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      Neri&Hu divides Shanghai fashion boutique with fabrics and marble screens

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      Chinese studio Neri&Hu has completed a store interior for Ms MIN in Shanghai, China, to showcase the fashion brand’s diverse use of materials.

      Located at the Taikoo Li shopping complex in central Shanghai, the 195-square-metre store was designed to evoke a sense of traditional home-based atelier that places materials and craftsmanship at its centre.
      Neri&Hu designed the store in Taikoo Li”Before the Industrial Revolution, textiles were made by hand in villages across China by individual families; carding, spinning and weaving all took place in farmhouses, indeed a loom could be found in every well-conditioned homestead,” Neri&Hu explained.
      “We harken back to the notion of a traditional fabric atelier, showcasing craftsmanship, rich materiality, and a domestic sensibility.”
      White fabric sheets were hung to divide the spaceThe space was divided into several zones by a series of floor-to-ceiling open grid wooden structures.

      White fabric sheet was hung in between a wooden grid to serve as lightweight semi-transparent partitions situated on left and right side of the shop. These were designed to allow plenty of natural daylight into the store.
      “Natural daylight and the chaos of the shopping mall are filtered by the sheer fabric screens, giving the space an overall sense of calmness,” Neri&Hu said.
      The flexible panels can be re-arranged and interchanged with different materialsThe same wooden structures with overhanging eaves to the right side of the shop form a series of more private rooms.
      These are used as a reception at the front of the store along with a VIP lounge, VIP fitting room and studio area at the rear of the shop.
      An internal courtyard was formed that can accommodate exhibitionsThe central display area was arranged by a series of panels, either made with micro-cement or marble and framed in brass, which form an internal courtyard that can be used as an exhibition space.
      These panels can be re-arranged and interchanged to suit the changing fashion trends in motifs every season.

      Neri&Hu reveals design for monumental red concrete factory for Chinese furniture brand

      The entire shop was paved with curved roof tiles stacked and inlaid, a traditional pavement commonly found in the region.
      Neri&Hu also created custom mannequin figures for Ms MIN. According to the studio, the linen-made mannequins have a skin-like subtle texture.
      The lightweight semitransparent partitions allow natural daylight into the shopNeri&Hu was founded by Lyndon Neri and Rossana Hu in 2004 in Shanghai. Other recent interior projects completed by the studio include cafe brand Blue Bottle’s latest shop and a flexible office space, both in Shanghai.
      The photography is by Zhu Runzi.
      Project credits:
      Partners-in-charge: Lyndon Neri, Rossana HuAssociate-in-charge: Sanif XuDesign team: Muyang Tang, Zhikang Wang, Amber Shi, Yoki Yu, Nicolas FardetLighting: Viabizzuno (Shanghai)Contractor: Shanghai Yali Design Decoration Co.

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      Yama fishmonger in Tel Aviv was designed to display fish “like jewels”

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      Israeli architecture studio Baranowitz and Goldberg Architects has created Yama, a fishmonger in Tel Aviv with a sculptural interior that was informed by jewellery stores.

      The studio completely renovated the space, adding a sculpted ceiling that was designed to “create a ship-bottom-like formation” to underline the connection to the sea.
      Yama is located in Tel Aviv’s Florentin areaYama – which was named after yam, the Hebrew word for ocean – features a display area for showcasing fresh fish as well as prepackaged ready-to-cook dishes made by its owner, chef Yuval Ben Neriah.
      The display counters were designed to resemble the shape of a fin and have an all-white finish that contrasts with the fishmonger’s colourful walls.
      A red refrigerator holds drawers full of fishFor one wall, Baranowitz and Goldberg Architects created a bespoke clay-red drawer refrigerator that holds prepackaged goods.

      With the brief to “redefine the shopping experience that customers are accustomed to”, Baranowitz and Goldberg Architects designed the interior to emphasise the value of the product being sold.
      The fish is displayed like gems in a jewellery store”We suggested that rather than working with quantities and nonchalant arrangements of the product with the preparation of the fish being exposed, we wished to emphasize the values of the product within an elegant setting,” studio founders Irene Goldberg and Sigal Baranowitz told Dezeen.
      “It is this aspect of the carefully set display that promotes the value of what is presented, very much like jewels in a jewellery store.”
      Baranowitz and Goldberg Architects gave the fishmonger a sculptural ceilingSteel shelves in the same red hue as the refrigerated drawers hold delicatessen food that goes with the fish.
      The studio chose the colour palette to nod to the graffiti-covered walls in the surrounding area – the up-and-coming Florentin neighbourhood in southern Tel Aviv.

      Citrons et Huîtres oyster bar creates impression of “diving into an aquarium”

      “The colour palette is light in its essence, consisting of white and warm grey,” Baranowitz and Goldberg Architects said. “It is only the drawer refrigerator and display shelves that bring in the deep and vivid colour of clay-red.”
      “The purpose of the colour was two-fold: to create an assertive and strong backdrop of the central island and to recall the vitality of the downtown neighbourhood it is located at, with its graffiti art walls and vibrant young population.”
      The red-and-white interior references the surrounding neighbourhoodDespite designing the store to have a high-end look, the studio used deliberately simple materials as a contrast.
      “To balance the experience and merge with the vivid alive-and-kicking neighbourhood the store is located in, the finishes and materials selected for the store are not particularly high-end,” Baranowitz and Goldberg said.
      The architects used simple materials for the interior”On the contrary, most of them are simple in their essence and consist of concrete flooring, plaster and paint-finished metal,” the duo added. “The heart of the store is constructed in stone to elevate the display of the fish specifically on the central island.”
      To further underline Yama’s connection with the ocean, Baranowitz and Goldberg Architects added a decorative coral motif to the door handle leading into the fishmonger.
      The studio said it always designs bespoke door handles for its projects since the entrance is “the beginning of the story”.
      The door handle was given a decorative detail”For Yama, which has a very clean and pared-back design, the door handle is the only part that was given a decorative motif,” Baranowitz and Goldberg Architects said.
      “We used the graphic design motif that was developed by Anaba studio for all the packages in the fish shop,” the studio added.
      “The graphic element reminds [us of] elements from the sea, coral reef indeed, which also reminds us of seawater. We like to combine existing elements, it is part of a story of the place.”
      Other recent Tel Aviv projects include an indoor playground with tree-like columns and a pair of apartments with trees growing through the facade.
      The photography is by Amit Giron.
      Project credits:
      Architects: Irene Goldberg and Sigal BaranowitzLighting design: Orly Avron AlkabesStone Work: Fervital

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      USM Haller creates “techno-chic” Coperni retail space at Parisian shop-in-shop

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      Parisian fashion brand Coperni has collaborated with Swiss furniture company USM Haller to create its first-ever boutique, a shop-in-shop at French department store Printemps Haussmann.

      The shop-in-shop, installed at Printemps Haussmann in Paris, marks Coperni’s first-ever physical retail location and will be replicated at London’s Selfridges store and China’s Duty Free Mall in Hainan Island.
      Coperni collaborated with Swiss furniture brand USMDescribed by Coperni’s co-founder as “techno-chic”, the interior is defined by its cubic, space-age-style look that was achieved by reinterpreting USM Haller’s cubic storage systems as tables, walls and display areas.
      The floor of the retail space was covered in Versailles parquet flooring, with each of the wooden floor panels separated by USM Haller’s silver tubing. This typically lines the corners and edges of its storage systems and furniture.
      USM reinterpreted its iconic modular storage systemsThe Versailles parquet flooring was chosen for its artisanal and timeless spirit that draws on Parisian craftsmanship, which Coperni said pays homage to its ethos as a brand.

      The use of USM Haller’s silver tubing within the Versailles parquet flooring system marks the first time that USM has adapted and reinterpreted its modular systems into a wooden material.

      Dress sprayed onto model on Coperni catwalk at Paris Fashion Week

      USM Hallers modular systems also form arch-shaped display units along the perimeter of the shop-in-shop, which were fitted with rails allowing Coperni’s ready-to-wear collection to be displayed.
      A display table constructed from larger cubic modules was placed at the centre of the space, while a wall behind was branded with the Coperni logo.
      It marks the first time USM used its silver tubing in a wooden systemIn 2022, Coperni’s Spring Summer 2023 show during Paris Fashion Week went viral for live spraying a dress onto the body of supermodel Bella Hadid using Fabrican’s sprayable liquid fibre.
      AMO recently created a terracruda-clad shop-in-shop for Parisian fashion brand Jacquemus in Selfridges, London, that was designed to have a “Provence atmosphere.”
      The photography is courtesy of Coperni.

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      Traditional Korean pavilions inform open-sided Aesop store in Seoul

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      Skincare brand Aesop has collaborated with designer Samuso Hyojadong to create a store in Seochon, Seoul, that features an open facade and an oversized stone plinth.

      Positioned in one of the oldest neighbourhoods of Seoul’s Jongno-gu district, the Seochon outlet was created to “fit harmoniously within its local context”, according to Aesop’s design team.
      Aesop designed the Seochon store with Samuso HyojadongWhen designing the store, Aesop and Hyojadong took cues from the architecture of jeongjas – traditional Korean pavilions with no walls, which serve as spaces for resting and taking in the surrounding views.
      The street-facing facade was created with mesh metal screens that can open out entirely to create a storefront with no walls. Once closed, the woven metal backing creates translucent windows through which passersby observe the softly lit silhouettes of uniform rows of bottles.
      Reclaimed timber features on the interior”Samuso extended the floorplate outwards to create a threshold that conveys a generous sense of hospitality,” the Aesop design team told Dezeen.

      “One [jeongja] in particular that inspired us was the Soswaewon in the Damyang region, which was built in the sixteenth century and is surrounded by a verdant garden.”
      An oversized stone plinth displays Aesop productsFor the store’s material palette, the designers referenced the timber and stone that are typically used to build traditional Korean houses known as hanoks.
      A large, rough-edged stone plinth displaying clusters of products was positioned at the entrance while various wooden accents were created with timber reclaimed from salvage yards and an abandoned house.
      Copper was used to create geometric cabinetsThe store was also built on a raised stone platform, which nods to the traditional architecture.
      Hanji paper created from mulberry tree bark sourced from South Korea’s Gyeongnam province features on the store’s walls, which frame central geometric cabinetry and sleek taps made of locally produced aged copper.

      Aesop store in south Seoul is a cosy red-brick retreat

      The designers were restrained in their use of sanding, sealants and coatings when treating the materials, opting to embrace their “natural imperfections”.
      “Sensitivity to texture in this store is superlative,” reflected the design team. “Samuso wanted each material to express itself directly, without too much human intervention,” it continued, referencing the roughness of the stone and the reclaimed timber’s undulating texture.
      The metal was also used to design sleek tapsRosewood was used to create the store’s signature fragrance armoire, which is hidden from view until opened out and was conceived as a traditional Korean jewellery box, according to the design team.
      “Throughout the store, we were compelled by a desire to dissolve the boundaries between inside and outside, between the naturally occurring and the human-made,” concluded the designers.
      The store’s signature fragrance armoire was informed by Korean jewellery boxesKnown for stores that pay homage to their varied locations, Aesop has an outlet in Cambridge defined by handwoven bulrush shelves that nod to the nearby River Cam and a Sydney store furnished with domestic items to evoke 1960s Australian homes.
      The photography is courtesy of Aesop.

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      Burberry draws on minimalism at New Bond Street store

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      British luxury brand Burberry has renovated its New Bond Street store, which has been decorated with a minimalist scheme that is populated with striking contemporary furniture.

      Set on a prominent spot on the corner of New Bond Street and Conduit Street in central London, the 22,000-square-metre store is split across three levels.
      Burberry’s flagship store is located on New Bond StreetThe flagship store has a minimal open-plan interior that is characterised by stark white floor, walls and ceilings which are offset by pops of gold, blue and tones of brown.
      The fixtures of the store such as its pillars, staircase, wall displays and mirrors bring a rigid and strict geometry to the space that is complemented by a panelled ceiling which was designed to mimic the brand’s iconic check.
      It has a minimalist interior”The minimalist interior is punctuated with an eclectic mix of contemporary furniture, creating a stripped-back setting designed to spotlight key Burberry pieces,” said Burberry.

      “Overhead lighting has been crafted to replicate the iconic Burberry Check – a pattern introduced in the 1920s, referencing the brand’s rich heritage.”
      Burberry’s check was incorporated across the ceilingCeiling panels were organised in a gridded formation with spotlights set between each. Lighting strips were added to the panels at various intervals throughout the store and reference the multiple lines of the signature check.
      Throughout the store, slivers of checkered tiles punctuate the stark white floors. A classic black-and-white checkered tile covers multiple areas of the interior, zoning numerous different spaces including ready-to-wear and accessory sections.
      Other combinations of tiling include a dark brown and black rectangular tiles that are similarly organised in a checkerboard formation.

      Tom Atton Moore reinterprets imagery of knights and flora with hand-tufted Burberry installations

      In contrast to the rigid lines of the store’s more permanent fixtures, furniture brings a softer and more playful look.
      Curving sofas and armchairs were upholstered in bold shades of beige, brown and vibrant blue and placed on top of matching area rugs and carpets.
      Areas of the store were decorated with pops of colourDisplay tables in blocky shapes are carried throughout each of the store’s floors and sit alongside glass, metal and mirrored vitrines.
      Clothing rails draw on an industrial look, with the floor-to-ceiling structures reminiscent of scaffolding systems, however, set apart by their polished and reflective finish.
      Polished metals were paired with glass”We are excited to open the doors of our newly refurbished flagship store on New Bond Street in one of London and the world’s premier luxury shopping destinations,” said Burberry’s chief executive officer Jonathan Akeroyd.
      “The store showcases our beautifully crafted products in a luxury setting that connects our customers with our brand and unique heritage.”
      Blocky display units were placed throughoutIn 2022, British designer Daniel Lee was announced as Burberry’s creative director following a shock exit from Bottega Veneta. Soon after his appointment, Lee revealed the “first creative expression” under his direction in the form of an archive-inspired charging knight logo and serif logo font.
      Earlier this year, British artist Tom Atton Moore was commissioned to create a series of hand-tufted textile installations for Burberry’s Paris showroom and Rue Saint Honoré store.
      The photography is courtesy of Burberry.

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      Odami creates textured minty interior for Aesop Palisades Village store

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      Mint green materials cover this store for skincare brand Aesop, which Toronto studio Odami designed for the Palisades area of Los Angeles.

      The Aesop store opened at the end of 2022 in the Palisades, a verdant corner of the city northwest of Santa Monica where several seminal modernist houses are located.
      In the center of the store are stainless steel sinks for testing the brand’s products”Aesop Palisades Village takes inspiration from its natural surroundings, as well as the area’s vernacular architecture, where local buildings are delicately perched within a cascading landscape of lush ridges and valleys,” said Odami.
      “Most notably, this includes celebrated local architect Ray Kappe’s own residence, a critical reference for the project.”
      Planters with tropical foliage are placed behind the sink and along the side wallThe same shade of pale green is used across the walls, ceiling, floors, display stand bases, and a sink for testing products in the centre of the store.

      The velvet curtain and upholstery fabric is matched to the microcement surfaces, resulting in a monotone texture throughout the small shop.
      Textured microcement surfaces and velvet curtains match to create a uniform effectBehind the full-height curtains, Aesop’s distinctive brown bottles are presented on shelves built using reclaimed walnut wood.
      The dark wood is also used for countertops, individual shelves, and a storage unit that sits below a large product display set into one wall.
      The mint-green curtains open to reveal more products displayed on reclaimed walnut shelves”Gently placed amongst this unfolding landscape, the various storage and display requirements are resolved as long horizontal planes, composed of either reclaimed wood or stainless steel, to create an interplay of levity and mass,” Odami said.
      The sinks, which are lined with stainless steel, face a planter brimming with tropical foliage – a feature repeated perpendicularly along the adjacent side wall.

      Victorian balusters pattern surfaces at Aesop Yorkville store by Odami

      A skylight above the flora brings in extra natural light into the space, while a low bench offers customers a place to sit and pause.
      “Together, the design for Aesop Pacific Palisades aims to create a biophilic environment, elevating the ritual of self-care through the presence and evocation of nature,” said Odami.
      A bench is provided for customers to sit and pauseThe Toronto studio was founded in 2017 by Spanish architect Aránzazu González Bernardo and Canadian designer Michael Fohring.
      The team has completed a wide range of projects, from residential and restaurant interiors to a furniture collection, as well as another Aesop store located in Toronto’s Yorkville neighbourhood.
      The store is located in Los Angeles’ Palisades neighbourhoodAesop is renowned for the interiors of its stores, which each have a distinctive design relating to their location.
      Recently completed include an outpost in London’s Marylebone that’s organised to reference a bookshop, and another in Cambridge, England that features handwoven bulrush shelves.
      The photography is by Rafael Gamo.
      Project credits:
      Client: AesopDesign: OdamiGeneral contractor: Precise Contractor IncFabrication: Dayone DesignsArchitect of record: WORD Design x ArchitectureEngineering: RKM Consulting Engineers Inc

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      “Fashion meets art and design” at Pittsburgh boutique by NWDS

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      Global team NWDS took a spontaneous approach to designing the Tons fashion boutique in Pittsburgh, which contains a mix of modest materials and iconic furniture pieces.

      The Tons store in the city’s East Liberty neighbourhood occupies a long, narrow building with its shorter side facing the street.
      The Tons store features a variety of “mundane” materials, including concrete breezeblocks and metal cansFormerly an atelier, the two-storey structure was reimagined by NWDS to create a light-filled destination “where high-end fashion meets art and design”.
      “Inside is a spacious and light-filled interior that now hosts a multifunctional venue designed to meet the needs of a modern-day sartorialist equally interested in fashion, art, and culture,” said the group.
      In the lobby, new apparel collections are displayed below a tapestry-like artworkDesigning the interiors of the 400-square-metre space involved dividing up the floor plan into several distinct areas that all flow together, but serve different purposes.

      Throughout the various retail and office areas, a selection of unexpected materials were combined and layered.
      Some of the walls are splashed or streaked with white paintImmediately through the glass front door is a lobby where new collections are presented.
      Here, product displays were built from concrete breeze blocks, while the upper walls above the clothing rails were dressed in transparent plastic curtains.
      Glass panels are used to partition different retail areasThe ceiling above was covered with metal tubes of different lengths and diameters, and gives way to a double-height space where tall tapestry-like artworks by Sasha Brodsky hang over opposite walls, and white paint was seemingly dragged across another.
      “There was a lot of spontaneity and many design decisions taken on site: some surfaces were uncovered and left in an unfinished state, and some were splashed with white paint,” NWDS said.
      A selection of iconic furniture designs can be found around the store, including Frank Gehry’s Wiggle ChairFurther along, fitting rooms are lined up behind black and white streaked partitions to one side, facing a room defined by glass panels that hosts monobrand products.
      Towards the back, a lounge area that also displays shoes is reached by descending a short flight of stairs, which run parallel to a raised, built-in seating area.
      A built-in seating area at the back of the store overlook the sunken shoe roomThe lower floor level in this space results in a higher ceiling, which NWDS took advantage of by extending a mural the full height behind a wall-mounted shoe display.
      A staircase at the very back leads to the upper storey, where retail displays and office areas for store employees sit side by side, and a photography studio is in full view.

      Checkerboard walls wrap Awake NY store by Rafael de Cárdenas

      “Inside Tons, the client space and the workspace are blended,” said NWDS.
      “Buyers and managers have their work desks right next to the sale rails on the first floor, and store visitors are welcome to take a peek at the fashion photo shoot happening right there at Tons.”
      The unfinished aesthetic continues across the upper storey, where retail and offices spaces are blendedThroughout the store are a selection of iconic furniture pieces that continue the theme of unexpected materials and functionality.
      They include metal-mesh Hi Tech armchairs by Piero Lissoni, a Mate chair by (A+B) Dominoni, Quaquaro that doubles as shelving, and Frank Gehry’s compressed cardboard Wiggle Chair for Vitra.
      “An interior comprising modest materials is a backdrop for high-end Italian furniture pieces, a collection carefully curated by the NWDS team,” said the designers.
      An open photography studio allows shoppers to watch shoots as they happenNWDS was established in 2013 as a team of architects, designers, curators and researchers from cities including New York, Tbilisi, Moscow, Paris, Berlin, Yerevan, Lisbon and Dubai. The group’s projects span residential, retail, hospitality, culture, exhibition design and more.
      Other recently completed boutiques that feature unusual materials include the Boyy flagship in Milan, which reveals layers of the store’s history, and a Parisian jewellery store featuring rippled sheets of acrylic.
      The photography is by Ekaterina Izmestieva and Alexandra Ribar.
      Project credits:
      Design concept: NWDSSupervision and project management: Brnz BureauLighting design: Natalia MarkevichArt: Sasha Brodsky

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      Crosby Studios uses steel kitchen equipment to create Berlin jewellery store interior

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      A faux industrial kitchen and yellow camping furniture feature in this store in Berlin by Crosby Studios for jewellery brand Avgvst.

      The studio put the space together from scratch using repurposed furniture and fittings including office blinds, camping chairs and kitchen equipment.
      The store’s colour scheme is dominated by grey, silver and yellowThe space is situated on the ground floor of a 19th-century building and retains a conventional glazed shop front. In contrast, the interior aims to distance itself from traditional jewellery stores.
      “The main idea was to create a new sense of retail in a non-traditional commercial way,” Crosby Studios told Dezeen.
      Cookers, storage and washing stations have become jewellery display casesThe store draws on the concept of a dark kitchen, a fast food outlet that provides food for deliveries and takeaways but doesn’t have a dedicated area for in-house dining.

      “We purchased all the steel appliances and shelving from the kitchen supply store in Berlin,” the studio said. “We needed sturdy stainless shelves with sliding drawers, which is why we decided to repurpose restaurant equipment.”
      Splashes of yellow animate the store’s interiorThe interior scheme is unified by its use of yellow paint, which is Avgvst’s signature brand colour.
      Yellow details at the front of the store include a kitchen sink, a rinsing tap with a coiled arm and numerous small display stands for jewellery.

      Blobby sculpture functions as cash desk inside Rains’ Aarhus boutique

      The back of the space features yellow storage cabinets, curtains and foldable furniture, as well as yellow and green flowers and plants that soften the space’s industrial feel.
      “Yellow is associated with gold, which is reflected in Avgvst’s jewellery,” the studio said.
      Yellow details are picked out in display stands, seating, signage and wiringAside from the dominant use of yellow, other features include the space’s original exposed brick walls and wooden door lintels that have been lined with slats from repurposed office blinds.
      Foldable camping tables, chairs and stools are set up as permanent furniture to add to the interior’s playful atmosphere.
      Yellow flowers and green foliage soften the industrial aesthetic of the shopJewellery has been laid out on top of stainless steel equipment in the spots once dedicated to food preparation, replacing ingredients and dishes with high-end jewellery.
      To celebrate the store’s opening, Avgvst designed a range of pieces that mimic the shape of knives, forks and spoons.
      The tattoo studio is situated towards the back of the spaceAs well as a jewellery shop, the space houses a tattoo studio and a garden area.
      “The tattoo studio works as a pop-up space for the artists, whose style and aesthetics we like,” the studio said.
      “They make their own tattoos, as well as the flash sets inspired by the designs of our jewellery. The garden will host yoga classes, meditation sessions and pop-up dinners.”
      Other retail design projects published on Dezeen include a clothing boutique in Shanghai that incorporates oversized buttons and an Aesop store in London piled high with sage green books.
      The photography is courtesy of Crosby Studios.

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