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      JUJU Studio creates “poetic and romantic” flagship for Miss Circle in New York

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      Pools of red carpet spill across the floor of this women’s fashion boutique designed by JUJU Studio in New York City.

      For fashion brand Miss Circle, New York-based JUJU Studio created the interiors of its 2,600-square-foot (242-square-metre) store on West Broadway in SoHo.
      The Miss Circle flagship in occupies a long, narrow space designed by JUJU StudioThe space has a long, narrow footprint, so studio founder Jing Ju devised a variety of display techniques for the brand’s womenswear garments.
      “Unlike typical fashion retail spaces, the Sensorial Flagship Store is inviting and relatable, encouraging customers to engage with the brand in a fully stimulating way,” said the studio.
      At the front of the store, a sliding counter can be used for multiple purposesThe majority of surfaces are finished in beige plaster, providing a neutral backdrop for more dramatic moments.

      These include areas where red carpet appears from the walls in fluid forms and spreads across the floor to look like pools of liquid.
      Red carpet extends from the floor to the ceiling beside the entrance”The smooth yet durable surfaces add texture and visual interest to the space, while the beige hue creates a sense of lightness and spaciousness,” the studio said.
      “This helps to create an accommodating atmosphere in the closed retail environment, where customers are likely to take their time browsing through the store’s selection of clothing and accessories.”
      Matching the carpet is a curvaceous red sofaAt the front of the store, the same also extends up the wall behind a curvaceous sofa of the same colour and seeps onto the ceiling.
      A sliding counter can be used for checking in guests during events, or for displaying accessories at other times.
      Garments are displayed in niches formed by arched colonnades on either side of the store”The sleek and minimalistic design of the counter complements the overall aesthetic of the store and demonstrates a thoughtful and efficient use of space,” said the studio.
      Along both sides of the store are arched colonnades, with cove-lit niches that each display a selection of clothing designs.

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      More outfits are presented on chrome railings and mannequins in the centre of this double-height space, above which a long skylight is positioned.
      Towards the back of the boutique is a carpeted staircase that leads up to a mezzanine level, where the fitting rooms are located.
      Fitting rooms and a lounge area for customers is located upstairsRed satin furniture, designed by Thehighkey, forms a seating area for customers to relax beneath another skylight, while plenty of mirrors are provided for those trying on garments.
      “The warm lighting adds to the overall golden atmosphere, and the use of red provides a poetic and romantic sensation, making for a truly captivating experience,” the studio said.
      The Miss Circle store is on West Broadway in SoHoSoHo is renowned as a shopping destination for both fashion and furniture, and new stores are always appearing in the neighbourhood.
      Recent openings include a Khaite flagship with a tree planted in the centre, an outpost for Road to Awe that includes red fitting rooms and a lofty Moroso showroom.
      The photography is by David Luo and Justin Missner.

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      Vives St-Laurent creates theatrical children’s boutique in Mont-Tremblant ski resort

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      Harnessing soft colours and gentle curves, interior design studio Vives St-Laurent has completed a shop for children’s boutique Billie Le Kid in Mont-Tremblant – a Canadian ski resort known for its colourful architecture.

      Following on from Billie Le Kid’s first store in Montreal, the brand brought in Vives St-Laurent to create a new outpost that captured the spirit of the brand while reflecting its location.
      Vives St-Laurent designed the interiors for Billie Le Kid’s Mont-Tremblant boutiqueIts storefront was designed to resemble a theatre, showcasing the brand’s wholesome edit of children’s clothes, toys and books.
      Custom-made awnings recall the idea of a general store, while the front was repainted in a vibrant blue-on-blue palette to reflect Mont-Tremblant’s colourful charter.
      Painted tongue-and-groove panelling adds a touch of nostalgiaReferencing the facade, arched openings throughout the boutique bring a whimsical touch to the transitions between different sections.

      Rounded corners were used to soften the edges of the display cabinets, adding character and creating a playful and welcoming atmosphere.
      Integrated display cabinets provide plenty of storageBianco Carrara marble was used on top of the checkout counter to convey a sense of timeless luxury, while moss-coloured velvet changing room curtains reference the theatre concept and bring softness and tactility to the space.
      The polished concrete floor was a practical choice, as the low-maintenance material allows skiers to visit the store in their ski boots.
      Bianco Carrara marble covers the store’s counterPainted tongue-and-groove panelling was added to give the boutique a touch of nostalgia.
      “We combined classic and contemporary materials to create a harmonious yet unique ambience,” Vives St-Laurent’s interior designer Léa Courtadon told Dezeen.
      Courtadon said she chose the store’s calming colour palette of stone beige and sage green to create “a whimsical mood that recalls the playful world of childhood while maintaining sophistication and ensuring the products stand out”.

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      Sturdy vintage Canadian furniture was chosen to draw on the idea of the general store and family home. Long wooden refectory tables were repurposed as displays for toys and clothing, adding visual interest while paying homage to the brand’s Canadian heritage.
      A row of vintage frilled-glass pendant lights creates a feature above the counter.
      “The lamps’ rippled globes resemble ballerina tutus, adding a delicate touch to the overall design,” Courtadon said.
      Rounded corners give the storage units a playful edgeIn contrast, the main lighting system with its matt white finish was chosen to blend seamlessly with the store’s high ceiling. The railing system allows for precise positioning to highlight different items within the display cabinets.
      Vives St-Laurent used baskets for storage to contribute to the nostalgic, homespun aesthetic as well as offering a practical way to store and display plush toys.
      Changing rooms are hidden behind velvet curtains”They create an impression of abundance and allow children to interact with the toys, promoting a sense of independence and autonomy,” said Courtadon. “It all contributes to a playful and engaging atmosphere that’s ideal for a kids’ store.”
      Since its founding in 2018, Vives St-Laurent has completed a range of projects across Canada. Among them is a tactile home in Montreal with a grey-heavy colour scheme.
      The photography is by Alex Lesage.

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      Halleroed mixes French and Japandi influences inside L/Uniform’s Paris boutique

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      In the arty Paris district of Saint-Germain-des-Prés, Stockholm design studio Halleroed has designed a new boutique for French bag and luggage brand L/Uniform.

      Taking cues from the brand’s simple, rational approach to design, Halleroed design lead Ruxandra Halleröd created a series of backdrops that allow the products to “pop out in a beautiful way”.
      Halleroed has designed a boutique for L/Uniform in ParisThe boutique is comprised of two rooms that drawing on L/Uniform’s French heritage alongside a mixture of Japanese and Scandinavian design traditions – also known as Japandi.
      The first room was designed to nod to the vernacular of the traditional French marketplace, with stepped display furniture and rustic materials, such as walls papered in woven raffia.
      In the first room, bags are hung from integrated wooden hooks”It reminds us of L/Uniform’s use of French canvas on its more functional bags, but on a bigger scale,” Halleröd told Dezeen.

      “We used a Shaker-inspired approach where bags are hung from hooks. There’s an association with everyday market life because some of these bags are specifically made for bringing to the market.”
      To create a striking visual contrast with the natural textures of this space, Halleroed added a monolithic display table in deep burgundy with a high-gloss finish.
      Glossy red details feature throughout the store in finishes and furnishingsThe second room is more “elegant and eclectic”, according to Halleröd. Here, L/Uniform’s leather handbags are displayed against a palette of soft pink and green, featuring an olive-coloured velvet sofa and pistachio display cabinet alongside tactile elements like the handwoven jute-and-wool carpet.
      The same glossy red finish from the first room is also reprised – in this case applied to two exposed pipes, around which Halleroed has constructed a low timber cabinet.
      Pistachio display cabinets provide additional storage”We worked with colour, texture and material as one entity, creating contrast and also unity,” said Halleröd.
      Around the counter, Halleroed added cedar cladding “for a Japanese look and feel”.

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      This is mirrored across the shop with details such as a rice-paper pendant light by Isamu Noguchi and chairs by George Nakashima, as well as cedar table lamps with rice-paper shades created by a Japanese cabinetmaker.
      Gallic influences are reflected in the lighting by Pierre Chareau and Charlotte Perriand and the bush-hammered limestone floor, which according to Halleröd has a “calm, vintage touch that for us is very French”.
      Travertine floors and stone counters bring a sense of refinement to the spaceHalleroed also brought Swedish elements into the mix, reflecting the studio’s own approach.
      “With our minimalist Scandinavian mindset, we prefer to work with fewer elements and materials but in a conscious and precise way,” said Halleröd.
      “Working with wood and craft is something that I think is common for both Japan and Sweden, while we think of the warm tones here as being both French and Japanese.”
      Timber joinery nods to Japanese and Scandinavian craft traditions”Many of the items in the store were handmade specifically for the space, which was important for us since we believe that this reflects the L/Uniform mentality and approach,” she added.
      Since it was founded in 1998, Halleroed has completed a number of high-end boutiques around the world.
      Among them are an Acne Studios store in Chengdu and various outposts for Swedish streetwear brand Axel Arigato in Berlin, Paris, Copenhagen and London.
      The photography is by Ludovic Balay

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      MRDK creates a “journey through nature” at Attitude boutique in Montreal

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      Blocks of granite among planted beds are used to display plastic-free beauty products at this Montreal store, designed by local architecture firm MRDK.

      MRDK, also known as Ménard Dworkind, designed the interiors of the Attitude boutique to reflect the sustainable focus of the cosmetics for sale.
      Planted beds are surrounded by a raised ceramic floor at the Attitude store”From the moment you step inside, the design of the space reflects their commitment to sustainability and a connection to nature,” said the studio.
      Located on Saint Denis Street in the Plateau Mont-Royal neighbourhood, the 1,000-square-foot (93-square-metre) shop is laid out to evoke a “journey through nature” according to MRDK.
      A large granite block at the centre has two sinks carved into its topPlanted beds in the store window and around the space overspill with greenery, and a raised ceramic floor creates the impression of traversing a boardwalk between them.

      “This subtle elevation change immediately transports you into a new space, a forest floor full of life and colour,” MRDK said.
      The brand’s plastic-free beauty products are display on oak shelves that emerge from the greeneryChunks of granite are used as pedestals for displaying products in the window, while a much larger block in the centre has a pair of sinks carved into its flat top.
      “The boulder-like shape and texture of the island suggest a natural element, as if it has been carved by the forces of nature over time,” said MRDK.

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      “This centerpiece perfectly complements the natural theme of the space, giving customers the sense of being in a nature surrounded by rock formations.”
      The majority of Attitude’s products are presented on white oak shelves that emerge from the plant beds on both sides of the store.
      The raised floor is designed to create a boardwalk between the planted bedsSuspended on white poles and backed by fritted glass, these shelves match the rectangular cashier’s desk at the back, into which the brand’s name is hewn.
      There’s also a refill station that customers can use to replenish the aluminium bottles, further promoting sustainability.
      Smaller blocks of granite are used as plinths to showcase the products in the storefrontMRDK was founded by partners Guillaume Ménard and David Dworkind in 2010, and has completed a wide variety of projects in and around Montreal.
      These include a 1970s-themes pizza restaurant, a colossal Chinese brasserie and a wine bar that takes cues from bottle labels, as well as a renovated 1980s home and a cedar-clad hideaway.
      The photography is by David Dworkind.
      Project credits:
      Architecture: MRDKTeam: David Dworkind, Benjamin Lavoie LarocheContractor: Groupe STLC

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      Ringo Studio completes colourful cookware store for Our Place in Los Angeles

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      Brooklyn-based Ringo Studio designed a store for kitchenware brand Our Place that features colourful tile displays and expressive drapery that hangs from the ceiling.

      The Our Place Melrose store is the brand’s second location in Los Angeles, following the inaugural shop in Venice, and is situated in West Hollywood’s busy shopping district.
      The Our Place store is designed to showcase the brand’s colourful cookwareThe interiors by Ringo Studio are based on the identifiable colour palette of Our Place cookware sets, which are known for in a variety of pastel, neutral and jewel-toned hues.
      “It retains the warmth and intricacy of Our Place’s first store in Venice, concepted by Mythology, while also taking Our Place’s design ethos into new and unique expressions,” said the team.
      Many of the surfaces are covered in long rectangular tiles laid in a straight stack patternElements derived from classical architecture were included, from fluted columns that support a wavy-topped table to arches that curve over shelving units and form punctured openings for showcasing small items.

      Storage cabinets have rounded corners, as do the doors that front them, and many of the built-in elements also feature filleted edges.
      At the back is a space coloured entirely terracotta, which features a table displaying the brand’s productsLong rectangular tiles laid in straight stack patterns cover several of the walls and display stands.
      Each tiled block or surface is a different colour, with large panels including terracotta, lilac and cream, and smaller sections in pale blue and green.

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      An area towards the back is decorated entirely in terracotta, which covers the floor and walls, as well as matching strips of fabric hung in rows from the ceiling.
      There’s also a side room where Our Place products are laid out on a dining table with mirrors on three sides, creating infinite reflections intended to “welcome everyone to have a seat at the table”.
      A side room features mirrors on three sides to create infinite reflections of a dining table setupCovered in mosaic tiles and with an undulating front, the table is accompanied by a pair of purple velvet chairs, and from the ceiling hangs purple drapery.
      “Infused with the cozy feeling of home, the streamlined suite of products are artfully displayed throughout the store, making them feel like chic, sculptural objects,” said the Our Place team.
      Our Place Melrose is located in West Hollywood’s busy shopping district and is the brand’s second location in LARingo Studio was founded by architectural designer Madelynn Ringo, who has created retail experiences for companies such as Glossier, Studs and Funny Face Bakery.
      Last year, the studio completed a store for fitness brand Bala in New York City, which includes scaled-up versions of its products.
      The photography is by Jenna Peffley.

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      Kooo Architects creates Shanghai Freitag store in 1970s textile factory

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      Japanese studio Kooo Architects has converted a 1970s textile factory in Shanghai into a store that aims to capture the ethos of messenger bag manufacturer Freitag.

      Located on an alley in the Xian-Suo district in central Shanghai, the store was designed to retain elements of the former state-run factory while incorporating reused material.
      Kooo Architects aimed to create a pared-back aesthetic utilising few finishes to reduce the fit-out’s carbon impact. Like its previous Kyoto store, the look was partly informed by Freitag’s Zurich warehouse.
      Freitag has opened a store in Shanghai”In order to reduce CO2 emission as much as possible, the building interior does not use any decorational material, and all surfaces and conduits are exposed,” Kooo Architects told Dezeen.
      “In order to achieve a connected, inclusive and transparent environment, nothing is hidden, and there are no interior partition walls either,” it said.

      “Even the storage space is positioned in front of the visitors across all three floors. These spatial characters are highly relevant to the factory spirit of Freitag, and the space is a natural reflection of that.”
      It has a pared-back aesthetic enlivened with pops of yellowWithin the three-storey store, the upper floors contain display areas featuring industrial-looking units and storage spaces, while a large repair shop occupies the entire ground floor.
      The raw atheistic was broken by pops of bright yellow – one of the brand’s signature colours, which was used for the feature stair as well as ladders and a gantry.
      “In order to create an interior space fit for retail purposes, we adopted the white colour for the walls and ceiling and introduced a new skylight above the void space,” said Kooo Architects.

      Freitag store in Kyoto is designed to resemble the brand’s own warehouse

      “Traffic yellow was used for elements related to vertical movement, including staircases, the cargo lift and the ladder,” it continued.
      “The bright factory color not only introduces some playfulness to the architecture but also simply reminds visitors and staff of safety when using these elements.”
      The ground floor was opened up to the alleyTo create the store, the studio opened up the ground and part of the first floor by removing the walls, which are supported on a steel structure.
      While the studio retained many of the bricks, the rest of the waste was ground up to make “rebirth bricks”, which were used for the ground floor paving.
      The store was overclad in steel, which was also used as the hoarding required to enclose the building during the demolition phase of the works.
      The construction hoarding was reused as cladding”We saw the material similarity between the hoarding and our designed deck plate facade, so we decided to use the deck plate as the hoarding material,” said Kooo Architects.
      “In later stages of construction, the deck plate was removed from the hoarding, trimmed to size and reinstalled as a permanent facade material,” it continued.
      “The steel deck plate was galvanised to protect the building against the weather and with a matte finish to avoid harsh reflection of sunlight.”
      A repair shop occupies the entire ground floorThroughout, the design studio and Freitag aimed to reduce carbon emissions by reusing materials and sourcing new materials from within a 100 kilometre radius of the store.
      In total, Freitag and the architects estimated that the measures they undertook reduced its carbon impact by 144 tonnes of CO2 equivalent compared to a standard redevelopment.
      Founded in 1993, Swiss brand Freitag started by creating bags from reused tarpaulins. It recently opened a “micro-factory” where customers could help make their own bags out of recycled tarpaulins.
      The photography is by Studio Fang.
      Project credits:
      Store design: Freitag / Kooo ArchitectsDeveloper: Chengjun FanConstructor: HengpinConcept rooftop: Jody WongGreening rooftop: Forest City StudioFreitag bench design: Leandro Destefani (Zauber Aller Art)

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      Glossier Boston store features pastel green mouldings

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      Decorative architectural mouldings are recreated in pastel green to frame openings at the Boston store for the cosmetics brand Glossier.

      Designed by the company’s in-house team, the permanent Glossier Boston location on the city’s bustling Newbury Street follows a pop-up at the Seaport in 2019.
      Mirrors positioned to face one another create infinite reflections at the Glossier Boston storeFor the space, the designers took influences from historic local architecture and Boston’s status as a college student hub, with Harvard University and MIT located just over the Charles River in Cambridge.
      “With our 10th Glossier location, we wanted to bring something special to the city that honors its metropolitan and scholastic personality,” said the team. “Our influences for Glossier Boston’s design include collegiate fashion and the decorative characteristics of Boston’s local architecture.”
      The brand’s signature pink hue covers the wallsThey also cited the “blush pink stucco, verdant green stone and verdant plant life” of the nearby Isabella Stewart Gardner Museum, which is modelled on a Venetian palazzo, as a source of inspiration for the store interior.

      Glossier’s signature Millennial pink shade covers the walls, while cased openings are framed with stylised versions of architectural mouldings found on neighbouring buildings.
      Products are displayed on wavy traysMirrors are positioned to face one another in order to create infinite reflections of customers testing makeup and skincare products.
      The merchandise is displayed on the wavy trays, cylindrical displays and rectangular tables found in many of Glossier’s stores.
      The store is Glossier’s 10th permanent retail locationPale wood floors contribute to the soft colour palette, while bright lighting is designed to be flattering.
      On the exterior, the tall windows and brass doors are surrounded by marble panels and bronze detailing.

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      These details contrast the pale hues inside.
      “There is also a large step-back from the curbside, filled with lush trees that invite visitors to connect and hang out,” the team said.
      Stylised versions of historic architectural mouldings frame cased openingsWhen Glossier launched in 2014, it became known for its pop-up stores that opened across the US.
      The temporary spot that the company installed in Seattle, which was filled with plant-covered mounds, was named small retail interior of the year at the 2020 Dezeen Awards.
      The store’s marble and bronze exterior contrasts the interior colour schemeThe brand has since opened permanent locations in cities including Seattle, Los Angeles and London.
      All of these share a similar aesthetic and colour scheme, with subtle differences that nod to the specific location and context.
      The photography is by Brian W Ferry.

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      KOT Architects creates “cosy and inviting” showroom for Dior

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      Architecture studio KOT Architects has designed a creamy showroom-cum-office inside a new building in Tel Aviv for French fashion house Dior.

      Situated on the 17th floor of a newly built office block, the showroom, which features a large birch plywood bookcase and neutral colours, was designed to simulate the comforting feeling of a home.
      KOT Architects has designed the interiors of Dior’s showroom”The raw and rugged urban surroundings amplify the contrast between the various materials used and accentuate the cosy and inviting ambience within the space,” KOT Architects founder Kfir Galatia-Azulay said.
      “The approach was to conceptualize the space as a home with distinct zones to create a welcoming and secluded environment, distinct from that of a conventional office or store,” Galatia-Azulay told Dezeen.
      The studio used light woods and a muted colour paletteKOT Architects employed a colour scheme consisting of off-whites and beiges with brass accents to create a warm and cosy atmosphere.

      These work together with white travertine stone, polished white marble, raw concrete and natural birch wood materials to create a clean and sophisticated look, which the studio said embodies the “elegance” associated with the Dior brand.
      Beauty products are displayed on shelves around the spaceThe studio arranged the showroom and the employee rooms – which include a kitchenette and a private office – as a series of multi-functional “versatile spaces” across the L-shaped space.
      A wooden bookcase was used to create a partition in the middle of the floor plan, with one side providing employees with room for events and networking and the other for clients to try on clothes.

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      “The challenge was to optimize an L-shaped area with two wings – one for the company’s offices and another added wing for the showroom space,” Galatia-Azulay said.
      “The objective was to establish a versatile space that accommodates various commercial activities while upholding the brand’s values.”
      An open-plan kitchen has been merged with the show spaceElsewhere, KOT Architects added a spherical light fixture into the ceiling above a travertine table, which was custom-made in its Tel Aviv studio.
      Meanwhile, perfume bottles, candles and mannequins sporting Dior garments are displayed on in-built shelving units and on chunky, beige plinths.
      Seating is provided by bleaker-style benches which employees can sit on during presentations, armchairs clad in creamy fabrics and matching plump ottomans.
      The Tel Aviv showroom has plenty of wooden detailsDior is one of the most well-known fashion brands in the world. According to the curator of the V&A museum’s exhibition Dior: Designer of Dreams Oriole Cullen, Dior’s founder “helped to define an era”.
      The fashion house’s most recent runway show at Paris Fashion Week took place beneath a hanging kaleidoscopic installation by artist Joana Vasconcelos, which was decorated with fabrics from the collection.
      The photography is by Amit Geron.

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