Retail

Subterms

    More stories

    • 113 Shares119 Views

      in Rooms

      Domino Architects divides reusable sales showroom with fabric walls

      by

      Sheer curtains that look like translucent walls were used to divide up the structure of this temporary showroom space in Japan created by Domino Architects.

      Shortlisted in the large retail interiors category of Dezeen Awards 2022, PROUD Gallery Gotanda aims to offer a solution to the wasteful practice of producing condominium showrooms – temporary structures near new developments that are used as a base for sales teams.
      The showroom was created by Domino ArchitectsThe showrooms, which are usually built and then demolished within a matter of years once the units are all sold, typically contain a customer reception and seating area, as well as rooms for meetings and presentations. These are all styled with the target customer in mind.
      “It’s like a theme park with effects to motivate people to buy,” said the architecture studio.
      “As entertainment, it is very interesting, but we wonder if this method of spending a large amount of energy each time is really appropriate for this age.”

      Arches were constructed using mesh curtainsDomino Architects worked with HAKUTEN and Nozomi Kume from Studio Onder de Linde to create a more sustainable alternative for Nomura Real Estate Development and its PROUD condominium brand in Tokyo.
      Built using the prefabricated skeleton structure of an existing Nomura showroom, the layout of PROUD Gallery Gotanda is easy to change, expand and reconstruct.

      Beyond Space drapes one kilometre of fabric across Amsterdam office

      The steel structure is wrapped with light curtains while the partitions inside the business meeting space are made from “foldable walls”, which are curtains with a wall-like thickness.
      These foldable walls have arched openings and can be repositioned so that the layout can be easily changed according to purpose.
      “By carefully examining the sheen, curves, and colour overlap of the curtains, we were able to create an elegant and light space that does not feel like a rugged prefabricated structure,” the studio said.
      The arches can be moved and repositionedThe materials and samples used in the planned condominiums are subtly incorporated into the interior as part of the showroom’s furniture and fixtures.
      The idea is to allow the buyer to imagine a space rather than be entirely dictated to.
      In Amsterdam, design studio Beyond Space has created an office interior in Amsterdam that uses rippling laser-cut fabric to form cave-like spaces for working.
      The photography is by Gottingham.

      Read more: More

    • 125 Shares199 Views

      in Rooms

      Fabric arches divide Jonathan Simkhai store in SoHo by Aruliden

      by

      Design agency Aruliden has created a retail space for fashion brand Jonathan Simkhai in New York City, translating cut-out shapes from its clothing into architectural partitions and furniture.

      For New York-based womenswear brand Jonathan Simkhai, Aruliden designed a temporary installation within the space on Mercer Street in SoHo – a prime shopping area in Lower Manhattan.
      A series of metal structures wrapped in translucent fabric divide the Jonathan Simkhai storeThe geometric shapes and signature cut-outs of the brand’s clothing were translated into a variety of spatial interventions and furniture pieces, creating a store in which the brand can present new collections and host events.
      “Translating Simkhai’s identity into a vision for a spatial environment required a clear and strategic idea that was not just shoppable, but also memorable and visually iconic,” said Aruliden’s senior director of industrial design Erik Kreider.
      “We wanted visitors to be fully immersed in this world, but at the end of the day it was also important that we celebrated and showcased the products the right way.”

      The fabric partitions are installed to fit around existing architectural elementsTowards the front of the building, a double-height space is painted entirely white and further brightened by the glass facade.
      This long, narrow room is divided by a series of tall structures, comprising translucent fabric stretched over metal frames.
      Mannequins flank a staircase that leads to the store’s lower levelFitted around existing architectural elements, the temporary walls wrapped in white, peach and pink fabric are punctured with archways that curve asymmetrically at the top, forming a passage from one end of the store to the other.
      Shoppers are led through the archways and down a flight of stairs, flanked by mannequins positioned on larger steps along one side.
      Units of a flexible display system are shaped similarly to the arched openings in the partitionsOn the lower level, where the ceiling height is considerably lower, podiums for displaying products and decorative accessories are shaped similarly to the archway cut-outs.
      At various sizes and heights, these beige-toned units form a flexible display system that can be moved around when needed.

      AMO cocoons Jacquemus store in pillows to create “bedroom-like” interior

      “Clothing and products break the cadence of the fabric arches,” said Kreider.
      “Together with the graphic cutouts, this creates a natural flow to the back area where more products, seating and changing rooms are located,
      The archways, furniture and podiums are based on the cut-out shapes of Jonathan Simkhai’s clothingThroughout the store, garments are presented on identical sets of hangers along minimal white rails.
      The minimalist interior is also enlivened by simple floral displays, presented in a variety of crafted vases.
      The minimalist interior is enlivened with simple floral decorationsAruliden, which was founded in 2006 by Rinat Aruh and Johan Liden, is headquartered in New York City with offices in San Francisco and Amsterdam.
      The agency has several products shortlisted for this year’s Dezeen Awards, including the Whoop 4.0 fitness wearable and the Series One Desk 27 video-conferencing device. It has also designed a series of mirrored structures to be built in a forest in Ontario, Canada.
      The photography is by Sharon Radisch.

      Read more: More

    • 125 Shares169 Views

      in Rooms

      FOG Architecture creates kinetic display for Super Seed's Hangzhou store

      by

      Chinese studio FOG Architecture has added over a hundred moving display boxes to skincare brand Super Seed’s latest retail store in Hangzhou, China.

      The studio installed 168 kinetic semitransparent acrylic boxes in the main product display area of the 300-square-metre store.
      Its aim was for the boxes to help create a variety of different display combinations, while also encouraging more interactions between the visitors and the products.
      Over one hundred movable acrylic display boxes are installed at the storeAn electric motor moves the boxes, which were programmed to move vertically in two different ways.
      Under the static mode, the boxes can move up and down to one of three height levels, while under the dynamic mode, seven height levels can be selected.

      FOG Architecture uses steel ropes and stranded wires to hang the boxes from the ceiling and selected 20 millimetres per second as their moving speed after multiple tests, to ensure maximum security and smooth movement.
      The boxes can move up and down at various heights”It challenges the divorce between fixtures and furnishings in traditional spaces by softening the borderlines between itself and the walls, floor, ceiling, and lighting,” FOG Architecture said of the installation.
      “This novel installation redefines the formal expression of the functionality of shelves, producing a unique spatial experience,” it added.
      Display areas can be easily transformed for different purposesThe studio has also designed a series of modular chairs to go with the display boxes. These wooden chairs can be placed next to the acrylic boxes when they’re at floor level, helping to create a seating and display area.
      “Unique shopping experiences rely on the creative interpretation of conventional spaces and the innovative application of everyday functionalities,” said the studio.
      “In this case, we envisioned a retail method different from packed shelving units, and proposed a multipurpose, interactive, and interesting display structure.”

      FOG Architecture creates “modern cave” for ToSummer’s Beijing store

      Next to the product display area, there are five “labs” where visitors can try out the products. FOG Architecture used metal counters to give this area a futuristic feel that would highlight Super Seed’s technology and research background.
      At the entrance of the store, an inflatable wall adds softness to the otherwise hard space where metal, glass and acrylic are the main materials.
      Metal counters are used to make the space feel like a labVarious plant exhibitions can be found throughout the store in a nod to the fact that the skincare brand is plant-based.
      Dried plants were placed in capsule-shaped containers, while green plants were mixed with the beauty products in the acrylic display boxes, creating an intriguing visual effect through the frosted semitransparent boxes.
      An inflatable wall installation is used to soften the spaceFOG Architecture was founded by Zheng Yu and Zhan Di and has offices in London, Shanghai and Chongqing.
      Its recently finished projects include fragrance brand To Summer’s flagship store in Shanghai, which was longlisted in the large retail interiors category of Dezeen Awards 2022.
      The photography is by SFAP.
      Project credits:
      Design team: Deng Ye, Zou Dejing, Hou Shaokai, Zhang Wanyi, Jiang Lu, Zhan Di, Zheng YuLighting design: Zhang Xu (LB Design)Installation Design: Shanghai Faithture Props Co., Ltd.Structure Consultant: Tao XinweiManaging Contractor: Youlong Jinsheng

      Read more: More

    • 138 Shares129 Views

      in Rooms

      Three hundred beer crates form furnishings of Shenyang's Fatface Coffee shop

      by

      Bottle-green beer crates are stacked to construct a long counter and matching stools in this pop-up coffee shop in Shenyang, China, designed by architecture practice Baicai.

      Installed in the city’s Window Gallery for a month, the pop-up shop belongs to local cafe Fatface Coffee. Its interior makes use of 300 beer cases to create a central bar and stools with cork seat pads.
      Shenyang’s Fatface Coffee pop-up uses beer crates as furnitureShortlisted in the small interiors category of the 2022 Dezeen Awards, the design hopes to merge Shenyang’s love of beer with its emerging coffee culture.
      “Shenyang is a city beaming with a love for beer,” local studio Bacai explained. “The city’s fondness for beer is expressed in its popularity across the streets and its ever-presence in the daily converse of the residents.”
      “How can the coffee culture respond to the city’s attachment to beer? This pop-up shop aspires to explore the energising dynamics between the two seemingly opposite cultures.”

      Cork was used to form seat pads for the stoolsThe studio says it chose to work with beer crates as they are economical, modular, reusable and help to create a strong visual identity inside the Fatface Coffee shop.
      Custom-made cork seat pads sit on top of the beer cases to form the stools, while a glass panel was cut into shape to create the bar’s countertop.

      Sik Mul Sung

      “The strategy explores the endless possibilities of what a beer case could be: a bar counter, seating of various heights, an exhibition stage or a screen to hide the frameworks for water and electricity,” said Baicai.
      “The project experiments with the confluence between beer and coffee, bridging meaningful dialogues between what is local and what is imported.”
      The bar counter is topped with a glass sheetFatface Coffee’s large central bar was designed to challenge the conventional floor plan of a cafe, and according to Baicai creates a more open, democratic space where baristas and guests can circulate freely.
      Other projects shortlisted in the small interiors category at this year’s Dezeen Awards include a yellow attic conversion in Antwerp and a serene timber and travertine reading room in Shanghai by Atelier Tao+C.
      The photography is by Topia Vision.

      Read more: More

    • 125 Shares199 Views

      in Rooms

      Offhand Practice designs second-hand bookshop in Shanghai to mimic greengrocer

      by

      Used books are displayed in supermarket-style crates at the Deja Vu Recycle Store in Shanghai, which local studio Offhand Practice has designed to counter the “shabby” image associated with second-hand shops.

      The store, which also carries pre-owned fashion, is located on the first and second floor of a three-storey building on Shanghai’s buzzy Anfu Road.
      The Deja Vu Recycle Store is located in Shanghai’s Anfu RoadOn the interior, Chinese architecture studio Offhand Practice hoped to create a relaxed shopping environment despite the large number of goods on offer, which includes more than 2,000 pieces of clothing.
      With this aim, the studio set out to mimic the experience of going to a greengrocer by displaying clothes and books on shelves typically used to hold fruits and vegetables, while giving all products equal prominence regardless of price.
      A long gallery-like corridor leads to the staircase for the first floor”Picking up books in the way of picking up vegetables and fruits gives a feeling of enriching the spiritual basket,” Offhand Practice explained.

      On the ground floor, the studio recessed the building’s entrance and framed it in cream-coloured mosaic tiles to create a small shelter while making the towering facade feel more welcoming.
      Second-hand books are displayed in supermarket-style cratesOne of the main challenges for the studio was to encourage passersby to walk through the building’s ground floor – consisting of a long corridor bookended with space for mechanical, electrical and plumbing (MEP) equipment– and climb the stairs to reach the Deja Vu Recycle Store.
      This was achieved by turning the corridor into a kind of gallery, showcasing the process of refurbishing second-hand goods.
      “Taking advantage of the narrowness, we identified spatial depth through layers of opening,” the studio explained.

      AMO cocoons Jacquemus store in pillows to create “bedroom-like” interior

      Books are displayed on the building’s first floor and clothing on the second. Both levels have an open-plan layout with circulation routes defined by shelving and clothes rails.
      Mosaic tiles made from stone off-cuts were used to form decorative wainscoting in the same creamy beige colour as the facade, which channels 1970s Shanghai interiors.
      Contrasting green tiles were used to frame the generous window openings revealed during the building’s renovation, and to form integrated window seats.
      Green mosaic tiles were used to frame the building’s windowsNatural pine was used to form the cashier counter, shelves and book crates to add a sense of warmth to the interior.
      Offhand Practice said it designed the store to break with negative preconceptions around second-hand stores being “dull, disorganised and piled with shabby objects”.
      “Deja Vu Recycle Store breaks the stereotypical image of a second-hand store and erases the ritualistic impression of a traditional bookstore full of full-height bookshelves,” the studio said.
      The tiles were also used to emphasise arches and other architectural detailsThe store was recently been shortlisted for large retail interior of the year at the 2022 Dezeen Awards.
      Other projects in the running include a surrealist pop-up shop designed by Random Studio for fashion brand Jacquemus and a concept store that Schemata Architects has created for an outdoor brand in South Korea.
      The photography is by Hu Yanyun.

      Read more: More

    • 125 Shares119 Views

      in Rooms

      AMO cocoons Jacquemus store in pillows to create “bedroom-like” interior

      by

      Dutch studio AMO has used pillows to form the display stands and line the walls in this tactile womenswear boutique by fashion brand Jacquemus in Paris, France.

      The 60-square-metre shop, set in the department store Galeries Lafayette Haussmann, was designed to feel like a bedroom according to AMO, which is the research and design arm of architecture firm OMA.
      AMO has lined a Jacquemus store with large cream-coloured pillows”The location of the shop within the Galleries Lafayette – without windows or daylight – led to the idea of creating a bedroom-like environment: a room entirely made of pillows,” said OMA partner Ellen van Loon.
      “It is a cocooning and relaxed atmosphere, inviting customers to lounge and browse for as long as they want,” she told Dezeen.
      The store is designed to feel like a bedroomThe linen pillows were designed to reference the textiles of Provence, where Jacquemus founder Simon Porte Jacquemus grew up.

      “We explored a material palette that aims to capture the atmosphere of Provence,” said OMA architect Giulio Margheri.
      “The fabric of the pillows is a reference to the linens of the South of France,” he told Dezeen.
      Linen pillows reference the textiles of ProvenceAMO also added a stack of pillows to serve as a seating area for shoppers, as well as a spot to showcase Jacquemus’ signature tiny bags.
      The studio completed the store’s easy-going atmosphere with the help of a stripped-back scheme, including cream-coloured carpet, soft lighting and clothing rails in a milky beige hue.

      Jacquemus creates surrealist interpretation of his own bathroom for Selfridges pop-up

      AMO previously designed another store for Jacquemus inside the London department store Selfridges. Much like the brand’s Paris outpost, the shop was wrapped entirely in a single material – clay.
      “The design of the Jacquemus boutiques in London and Paris began with the idea of testing the limits of working with a single material,” Van Loon explained.
      “Instead of working on the design first and deciding on the materials afterwards, we let the materials dictate their presence in the space.”
      Changing rooms are coloured in the same creamy hueThe Jacquemus store is one of many retail interiors AMO has designed in Paris.
      Among them is a pop-up shop by Tiffany & Co that showcases an array of jewellery pieces and a flagship store for clothing brand Off-White that features abstract interpretations of Parisian courtyards and flea markets.
      Project creditsPartner: Ellen van LoonArchitect: Giulio MargheriTeam: Valerio Di Festa, Camille Filbien and Mattia Locci
      The photography is by Benoit Florençon, courtesy of AMO.

      Read more: More

    • 138 Shares189 Views

      in Rooms

      Universal Design Studio models Biotherm's Monaco concept store on a laboratory

      by

      The visual language of scientific laboratories informed the look of this blue-lit concept store in Monaco, which London firm Universal Design Studio has devised for skincare brand Biotherm.

      Set inside Monaco’s historic Oceanographic Institute, Blue Beauty Lab is where buyers and other industry insiders can come to expand their knowledge of the science underpinning Biotherm’s skincare line.
      Visitors enter the Blue Beauty Lab via a circular doorwayAlthough the 30-square-metre concept store showcases a selection of the brand’s products, none of them are for sale. Instead, visitors can fully immerse themselves in the experience of being in the “lab”.
      “Brands are increasingly looking to physical presence for means above and beyond selling products,” explained Satoshi Isono, creative director at Universal Design Studio.
      “They’re harnessing spaces to storytell their core brand messaging in unique ways and ultimately connect with customers in a more impactful way.”

      The first section of the store is set up like a science labAs the outer walls of Blue Beauty Lab back onto water tanks harbouring various aquatic creatures, Universal Design Studio had to keep architectural interventions to a minimum. As a result, the store’s floor plan is fairly simple.
      To enter, visitors walk through a circular doorway and a short mirrored tunnel. The interior is washed in sea-blue light and split into two parts.
      Steel worktops and petri dishes add to the lab-like feel of the spaceThe first is an area reminiscent of a research lab that gives an insight into the production process of Life Plankton – an extract containing 35 different nutrients that Biotherm incorporates throughout some of its moisturisers, serums and skin peels.
      Stainless steel counters and glass shelving units run down the sides of the space, dotted with science paraphernalia like microscopes, petri dishes, test tubes and measuring flasks.

      Johannes Torpe Studio creates laboratory-style bicycle store for United Cycling

      A small workshop forms the second part of the store, centred by a round table. Directly above is a large ring light emitting a bright white glow that enhances the lab-like feel of the space.
      Interactive visuals produced by multimedia design studios Superbien and AC3 Studio are projected on the surrounding walls.
      Measuring flasks and test tubes are also displayed on the shelvesThe clinical aesthetic of laboratories has also inspired a number of other interiors.
      Among them is a bike shop in Copenhagen by local designer Johannes Torpe and a cafe in Tokyo with a white-lacquered steel ceiling grid.

      Read more: More

    • 150 Shares159 Views

      in Rooms

      Johnston Marklee installs villas inside industrial LA building for Holly Hunt Showroom

      by

      Architecture studio Johnston Marklee has installed a pair of villas inside an industrial building in Hollywood to create display spaces for design brand Holly Hunt.

      The LA-based studio collaborated with Holly Hunt’s executive creative director Jo Annah Kornak to create the showroom on North Highland Avenue.
      A vaulted villa is one of two volumes installed inside Holly Hunt’s LA showroomLed by Johnston Marklee partner Sharon Johnston, the project involved the overhaul of a two-storey, 1940s building into a flagship location for the brand to showcase its furniture and home products.
      Holly Hunt’s design aesthetic and the city’s “characteristic industrial grit” were combined through the use of rich finishes and raw surfaces.
      Furniture from the brand’s Vladimir Kagan and Holly Hunt Studio collections are displayed in the north villaTwo villas were created inside the showroom to present the designs in residential-scale spaces, surrounded by a “promenade” that shows off the building’s tall ceilings and exposed concrete beams.

      “The raw concrete shell frames an interior street,” said Johnston.
      “A double-height promenade space around the villas, together with the villa interiors, creates an atmosphere and experiential narrative for the display of elegant domestic furniture for house and garden.”
      The second villa includes interior vignettes on the lower levelThe villa to the north features a vaulted ceiling and wall niches and is used to display the brand’s Vladimir Kagan and Holly Hunt Studio collections.
      At the other end of the building, a two-level structure is arranged around a large circular atrium at the centre.
      A circular atrium is located at the centre of the second villaThe lower floor comprises a series of interior vignettes, while rooms upstairs house a library of textiles, leather, trim and rugs, along with wallcoverings from a variety of affiliate brands.
      “The visitors’ journey through the spaces reflects a spatial dialogue between exterior and interior, linked through richly finished in-between spaces,” Johnston said.
      A taller space named the promenade surrounds the building’s interiorLight-grey oak flooring runs through both villas, while terrazzo, concrete walls and hand-troweled plaster are all executed in a matte finish in the promenade.
      Bronze details also feature throughout the showroom, including the entry vestibules, stairwell and lighting gallery.

      Knoll opens LA store based on Moroccan castle by Johnston Marklee

      Although most of the interior is decorated in neutral tones, a 24-foot (7.3-metre), mustard-coloured sofa follows a curved corner of the building.
      “We approached the interior architecture in the same way that we would design a new product, being very thoughtful with our use of scale, proportion and materials,” said Kornak.
      The concrete of the 1940s industrial building is left exposed”We were very intentional about incorporating elements that celebrate LA’s signature urban aesthetic, like the original exposed concrete walls, beams, and other details throughout the space,” she added.
      Holly Hunt was set up in 1983 by its eponymous founder in Chicago.
      The brand previously operated two spaces within LA’s Pacific Design Center, but has scaled down to just the sixth-floor showroom now that the North Highland Avenue flagship has opened.
      Matte finishes and bronze details are used throughout the showroomJohnston and partner Mark Lee established their studio in 1998, and have since completed many private residential projects in Southern California – including the Vault House and Knoll’s West Hollywood showroom – as well as around the world.
      Lee is also chair of the Department of Architecture at Harvard Graduate School of Design.
      The photography is by The Ingalls.

      Read more: More