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      AMO cocoons Jacquemus store in pillows to create “bedroom-like” interior

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      Dutch studio AMO has used pillows to form the display stands and line the walls in this tactile womenswear boutique by fashion brand Jacquemus in Paris, France.

      The 60-square-metre shop, set in the department store Galeries Lafayette Haussmann, was designed to feel like a bedroom according to AMO, which is the research and design arm of architecture firm OMA.
      AMO has lined a Jacquemus store with large cream-coloured pillows”The location of the shop within the Galleries Lafayette – without windows or daylight – led to the idea of creating a bedroom-like environment: a room entirely made of pillows,” said OMA partner Ellen van Loon.
      “It is a cocooning and relaxed atmosphere, inviting customers to lounge and browse for as long as they want,” she told Dezeen.
      The store is designed to feel like a bedroomThe linen pillows were designed to reference the textiles of Provence, where Jacquemus founder Simon Porte Jacquemus grew up.

      “We explored a material palette that aims to capture the atmosphere of Provence,” said OMA architect Giulio Margheri.
      “The fabric of the pillows is a reference to the linens of the South of France,” he told Dezeen.
      Linen pillows reference the textiles of ProvenceAMO also added a stack of pillows to serve as a seating area for shoppers, as well as a spot to showcase Jacquemus’ signature tiny bags.
      The studio completed the store’s easy-going atmosphere with the help of a stripped-back scheme, including cream-coloured carpet, soft lighting and clothing rails in a milky beige hue.

      Jacquemus creates surrealist interpretation of his own bathroom for Selfridges pop-up

      AMO previously designed another store for Jacquemus inside the London department store Selfridges. Much like the brand’s Paris outpost, the shop was wrapped entirely in a single material – clay.
      “The design of the Jacquemus boutiques in London and Paris began with the idea of testing the limits of working with a single material,” Van Loon explained.
      “Instead of working on the design first and deciding on the materials afterwards, we let the materials dictate their presence in the space.”
      Changing rooms are coloured in the same creamy hueThe Jacquemus store is one of many retail interiors AMO has designed in Paris.
      Among them is a pop-up shop by Tiffany & Co that showcases an array of jewellery pieces and a flagship store for clothing brand Off-White that features abstract interpretations of Parisian courtyards and flea markets.
      Project creditsPartner: Ellen van LoonArchitect: Giulio MargheriTeam: Valerio Di Festa, Camille Filbien and Mattia Locci
      The photography is by Benoit Florençon, courtesy of AMO.

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      Universal Design Studio models Biotherm's Monaco concept store on a laboratory

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      The visual language of scientific laboratories informed the look of this blue-lit concept store in Monaco, which London firm Universal Design Studio has devised for skincare brand Biotherm.

      Set inside Monaco’s historic Oceanographic Institute, Blue Beauty Lab is where buyers and other industry insiders can come to expand their knowledge of the science underpinning Biotherm’s skincare line.
      Visitors enter the Blue Beauty Lab via a circular doorwayAlthough the 30-square-metre concept store showcases a selection of the brand’s products, none of them are for sale. Instead, visitors can fully immerse themselves in the experience of being in the “lab”.
      “Brands are increasingly looking to physical presence for means above and beyond selling products,” explained Satoshi Isono, creative director at Universal Design Studio.
      “They’re harnessing spaces to storytell their core brand messaging in unique ways and ultimately connect with customers in a more impactful way.”

      The first section of the store is set up like a science labAs the outer walls of Blue Beauty Lab back onto water tanks harbouring various aquatic creatures, Universal Design Studio had to keep architectural interventions to a minimum. As a result, the store’s floor plan is fairly simple.
      To enter, visitors walk through a circular doorway and a short mirrored tunnel. The interior is washed in sea-blue light and split into two parts.
      Steel worktops and petri dishes add to the lab-like feel of the spaceThe first is an area reminiscent of a research lab that gives an insight into the production process of Life Plankton – an extract containing 35 different nutrients that Biotherm incorporates throughout some of its moisturisers, serums and skin peels.
      Stainless steel counters and glass shelving units run down the sides of the space, dotted with science paraphernalia like microscopes, petri dishes, test tubes and measuring flasks.

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      A small workshop forms the second part of the store, centred by a round table. Directly above is a large ring light emitting a bright white glow that enhances the lab-like feel of the space.
      Interactive visuals produced by multimedia design studios Superbien and AC3 Studio are projected on the surrounding walls.
      Measuring flasks and test tubes are also displayed on the shelvesThe clinical aesthetic of laboratories has also inspired a number of other interiors.
      Among them is a bike shop in Copenhagen by local designer Johannes Torpe and a cafe in Tokyo with a white-lacquered steel ceiling grid.

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      Johnston Marklee installs villas inside industrial LA building for Holly Hunt Showroom

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      Architecture studio Johnston Marklee has installed a pair of villas inside an industrial building in Hollywood to create display spaces for design brand Holly Hunt.

      The LA-based studio collaborated with Holly Hunt’s executive creative director Jo Annah Kornak to create the showroom on North Highland Avenue.
      A vaulted villa is one of two volumes installed inside Holly Hunt’s LA showroomLed by Johnston Marklee partner Sharon Johnston, the project involved the overhaul of a two-storey, 1940s building into a flagship location for the brand to showcase its furniture and home products.
      Holly Hunt’s design aesthetic and the city’s “characteristic industrial grit” were combined through the use of rich finishes and raw surfaces.
      Furniture from the brand’s Vladimir Kagan and Holly Hunt Studio collections are displayed in the north villaTwo villas were created inside the showroom to present the designs in residential-scale spaces, surrounded by a “promenade” that shows off the building’s tall ceilings and exposed concrete beams.

      “The raw concrete shell frames an interior street,” said Johnston.
      “A double-height promenade space around the villas, together with the villa interiors, creates an atmosphere and experiential narrative for the display of elegant domestic furniture for house and garden.”
      The second villa includes interior vignettes on the lower levelThe villa to the north features a vaulted ceiling and wall niches and is used to display the brand’s Vladimir Kagan and Holly Hunt Studio collections.
      At the other end of the building, a two-level structure is arranged around a large circular atrium at the centre.
      A circular atrium is located at the centre of the second villaThe lower floor comprises a series of interior vignettes, while rooms upstairs house a library of textiles, leather, trim and rugs, along with wallcoverings from a variety of affiliate brands.
      “The visitors’ journey through the spaces reflects a spatial dialogue between exterior and interior, linked through richly finished in-between spaces,” Johnston said.
      A taller space named the promenade surrounds the building’s interiorLight-grey oak flooring runs through both villas, while terrazzo, concrete walls and hand-troweled plaster are all executed in a matte finish in the promenade.
      Bronze details also feature throughout the showroom, including the entry vestibules, stairwell and lighting gallery.

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      Although most of the interior is decorated in neutral tones, a 24-foot (7.3-metre), mustard-coloured sofa follows a curved corner of the building.
      “We approached the interior architecture in the same way that we would design a new product, being very thoughtful with our use of scale, proportion and materials,” said Kornak.
      The concrete of the 1940s industrial building is left exposed”We were very intentional about incorporating elements that celebrate LA’s signature urban aesthetic, like the original exposed concrete walls, beams, and other details throughout the space,” she added.
      Holly Hunt was set up in 1983 by its eponymous founder in Chicago.
      The brand previously operated two spaces within LA’s Pacific Design Center, but has scaled down to just the sixth-floor showroom now that the North Highland Avenue flagship has opened.
      Matte finishes and bronze details are used throughout the showroomJohnston and partner Mark Lee established their studio in 1998, and have since completed many private residential projects in Southern California – including the Vault House and Knoll’s West Hollywood showroom – as well as around the world.
      Lee is also chair of the Department of Architecture at Harvard Graduate School of Design.
      The photography is by The Ingalls.

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      Crosby Studio and Zero10 launch fashion pop-up that lets people “try on” virtual clothes

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      Design firm Crosby Studios has teamed up with augmented reality technology company Zero10 for a pop-up store in Manhattan that aims to provide a virtual retail experience.

      The pop-up, which is located in Manhattan’s SoHo neighbourhood, lets visitors digitally try on a selection of outfits in interiors designed by local studio Crosby Studios.
      Crosby Studio designed a store oriented around AR fashion technologyThe physical space of the pop-up was designed to complement the augmented reality (AR) experience and be a “physical entrance into the metaverse”, according to the team.
      “This is my first experience working with digital clothes and rather than try to blend the digital with the physical — to soften the virtual reality aspect of it if you will — I instead sought to celebrate the digital nature of the collection,” said Crosby studio founder Harry Nuriev.
      The interiors are covered with a pixelated designThe facade of the store features a classic pillared SoHo storefront painted over with grey-and-white checkers to suggest the integration of the physical and virtual.

      Visitors enter the space into a stark-white antechamber that leads into a hallway covered with a checkered fluorescent “pixel” pattern that features in many of Crosby Studios’ designs.
      The entrance hallway leads to a large lounge areaOn one side of this hallway is a bar area where the team provides boba tea to visitors.
      At the end of the hallway is a large lounge area with booths lining the walls, as well as plush stools and cocktail tables. The same pixelated pattern continues in almost every aspect of this room, and ceiling tiles have even been removed to suggest the pattern.
      The space is geared towards the digital fashion experienceFrom here, visitors can enter “changing rooms” equipped with QR codes that streamline the digital retail experience.
      A digital-only fashion collection featuring five different was also developed by Crosby Studios together with Zero10.
      The space has no physical clothingVisitors try the clothes on by downloading an app on their smartphones and then point the phone at themselves in the mirror to see how the clothes would look on them, or at another person to project the clothes onto them.
      The collection features a series of glossy, futuristic outfits that change size depending on the body type of the wearer.

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      The goal of the project was to make consumers more comfortable with digital fashion by integrating it with the familiar routine of visiting a physical storefront, according to the team.
      “Our project with Crosby Studios is a showcase of how the design and technology could co-exist in both physical and digital worlds that merge more and more,” said Zero10 CEO George Yashin.
      Changing rooms with QR codes allow visitors to “try on” the clothing”We wanted to create a new concept of pop-up space responding to retailers’ needs to attract a new generation of consumers but also evolving the format of pop-ups that are not about product display any longer,” said Yashin.
      Crosby Studios is based in New York City. Other of its design projects include a couch upholstered with Nike jackets and an apartment with industrial details and purple couches created for the founder.
      The images are courtesy of Crosby Studios.
      The pop-up is open to visit from 7 to 18 September in SoHo. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.

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      FADAA uses bio-concrete screens to shade D/O Aqaba retail space

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      Crushed shells were used to form the bio-brick partitions at this store for a decor brand in Aqaba, Jordan, by architecture studio FADAA.

      Designed by the Jordanian studio for Decoration One, the D/O Aqaba retail space is a flexible showcase for the local brand’s craft-focused homeware and ornaments.
      Bricks made from crushed shells act as sun shades and spatial dividers in the D/O Aqaba storeTo protect the interior from the harsh south sun, the studio implemented partitions of stacked hollow rectangular bricks based on the traditional mashrabiya screens found in Islamic architecture.
      These bricks are made from the shells of oysters, mussels and clams left over as waste from the coastal city’s seafood restaurants.
      The bio-bricks are stacked into gridded screensThe shells were crushed and used as aggregate for a bio-based concrete that sequesters the carbon from the molluscs’ protective calcium carbonate coverings.

      This material is pressed into a mould to form the brick shapes, dried to harden, and finally assembled into the gridded screens.

      As well as shading the shop, the partitions help to divide the boutique and guide customers around the interior.
      “Working alongside Decoration One’s craftspeople, a materiality-driven approach created the concept of a flexible retail store that embraces craft and low-carbon materials,” said the FADAA team, led by architect Bisher Tabbaa.
      Colour is introduced through blue zellige ceramic tiles cladding the sales counterLime-plastered walls and native plant species also feature in the store to create a “healthy indoor environment”.
      To accommodate Decoration One’s ever-changing collections, modular oak tables and sheer curtains can be moved and rearranged to organise the space as desired.

      Bio-bricks made from human urine could be environmentally friendly future of architecture

      More tables, made from hand-chiselled local basalt and limestone, contrast the wood furniture and offer alternative ways to display the products.
      A splash of colour is introduced by the zellige ceramic tiles that clad the curved sales counter.
      The bio-bricks are formed in moulds and feature hollow centres”Embracing the craft nature of the project as well as economically supporting local industries, materials such as zellige and mother of pearl inlaying were used throughout the design,” FADAA said.
      D/O Aqaba is shortlisted in the Sustainable Interior category for this year’s Dezeen Awards, along with projects including a restaurant in London and an office in Tokyo.
      The crushed shells form aggregate for the bricks and are visible across the surfacesBio-bricks are growing in popularity as a sustainable building material and a variety of compositions have been trialled over the past few years.
      Bricks made from mushroom mycelium, sugar cane, charcoal and even human urine have all been put forward as environmentally friendly options.
      The photography is by Bisher Tabbaa.
      Project credits:
      Team: Bisher Tabbaa, Sarah Hejazin, Qussai Yousef

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      Balenciaga opens tinted-glass couture store beneath historic Paris atelier

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      Fashion house Balenciaga has opened a couture store with smoked-glass-panelled walls in the same building as its original couture salon in Paris.

      The store is located beneath Balenciaga’s historic atelier at 10 Avenue George V, which was recently renovated to exactly replicate the interior of the original couture salon that was first opened in 1937.
      The interior of the store was clad in tinted glass”The newly renovated space at 10 Avenue George V is dedicated to preserving Balenciaga’s heritage in its original couture location, first opened in 1937, as well as creating a couture for today,” said the brand.
      The design of the store beneath the couture salon was created by long-time Balenciaga collaborator Sub, a Berlin-based architecture studio that was founded by Niklas Bildstein Zaar and Andrea Faraguna.
      The store is located in the same building as Balenciaga’s original couture salonThe boutique’s exterior is marked by oversized serif Balenciaga signage, a nod to Balenciaga’s 20th-century branding that also forms a distinction from the narrow, sans serif typeface that currently identifies the brand.

      Beneath the signage, four arched openings frame swooping curtains that are given a golden hue by the brown-tinted glazing.
      Grey curtains zone spaces throughout the storeThe interior of the couture store echoes Balenciaga’s raw architecture concept, which was applied internationally across the interior of its stores, but this edition has been clad in panels of tinted glass instead of concrete.
      Between the unfinished but glass-clad walls, ash-hued curtains conceal carpeted areas while wrinkled-leather ottomans were placed throughout the two-storey store.

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      Wrought iron balustrades and a curving marble staircase, with glass panelling slotted around it, hint at the building’s history and the former decor and interior scheme of the atelier above.
      “The concept of the couture store is a gateway to couture, which remains a very closed universe, especially for new generations,” said Balenciaga CEO Cédric Charbit.
      Remnants of the store’s history were incorporated into the design”In this new store, products, made-to-measure services and retail excellence are a reinvention of the Balenciaga client experience,” said Charbit.
      “It is exciting to be able to present this level of craft, creativity and made-in-France savoir-faire in our historical address.”
      Balenciaga’s couture atelier is located above the storeMetal shelving was decorated with couture items, ranging from artisanal to technological, from the brand’s most recent Autumn Winter 2022 couture show.
      Items on display include its speaker bag, which was created in collaboration with Danish audio brand, Bang & Olufsen.
      Earlier in 2022, Balenciaga wrapped its Mount Street store in London in a bright pink faux fur to celebrate its Le Cagole bag.
      Photography is courtesy of Balenciaga.

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      Bernard Dubois incorporates nightclub references into Courrèges' Paris store

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      Thick carpets, mirrored panels and fabric-covered walls populate this clothing store in Paris designed by Belgian architect Bernard Dubois.

      The 232-square-metre boutique is located near the Champs-Élysées and belongs to Courrèges – a Parisian label that was launched by fashion designer André Courrèges in 1961.
      Courrèges’ second store in Paris was designed by Bernard DuboisOptimistic and full of energy, the late designer’s creations placed emphasis on structured lines and featured a predominantly white colour palette.
      For the brand’s flagship store, Courrèges’ artistic director Nicolas Di Felice asked Dubois to create an interior that blends this distinctive visual language with subtle references to nightclubs.
      Its interior is lined in fabric and thick carpetThe result is a monochrome space with fabric-lined walls and ceilings, thick carpets and rows of mirrors that are set at an angle in a nod to the perspective-bending decor often found in nightlife venues.

      “White has always been part of the Courrèges universe,” Dubois told Dezeen. “We decided to embrace this and make it our own, by making it warm, intimate, silent, plush.”
      Other references to the brand’s history include shelves and cabinets that were part of a store interior designed by Courrèges in 1967 before being redesigned to match the proportions of the new store.
      Upside-down arches frame the way to the changing roomsCurved U-shaped elements resembling upside-down arches feature alongside the mirrors towards the back of the store in a homage to classical architecture and space travel.
      “I always like to play with classical elements of architecture in my projects, sometimes placing them in different contexts, at different scales than their usual size or context,” Dubois said.

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      “In this case, placing them upside-down is also a reference to spaceships, where the absence of gravity naturally places things upside down and creates different structural constraints,” he added.
      In some areas of the Courrèges store, Dubois deliberately exposed the raw concrete walls, creating a contrast with the softness of the fabric and the carpet.
      The interior is rendered almost entirely in beigeThe mirrored panels were added to provide perspective and direct the eye to the dressing rooms at the back of the store.
      “I always like to structure spaces,” Dubois explained, “give them some depth, play with perspectives, create relationships between different shapes of spaces, giving the impression that the visitor enters into a coherent world.”
      Only clothing displays provide a colourful contrastThe store is the larger of two Courrèges outposts in Paris. The other store in the Marais neighbourhood was also designed by Dubois.
      Bernard Dubois set up his eponymous firm in 2014 after graduating as an architect from La Cambre in Brussels in 2009. Other projects from the studio include a store for Aesop featuring distinctive yellow bricks and a narrow “runway-like” sneaker store for APL.
      The photography is by Romain Laprade.

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      AMO recreates “Provence atmosphere” with clay Jacquemus shop-in-shop

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      Dutch studio AMO has created a terracruda-clad shop-in-shop with curving tiered shelving for French-fashion brand Jacquemus at luxury department store Selfridges.

      The boutique was installed as a permanent retail space located on the ground floor of London department store Selfridges and is host to Jacquemus bags and accessories.
      The permanent Jacquemus shop-in-shop was designed by AMODesigned by AMO, the research and design arm of architecture firm OMA, it incorporates curving, floor-to-ceiling display shelving clad in a clay-based material that is said to echo materials local to Provence.
      Between rows of curving and tiered display shelving, plinths, totems, tables and chairs decorate the retail space’s interior and display the brand’s latest bags and accessories.
      Terracruda clay was used across the interiorHidden compartments and cabinets were fitted within display units to create a sense of discovery while also tying the space to the trio of surrealist Jacquemus pop-up installations that ran through May in and around Selfridges and Oxford Street.

      The permanent retail space follows as a result of the success of the Le Bleu surrealist pop-up installations that were created by Dutch experience design firm Random Studio and invited customers to explore and discover the brand’s products.

      Jacquemus creates surrealist interpretation of his own bathroom for Selfridges pop-up

      Terracruda clay was applied by hand across the interior of the store to create an uneven surface and natural look. The earthiness of the clay visually juxtaposes against the rigid and solid forms that are populated by colourful bags and accessories.
      Seating areas set within the curving displays are framed by views out to Duke Street and the nearby David Chipperfield-designed entrance that was added to the store in 2018.
      Terracruda clay was used to reference the South of France”The inspiration for the design of the Jacquemus space owes to the brand’s origins in the south of France,” said OMA partner Ellen van Loon.
      “We wanted to capture the atmosphere of Provence through the materiality of the space, which led us to approach the design in a different way altogether,” she continued.
      “Instead of working with form and deciding on the materials afterwards, we chose the materials at the outset and let them guide the shape of the space.”
      Seating areas decorate the boutiqueSwedish streetwear label, Axel Arigato recently unveiled its “upside-down” pop-up sneaker store in the luxury department store that features an office-themed interior.
      In Paris, Acne Studios opened a monolithic store on Rue Saint Honoré that is clad in Parisian limestone and references a Stockholm skatepark.
      The photography is by Lewis Ronald.

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