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      Forte Forte fashion boutique in Madrid is filled with shapely details

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      A pale geometric relief wall offsets brass and green-marble decor details in this Madrid boutique designed by creative duo Giada Forte and Robert Vattilana.Madrid’s Forte Forte store occupies a corner plot in Salamanca – a glamorous district of the city known for its boulevards lined with luxury fashion boutiques and upscale restaurants.

      It was designed by the brand’s co-founder, Giada Forte and her partner, art director Robert Vattilana.

      The pair devised opulent interiors for Forte Forte’s London, Milan, Tokyo and Paris stores, but wanted the new Madrid branch to have a more restrained aesthetic that still offered moments of “poetry and feminine delicacy”.

      “[The store] is charged with a sensual energy polarized on the offset of masculine and feminine, curves and angles, geometry and sentiment,” Forte and Vattilana explained.
      “There’s a recognizable grammar of surfaces, treatments, colors uniting the different spaces that’s born from our creative dialogue, but the narration takes on a different metric and tone.”

      An off-white relief wall that features a haphazard array of raised geometric shapes runs down one side of Forte Forte’s ground level.
      A structural column in the store has been given a similarly geometric form. It extends up through a circular opening in the ceiling that has been backlit to look as if natural light is beaming through from the outdoors.

      At the centre of the store is a low-lying semicircular bench perched on a mottled pink rug. The flooring that runs underneath has been inlaid with mismatch cuts of grooved and plain stone, as well as tiny triangles made from emerald-green Iranian marble.
      The same veiny marble has been used to make the store’s door handle and its rounded service counter.
      Directly above the counter, thin brass stems have been loosely arranged in a grid-like formation to form a hanging sculpture. It supports a handful of warped glass orbs.

      Heavy gold velvet curtains help screen-off the cylindrical changing booth that dominates the rear corner of the store.
      Brass doors punctuated by small portholes can be pulled back to grant access to the inside of the booth, where teal-blue carpet has been fitted to match the blue underside of the curtains.

      Fashion sits alongside found objects at the Forte Forte boutique in Milan

      Garments are hung from spindly brass rails, while accessories and lifestyle items are presented on a set of brass shelves held up by a pole that’s been made to resemble an oversized bolt.

      A curving blush-pink staircase leads up to the store’s second floor. Forte and Vattilana have used the expansive landing that sits between the staircase’s two flights of steps as an additional display area.
      It’s dressed with a huge leafy plant, another brass clothes rail and an organically-shaped mirror.

      Forte Forte opened its first brick-and-mortar store in 2018 – until then, the brand’s clothing could exclusively be purchased online.
      The inaugural store in Milan has been decorated with a curious array of found objects including a nude sketch, a lump of coral and a bust of the goddess Venus that came from an old French foundry.

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      Aesop's London store takes its colour from the red sandstone of Glamis Castle

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      Precast stone blocks coloured with red sandstone from Glamis Castle in Scotland form the walls of this refuge-style Aesop store that architecture studio Al-Jawad Pike has created in a west London shopping centre.The studio designed the small store for skincare brand Aesop to be a retreat from the bustling aisles of Westfield shopping centre in Sheperd’s Bush.
      “We wanted the store to be a refuge from the busy mall environment, it is a sort of building within a building – using genuine masonry construction rather than applied finishes or surfaces,” Al-Jawad Pike co-founder Jessam Al-Jawad told Dezeen.

      Al-Jawad Pike chose to build the walls of the store from precast stone blocks, which enclose the space and create a feeling akin to a walled garden. The curved form of the walls is also meant to reference the undulating brickwork of Uruguayan engineer Eladio Dieste.

      “The concept was to create a kind of walled garden within the mall,” said Al-Jawad.
      “It was inspired by the ‘crinkle crankle’ wall of the English countryside as well as the structures of Eladio Dieste, which both use an undulating waveform to give rigidity to a single skin of masonry.”

      Earthy tones have been applied throughout the store. Powder from the same red sandstone that was used to make the 17th-century Glamis Castle in Scotland has been used to colour the precast stone blocks.
      The resulting red blockwork walls, which were built using two standard shapes of precast blocks, have been paired with red concrete-tile flooring and a clay plaster ceiling.

      Frida Escobedo segments Aesop Park Slope with rammed-earth brickwork

      “We wanted to use a warm colour to provide a sense of natural earthiness that reflected the red bricks of typical masonry walled gardens, said Al-Jawad.
      “The colour is called Glamis red named after the red sandstone of Glamis Castle in Scotland.”

      Set against the earthy red backdrop, Aesop’s products are displayed on stainless steel shelves. While the main space is broken up by three cast resin sinks that were produced by Sabine Marcelis.
      “We hope we created a calm ambience that enables customers to engage with the Aesop products,” Al-Jawad explained.
      “The hand-washing sinks which are a big part of the customers’ interaction with the product and the sales people are also given centre stage – being made out of honey-coloured resin they also look a bit like big bars of sculpted soap.”

      Aesop often allows its designers to create monotonal stores. For its Sydney store, architecture studio Snøhetta used granite to covers almost every surface, while Frida Escobedo used rammed-earth brickwork throughout its store in Brooklyn. Bernard Dubois also clad the walls of the brand’s Brussels store in distinctive yellow Belgian bricks.
      London-based Al-Jawad Pike was established by Al-Jawad and Dean Pike in 2014. The studio has previously used pigmented concrete blockwork for the exterior and interior of a south London home extension and combined brick, concrete and timber for an extension to a home in Stoke Newington.
      Photography is by Ståle Eriksen.

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      Shanghai studio Arizon's interiors facilitate “surprising spatial experiences”

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      VDF studio profiles: Shanghai design studio Arizon specialises in the planning and interior design of retail spaces, from boutique department stores to shopping malls.The studio was founded in 2008 by Junwei Shen. Over the course of his career, the designer witnessed the rapid evolution of Chinese commerce from standalone shops to giant malls, which is why he prides himself in creating interiors that are able to adapt to the evolving needs of different businesses.
      “We exploit the aesthetic and business potential of architecture to the full,” he explained.
      “Through avant-garde artistic approaches and an awareness of ecology, we hope to create ineffably inspiring and surprising spatial experiences that help our clients to grow their businesses.”

      The Fortune Bridge features arched recesses to create functional spaces within a walkway
      The studio often makes use of natural lighting and geometric lines in its projects, and uses blank spaces strategically.

      This can be seen in its design for the Fortune Bridge – a pedestrian walkway leading to the Vita Rive Gauche shopping boulevard in the town of Zhengzhou.
      By adding arched recesses to either side of a central footpath, Arizon was able to turn this simple thoroughfare into a multi-functional space that can play host to cultural and culinary events, and house further retail units.

      Stain glass windows feature in the Vita Green community mall
      Elsewhere in Zhengzhou, the studio was also responsible for Block B of the Vita Green community mall, which Shen describes as a “feast of light and shade”.
      “The facade is clad in wire mesh and sunlight enters the interior from different directions through stained glass windows,” he added. “This creates an amazing play of shadows that breathes life into the whole mall.”
      Another of Arizon’s retail projects is situated in Dezhou and celebrates the city’s rich history as a trading port – a virtue of its proximity to the Wei River.
      This legacy is visualised in the Inzone mall through a system of ceiling baffles, which jut out to create the impression of being underwater and looking up at the hull of a boat as it cuts through the surface.

      The ceiling fins of Inzone mall are shaped like the hull of a boat
      Similarly, the studio clad the entryway of the Kids World in Shanghai’s Joy City mall with a gradient of rainbow-coloured tubes, designed to resemble the stems of fantastical flowers breaking through soil.
      Faced with the challenge of consolidating three different, staggered ceiling heights, Arizon introduced a system of undulating shapes throughout the space, replicating the silhouette of gently rolling hills.
      The project earned Arizon a German iF Design Award for interior architecture this year.

      Multicoloured tubes cover the walls and ceiling of Joy City’s Kids World
      Studio: ArizonWebsite: arizon.com.cnContact address: info@arizon.com.cn
      About Virtual Design Festival
      Virtual Design Festival is the world’s first online design festival, taking place from 15 April to 30 June. For more information, or to be added to the mailing list, contact us at vdf@dezeen.com.
      A studio profile on Virtual Design Festival could expose your work to Dezeen’s three million monthly website visitors. Each studio profile will be featured on the VDF homepage and included in Dezeen’s daily newsletter, which has 170,000 subscribers.

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      Gabriel Chipperfield gives London newsagents plush revamp

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      Gabriel Chipperfield has created an “Alice in Wonderland”-style warren of luxurious rooms behind Shreeji newsagents in central London. Shreeji newsagent and tobacconist is located on Chiltern Street in London’s affluent Marylebone neighbourhood, just a stone’s throw from the notable hotel Chiltern Firehouse. The shop was set up by Sandeep Garg in 1982, and has since […] More

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      Commune designs Serra marijuana dispensary in Los Angeles to be airy and luxurious

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      Oak and brass display cabinets fill this cannabis dispensary in Los Angeles that local studio Commune designed to look like a jewellery store. Commune designed the store for Portland brand Serra that sells and produces cannabis products, from caramel treats to pre-rolled joints. Serra, whose Portland flagship was designed by OMFGCo and JHL Design, tasked […] More

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      McLaren Excell channels church interiors for The Splash Lab's LA showroom

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      Arched doorways, altar-like tables and a nave-style display area feature in this Los Angeles showroom that McLaren Excell has designed for bathroom brand The Splash Lab. The Splash Lab’s showroom takes over a converted factory in LA’s Culver City area that was originally built back in the 1930s. As this is the bathroom brand’s US […] More

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      Laurent Deroo Architecte furnishes APC London store with aluminium “cabin modules”

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      Aluminium modules form display cases for this clothing store in London’s Covent Garden, which Paris studio Laurent Deroo Architecte designed for French clothing brand APC. Called Mistral, the project is the latest that Laurent Deroo Architecte (LDA) has created for Atelier de Production et de Création (APC) as part of their 15-year-long partnership. The volumes […] More