and a chapel raised above the beach on stilts.
      The photography is by Wen Studio.

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      Tutto Bene uses silk and glass details to create “artist’s loft” Cubitts store

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      Design studio Tutto Bene looked to surrealist artworks and Italian modernist exhibition design when creating the interior for this eyewear store in Islington, north London.

      Set in the Angel area, the 60-square-metre store belongs to eyewear brand Cubitts and features an interior concept conceived by Tutto Bene based on the architecture of the space itself.
      A 1960s glass and chrome chandelier decorates Cubitts’ Angel store”It’s a long, slim room with an atelier atmosphere due to the strong contrasts of light and shadow,” the studio’s co-founder Oskar Kohnen told Dezeen.
      “The atelier feeling immediately evoked a sense of being at an artist’s loft, this feeling of residential elements mixed with workshop-like rawness is what we wanted to embrace.”
      Design studio Tutto Bene referenced art movements and artworks for the interiorTo underline this feeling, the studio added decorative pieces that nod to different art movements throughout the space.

      “The individual elements of the store design reference surrealist artworks and Italian modernist exhibition design from the 1940s and 50s through play on perspective, rational spatial composition and painterly use of colour,” Kohnen said.
      Green silk panels were placed along an entire wallA skylight lets plenty of light into the Cubitts shop, which Tutto Bene reflected via glass details placed inside the store.
      “We didn’t want to over-complicate the dynamic of the space,” the studio’s co-founder Felizia Berchtold told Dezeen.

      Tutto Bene references Streamline Moderne in tiny New York eyewear store

      “Instead we placed monolithic elements within it that offer points of interest and grounding,” she added.
      “Each element speaks a clear material language. There are hues of greens and yellow, the transparency of the nile glass, as well as areas of black that balance the space’s abundance of natural light.”
      Glass details reflect light in the storeThe slim, rectangular store features glass shelves set against a backdrop of sage-green silk from fabric house Holland & Sherry along the entire right-hand wall, in another reference to art and artworks.
      “The long shelf stretching the entire length of the space represents an artist’s easel, as well as exhibition tableaus,” Berchtold explained.
      “The natural slubs and beautiful colour variation that the silk brings provide a reverent backdrop for the frames displayed on it, whilst being a quiet artwork in itself.”
      A black volume stores custom-made framesAlong the left-hand side, Tutto Bene placed black storage and display volumes, as well as Cubitts’ eye-examination room.
      Kohnen and Berchtold designed many of the furniture pieces personally for the interior, among them an undulating orange seat.
      The store is located in Angel, Islington”Most elements are bespoke pieces we designed, including the Uovo chaise,” Berchtold said.
      “Then there’s some vintage treasures such as the 1960s glass and chrome chandelier and a group of FontanaArte prism-like pieces that complement and contextualise our fixture designs,  as well as photographic works by Lee Miller, casting the store through her surrealist lens.”
      Tutto Bene has previously designed the interior of Cubitts’ first New York store as well as the steel-and-mirror Nightingale restaurant in London’s Mayfair.

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