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    James Shaw installs jumbo foot in London Camper store

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    British designer James Shaw has renovated a shop for fashion brand Camper on London’s Regent Street, which features a giant foot-shaped sculpture that functions as a till and a bench for trying on shoes.

    Located in a ground-level room within a building on Regent Street in central London, the store reopened last week.
    James Shaw has renovated the Camper store on Regent StreetShaw redesigned the interiors to reflect the Mallorcan heritage of Spanish footwear company Camper – a brand known for its bold and colourful creations.
    The designer constructed a 3.5-metre-tall sculpture in the shape of an oversized foot, which was covered in terracotta-hued wool and positioned on the shop floor.
    His design includes a jumbo footVisible from the street, the cartoon-like structure is multifunctional. It includes internal storage for products and a small booth that houses the till.

    Shoppers are also encouraged to perch on the jumbo toes while trying on shoes, making the foot a bench as well as a display unit.
    Shaw also created recycled plastic furniture”The foot is the key feature of our proposal. Somewhat surreal and unexpected yet fully connected to Camper’s sense of playfulness and whimsy,” said Shaw.
    “Reflected in the fully mirrored wall, it appears as a giant standing in the middle of the store.”
    Walnut was used to make display unitsThe designer, who works predominantly with recycled plastic, also created lumpy yellow shelving made from extruded slabs of the material, which – like the large foot – is reflected in the floor-to-ceiling mirror that makes up one of the walls.
    Shaw also combined his trademark gloopy plastic with walnut wood to create rounded stools, positioned underneath the yellow shelves.

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    On the opposite side of the room, the designer added smooth walnut display units mounted to the wall with twisted polished metal fixtures – also custom-made by Shaw.
    At the back of the store, shoppers can rest on geometric seating topped with textured mohair and clad in mirrored metal. The recognisable red Camper logo, positioned above the seating, was also reimagined with a Shaw-style, lumpy backdrop.
    The interiors are “a nod to mid-century modernism with a warped twist”Shaw created the store’s flooring using orange resin to match the colour of the large foot as well as the painted walls and ceiling, which are all finished in similar hues.
    The mix of materials is “a nod to mid-century modernism with a warped twist,” according to Camper.
    “Mediterranean roots are present in the colour scheme, where warm earthy tones meet shades of yellow and blue,” added the brand.
    Elsewhere, designer Jorge Penadés dressed a Málaga Camper shop with materials chosen to match the brand’s warehouse while architect Kengo Kuma created scalloped shelving out of concave ceramic tiles for a Barcelona branch.
    Shaw showcased pieces of his extruded recycled plastic furniture at the 2022 edition of London Design Festival in an installation he created with his partner, Lou Stoppard, that playfully explored tensions between couples who move in together.
    The photography is courtesy of Camper.

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      Plantea Estudio designs intentionally unfinished Veja store “to look like we didn’t do anything”

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      Raw finishes and brutalist interventions feature in footwear brand Veja’s first dedicated shop in Madrid, complete with an in-house shoe repair workshop and interiors designed by local firm Plantea Estudio.

      The retail space is housed in a building in the centre of Madrid, which has functioned as a shop, a restaurant and a bank office since its construction around the turn of the 20th century.
      Plantea Estudio has completed Veja’s Madrid storeBy the time Veja took on the space, it had been stripped back to a shell and the team at Plantea Estudio immediately saw the potential in the raw, rough interior.
      “That kind of brick structure brings you to the origins of architecture, to a temporal language,” the studio said. “It comes from always and goes forever, it will never be out of time or fashion.”
      “For us, there was no better option than to work from there, to leave it exposed.”

      Monolithic concrete blocks serve as displaysThe decision to work with the existing architecture rather than introducing unnecessary new materials also mirrors Veja’s idea of having in-house repair shop, encouraging customers to fix rather than simply replace their run-down trainers.
      However, the shell required much more active intervention from Plantea Estudio than the store’s unfinished interior suggests.
      The shop also houses a repair workshop”We had to work a lot for it to look like we didn’t do anything,” the studio said. “We brought the structure to its best version.”
      Plantea Estudio made the windows taller and brought the internal openings back up to their original height. The internal walls were cleaned up, exposing more of the brick and removing countless additions and coverings that remained from previous fitouts.
      Graphic strip lights are integrated into the ceilingWhere the materials were low-quality and couldn’t be removed, Plantea Estudio spray-coated the walls in a mix of plaster and Perlite mortar, “which accentuates the irregularity of the base”.
      The floor was coated uniformly with cement mortar, creating a continuous surface throughout the interior while providing a contrast with the chunky cobblestones laid in the entrance hall.

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      The building’s functional pipes and pinewood supports were left exposed while the ceilings are clad in roughly textured sound insulation and embedded with graphic rows of strip lighting.
      To form display areas, benches and counters, Plantea Estudio opted for stepped blocks of concrete – a favourite material of the brutalist movement – cast in situ using moulds made from old wooden boards.
      Vintage Joaquim Belsa armchairs were used to furnish the spaceAs a clear contrast to the heavy solidity of these pieces, the store’s shelving is made of folded sheets of white-lacquered steel.
      “The main collection is displayed on these steel shelves, illuminated by a light that’s brighter than the general light in the store,” the studio said.
      A ficus tree stands near the entranceThe space is accentuated by large-format mirrors, applied to the building’s brick pillars, where Plantea Estudio says they work at “multiplying the cross views”.
      A large ficus tree marks the entrance while furniture was sourced from vintage design retailer Fenix Originals and includes 1960s armchairs by Catalan designer Joaquim Belsa.
      Simple metal shelves provide additional storagePlantea Estudio, which was founded by brothers Luis and Lorenzo Gil in 2008, has completed a number of interior projects in the Spanish capital.
      Among them is the neutral-toned Hermosilla restaurant, as well as a bar serving wine and small plates, where a cosy red “cave” room is hidden behind the main dining space.
      The photography is by Salva López.

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      Running brand On models London trainer store on “shoppable science museum”

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      Swiss brand On has opened its first UK shop on London’s Regent Street, complete with steel fixtures and a robotic arm.

      For its debut outpost in the United Kingdom, On aimed to showcase the science and technology behind its running shoes and clothing.
      On has opened a trainer store on London’s Regent Street”Our concept was a shoppable science museum in the sense that one of the main things we want to share is that what we do is science-based,” said On’s head of brand environments Nicholas Martin.
      It is performance-run culture that is infused into everything we do.”
      The store’s ground floor is defined by three circular steel tables, used to display the brand’s latest products.

      The store contains three circular steel tablesEach of the tables, which can be raised and lowered, is surrounded by a curved steel wall that can be rotated to create a variety of layouts within the store.
      The table at the store’s entrance also holds a robotic arm that mimics the action of running to showcase On’s running shoes.
      The upper floor houses steel shoe cabinets”The first thing you actually see is our robotic arm,” Martin told Dezeen. “We want people to touch and explore. So you kind of get to see the movement.”
      “And then we also try to add different layers of storytelling,” he continued. “So you can compare the different shoes.”
      On describes the cabinets as a “magic wall”The first floor is defined by a pair of steel cabinets, described by On as a “magic wall” that runs the length of the store.
      It contains all of On’s products in all available sizes so that customers can instantly try on trainers.
      “Our goal was to revolutionise the way shoe try-ons happen,” said Martin. “At our stores, we let the product speak for itself. Our technology is something you feel once you put a product on.”

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      Contrasting the steel fixtures, the store’s walls were finished in natural clay sourced from Cornwall, which was applied by hand.
      On the ground floor and in the basement-level event space, the walls are painted in a muted shade of grey while on the upper floors, they are finished in green.
      The cabinets contain all sizes of On’s shoes”Swiss engineering means for us loving technology and the natural world,” said Martin. “Technology makes the store look sleek, nature helps us to give the store a more imperfect and warmer look.”
      “The store green is a nod to the legendary British racing green – a colour culturally saturated in movement, speed and engineering,” he continued.
      The store is On’s first in the UKFounded in 2010, On is known for its lightweight running shoes and is reportedly the fastest-growing running brand worldwide. Its stores form part of On’s wider efforts to build its brand internationally.
      “They offer a space for our fans, community and new customers to explore and get to know the brand,” said Martin. “We see the store as a media channel that connects our fans with the brand.”
      On previously created a reflective mountain cabin in the Swiss Alps to mark the launch of its first hiking shoe.
      All photography courtesy of On.

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      Space-age design informs Nodaleto shoe store by Rafael de Cárdenas

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      French shoe brand Nodaleto has chosen Miami as the location of its first US store, which New York studio Rafael de Cárdenas designed with sci-fi-influenced red and chrome interiors.

      The shop opened in Miami Design District during the city’s art week earlier this month, starting a two-year lease in the 1,000-square-metre space (10,764 feet).
      Sculptural red seats run through the middle of the Nodaleto storeRafael de Cárdenas based the interior on mid-century French design, as a homage to the influence this movement had on sets created for sci-fi movies.
      The studio also linked the shape of Nodaleto’s signature heels to chairs featured in Stanley Kubrick’s film 2001: A Space Odyssey.
      The interiors pay homage to midcentury French design and space-age movie sets”The design, driven by the concept of ‘hyper-modern hospitality’, explores shapes and materials that echo the feel of a space station as well as an idea of a glamorous future,” said the Rafael de Cárdenas team.

      “In many ways, midcentury French design defined the frontier of space as much as NASA; the interior reflects that.”
      Shoes are displayed on white shelves in front of brushed chrome panelsSci-fi references can be seen across the store, which is fully carpeted in bright red and features brushed chrome panels divided by thin light strips along its walls.
      “In cinematographic style, a warm satin velvet floor meets cold steel shelves,” the studio said. “The store space – in line with brand’s creative tone – strives to induce the experience of contemporary luxury.”
      The shape of Nodaleto’s signature heel reminded Rafael de Cárdenas of the seats in 2001: A Space OdysseyShoe displays run the length of the narrow space, with white shelves suspended in front of the metallic panels.
      Through the middle are a series of sculptural, undulating modular seats for shoppers to sit and try on the footwear.

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      A large red volume right at the centre is emblazoned with the brand’s backlit logo, as well as three pairs of white mannequin legs that emerge from the vertical surface.
      “The store serves as a moldable creative field for the brand and strives to offer an intimate immersion into Nodaleto’s mischievous personality,” said the studio.
      White mannequin legs emerge from a wall under the Nodaleto logoRafael de Cárdenas was shortlisted for interior design studio of the year at the Dezeen Awards 2022. Named after its founder, the studio’s previous projects include a bar inside New York’s Nordstrom department store and the Manhattan offices of beauty brand Glossier.
      Miami Design District is home to the stores of many luxury brands, with architecture and interiors by internationally renowned studios, including Louis Vuitton’s menswear store wrapped in a diamond-patterned facade by Marcel Wanders.
      The brand’s first US store is located in Miami Design DistrictThe city, seen by some as the capital of Latin America, received an influx of creative talent during the Covid-19 pandemic and continues to grow as a cultural destination.
      “Nodaleto chooses Miami because it’s a crossroad of cultures, a city permanently kissed by the sun, a hub for arts and design, because of its daring nerve and unapologetic energy,” said the studio.
      Also during this year’s Miami Art Week, Kelly Wearstler debuted a collection of knotted marble furniture and Nike showcased hundreds of Virgil Abloh-designed sneakers.
      The photography is by Kris Tamburello.

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      Axel Arigato opens “upside-down” pop-up sneaker shop in Selfridges

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      Trainers injected with magnets climb the walls and polystyrene ceiling tiles line the floor of Axel Arigato’s “upside-down” office-themed sneaker pop-up in London’s Selfridges department store.

      Installed in Selfridge’s first-floor menswear department for 12 months, the topsy-turvy pop-up store is a departure from the stone displays and pared-back colour palette ordinarily associated with the Swedish streetwear label’s retail environments.
      The Axel Arigato shop-in-shop is located in SelfridgesInstead, the design team conceived the store as an upside-down office featuring all of the typical, run-of-the-mill materials and fixtures that you would expect to find in an office, such as ceiling tiles, strip lighting, corrugated metal, exposed wires, pipes and steel beams but all installed to create the impression of being upside down.
      Typical polystyrene grid ceiling tiles are installed across the floor, while shiny vinyl floor tiles are used on the ceiling.
      It was themed around an upside-down office interiorThe sneakers, which include the latest season and popular carry-over footwear silhouettes, are injected with magnets and stuck to the wall while customer’s receipts are dispensed from behind a set of elevator doors that open at the touch of a button.

      “The concept was to flip the script both physically and figuratively on what customers expect from a pop-up, turning all elements upside down through an industrial office lens in which the ceiling becomes the floor and vice versa,” said the brand, calling the pop-up its most “ambitious and boundary-pushing” to date.

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      The endeavour was facilitated by British footwear retailer, Kurt Geiger, who provides the footwear offer for Selfridges.
      The store is a continuation of the brand’s co-founder and creative director Max Svärdh’s mission to disrupt the traditional retail module. A digitally native business, Axel Arigato began its life online in 2014, opening its first physical store in London’s Soho in 2016.
      Metal lines the walls of the shop-in-shopFrom the beginning, the brand elevated the status of its products to art by displaying them on plinths in the centre of the store like pieces of sculpture. The concept was in contrast to other sneaker brands at the time, which typically displayed as many shoes as possible across shop walls.
      The brand’s permanent stores are also distinguished by the use of monolithic blocks of stone. In Paris, goods are displayed on blocks of travertine, concrete in Copenhagen and terrazzo in London.
      The photography is courtesy of Axel Arigato.

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