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      Alex Cochrane Architects designs shops to “embrace the elegant proportions” of National Portrait Gallery

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      London studio Alex Cochrane Architects has created a trio of museum shops at the recently revamped National Portrait Gallery in London.

      Completed as part of a wider three-year refurbishment of the Victorian Grade I-listed building by Jamie Fobert Architects and Purcell, the retail outlets had to be respectful and, where possible, non-intrusive.
      Alex Cochrane Architects overhauled the National Portrait Gallery’s shopsAlex Cochrane Architects worked closely with the lead studios to create a main shop next to the museum’s new entrance, and two further shops that service temporary exhibition spaces,  that each “brought together the monumental and the intimate”.
      “The challenge with this project was to design hard-working retail spaces that would provide an inspiring shopping experience while delivering a design that embraced the elegant proportions of the Grade I building,” Alex Cochrane Architects founder Alex Cochrane told Dezeen.
      Arched architectural details are repeated in the displaysThe main shop’s two adjoining rooms have impressive ceiling heights of between six and 7.5 metres and Cochrane designed the space to emphasise verticality.

      “The best way to celebrate these magnificent heights was for our retail architecture to reach tall and stop respectfully short of the period cornicing,” said Cochrane.
      “There’s an obvious vertical accent to our designs that allows you to look up and appreciate the vast heights and period detailing.”
      Tall cabinets emphasise the height of the spaceMindful that their display framework would need to be taller than conventional retail furniture, they have made it deliberately architectural in scale.
      “We wanted to celebrate the heights of these two rooms,” he said. “We wanted the visitor to look up, as well as ahead. And of course, we wanted visibility from the street.”
      A green marble cash counter adds a subtle pop of colourThe practice used arched forms in their design, taking their cues from the historical door and room openings within the space and in the wider gallery.
      “We repeated the shape of these soaring arches around the room creating a rhythm so all the arches, both old and new, became of a singular and familiar language,” Cochrane said.
      To bring definition to the space without the need for further structural intervention, he used thin “halos” of light to outline the arches, as well to highlight the large plaster-cast busts that hang within the display arches, increasing the shop’s visibility from the street.
      The two rooms are connected via a row of archesThe plaster casts, representing the artists Holbein, Chantry and Roubillac, were discovered in the gallery’s attic during the refurbishment and are prototypes for the stone versions seen on the rear elevations of the building.
      “We love how they are framed in the arches,” said Cochrane. “They have a roughness, a texture that compares well with our metallic finishes.”
      Similarly, an original lantern light in the roof, which had been boarded up for many years, now takes centre stage, amplifying the impressiveness of the space.

      National Portrait Gallery revamp establishes connection to London surroundings

      Several factors shaped the pared-back material palette of the project.
      “The materials needed to be complimentary to those of the period finishes, but also remain easily distinguishable,” said Cochrane.
      “And we chose our materials in consideration of their low-impact environmental credentials. Local, reusable, recycled, second-hand and certified materials were prioritised, while materials with high embodied carbon and VOCs were avoided.”
      Alcoves are highlighted via narrow strip lightsThe stone was sourced within Europe, while the signature material of choice was brushed metal, “which is neutral in both tone and colour.”
      Mindful of the carbon footprint of steel and other metals, Cochrane chose Arper for the metallic furniture because of their innovative and “low-impact” manufacturing processes.
      “We favoured matt finishes over polished ones, as they reflect less light ensuring the products remain the focus,” he said.
      The second room features punchy yellow cabinetsFor the first-floor exhibition shop, much of the furniture was constructed in Richlite. Durable and sustainable, it’s an FSC-certified material made using post-consumer recycled paper.
      For the ground floor exhibition shop the mid-floor furniture was constructed in Linoleum, made from 97 per cent natural materials, that are 30 per cent recycled and 100 per cent recyclable and compostable.
      The practice sampled numerous paint colours, settling on Farrow & Ball’s ‘Lamp Room Gray’ for the walls, with ‘School House White’ on the ceilings.
      The cabinets are designed for displaying jewellery”These colours follow on well from those in the adjacent entrance hall and the east staircase and contrast subtly with our own metallic finishes.”
      “We wanted to be strategic about using strong colours, as we were conscious that the merchandise would also have a considerable amount of colour.”
      The cabinets are centred between the two monumental teak-framed windowsThe practice opted to use a vivid colour for the stand-alone jewellery cabinet, centred between the two monumental teak-framed windows, “that could really catch the eye of the passer-by with an invigorating colour”.
      “We explored different colours, settling on a punchy yellow that we called ‘Starling’s Yellow’ due to the commercial director’s love for this colour.”
      Likewise, Cochrane wanted the payment counter to be eye-catching and used a highly patterned green marble to draw the customer to this end of the space, where there are views out over the newly re-landscaped forecourt and Charing Cross Road beyond.
      “As a practice, we are minimalists, with a love for bold colour. We feel colour can really invigorate a room,” said Cochrane.
      The museum reopens today following its renovationThe National Portrait Gallery reopens its doors for the first time this week, following its renovation as well as a wider rebrand. Earlier this year, the museum unveiled an overhaul of its logo by illustrator Peter Horridge based on a sketch by the gallery’s first director.
      The photography is by Alex Cochrane Architects and Andrew Meredith.

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      Checkerboard walls wrap Awake NY store by Rafael de Cárdenas

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      Local architect Rafael de Cárdenas referenced lost landmarks of New York for the interiors of this streetwear store in the city’s Lower East Side.

      De Cárdenas worked with Angelo Baque, the former brand director of streetwear brand Supreme, on the design of a retail location for Awake NY, which Baque founded in 2012.
      Large sculptures are placed throughout the store, including a replica of the Flushing Meadows Corona Park UnisphereThe new home for the men’s clothing line at 62 Orchard Street is a homage to New York City’s fashion meccas of the 1980s and 90s, many of which have since shuttered.
      “Both De Cárdenas and Baque grew up in New York around the same time, which informed their design direction,” said a joint statement from the duo. “They built upon shared memories of lost landmarks in New York design and youth culture: Canal Jean, Antique Boutique, and Unique — and used them as reference points for the store identity.”
      Several elements leftover from the store’s previous occupants were retained, including carved wooden frames above the clothing racksThe store retains some of the features leftover from the family-owned suiting business that formerly occupied the space.

      Logos of brands carried by the previous tenants are still visible on the glass vitrines on either side of the entrance.
      The walls at the back of the space are covered in a checkerboard patternThese display cases now carry bright blue carpets and colourful portraits by local artist Alvin Armstrong.
      Other remnants from the store’s past include the original exterior signage, which reads “Mens Clothiers”, and carved wooden frames above the clothing racks inside.
      Other large sculptural elements include a giant plywood ‘A’New elements include the flooring, sourced from a school gym in Cleveland, and wood shelving affixed to the walls with ratchet straps.
      At the back of the boutique, the walls are covered in a checkerboard pattern that is repeated on a display stand closer to the centre.

      Space-age design informs Nodaleto shoe store by Rafael de Cárdenas

      Some of the industrial-style columns and areas of the metal-panelled ceiling are left exposed, while other structural elements are painted white or wrapped in mirrors.
      Murals by Larissa De Jesús Negrón adorn the fitting room area, and checkered chairs were sourced from B&B Italia.
      Plywood is also used to form storage and display casesThere are also several large sculptural pieces placed on the shop floor, helping to create a flow for shoppers.
      “The store is anchored by a replica of the Flushing Meadows Corona Park Unisphere, originally built for the 1964 World’s Fair in Baque’s hometown of Queens, and a floor-to-ceiling Awake NY ‘A’ built from plywood in the centre of the store,” said the design team.
      The flooring was sourced from a school gym in ClevelandDe Cárdenas, who is one of the judges for this year’s Dezeen Awards, has designed a variety of retail projects during his career.
      His studio recently completed the Miami store for French shoe brand Nodaleto, with sci-fi-influenced interiors, and previously created a split-level bar in Nordstrom’s flagship store in Midtown Manhattan.
      The photography is by Adrian Gaut.

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      Isern Serra turns renderings into reality to form pink Moco Concept Store in Barcelona

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      Design studio Isern Serra has transformed a computer-generated image by digital artist Six N Five into a rose-coloured retail space for the Moco Museum in Barcelona.

      Situated in Barcelona’s El Born neighbourhood, the Moco Museum exclusively exhibits the work of modern artists such as Damien Hirst, Kaws, Yayoi Kusama and Jeff Koons.
      The institution’s eponymous concept store has a similarly contemporary offering, selling a mix of design, fashion and lifestyle goods.
      The store’s interior is completely covered in pink micro-cementIts surreal pink interior started out as a computer-generated image by Six N Five, a digital artist known for envisioning other-worldly dreamscapes in pastel hues.
      Barcelona-based design studio Isern Serra then brought the image to life, using pink micro-cement to achieve the same uniform, ultra-smooth surfaces seen in the drawing.

      Products are displayed inside huge circular display niches”The Moco Concept Store represented an interesting challenge, as I had to combine the purpose of the store with actual architecture remaining true to our original dreamy world I had built in CGI,” explained Six N Five, whose real name is Ezequiel Pini.
      “But these concepts were able to go one level further, both in decisions and execution, thanks to Isern Serra who brought its extraordinary talent and experience.”
      Arched and square niches have also been punctured into the wallsThe store’s rosy interior can be seen through two large openings in its facade – one of them is rectangular, while the other is slightly curved and contains the entrance door.
      A series of chunky columns run through the middle of the space. Surrounding walls have been punctured with arched, square and circular display niches, some of which are dramatically backlit.
      Rows of shelves and a frame for a tv screen have also been made to project from the wall.
      A faux skylight sits directly above pink display plinthsThe store’s largely open floor plan is only interrupted by a few pink cylindrical plinths used to showcase products, and a bespoke pink cashier desk with an integrated computer system.
      Custom spotlights have been installed on the ceiling, along with a faux skylight.
      The store’s custom furnishings, like the cashier desk, are also rendered in pinkAn increasing number of creatives are making their virtual designs a reality.
      Last year, digital artist Andres Reisinger collaborated with furniture brand Moooi to produce a physical version of his Instagram-famous Hortensia chair, which was initially a rendering.
      The piece is covered with 20,000 pink fabric petals, emulating the almost fluffy appearance of a hydrangea flower.
      In Sweden, designer Christoffer Jansson passed off a virtual apartment as an Instagram home renovation project.
      The photography is by Salva Lopez.
      Project credits:
      Authors: Six N Five and Isern SerraBuilder: Tegola Rosso SL

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      Nina+Co uses salvaged materials and biotextiles for Big Beauty’s first store

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      Design studio Nina+Co has used materials informed by the ingredients used in natural skincare products for Big Beauty’s first store in Hackney, London.

      For its first retail space, Big Beauty founder Lisa Targett Bolding wanted to create a space that was an extension of the brand’s ethos. She worked closely with Nina+Co, which chose to incorporate waste materials and biomaterials like mycelium into the design.
      According to Nina+Co founder Nina Woodcroft, every material choice was aimed at minimising waste or reviving waste products.
      The Big Beauty shop was designed by Nina+Co”Lisa was determined to push the boundaries of material use and circularity and is willing to take risks, which is necessary when experimenting with materials and processes that are new,” she told Dezeen.
      “There are many great materials and solutions that we desperately need to become mainstream, but making them commercially viable can be a slow and long-winded process,” she continued.

      “The goal at Nina+Co is to bridge this gap, to show how beautiful and useful these materials and processes can be, and to work on changing attitudes towards waste and considering end-of-use.”
      The project features salvaged and biomaterialsRaw stone edges, metal patination, and earthy tones were blended with soft, oversized, rounded forms to create a calming effect throughout the space where, besides the retail area, there is a private treatment room for massages and facials.
      The main space was designed to be flexible and host events, with seating arranged around a large travertine stone table, which was sourced 50 per cent from salvage and 50 per cent from offcuts.
      Salvaged travertine stone was used for the central table with only minimal shaping to some edgesThe travertine used for the central table was kept in the large slabs in which it was found, with only minimal shaping to some edges, in a bid to reduce wastage and retain integrity for future applications.
      As well as the reclaimed natural stone, Nina+Co used expanded cork blocks that were shaped into storage units and salvaged steel, which has been re-worked into shelving.
      Expanded cork blocks are used to create storage unitsMany of the materials chosen were informed by the minerals and ingredients used in natural skincare such as clay, seaweed and mushroom extracts.
      Mycelium was grown to form plinths and legs using the reishi species. Reishi mushroom and clay were also used to pigment curtains of a seaweed biotextile, which have tiny trapped air bubbles to look like sea foam or bath bubbles.
      The seaweed biotextile, along with hemp fabric, was hung as a backdrop for the window display that shades the interior.
      Seaweed biotextile panels feature tiny trapped air bubblesWhen asked about the challenges of working with mycelium, Woodcroft said “every project has its hiccups. Mycelium needs precise conditions to grow and contamination is tricky to avoid without serious lab facilities.”
      “We inoculate organic waste with mushroom spores then the fungus digests the substrate and binds together with tiny hyphae threads into a homogenous form within a mould; when gently dried, the mycelium becomes inert and we are left with strong, organic pieces of furniture that are ultimately compostable,” she explained.
      “There’s so much more to explore with mycelium and I intend to.”
      A glass block wall encloses a private treatment room.Also as part of the renovation, the studio removed the existing timber floor and underlay, which were both sold locally with proceeds going to charity.
      The grey concrete beneath was then stained to a warmer brown using iron sulphate, a common grass fertiliser. Cork tiles with a natural hard wax finish were used for the kitchen and toilet. The walls and ceiling were coated with a limewash paint made from clay, minerals and natural pigments.
      Mycelium and Reishi mushroom species were used to create plinths and legs for the displaysAccording to Woodcroft, each area of the shop tells a story of material exploration and experimentation.
      The space offers – as the brand puts it – “a sense of provenance, connection and reverence” for the natural components of the skincare products on the shelves.
      Big Beauty’s windows feature panels of mycelium biotextileNina+Co has previous experience working with ancient and pioneering materials like mushroom mycelium, algae and bioplastics. The design studio worked on the fit-out of Silo, a zero-waste restaurant in the London suburb of Hackney Wick, and more recently the MONC eyewear store also in the British capital.
      The photography is by Anna Batchelor

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      Kim Kardashian brings poolside vibes to SKIMS swimwear pop-up at Selfridges

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      A three-tiered diving board stands next to a metallic palm tree inside this pop-up shop that designer Willo Perron has created for Kim Kardashian’s lingerie brand SKIMS in London.

      The brand’s first physical retail space in the UK, at the Selfridges department store in London, follows the same formula as its debut shop in Paris. Here, surfaces were coated in panels of glossy plastic with gentle thermoformed curves to suggest the shape of the human body.
      SKIMS has opened a swimwear pop-up in SelfridgesBut for this temporary summertime pop-up, Perron abandoned the brand’s typical fleshy colour palette in favour of a pale blue hue reminiscent of a heavily chlorinated swimming pool.
      The resulting plastic panels are so glossy they look almost wet as they form everything from mirror frames and bench seats to wall panels and the shop’s monolithic till counter, which is embossed with the SKIMS logo.
      A three-tiered diving board sculpture forms the centrepiece of the storeA huge replica of a three-levelled diving board stands at the heart of the store, with a stepped base and springboards formed from lengths of the same baby-blue plastic.

      Shiny chrome tubes act as handrails and are repeated throughout the store in the form of gridded partitions and clothing rails, curving around the columns of the Grade II-listed department store.

      Kim Kardashian launches first pop-up SKIMS store in Paris

      Rounding off the poolside atmosphere is a matching metal palm tree sculpture, integrated into the long bench set that runs along the shopfront.
      To display stacks of rolled-up nude-coloured SKIMS towels, Perron also added two smaller freestanding platforms with the same steps and chrome handrails as the diving platform but minus the springboards.
      Thermoformed plastic panels in glossy blue glad most of the interiorTaking over Selfridges’ ground-floor pop-up space The Corner Shop until 8 July 2023, the shop will offer the brand’s core collection of swimsuits and bikinis alongside limited editions and seasonal colourways.
      Customers will also be able to buy ice cream to match their swimwear, stored in baby-blue freezers courtesy of London gelato company Chin Chin Labs.
      A metallic palm tree decorates the store”I’m thrilled to bring SKIMS Swim to London for the first-time ever and take over The Corner Shop at Selfridges with our most conceptual pop-up experience to date,” said SKIMS co-founder and creative director Kim Kardashian.
      “We have followers all over the world,” she added. “As we enter the next phase of SKIMS retail, I look forward to connecting with these customers through innovative shopping experiences on a global scale.”
      A metallic palm tree completes the poolside atmosphereReturning for its second year, SKIMS’s swimwear offering is pitched towards providing various levels of coverage for different body types and modesty requirements.
      This is an extension of the brand’s drive to create inclusive underwear and shapewear that works for people of different sizes and abilities, following the launch of its Adaptive Collection last year.
      Over the next three years, the brand is planning to open a roster of freestanding stores across the UK and EU.

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      Studio Paul Chan references Wes Anderson at Boisson bottle shop in LA

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      The opening scene from a Wes Anderson film provided a starting point for the interior of this bottle shop in Los Angeles, by locally based Studio Paul Chan.

      The first LA location for Boisson combines elements of mid-century Hollywood design and art deco in a 1,160-square-foot (108-square-metre) space to showcase a selection of non-alcoholic beverages.
      Studio Paul Chan has designed the first Boisson store in Los Angeles”Inspired by great storytelling and glassware in Wes Anderson’s French Dispatch opening scene, where a server scales five flights of stairs to deliver a tray of aperitifs, absinthe, dry white wine, a coke, and an affogato to a meeting of editors, we endeavoured to create a space for the aesthete,” said studio founder Paul Chan.
      The studio installed walnut-stained wooden wall panelling with areas of “calming” dusty green lime wash spaced evenly in between.
      A lamp by Gae Aulenti sits atop a custom glass block counterThese materials are contrasted by thin stainless steel shelves upon which the products are displayed along both side walls.

      “The layered narrative mixes artisanal materials with machine-made elements, creating a conceptual parallel between non-alcoholic drinks and traditional wine,” Chan said.
      A central rack displays and stores bottles of non-alcoholic wineA long narrow wooden table runs through the centre of the space, creating another spot for presenting the bottles on top, and adding storage in the form of open racks below.
      Chan also took cues from Maison de Verre, a modernist house completed by Pierre Chareau and Bernard Bijvoet in 1932, for elements of his design.
      Stainless steel shelves are mounted onto dusty green lime-washed wallsAt the back, illuminated glass bricks are stacked within a steel structure to form a curved counter, upon which a curvaceous Pipistrello Table Lamp by Italian architect Gae Aulenti is placed.
      Sconces that echo the shapes of the glass blocks are positioned on the walls, together creating a warm glow within the space.

      Ten cinematic interiors that could be in a Wes Anderson film

      “There is delight in using the ordinary in extraordinary ways, and I like the element of surprise,” said Chan.
      “Light and shadow can become materials too and as if by magic, heavy things can become unexpectedly weightless.”
      The shapes of the glass blocks are echoed in the wall sconces. Photo by Avery J KleinThe popularity of non-alcoholic wines, beers and spirits has risen significantly over the past few years, and designers have been tapped to imagine both spaces and packaging to market these goods.
      For example, Barber Osgerby created the packaging for a non-alcoholic drink invented by wine writer Matthew Jukes in 2020, while University of Huddersfield graduate Holly Thomas imagined a venue for the consumption of these beverages.
      The glass block counter was influenced by the modernist Maison de Verre. Photo by Avery J KleinThe pastel colours and symmetry in films by visionary director Wes Anderson have influenced many interiors around the world, from a restaurant in Moscow to cafes in Melbourne and Stockholm.
      The director himself also designed a bar inside the Fondazione Prada in Milan, based on old landmarks and cafes in the city.
      The photography is by Ye Rin Mok unless stated otherwise.

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      EBBA Architects transforms former jellied-eel restaurant into eyewear store

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      Local studio EBBA Architects has designed a store for eyewear brand Cubitts that preserves and draws on the original 1930s interior of the traditional F Cooke restaurant on London’s Broadway Market.

      The restaurant, which sold cockney dishes such as jellied eel and pie and mash, had been located on the east London street since 1900 but was given a modernist update in the 1930s.
      The Cubitts store on Broadway Market is located inside a former restaurantEBBA Architects turned the space into a 145-square-metre Cubitts store but kept almost all the original interiors of the Grade II-listed restaurant, which had been unoccupied since 2019.
      F Cooke’s marble tables were given new legs made from stained birch plywood and now hold eyewear display cases in a sunny hue that matches the original wall tiles.
      Pale yellow tiles clad the walls”The tables are original but we designed the legs to kind of make it feel like a new feature,” EBBA Architects founder Benni Allan told Dezeen.

      “The table has just been scrubbed up,” he said. “Imagine how many nice pies have been eaten on that table.”
      “I think what’s nice is that everything below [the tables] has had this quite warm treatment to bring in a nice texture and tone, and then everything above is much lighter.”
      Different coloured material samples are displayed on wooden shelvesThe studio also kept the original stained-glass windows and the counter that used to serve food, turning it into a point of sale, while a repair station for glasses fills the window facing the street.
      Pale yellow tiles bordered by bands of contrasting blue and turquoise tiles decorate the walls. These are the original interior from 1930 and were cleaned using “loads of elbow grease”, Allan said.
      The former food counter was turned into a point of saleIn the main showroom of the two-storey store, the studio also kept the restaurant’s mirrors, only removing one to create a display case and sales point.
      “All the additions are kind of appendages or accoutrements on the base of the original structure,” Cubitts founder Tom Broughton told Dezeen.
      An orange staircase leads to the lower floorDownstairs, EBBA Architects made more interventions, as the space was dark and hadn’t been furnished to the same level as the main upstairs space.
      “It was really quite dark and dingy down there, so the colours from upstairs informed this really bright orange in the staircase,” Allan said.

      Cubitts eyewear store in Leeds taps into seminal design movements throughout history

      The studio used stained plywood to create a sliding wood screen with a square pattern based on the tiles in the main store, as well as creating a bright-coloured staff room with a “secret door”.
      It also added tiled floors with a decorative pattern in a colour palette that references that of the restaurant.
      “There’s that really beautiful intricate detailing upstairs, so we wanted to sort of mirror that down here with these different patterns in the floor,” Allan said.
      EBBA Architects designed a sliding door for the eye-test roomDownstairs also holds the eyewear testing centre, which is located underneath the street above.
      Broughton and Allan tried to keep as many of the original details from the restaurant as possible. The tank where the live eels were once kept before being boiled is left standing in an outdoor space downstairs and the restaurant’s sign remains above the front door.
      The store has retained its original signage and one of the benchesOne of the benches, on which people used to sit and eat, has been placed outside the store. And the Cooke family behind the restaurant chain – which still has two outposts – has lent Cubitts some of its original pie tins alongside the bowls used to serve jellied eels and a picture of founder Bob Cooke.
      The Cubitts Broadway Market store is located in an area that has become increasingly gentrified over the past decade, with many local shops being taken over by chains.
      Original stained-glass windows decorate the interiorThough some people have been nostalgic about the time when the store was a pie-and-mash shop, Allan and Broughton said there have also been positive reactions to the refurbishment
      “People have actually been really chuffed that it stayed the same,” Allan said.
      “Someone could come in here in a decade or two and actually put it back into a pie and mash shop. Even though [the changes] feel purposeful, it’s quite a light touch. If anything, we’ve kind of given it a new lease of life, because it was actually pretty grimy.”
      A repair station sits in the windowThis is also the general tactic for Cubitts, Broughton said. When looking for new stores, the brand focuses on finding spaces that have existing interiors, with other outposts set in a 19th-century townhouse in Belgravia and a Victorian arcade in Leeds.
      “Ideally, [the store] already has this existing structure and framework that you can clean up and add a bit of product and a few fittings to,” he said.
      “And that’s the really nice thing, right? If you can take something that’s already beautiful, give it a new lease of life and make it relevant to someone today, that’s really cool.”

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      Ringo Studio positions sex toys in athletic-themed room at Contact Sports

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      Brooklyn-based Ringo Studio has reimagined the experience of shopping for sex toys, creating a store in New York modelled on a collegiate locker room.

      The Contact Sports shop on Mercer Street in Soho is designed to feel very different to the typical spaces in which products for sex are purchased.
      The store interior features walnut panelling and mosaic flooring”In a survey conducted before launch, the majority of people reported feeling uncomfortable walking into a sex store,” said the studio. “Uninviting exteriors felt intimidating, the aisles were hard to navigate, and the shelves stocked hundreds of products that were hard to decipher.”
      Working with Ringo Studio founder Madelynn Ringo – who has designed retail spaces for Glossier, Bala and Our Place – the brand devised a shopping experience based around sport, and used cues from this world to inform the interiors.
      Merchandise is displayed on brass rails and shelvingThe retail space includes an area at the front that sells long-stem roses in singles or bundles, including a 15-foot (4.5 metre) wall on which the fresh-cut red flowers are stored.

      Beyond, dark walnut panelling, brass rails and shelves, and green cushions give the store a collegiate atmosphere, while mosaic floor tiles and baskets of towels evoke a locker room.
      Walnut panelling forms locker-like cubby holes for displaying productsVintage sporting ephemera like tennis rackets, boxing gloves and American football helmets are displayed on higher shelves.
      Below, the selection of “entry-level gear and sensual gifts” from brands such as Kiki de Montparnasse, Lelo, Dame, Maude, Future Method and more are merchandised in locker-style cubbyholes.

      Six unusual sex toys with innovative designs

      “Contact Sports flips the traditional model on its head and takes a more curated approach, stocking only 70 products at launch,” the studio said.
      “Their team spent more than a year vetting a category that includes tens of thousands to offer only the best of the best, with unexpected touches that enhance the full experience around the sport.”
      The store features a Joe Chair shaped like a baseball gloveThe space is illuminated from above by a light box behind a wooden lattice, while softer lighting is installed in the cubbies.
      An iconic chair shaped like a giant baseball mitt by designers Jonathan de Pas, Donato D’urbino and Paolo Lomazzi sits next to the white counter, above which the brand’s cursive logo glows in neon.
      Long-stem red roses are sold at the front of the storeThe sex toy industry has grown significantly in recent years, as taboos have broken and social acceptance has widened. See some of the most unusual sex toys featured on Dezeen.
      However, “the retail experience itself had yet to evolve,” said the Contacts Sports team, which hopes the store will change how shopping for sex gear should look and feel.
      The photography is by Anna Morgowicz.

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